Pagliais Pizza

Table of Contents

History1Engagement...4Measurability...5Social Mention6Tweet Reach...7How Sociable..7The Plan.7

History Pagliais Pizza is a staple for a Maryville resident. It is a place where people love to sit, relax, and enjoy some good food. Its surprising how well Pagliais does as a business without a minimal social media or online presence. Pagliais Pizza came to Maryville around 1969 and is currently owned by Amy Klass. It was hard to dig up other information about the history of the restaurant because they do not have a web page or any information online. It is also confusing that around the Midwest, there are several Pagliais restaurants that have great websites and social media forums. The Maryville restaurant focuses on serving quality pizzas and providing great customer service in the establishment. It offers an awesome buffet featuring pizzas, pastas, and salads. It also has a full menu that a customer could order from. The restaurant does not deliver pizzas, but pizzas are available for carry-out. When walking into Pagliais, there are always a lot of people and a friendly smile to greet you. Most of the people in Maryville love Pagliais because of the fun atmosphere that the establishment offers. You can see the pizza being made and it makes the experience more interesting and enjoyable. Even if you purchase the buffet, you still get a waitress and the quality restaurant experience. The whole feel of it makes you feel like you are part of the Pagliais family. The main cliental right now is Maryville residents and their families. They definitely offer a family friendly environment. The restaurant is reaching this audience by word of mouth and by having a good reputation around town. The only other sit-down pizza place in Maryville is Pizza Hut, so they have limited competition in their field. If they could work harder to pull in a different audience, it would be college kids. The prices are more expensive than Pizza Hut or Dominos so developing a social media plan would definitely draw in the younger generation and allow them to access information in a faster and simpler form. Though Pagliais may not have many other pizza competitors in the area, Maryville does have some good family restaurants that Pagliais has to compete with. Other restaurants in the area are Carsons, La Bonita, A&G, and Applebees. These restaurants have more of a social media presence than Pagliais does. Pagliais social media presence is lacking immensely. They are not administrators of any social media pages. When asking an employee why this is, her response was very simple. Owners think restaurant is doing very well and they do not see the need for social media for their business. Their fans think differently. The Maryville Pagliais is talked about quite frequently on review sites such as Yelp. They also have had people tag them on Facebook, even though the Maryville restaurant does not have an actual page that they control. In conclusion, we believe that our social media plan will definitely help bring more Bearcats into Pagliais. Their lack of social media usage opens up the door for us to be creative with new ideas.EngagementWith the information given in the first section, we have compiled a list of strategies for our main goal for the social media use of Pagliais Pizza in Maryville, Missouri.

Goal: To increase students interest in Pagliais Pizza. Strategy: 1. Mention a Tweet of the Daya. With the twitter account, tweet promotions Mention the tweet to your server and get 10% off your mealb. Measurement: How many times the tweet is mentioned in the restaurant2. Retweet Rafflea. Another promotional tweet for the restaurant Retweet this tweet for the possibility of winning a free buffet meal.b. Measurement: How many times the tweet was retweeted by twitter users, and also additional followers we received from the tweet.3. Posting photos of employees interacting with students in the restauranta. Taking pictures in the restaurant and community events Pagliais is engaged in. Pictures of a local sports team celebrating after a game at Pagliaisb. Measurement: We will measure the numbers of likes, shares, or comments.4. Photo contest on Facebooka. Host a Facebook photo contest where the Pagliais Facebook page features winning pictures Come in in your Halloween costume and post a photo on our page to be entered in our Free Meal contest. b. Measurement: We will measure the numbers of likes, shares, or comments.

5. Offer free items or discounts for the Mayor of Pagliais on Foursquare

a. Specials are offered for the Mayor of Pagliais A free appetizer or dessert pizza would be the prizeb. Measurement: How often the Mayor changes and the number of check-ins 6. Offer discounts for checking in at Pagliais through Foursquarea. Special offers for check-ins at the restaurant Offer 10% off the meal for people who check-in for a visitb. Measurement: How often is the special used, and also how many times each person has checked in and when they checked in.MeasurabilityAny type of growth for Pagliais social media footprint will be a plus. To properly measure how quickly growth increases within the three separate social media platforms chosen, three online monitoring tools have been chosen. Social Mention (www.socialmention.com), Tweet Reach (tweetreach.com), and How Sociable (www.howsociable.com) all cover different aspect of social media. Social Mention will be used to measure Facebook, Tweet Reach for Twitter, and How Sociable for Four Square.

Social MentionSocial Mention allows Pagliais to find out exactly what users all over Facebook and Twitter are saying about them, their products, and their services. Phrase mentions within the last 24 hours divided by total possible mentions will determine daily what the web will be saying about Pagliais.Facebook InsightsIt measures the post reach, how many people see a post. It helps measure how people engage with a post, and how many people engage into a post. It shows demographics of fans of the Facebook page. It shows their age, gender, and where they live. It shows what times the fans are active, which could help the restaurant decide the best times to post so the fans see the posts.

Tweet ReachTweet Reach is a much more specific measurement platform, but being that most college students use twitter more than most sites it will be a very effective tool for Pagliais social media plan. Tweet Reach Measures the how many people have been or are currently tweeting about you. It also shows how many accounts Pagliais has reached. It affectively measures every aspect of your depth in the Twittersphere. How SociableHow Sociable is similar to Social mention in the fact that it measures who is talking about you currently in Facebook, Foursquare, and Twitter among hundreds of other social media sites. It also measure how many sites specifically are talking about Pagliais. Its biggest attribute is measuring the magnitude, on a scale of 1-10, of how much activity Pagliais is generating on each social media site. This is updated weekly allowing for a great long term and steady measurement tool. The PlanUsing these three measurement tools, a sample can be drawn before the social media plan is put into effect. Then systematically, say every month for the next year, a sample can be drawn and compared on a chart to measure the effectiveness of the plan. From each monthly sample, tweaks can be made to the plan if it isnt meeting the expectations or the plan can continue on if it is effectively gaining in the social atmosphere

1