palm beach county affordable powerlistings
TRANSCRIPT
Palm Beach County Affordable PowerListings
The OpportunityIn 2015, mobile has reached a true tipping point: mobile spend, organic, and paid search traffic will all surpass desktop this year.
– 50% of mobile searches are local, vs. only 20% of desktop searches
– Brands are spending $9.02 billion on mobile search
Local commerce is 16X larger than E-Commerce– 76% of purchasing decisions are made in person & locally
This means there’s a huge opportunity for businesses to get found.
Sources: eMarketer, 2014; Search Engine Land, 2012; Kenshoo, 2013; POPAI, 2012; MediaPost 2014
Sources: Neustar/Localeze 15miles. 2014; MediaPost, 2014
The ProblemHaving a local digital presence means needing to be everywhere.
• Fragmentation: dozens of apps, search engines, directories, even your own website– 63% of customers use at least 2 devices during shopping
research– 34.7% of searches are on non-Google sites, and growing
• Worse, data is fragmented across brand organizations: Geodata in real estate. Hours in store ops. Offers in marketing.
PowerListingsControl and manage your listings on 100+ global partners, including Bing, Facebook, Foursquare, Yahoo, and Yelp.
Location Management PlatformYour location database of record. The most powerful, scalable location content management system available.
PowerListingsControl and manage your listings on our network of global partners, including Bing, Facebook, Foursquare, Yahoo, and Yelp.
Why PowerListings?Inconsistent business location information across online maps, apps, directories, GPS devices, social networks, and search engines costs you real sales.With our direct connections to publishers worldwide, take control of your presence online and get found.
What is PowerListings?With PowerListings, you control your presence across our unique network of global partners, including Bing, Facebook, Foursquare, Yahoo, and Yelp.Patented technology and real-time update architecture allow you to update your holiday hours, photos, or local specials across one or all your locations with a single click.
0%5%
10%15%20%25%30%35%40%
20.7% 24.8%
31.5% 34.7%Overall SearchMobile Search
Overall & Mobile Search On Non-Google Sites
Why Can’t We Just Focus On Google?Changes in consumer behavior are causing Google to lose market share in both overall and mobile search. Nearly 35% of mobile search now takes place on sites other than Google.
2013 2014
comScore, 2015
With more than 20% of search market share in the US and rapidly increasing traction worldwide, Bing is an essential piece of the local ecosystem.
45.3 million multi-platform users trust MapQuest to get them where they’re headed.
Superpages is a top online resource for finding information and insights on local businesses and retailers.
With news, reviews, ratings, driving directions, and interactive maps, the multi-faceted Yahoo! assists over 150 million people in finding local businesses and services.
Yelp crowd-sources valuable local business reviews, by customers, for customers — with over 138 million users totaling around 61 million reviews.
The PowerListings Network has coverage in all major built-in and standalone GPS systems and many popular navigation apps.
Partnerships with Nokia HERE and TomTom power POI information in more than 91% of the US in-dash navigation market.
OEM market share data, 2014
Monitor and search customer reviews by location across every publisher site that supports them — in real time.
Post to your locations’ Google+, Facebook, and Foursquare accounts directly from the dashboard. Post content immediately, or schedule posts to publish at a future date and time.
Location Management PlatformYour location database of record. The most powerful, scalable location content management system available.
Why the Location Management Platform?Store and manage every bit of information about your locations, from basic details like address and phone number to enhanced content like lat/long, menus, photos, and more.
Brands use the Location Management Platform as the database of record for all their locations.
Manage your store addresses, phone numbers, hours, local photos, staff lists, and more within a single source of truth.
Store, manage, edit, customize, and sync information about your locations across the publisher network, including basic NAP, business categories, business hours, holiday hours, photos and videos, menus, and more.
Measure your PowerListings performance from the Analytics Hub, including Listing Visitors, Search Terms, and Review Monitoring.
