pages

simply, our mission is toprovide you with the toolsyou need through a mix ofeditorial products, onlineand custom options to helpmaximize the power of yourmessage, build awareness andgenerate interest and sales.

our mission to our communityof readers is to continuallyprovide unbiased, insightfuland intelligent content theyhave come to expect fornearly 40 years. guided by theunique mission of eachpublication, we will grow andinnovate to continuallyattract and engage thecustomers that you mustreach to succeed.

contents

3

No one is harnessing the power, excitement and

innovation of the dental market like Advanstar

Dental Media, expanding your reach to more

dentists in more ways than ever before. Dental

product innovation is the great enabler of the dental

practice and no one is keeping pace with this

innovation like Advanstar Dental Media.

Highly respected and highly requested editorial

products are just the beginning of an entire portfolio

of communication and marketing resources to

enhance your media buy.

We know you have a number of advertising options

but when you’re looking to maximize your advertising

dollar; there is nowhere else to look. No one but

Advanstar Dental Media offers:

• Three of the most established, respected andrequested editorial products in dentistry.

• An award winning dental Web site with moretrue opt-in registrants than any other. And theonly vertical search engine in dentistry.

• A new, peer reviewed Continuing Educationfeature in print and online offering unique,customizable sponsorship opportunities.

• DPREurope, distributed to more than 50,000dentists in 22 countries.

• Modern Hygienist, a new magazine that finallyunderstands and addresses the unique needs ofthe hygiene community.

Use these options to your advantage and there is no

better or easier way to reach the entire dental market.

On the following pages you’ll learn why you need

Advanstar Dental Media to connect with today’s dental

professionals. Circulation information and research,

editorial calendars, rates, specs and an overview of our

core publications are all here.Take a moment to review

and then let us know what you want to accomplish in

2006 . . . I have no doubt that we can make it happen!

Sincerely,

Richard Fischer

Group Publisher

Advanstar Dental Media

from the publisher

contents

4

Dental Products Report 6

Dental Practice Report 12

Dental Lab Products 18

Continuting Education 24

dentalproducts.net 26

Integrated Marketing 28

Ad Specs & Sizes 29

Contact Information 30

Terms and Conditions 31

About AdvanstarAdvanstar is a leading worldwide media company providing an array

of integrated marketing solutions for the: Fashion & Licensing, Life

Sciences and Powersports & Automotive industries. Advanstar reaches

a highly targeted network of nearly 4 million business and healthcare

professionals, retailers and consumers with its portfolio of 87 events,

58 publications and directories, 127 electronic products, as well as

educational and direct marketing products and services. The Company

delivers on its mission "Connecting Our Customers with Theirs" by

providing innovative, quality products and services through market

leading brands. Advanstar has roughly 1,000 employees and currently

operates from multiple offices in North America and Europe.

. 1967

the leading independent,unbiased information sourcefor north american dentistson clinical applications ofnew products, equipment,materials and technology.

7

For nearly 40 years, no one else has kept pace with the dental

products industry like Dental Products Report, where

products are front-page news. With our unmatched coverage

of hundreds of new and established products in each issue,

dentists rely on us to keep them up-to-date on what’s

available and what’s next. Research continually proves that

dentists choose Dental Products Report first for product and

purchasing information about existing as well as newly

launched products.

Dental Products Report maintains its leadership position as

the best source of product information for dentists by

providing unmatched, timely, reliable coverage with:

• Material, instrument and equipment innovations

• Product usage trends

• Techniques for using materials

• Instruments and equipment

• Listings of dental meetings, scientific sessions

• New Continuing Education in every issue

Why this matters to youOur proven editorial formula means that dentists are

looking for your advertising in the pages of Dental

Products Report!

Experience + energyBoy, we’ve been doing this a long

time. I’ve been with Dental Products

Report since 1977, so we’ve almost

grown up together. And I thank you

for your loyal support over the years.

It lets me know we must be doing

something right. I know you

appreciate the experience and

insight we’ve gained working with

you and your customers for nearly

four decades. But know that we

don’t rest on our laurels. We are

committed to continually evolving to

meet the changing needs of

dentists. We’ve created many new

ways to help you present your

goods and services. We now offer

our readers continuing education

opportunities. We’re launching new

content to address the latest clinical

issues. We’re committed to blending

the perspective of our long history

with an eye on the future to make

sure DPR remains your most

effective vehicle for reaching

customers. Let’s work together to

inform your customers and grow

your business.

Staying strong,

Gail WeismanEditor in Chief

98% of Dental Products

Report subscribers feel we are

doing a good or excellent job of

living up to our mission.

