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The Painted Picture of 2015

Painting a picture is bringing the future into the present, so that we can do something about it now. The

best way to ensure our future happens is to create it! The vision contained within this document creates a

vivid mental image of where MCI will be by December 31st

, 2015.

VISION

“Why” we do what we do is clear: “we believe that when people come together, magic happens”.

Our vision is to build a globally integrated company that is a trusted advisor to senior influencers and

decision makers.

“How” we do what we do is also clear: “we understand and leverage the value of human capital and

personal connections”.

Our mission is to help companies, governments and associations bring people together to create meaningful

connections and win.

BHAG (The Big Hairy Audacious Goal)

“You should never let reality interfere with our dreams. Reality can’t see what we can see”. Simon Sinek 2012

To the likes of BCG in management consulting, E&Y in audit or Publicis in advertising, MCI is on its way to

becoming a billion dollar company. Our revenues keep growing and our three major regions (Europe,

Asia/Pacific, & the Americas) are flourishing - each contributing their 1/3 to our overall revenue goals. We

have succeeded in our plan with our global reach, innovative abilities & employee and customer

engagement. We are referenced in Business Week and are used as a case study at Harvard University.

WHAT WE DO

“It is not about who attends events, it is about who engages”.

Our focus is helping customers be successful in four main areas:

1. Growing globally and building markets

2. Energizing Performance

3. Sharing Defining Moments

4. Delivering Operational Excellence

We believe in face-to-face interactions. We embrace the digital world and appreciate its significance in

building community. We have successfully bridged the gap between offline and online. In addition, our new

services in technology, live communication measurement, content management, public affairs as well as

performance improvement have transformed how we approach & deliver our core products: PCO, DMC,

Meetings and Events, Production & Staging and AM&C services.

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SUSTAINABILITY

“We believe in harmony”. Roger Tondeur

While we build a financially sound company, it is inspiring how MCI is consistently referenced for its

sustainability practices. MCI is the market leader in the organization of meetings about sustainability,

guiding world-leading events to achieve award winning sustainability performance. In 2015, 100 events

including all MCI’s internal events were certified to be accordance with the ISO20121 Event sustainability

management system. We walk the talk donating 1% of our talents time to CSR projects. Our progress is

transparently reported following the highest level of Global Reporting Initiative guidelines.

THE MCI VILLAGE: A GATEWAY TO THE WORLD

“Every office has a global story”.

Acquisitions are also a source of innovation, talent and customer consolidation; but we are so proud of our

employees for accomplishing our goal of 15% annual organic growth!

Every office with more than 40 employees has selected areas for global growth. These new MCI “hubs” are

focused on:

• Functional expertise (building loyalty, growing sales, change management, …),

• Industry practice (healthcare, ICT, energy, a specific client …),

• Or, MCI products and services (audience acquisition, creative services, AGMs, incentive travel…).

A BEST COMPANY TO WORK WITH

“It is not when business will be back, it is where business is”.

To ensure our customers success, we have systems to guarantee our top three services are presented to all

our customers. All our client relationships are defined in three categories:

1. Creative: “I am looking for a new idea, MCI please inspire me”,

2. Strategic: “I have an idea but I want to use MCI’s track record and global experience”,

3. DIY (Do It Yourself): “I need one or several of MCI’s best in class expertise to complete my

programs”.

A customer recently submitted a comment in our Customer Satisfaction Survey: “If only I had known sooner

what MCI can do – you are like “Intel Inside”: the “MCI Inside” my organization”. Our suppliers remain core

to the quality we deliver to our customers. Our program “Access All Areas” is the gateway to all external

partners’ relationships.

BRAND PRESENCE

Our brand “the flower” resonates with “Who” we are as well as “Why and How” we do what we do. The

black in “the flower” represents our creativity, sensuality and solidity. The fuchsia in “the flower” radiates

our joy and attention to details. “The flower” is a symbol of reunion, rhythm, diplomacy and sense of

hospitality.

IMAGE & VALUES

MCI is a strong, positive-thinking and future-oriented company. Our friendly, passionate and cosmopolitan

talents project a confident yet humble image. Our tone of voice is precise and elegant with a touch of

humor. We won an award for the implementation of our “Values Document”. Three fundamental highlights

were the focus on the richness of diversity, our systematic approach to growth and our ability to integrate

work and life into one big adventure.

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MEDIA

“With one voice, MCI leads the conversation”

MCI is everywhere! With an open mind and a spirit of sharing to grow, MCI provides insights, uncovers

trends and has great success stories to share. We lead conversations in the marketing & communications,

human resources, association management and business press around the value of building community,

personal connection and meetings and events.

MCI employees are insightful and eloquent, and are invited to speak regularly to the press, at conferences,

and at industry events. MCI is proud to offer speaker and presenter training. Because of the added

exposure from internal employees representing MCI impeccably, we drive sales AND the quality of our

applicants continues to rise!

A BEST COMPANY TO WORK FOR

Our employees experience an environment that is challenging, multicultural, respectful, and that offers

personal and professional development. We have a clearly articulated reward and recognition program, and

our leadership teams are fair minds, empower growth & global integration. MCI achieves a 98% (TRS) talent

recommendation score.

The MCI Alumni Network was instituted to keep a strong and ongoing relationship with all the individuals,

employees, suppliers and customers -- who were part of the MCI Story.

GROWTH

“If it does not have a number, it does not count”

MCI is an independent family and employee owned company of over 2,600 incredible people. Our gross

margin reached CHF 300 Million in over 50 MCI-owned offices on all continents. Our client mix is balanced

with 50% of our revenues coming from association/government and 50% from corporate clients. We

continue to grow – both responsibly and aggressively-- at 20% per year.

We are a global company. We are proud of our new offices in the USA, and now 50% of our customers work

with at least two MCI offices in all three global regions. Our strategic selling and account management

competencies give us a clear view on 80% of our customer projects and revenues every January 1. Hybrid

events, social media/web and content services account for over 15% of our revenues.

We add value and our reward is profit. We are cost conscious as an organization and we run a profitable

company. We have reached our pre-tax profit of 10% of Gross Margin. Profits finance our growth and give

us our freedom of choice — to take risks — and to give back.

KEEP DREAMING

In an interview in Business Week, MCI’s CEO crystalized our approach to work life balance in a description of

the Dream Day. MCI is inspired by the principles of Matthew Kelly’s Dream Manager Book. We have

implemented processes and systems that earned us the Dream Manager Global Award.

"Stay hungry. Stay foolish"

Steve Jobs @ Stanford University in 2005