palestra cassio-140724143310-phpapp01
TRANSCRIPT
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Content Marketing O conteúdo que gera resultados
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Fale sobre o que você sabe,
e não sobre o que você vende.
Seja útil.
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Seja um especialista no
comportamento do
seu público-alvo.
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Documente a sua
estratégia de conteúdo.
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Profissionais que criam um documento são mais
eficazes do que os que não documentam suas
estratégias (58% versus 20%).
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Cuidado para não
revelar seus segredos.
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Cuidado para não
revelar seus segredos.
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Não existem
segredos...
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Cuidado para não
revelar seus segredos.
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Mas que
segredos?! Não existem
segredos...
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Se você estiver à frente
de uma marca,
pense como editor
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Dialogue nas redes
sociais com a linguagem
das redes sociais.
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Lembre-se: conteúdo sem
gerar resultados reais
é apenas publicação gratuita.
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Fique atento às tendências.
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Estou falando
de mobile.
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