Source: Dental Products ReportSubscriber Readership Study. June 2004

DENTAL PRODUCTS REPORT

circulation factsU.S. Dentists 141,436

Canadian Dentists 4,197

Dental Supply Dealers 3,593

Dental Laboratories 834

Senior Dental Students 3,337

Others allied to profession 103

Total Circulation 153,500

morecirculation to U.S.dentists than Dentistry Today, Dental Economics and JADA!

Dentistry Today: 136,287, Dental Economics: 100,355,Journal of the American Dental Association: 127,960

Source: June 2005 BPA Statement

subscribers at a glanceDENTISTS BY SPECIALTY

General Practice 116,162

Oral Surgeons 4,570

Endodontists 3,093

Orthodontists 7,410

Pediatric Dentists 3,521

Periodontists 3,839

Prosthodontists 2,350

Public Health 280

Oral Pathologists 59

Other 152

products and news for the dental profession

8

what’s going on?What is going on in the market that will make Dental Products Report a must read in 2006?

Expanding role of the G.P.A drill-and-fill practice can no longer remain profitable.

As patients take better care of their teeth, decay rates are

down, spurring more than 85% of general practice

dentists to learn and perform procedures that had been

the realm of specialists.

New technologies/new productsDental Products Report provides this huge group of

generalists the content on a range of products and

applications that is broader than ever before. R&D on

new materials (metal-free, lab-fabricated restoratives,

adhesive and bonding systems, etc.) is accelerating,

prompting dentists to turn to DPR for sound product

information. Technological advancements are being

made at every phase of the practice as well. Dental

Products Report is the trusted source for information on

new technology as well.

5-year trends: • New product launches are accelerating to meet high

demand in many areas.

• Minimally invasive dentistry moves to the forefront ofdiagnosis and treatment.

• High-tech dentistry is gaining widespread adoption.

Dental Products Reportreaders are spendersDental Products Report is the preferred publication for

obtaining information about new products, suppliers

and/or equipment. 71% of dentists sureveyed said DPR

is their first choice when it comes to looking for

information about new products.

• Half spend over $50,000 or more per year investing innew products and ways to grow their business.

• Over 30% spend $75,000 or more

Put your message in front of an audience that’s ready to

purchase.

New ProductsTypically over 100 new products are

featured each month, announcements

of newly introduced and upgraded

equipment, supplies, and services for

cluinical and management applications.

Clinical TechniqueStep-by-step illustrated guides for

successfully using new and established

products in clinical practice.

Trends in DentistryAnalysis of exclusive Dental Products

Report surveys and other reports on a

range of diverse, relevant, timely and

compelling issues facing today’s GP

and specialist.

Esthetic EssentialsDr. Ross Nash presents fundamentals

on direct and indirect restorative and

cosmetic procedures. Full color images

enhance the clinical case studies.

Applying NewTechnologiesMore relevant and necessary than ever

before, this feature provides detailed

illustrated product spotlights focusing

on key features and applications of the

latest advances in equipment and

instrumentation for clinical and

management needs.

Practice InnovationsComprehensive round-ups of available

offerings in specific product categories.

In-depth descriptions and illustrations

are featured along with company con-

tact information.

Reviewing Stand/Product WatchAnother look at recently introduced

products that have generated enthusi-

astic reader response.

Emmott on TechnologyDr. Larry Emmott shares his expertise

and his easy-going, pragmatic

perspective to help readers incorporate

new technologies into their practices.

From going digital to computerized

charting and practice Web sites, Dr.

Emmott details benefits, implementation

and usage.

Infection Control ReportChris Miller, PhD, provides practical,

everyday tips including poper protocol

for preventing cross contamination and

ensuring staff and patient safety, as well

as how to choose and use infection

control products and equipment.

Continuing EducationOur continuing education features offer

readers a convenient opportunity to

gain at least 2 CE credits each month.

Meeting PreviewsShowcase the highlights of upcoming

national and regional dental exhibitions.

Dental DatelineThe latest industry, professional and

research news.

in every issue

9

editorial calendar

TRENDS PRACTICE INNOVATION EMMOTT ON TECHNOLOGY INFECTION CONTROL REPORT

JanuaryAd Close:11/28/05

• Perio in the general practice • X-ray units • Digital radiography • Read the labels

FebruaryAd Close:01/02/06

• Lighting and visualization • Esthetic post systems • Cone Beam CT • Surface disinfectants

MarchAd Close:01/27/06

• Implants • Matrix systems • CAD/CAM • Infectious diseases

AprilAd Close:03/02/06

• Treating older patients • Core build up • Security • Infection control progress

MayAd Close:04/03/06

• Patient education and casepresentation

• CAD/CAM restorative systems • Web Services • Waterlines

JuneAd Close:05/02/06

• Technology census • LED curing lights • Blogs and Pods • Managing special equipment

JulyAd Close:06/02/06

• Impression taking • Fiber reinforcement materials • Paperless records • Radiography issues

AugustAd Close:07/03/06

• Whitening • Sensor/film positioning aids • High-tech Q&A • Dispose or reuse?

