palestra unigranrio
TRANSCRIPT
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(R)evoluçõesNosso universo em
transformação
Elis Monteiro
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QUEM SOU EU?
Jornalista especializada em tecnologia e novas mídiasProfessora de Mídias DigitaisBlogueiraConsultora de Marketing DigitalCoordenadora de Comunicação Grupo DínamoTricolorMãe do Gui
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–Stephen Hawking
“Inteligência é a habilidade de se adaptar às mudanças"
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TUDO TÃO DIFERENTE… VOCÊ PERCEBEU?
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Do industrial para o digital
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“O ‘mundo social’ está transformando a forma como criamos riqueza, trabalhamos, como aprendemos,
brincamos, criamos nossos filhos e, provavelmente, a forma como pensamos.”
Don Tapscott
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4 GRANDES REVOLUÇÕES
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Serviços
Consumo
Comunicação
Trabalho
12
3 4
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– Forbes
A maior companhia de táxis do mundo não possui nenhum veículo em sua frota
A mais popular plataforma de mídia do mundo não cria conteúdo algum
O maior varejista virtual do mundo não tem estoque
Maior empresa de reserva de hospedagem do planeta não possui imóveis
"Alguma coisa interessante está acontecendo"
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ServiçosEconomia compartilhada e confiança entre estranhos
1
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Economia compartilhada
Maior confiança - reviews na internet
Economia das multidões
O novo capitalismo
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Uso em vez de posseUso em vez de posse
Consumo colaborativo
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Social Boats
Bicicletas do Itaú
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U$ 3,5 bi gerados pela economia compartilhada
em 2013
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Coisa velha
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TrabalhoColaboração, coletividade e FELICIDADE
2
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Geração empreender
Gerações Y e Z: menos consumo e mais poupança
Empregos que duram pouco
Menos hierarquias
Relacionamento horizontal
Em busca da felicidade
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A era dos Youtubers
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Millenials
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O trabalho não é e nunca mais será o mesmo!
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Experiência coletiva de compartilhar ideias, análises e soluções.
Trabalho:
algo que fazemos.
Não aonde vamos.
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Redes sociais + intranet = rede social corporativa
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Nova forma de comunicar
Trabalhar
Consumir informações
Mobilidade - TUDO NO CELULAR
Na nuvem
Cultura de compartilhamento
Aprendizado contínuo
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Email corporativo?
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• Multinacional de TI Atos Origin decidiu se livrar do e-mails
• Gestores gastavam até 20 horas semanais respondendo e lendo e-mails
• Companhia investiu em soluções inovadoras de comunicação — redes sociais corporativas!
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ConsumoProsumer / relacionamento com marcas
3
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Empresas "humanas"
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O artista tem de ir…
Aonde o
povo está?
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ComunicaçãoLikes, comments, movimentos
3
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Um em cada quatro moradores do Planeta Terra usa redes
sociais. São, hoje, 1,47 bilhão. Em 2014 eram 1.73 bilhão
Em 2017, serão 2,55 bilhões de
pessoas no mundo
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A ERA DO PENSAMENTO
CRÍTICO
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Online = offline
Mais compras pela internet
Maior uso de aplicativos
Inclusão digital
Maior adesão de outras gerações
Conectividade total
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Tenho opinião formada.
Sobre tudo!
A era dos generalistas
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Vida = página aberta
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Selfieeeeeee
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Segunda tela
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Egito 2012
Occupy Wall Street
Crise econômica na Espanha
Brasil 2013
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O futuro???
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Obrigada!
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