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NeighborWorks® Branding

WHAT IS A BRAND?

WHAT ARE YOUR BIGGEST CHALLENGES TO MEETING YOUR GOALS?

• Resources

• Recognition

• Competition

• Expansion

• Recruitment

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NEIGHBORWORKS® ORGANIZATION LEADERS ASKED US TO:

• Capture the attention of corporate,

government, and foundation leaders

• Provide greater access to resources

• Make sure NeighborWorks® organizations get

credit for the work they do.

EVERYTHING HAS CHANGED

• NeighborWorks is recognized and respected

throughout business, nonprofit and public sectors

• When they hear NeighborWorks, leaders across the

country think of organizations that are action-oriented,

caring, and trustworthy.

• They know they are making a good investment when

they make available resources and time to

NeighborWorks.

• Businesses seek out opportunities to have their names

associated with NeighborWorks.

• Resources

• Recognition

• Competition

• Expansion

• Recruitment

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WHAT DOES THIS MEAN FOR YOU AND YOUR CHALLENGES?

HOW DID WE GET HERE?

FIVE YEARS OF ACCOMPLISHMENT

• All system materials feature NeighborWorks prominently as a part of the design.

• All NeighborWorks America and NeighborWorks organization staff and board are trained with NeighborWorks talking points.

• Everyone in the NeighborWorks system thinks about opportunities for them to “co-brand,” such as media relations, presentations, tours, board meetings, etc.

• We all answer the phone with some form of “NeighborWorks,” …”this is NHS of _____, a NeighborWorks organization.”

HOW DID WE DO IT?

• Design

• Messages

• Training

• Promotions

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WHAT’S NEXT?

• Opportunities

• Ideas

• Inspiration

• Connections

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