SeptemberAd Close:08/02/06

• Orthodontics in the general practice

• Electric operative handpieces • Digital cameras • Pre-procedural mouthrinses

OctoberAd Close:08/31/06

• Anesthesia/sedation • Intraoral video cameras • Business software • Evaluating your protocol

NovemberAd Close:10/02/06

• Pharmacology • Implant systems • Hardware options • Immunizations

DecemberAd Close:10/30/06

• TRENDS IN DENTISTRY ISSUE: Dentists eagerly look forward to learning about the various trends in dentistry and what products their colleagues are using.

1X 3X 6X 12X 15X 20X 24X 36X 45X 55X

Page 4,910 4,870 4,840 4,810 4,770 4,750 4,720 4,690 4,670 4,650

1/2 Page 2,820 2,760 2,730 2,710 2,700 2,690 2,660 2,630 2,600 2,580

1/4 Page 1,620 1,550 1,520 1,510 1,490 1,490 1,480 1,470 1,470 1,460

10

2006 black & white rates — u.s. dollars

1X 3X 6X 12X 15X 20X 24X 36X 45X 55X

Page 14,000 13,780 13,600 13,460 13,360 13,260 13,170 13,060 12,940 12,800

1/2 ,840 9,690 9,660 9,620 9,560 9,510 9,440 9,370 9,310 9,280

Page 9,150 8,820 8,740 8,650 8,610 8,580 8,540 8,510 8,440 8,410

2/3 Page 6,840 6,750 6,690 6,620 6,570 6,510 6,440 6,380 6,300 6,260

1/2 Page 4,730 4,630 4,620 4,590 4,570 4,560 4,520 4,460 4,440 4,430

1/3 Page 3,530 3,480 3,450 3,440 3,410 3,370 3,350 3,340 3,330 3,320

1/4 Page 2,740 2,680 2,620 2,600 2,550 2,540 2,520 2,500 2,480 2,450

1/6 Page 2,090 2,060 2,040 2,010 2,000 1,990 1,980 1,960 1,940 1,930

Black & White RatesFrequency discounts are based on total number ofinsertions (regardless of size) within a 12-monthperiod for Dental Products Report, Dental PracticeReport, DPREurope, and Dental Lab Products.

Color RatesAdditional costs to black & white space rates:Standard color (per page):Standard page or larger ....................................$600Less than standard page ....................................$410

Matched PMS color* (per page or fraction thereof) ..........................$8704-color process (per page):Larger than 1/3 standard ................................$1,8501/3 standard or less ........................................$1,080Metallic ink* ................Contact Your Representative

Regional AdvertisingContact your representative for rates.

Cover & Special Position RatesCover 2 and 4 ................B/W rate + 20% + 4/C rateCover 3 ..........................B/W rate + 10% + 4/C rateCenter spread ..B/W rate + 10% + 4/C rate per pageOther preferred or special position - Contact YourRepresentative

Mechanical Specifications Digital Ad Requirements:Digital data is required for all ad submissions.Preferred format is PDF/X-1. Acceptable format isPDF. Files should be press optimized, converted toCMYK, and have all fonts embedded. DentalProducts Report will be relieved of all responsibilityfor any form of compensation if an ad is supplied innon-preferred or non-acceptable formats, such asnative application files.

Non-preferred or non-acceptable formats will becharged a $150 processing fee. We cannot guaranteethe accuracy of reproduction from any ads suppliedin non-preferred or non-acceptable formats. Fordetailed instructions of preferred formats, contactthe production manager or download digital adspecifications from www.advanstar.com/adspec.

Dental Products Report will not supply a faxed orsoft proof on client supplied files. We assume duediligence has been taken—by the client or by theiragency—to preflight and proof all advertisementsprior to submission. If we detect an error beforegoing to press, we will make a reasonable effort tocontact you to correct and resubmit your file beforepublication.

Accepted Media:Files may be submitted on CD-ROM.

FTP: Files may be submitted to our FTP site. Pleasecontact the production manager for instructions.

Film: Dental Products Report is computer to plate.Any ads submitted on film will incur a $50 charge.

Line Screen (B/W, 2/C, 4/C):

Maximum 150; acceptable 120.

Density: B/W, 2/C maximum 160% to 170%;4/C maximum 260% to 280%.

