pals initiatave for clifton beach karachi needs donations
DESCRIPTION
The beaches of Karachi, are a big attraction for our public during holidays and everyday life (over 5 million people visit Sea View & Clifton beaches every year) People who usually visit our beaches are neither good swimmers nor aware of the danger areas in the water close to shore (knee deep water can sweep an adult towards the sea). On July 2014 at EID's Day almost 29 people drowned at DHA-Clifton Beach, on the other hand NO Causality was reported on the Hawks bay and Sandpit which is the working area of PALS, After the incident Commissioner Karachi and DHA Administrator requested PALS to start patrolling on DHA-Clifton Beach, which means deployment of another 80 people with proper lifesaving equipment and guard houses for which we need the sponsors. By sponsoring any of the initiatives of PALS, Corporate’s can become part of providing this life saving service to the general public In return Brands will be getting the PR and Branding Mileage (both on ATL and OOH).TRANSCRIPT
AMAN - PALS RESCUE
www.pals.pk
PAKISTAN LIFE SAVING FOUNDATION
AMAN - PALS RESCUE
www.pals.pk
* Current working area SANDSPIT and HAWKSBAY
AMAN - PALS RESCUE
www.pals.pk
About PALS Rescue
• PALS is Pakistan’s only water safety, drowning prevention and rescue authority. We create a safe environment on Karachi’s beaches and coastline through patrols, education, training, public safety campaigns and the promotion of health and fitness.
• PALS was born out of a necessity – a necessity to safeguard and protect the lives of all the beach going population of Pakistan. Prior to our inception in 2004, there used to be on average 250+ cases of drowning every year along the beaches of Karachi. PALS has been able to contain this drowning rate to ‘near zero’ since 2004 to date.
• PALS is an internationally accredited lifeguarding establishment, representing Pakistan in the International Life Saving Federation (ILS). PALS is also a member of the Royal Life Saving Society of the UK and is closely associated with Surf Life Saving New Zealand, who have an on-going ‘train and assist’ program with us.
Full Member Member Affiliate
AMAN - PALS RESCUE
www.pals.pk
Accomplishments to date
Statistics - 2004 to date Rescues Preventive Action First Aid
Missing Childern
2004 330 67,845 600 372005 345 119,792 1,089 1062006 350 116,879 997 852007 355 97,569 707 1002008 321 50,985 410 452009 110 27,565 201 262010 120 15,110 114 162011 305 88,570 388 52012 361 190,430 125 82013 430 1,140,145 422 8
2014 (To date) 254 785,932 279 20
Total 3,027 1,914,890
5,053 436
* Current working area SANDSPIT and HAWKSBAY
AMAN - PALS RESCUE
www.pals.pk
Why Sponsor PALS – value propositionApart from a very powerful Corporate Social Responsibility program, this proposal identifies a unique and alternate means of Advertising. It allows organizations to harness the power and advantages of public/social services as an additional medium for advertising and promotions. Briefly, the key reasons to sponsor PALS initiatives are:
• It aims at giving something back to the people.
• It is a civic and community based project, yet benefitting the entire Karachi community that visits the beaches.
• It enables Corporate’s to help provide and sustain a much-needed Public Service.
• It benefits Corporate’s from the advantages of goodwill & social marketing.
• It gives Corporate’s “What money cannot buy.”
** Individual Items can be sponsored as well, for such queries call 0300-3562000
AMAN - PALS RESCUE
www.pals.pk
Need
• The beaches of Karachi, are a big attraction for our public during holidays and everyday life (over 5 million people visit Sea View & Clifton beaches every year)
• There is a need to make these public entertainment places safe and enjoyable.
• People who usually visit our beaches are neither good swimmers nor aware of the danger areas in the water close to shore (knee deep water can sweep an adult towards the sea).
• By sponsoring any of the initiatives of PALS, Corporate’s can become part of providing this life saving service to the general public.
AMAN - PALS RESCUE
www.pals.pk
Visibility
• Corporate’s will get great visibility through the Sponsorship Programs.
• Beach goers are a captive audience and interact and see lifeguards
for 4-8 hours on each visit to the beach.
25 Km of public beaches with over 5 million visitors per annum
AMAN - PALS RESCUE
www.pals.pk
Proposal
In order to sponsor and associate with this meaningful and powerful social cause, exciting sponsorship opportunities are available to the corporate sector. We have exclusive and non exclusive opportunities below: 1| Sponsorships Sea View & Clifton Beach (Exclusive – 1 Sponsor)
Cost: Rs. 12,000,000 per annum (Rs. 10,00,000 per month) 2| Sponsorships Sea View & Clifton Beach (Non Exclusive – 4 Sponsors)
Cost: Rs. 4,800,000 per annum (Rs. 400,000 per month) each per sponsor. All sponsors will get equal visibility.
* Payments will can be dispatched to PALS in Quarterly or Yearly Basis** Individual Items can be sponsored, for such queries call 0300-3562000
AMAN - PALS RESCUE
www.pals.pk
What you get ?
• Branding across 25 KM of public beaches including Sea View, Clifton, HawksBay and Sandspit beaches.
• Brand visibility 7 days a week.• Reach over 5 million visitors per annum plus ongoing TV and media coverage.• Branding on all 200+ lifeguard uniforms. These are high visibility products and catch the eye
of all beach goers.• Branding on beach flags.• Branding on rescue equipment.• Branding on lifeguard watch towers.• Branding on safety signboards.• Branding on the PALS website and Social Media (Facebook, twitter, Newsletters and more).• And the most important factor, that your contribution directly helps in saving and
safeguarding millions of beach visitors each year. Priceless!
AMAN - PALS RESCUE
www.pals.pk
Lifeguard’s Uniform
*All Available Spaces for the branding purpose
AMAN - PALS RESCUE
www.pals.pk
Lifeguard Rescue Tube
** Individual Items can be sponsored, for such queries call 0300-3562000
AMAN - PALS RESCUE
www.pals.pk
Safety Signboards
1. Swim Between the Flags2. Listen to advice from lifeguards3. Never swim alone4. If in doubt stay out5. Know your limits6. Read and obey the safety signs7. Always use safe equipment 8. Don't Float Where You Can't Swim9. Learn to recognize Rip Currents and keep away from them.10. Never swim when tired, cold, unwell, under medication or intoxicated11. Swim along the beach rather than deeper into the sea12. Don't swim after dark
** Individual Items can be sponsored, for such queries call 0300-3562000 * 80 Flood Light Poles on the Clifton beach
AMAN - PALS RESCUE
www.pals.pk
Information Broachers
** Individual Items can be sponsored, for such queries call 0300-3562000
AMAN - PALS RESCUE
www.pals.pk
Beach Flag
** Individual Items can be sponsored, for such queries call 0300-3562000
AMAN - PALS RESCUE
www.pals.pk
Lifeguard Watch Tower
** Individual Items can be sponsored, for such queries call 0300-3562000
AMAN - PALS RESCUE
www.pals.pk
Lifeguard Watch Tower Option 1In front of Beach View Club
AMAN - PALS RESCUE
www.pals.pk
Lifeguard Watch Tower Option 2In between McDonalds and Floating Ship
AMAN - PALS RESCUE
www.pals.pk
Lifeguard Watch Tower Option 3At Right side of Floating Ship
AMAN - PALS RESCUE
www.pals.pk
Thanks!For Donations / Solicited Presentation call Ahsan @ 0300-3562000