Standard Colors: Red (100% magenta and 100%process yellow), magenta, process yellow, cyan, andgreen (100% cyan and 100% process yellow). Colorsconform to Standard Web Offset Printing (SWOP)specifications.

Ad Proofs: To ensure that your ad is reproducedcorrectly, a SWOP-certified color proof that hasbeen made from the same file that you supply to usmust be provided. We cannot guarantee theaccuracy of reproduction of your ad without aSWOP proof. No makegoods will be issued on adsrun without a SWOP proof.

Printing: Web heatset offset.

Paper Stock: 38 lb. #5 Groundwood Gloss Stock.

Binding: Saddle stitched.

*PMS & metallic inks are limited. Call yourrepresentative for availability.

Shipping InstructionsSend contracts, insertion orders, printing materials,and instructions to:

Kathy TarnowskiAd Production DepartmentDental Products Report131 W. 1st St.Duluth, MN 55802-2065Phone: (218) 723-9339E-mail: [email protected]

BAN

NER

STA

ND

ARD

DIG

EST

mailto:[email protected]

http://www.advanstar.com/adspec/

. 1993

dental practice report is committed to leadingindependent dentists togreater practice successthrough the intelligentintegration of sound business,clinical and technologicaladvancements.

12

. 1993

dental practice report is committed to leadingindependent dentists togreater practice successthrough the intelligentintegration of sound business,clinical and technologicaladvancements.

13

Dental Practice Report is the only magazine that is single-

mindedly focused on helping independent, growth

oriented dentists make smart decisions on how to spend

their money, time and energy in pursuit of career-long

success. Each issue includes real world information and

best practices dentists can integrate into their practice.

Combining the award winning talent of the best

publishing team in dentistry, with the insight of today’s

top clinicians and business strategists, Dental Practice

Report is the must-read practice management magazine

for dentists.

Why this matters to youFocusing on the dentist as a small business owner and

tapping into their entrepreneurial spirit, Dental Practice

Report attracts a larger, younger, more successful breed of

dentist constantly looking for new products and services

to drive their success.

No letting upOur goals are high, our mission is

clear. For the past year, Dental

Practice Report has waged a one-

magazine campaign to improve the

state of dental journalism and

straighten the path between you and

the customers you want to reach.

We’ve delivered a magazine that

informs, enlightens, entertains, and

captures the excitement of modern

dentistry. Reader and advertiser

response has been overwhelmingly

positive, so we see no need to let

up. Dental Practice Report’s 2006

editorial calendar is focused on

providing coverage that highlights

the trends impacting dental

practice, delivering hands-on

strategies for success and

highlighting the value of today’s

best clinical, technology and

business solutions.

All of this adds up to a publication

that consistently drives interest in

the products and solutions you

provide while addressing the

modern clinician’s needs. We look

forward to another year of helping

you drive the market.

All the best,

Steve DiogoEditor in Chief

minding dentistry’s business

100% of Dental Practice

Report subscribers feel we are



Source: Dental Practice ReportSubscriber Readership Study, June 2004

DENTAL PRACTICE REPORT

circulation factsU.S. Dentists 103,728

Dental Supply Dealers 3,344

Senior Dental Students 3,428


morecirculation to U.S.dentists than Dental Economics!

Dental Economics: 100,355 Source: June 2005 BPA Statement

subscribers at a glanceDENTISTS BY SPECIALTY

General Practice 87,974

Oral Surgeons 2,469

Endodontists 2,014

Orthodontists 4,451

Pediatric Dentists 2,384

Periodontists 2,484

Prosthodontists 1,620

Public Health 216

Oral Pathologists 32

Other 84

14

what’s going on?What is going on in the market that makes Dental Practice Report a must read in 2006?

Digital technologyIncreased opportunities for improved efficiency,

profitability and clinical excellence through the

intelligent integration of front-office and operatory

computer systems and ancillary technologies (i.e.

Software, digital radiography and imaging, advanced

delivery systems, digital charting, caries detection

systems, CAD/CAM).

Shift to more sophisticated, customer-centered business practicesIncreased consumer awareness in esthetics and

oral/systemic links, are driving demand and forcing

practices to develop a strong customer-service business

model. This also is sparking interest in more business-

related content and continuing education for dentists

and staff as well as more dependence upon consulting

services, marketing services and outside financial

services. Dental Practice Report will continue to focus on

the business of dentistry.

Improved product offeringsImprovements in diagnostic devices, esthetic restorative

material, orthodontic devices, endodontic implements,

digital technology and periodontal pharmaceuticals and

technology are empowering general practitioners to

expand their clinical services. There is also more demand

for continuing education in these areas.

Expanding staff rolesHygienists and assistants are taking on expanded

diagnostic and business roles, which, when properly

implemented, greatly improve efficiency and

profitability. Hygienists in particular are playing greater

roles in diagnosing and treating periodontal disease and

presenting esthetic options.

Fast PracticeInnovative business strategies to ensure

controlled growth.

Help DeskExpert insight and power-user tips to

help dentists and staff members

improve their results with today’s cut-

ting-edge digital systems and software.

Radiography ReportOur digital radiography experts help

readers make sound decisions and

improve their results.

MentoringSuccessful practitioners share their

advice for young dentists.

The Esthetic FileShowcasing the art of our readers’

superb clinical dentistry.

America’s Best Small PracticesProfiles of practices that do it right

without going over the top. We’ll look

at what they do, how they do it and

what they use to boost their profits.

By the NumbersBenchmark-based intelligence to help

readers accurately measure their busi-

ness performance.

One Doctor’s FinancesOur financial analysts dissect real den-

tists’ financial statements and helps

guide readers on the path to lifelong

wealth and security.

Hygiene PerformanceHands-on strategies to build the

capacity of this key profit center.

ErgonomicsTips for creating a safe, efficient work-

place and ensuring career-long health.

Practically SpeakingPractice management expert Ginny

Hegarty presents case studies of practices

that have overcome major problems and

found new ways to succeed.

Clinically SpeakingHands-on clinical instructor and

Dental Practice Report Clinical Editor

Dr. David Hornbrook interviews leading

clinicians on how readers can improve

their results with the latest clinical

techniques, materials and equipment.

Technically SpeakingLeading lecturer and Dental Practice

Report Technology Editor Dr. John

Flucke guides readers in boosting their

technology ROI.

PLUS!

TG2007Dentistry’s leading guide to all things high-techEach December, our award-winning

Technology Guide is anticipated and

dog-eared by dentists who use it to

guide their high-tech purchasing

decisions. This year’s will be bigger

and better than ever.

MOD!The Best Modern Operatory DesignThe delivery systems, equipment,

design strategies, technology and

products that are making today’s

high-tech dental operatory a great

place to be.

in every issue

editorial calendar

15

COVER

• Infection control—An OSHA update

• America’s Best SmallPractices—What they can teach you

• New light on caries

• 12 secrets of a stellar staff(Plus! Our 2005 SalarySurvey)

• Modern operatorydesign

• Esthetics 2006—Toolkit for success

• Plus: The best dental Web sites

• Demystifying thedigital practice

• Dentistry’s bio-geneticfuture

• The great escape—How to make the switch to fee-for-service

• What’s eating your profits?(Plus! Our 2005 Fee Survey)

• No complaints—Toward total patient satisfaction

OPERATORY

• Special needs,special care

• Beveling composites

GEAR: Hygiene instruments/Gloves

• Orthodontics for the GP

• Perfect contacts

GEAR: De-sensitizingbonding agents/Loupes

• Alternative medicine

• Ideas for exquisite temps

GEAR: The esthetic armamentarium

• High tech operatories

• Oral complications of cancer treatment

GEAR: Hot products from Midwinter

• Endo update

• The perfect assistant

GEAR: Endodontictechnology/Bleaching

• Staining and glazingtechniques

• Diagnosing oral cancer

GEAR: CAD/CAMsystems and materials

• Pain-free injections

• Ensuring optimal implant health

GEAR: Implants andrelated supplies

• Treating the addicted or recovering patient

• Perfecting your impressions

GEAR: Impression materials, cord, etc.

• Minimally invasive esthetics

• Veneers

GEAR: Blood pressure andother monitoring devices

• Making room—Space andcomputers in the modernoperatory

GEAR: Life-savingand safety equipment

• Best in Show—New products

GEAR: Vision aids

FRONT DESK

• Spa touches for any practice

• Outsourcing services

GEAR: Power brushes

• The $1,000 reception area makeover

• Utilization review

GEAR: Mouthguards/Elderly home care

• Simple ways to avoidinsurance denials

GEAR: Toothbrushes/Kids’ Home Care

• De-bugging thedysfunctional staff

• Coding 101

GEAR: Case-presentation aids

• Ergonomics

• Malpractice

GEAR: Financialaids/Patient Web sites

• Storage solutions—Online and on Earth

• Internet myths

GEAR: Storage & Filing Solutions

• Cut your cancellations now

• Scripting

GEAR: Software updates/Office art

• Phone strategies that work

GEAR: Reminder services/Fall showpreview

• The paranoia-free guide to computer security

• ADA preview

GEAR: Securitydevices/Newsletters

• Squashing overhead creep

• Hands-on marketing

GEAR: Postcards &brochures

• Fraud—Who, what,where and why

GEAR: Web development

TECH FOCUS

• Handpieces

• Midwinter preview

• Digital radiography

• Caries detection

• Lasers

• Delivery systems

• Shade matching

• CAD/CAM

• Digital imaging

• Lifesaving equipment

• Software & E-services

• Patient management

BEST PRACTICES

• CE: A User’s Guide

• One Doctor’s Finances

• Guerrilla marketing for dentists


• Exit strategy—Transition planning begins now


• Lessons from superstar dental teams


• Consultants: A User’s Guide


• Brand Savvy—Protecting and building your most valuable asset

• Building patient comfort


• Mid-year money guide—What to do now


• Real estate lessons for dentists

• Updating your look


• Follow the money—Control your costs through strategicbudgeting


• Patton or Gates? Identify anddevelop your hidden leader


• Strategic planning—Stepping back to move ahead








JulyAd Close:06/07/06






• 2007 TECHNOLOGY GUIDE: The only publication solely devoted to educating dentists aboutthe latest systems to help them improve their delivery of care.

1X 3X 6X 12X 15X 20X 24X 36X 45X 55X

Page 7,860 7,710 7,510 7,300 7,100 6,880 6,670 6,460 6,240 6,030

2/3 Page 5,940 5,820 5,510 5,370 5,230 5,030 4,880 4,780 4,690 4,610

1/2 Page Isl. 4,500 4,390 4,300 4,180 4,080 3,980 3,870 3,770 3,680 3,630

1/2 Page 4,360 4,260 4,150 4,040 3,940 3,830 3,730 3,640 3,580 3,540

1/3 Page 3,320 3,110 3,040 2,940 2,830 2,730 2,630 2,540 2,490 2,450

1/4 Page 2,460 2,370 2,300 2,220 2,150 2,090 2,010 1,950 1,900 1,840

1/6 Page 1,880 1,810 1,780 1,730 1,680 1,620 1,570 1,510 1,470 1,430


16

Black & White RatesFrequency discounts are based on total number ofinsertions (regardless of size) within a 12-monthperiod for Dental Practice Report, Dental ProductsReport, DPREurope and Dental Lab Products.

Color RatesAdditional costs to black & white space rates:

Standard color (per page or fraction thereof) ..........................$580

Matched PMS color* (per page or fraction thereof) ..........................$830

4-color process (per page):Larger than 1/3 page ......................................$1,7801/3 page or less ..............................................$1,030Metallic ink* ................Contact your representative*PMS and metallic colors are limited. Call yourrepresentative for availability.

Cover & Special Position Rates2nd or 3rd cover ............B/W rate + 10% + 4/C rate

4th cover ........................B/W rate + 15% + 4/C rate

Center spreadB/W rate + 10% + 4/C rate per page

Other special positions – Contact your representative


Mechanical SpecificationsDigital Ad Requirements: Digital data is requiredfor all ad submissions. Preferred format is PDF/X-1.Acceptable format is PDF. Files should be pressoptimized, converted to CMYK, and have all fontsembedded. Dental Practice Report will be relieved ofall responsibility for any form of compensation if anad is supplied in non-preferred or non-acceptableformats, such as native application files. Non-preferred or non-acceptable formats will be chargeda $150 processing fee. We cannot guarantee theaccuracy of reproduction from any ads supplied innon-preferred or non-acceptable formats. Fordetailed instructions of preferred formats, contactthe production manager or download digital adspecifications from www.advanstar.com/adspec.

Dental Practice Report will not supply a faxed or softproof on client supplied files. We assume duediligence has been taken—by the client or by theiragency—to preflight and proof all advertisementsprior to submission. If we detect an error beforegoing to press, we will make a reasonable effort tocontact you to correct and resubmit your file beforepublication.



Film: Dental Practice Report is computer to plate.Any ads submitted on film will incur a $50 charge.

Line Screen (B/W, 2/C, 4/C):Maximum 150; acceptable 120.

Density: B/W, 2/C maximum 160% to 170%; 4/Cmaximum 260% to 280%.






Shipping InstructionsSend contracts, insertion orders, printing materials and instructions to:

Dave EricksonAd Production DepartmentDental Practice Report131 W. 1st St.Duluth, MN 55802-2065Phone: (218) 723-9800E-mail: [email protected]

STA

ND

ARD



. 1976

dental lab products iscommitted to providingforward-thinking dentallaboratory owners andmanagers with insights intothe optimal uses and bestapplications of new productinnovations. we supportlaboratory decision-makersin their commitment todeliver optimum patient care,advance their artistry, andbuild a successful business.

®

19

Dental Lab Products is the only dental technology publication

that provides forward-thinking laboratory decision-makers

with the latest information on new product innovations and

how to best use those products to improve their artistry,

increase their profitability, and deliver optimal patient care.

Published 12 times a year, we are committed to providing you

with more exposure, more impact and more reader response.

Each issue of Dental Lab Products features timely news on the

latest product developments and innovations that enhance

dental laboratory operations and the production of

laboratory-fabricated restorations and appliances.

Data compiled from our original survey research and

published each month provides you with insight on the

type of products, equipment, materials and supplies

laboratory owners and managers are purchasing, what types

of products they are using, and how they are using them.

Why this matters to youDental Lab Products is the only product-oriented

publication in the dental lab market. Our unmatched

coverage of products and news has made us the magazine

lab owners and managers choose first. This was

demonstrated in a blind survey that asked lab decision-

makers to compare Dental Lab Products to other

publications in the lab market. Dental Lab Products

achieved an impressive first place win.

Proficiency. Profitability.Patient care.We are committed to providing our

readers with the information they

need to make informed decisions on

new product purchases, formulating

profitability strategies, and bettering

their bench artistry to deliver the best

in restorative services for optimum

patient care.

Our goal is not only to deliver your

product innovations straight to

purchasing decision-makers each

month, but also to enlighten readers

on how best to use those products

to raise the level of their proficiency

and bench artistry.

Our editorial calendar focuses on

providing coverage that centers on

professional growth. Original

research surveys inform readers on

laboratory and chairside trends that

are impacting the laboratory. Top

industry technicians give readers

hands-on demonstrations on how to

improve their removable and crown

and bridge skills while our business

experts provide savvy business

solutions for increased profitability.

Combined with the latest industry

and community news, educational

opportunities, and technology

trends, Dental Lab Products takes

product coverage to a new level.

Best regards,

Pam JohnsonEditor-in-Chief

advancing dental technology

99.8% of Dental Lab

Products subscribers feel we are



Source: Dental Lab ProductsSubscriber Readership Study, June 2004

DENTAL LAB PRODUCTS

circulation factsU.S. Dental Laboratories 16,091

U.S. Dental Office Labwith Tech on Premises 1,259

Canadian DentalLab Personnel 538

Canadian DentalSupply Dealer 80

U.S. Dental Supply Dealer 289

U.S. Dental School Tech Program 93


Source: Dental Lab Products Sworn Statement of Circulation, July 2005

®

what’s going on?What is going on in the market that will make Dental Lab Products a must read in 2006?

20

More DemandA rapid increase in demand for cosmetic and restorative

dentistry is pushing dental labs to keep up with cheaper

foreign sources by increasing investment in high-

production technology.

More TechnologyRapid adoption of high-production technology allows

smaller laboratory operations to vie for market share

being serviced by their larger competitors.

The larger segment of general dentistry has become

esthetic-driven through patient demand for indirect

cosmetic services including veneers, inlays/onlays,

implants, and esthetic functional dentures.

5 Year Trends• Rapid adoption of high production CAD/CAM

technology.

• Demand for cosmetic dentistry will continue to rise.

• Rising demand to integrate technology education intodental school curricula.

Why Readers Prefer Dental Lab ProductsDental Lab Products focuses its editorial content on the

education that laboratory operators need to stay

competitive. DLP is the leading voice on the issue of

integrating technology education into dental schools.

• 81% chose Dental Lab Products as the preferred

publication for obtaining information about new

products, supplies and equipment.*

• 80% chose Dental Lab Products as the preferred

publication for purchasing laboratory products,

supplies and equipment.*

Get your message in front of an audience that’s ready to

buy in Dental Lab Products!

New Lab ProductsKeeps lab owners, managers and technicians up-to-date on what’s new and what’s

next. Covers the latest introductions of equipment, materials, supplies and services.

Forward TrendsOriginal survey research is featured in each issue highlighting trends in both the

laboratory and dental markets geared to help lab owners and managers make

informed product purchasing and management decisions.

Competitive EdgeCovering business issues and trends. With timely tips and features to help labs suc-

cessfully handle the business issues all labs face. From marketing to finances to

employee recruitment and retention, we cover it all.

Bench MasteryFeatures the why and the how. Each issue will feature tips and techniques on how

technicians can better use your products and improve their craft.

TechCornerKeeps readers abreast of all the latest high-tech equipment with an up-close look at

select product categories, detailing specifications, pricing, product descriptions with

input from users on factors that affect purchasing decisions.

Benchtop ShowcaseHighlights select product categories of new and proven equipment, materials, and

supplies with detailed product descriptions.

MeetingsProvides an overview and highlights of national, regional, and state laboratory

meetings and symposiums.

PLUS!

Eye on Technology Guide 2006Dental technology’s annual single source reference for purchasing high-tech systems

and equipment. Each high-tech product category details specifications and pricing

plus product descriptions for each product currently on the market.

in every issue

*Source: Dental Lab Industry Blind Readership Study, June 2004

editorial calendar

21

FOWARD TRENDS COMPETITIVE EDGE BENCH MASTERY TECHCORNER MEETINGS


• Health & Safety Survey:What you need to know

• Chairside: Indirectrestorative services

• How to control bad debt

• Dealing with workplace diversity

• Esthetics start in the opaque

• Eye on Technology:Electronic casting

• Voice recognition software

• Chicago Midwinter


• Technology Survey:Plan-to-purchase

• Chairside: Dentistry'sbiogenic frontier

• Business goals to get what you want

• Assessing key financialindicators

• Denture occlusion:Gerber philosophy

• Virtual conferencing

• Benchtop Showcase:Model saws

• Colorado DLA


• Indirect Survey:CAD/CAM materials

• Chairside: Advances inimpression taking

• Recruiting smarter

• Assessing your SWOTcharacteristics

• Light and design inceramic margins

• Eye on Technology:Porcelain furnaces

• RFID: The new improved barcode

• CAD/CAM update

• SoutheasternConference

• Mid-West SpringTechnical


• Digital CommunicationSurvey: Going to thenext level

• Chairside: Implants in the practice

• Buying smart

• Interviewing for success

• Lingulized occlusion in dentures

• Biometric technologies—what you need to know

• Benchtop Showcase:Lathes/alloy grinders

• Western StatesConference

• FDLA Symposium/Expo

• American Academy of Cosmetic Dentistry


• Esthetics Survey:Buildup techniques for success

• Chairside: New indirectbonding agents

• Defining your image and brand

• How to control yourinventory

• Single molar build up techniques

• Eye on Technology:Digital cameras

• Saving money using VOIP and SKYPE

• Academy ofProsthodontics


• Crown & Bridge Survey:New materials and newtechniques

• Chairside: Teameducation opportunities

• Keeping your lab fiscally fit

• Road to employee self-actualization

• Staining porcelain denture teeth

• MapPoint helps you get where you need to go

• Benchtop Showcase:Instrument heaters

• MS/LA Fun 'N SunWeekend

July • EYE ON TECHNOLOGY GUIDE 2006: Dental technology’s annual single source referencefor purchasing high-tech systems and equipment. Each high-tech product category detailsspecifications and pricing plus product descriptions for each product currently on the market.


• Refining Survey:What refiners do with your scrap

• Chairside: Technology in the practice

• Creating depth in your buildup

• International EducationCongress of DentalTechnology

• American Academy of Esthetic Dentistry


• Removable Survey:New materials andtechnologies

• Chairside: Impact oftooth whitening

• 5 steps to developing asimple marketing plan

• Successfully negotiatingmergers/acquistions

• Shape modification of denture teeth

• Eye on Technology:Microscopes

• NET programming

• California Congress

• NADL Vision 21 East

• American DentalAssociation


• Salary Survey:Paying enough? Or overpaying?

• Chairside: Orthodonticsin the practice

• Protecting employees fromworkplace violence

• Exit strategies that work

• Understanding opticalvolume and lightreflection

• Communication managementwith liveperson.com

• Benchtop Showcase:Air handpieces

• Eastern Conference

• American Academy ofImplant Dentistry

• American College ofProsthodontists


• Lifestyle Survey:Away from the bench

• Chairside: Dentist feesfor indirect services

• Collateral sales materialsthat work

• Getting the most out ofyour employees

• Personalizing anterior denture teeth arrangement

• Eye on Technology:Milling machines

• Controlled access/remotesurveillance tools

• Greater New York

• Wisconsin DLA Day of Clinics


• 2007 BUYERS GUIDE: The Dental Laboratory’s Complete Source for Products and Services

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Page 2,240 2,230 2,220 2,170 2,160

1/2 Page 1,280 1,240 1,240 1,230 1,220

1/4 Page 880 870 860 850 840


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1X 3X 6X 12X 24X

Page 5,760 5,680 5,540 5,490 5,430

1/2 Page 4,330 4,280 4,270 4,250 4,210

Page 3,850 3,820 3,770 3,720 3,680

2/3 Page 2,960 2,930 2,900 2,880 2,820

1/2 Page 2,240 2,230 2,220 2,170 2,160

1/3 Page 1,730 1,730 1,720 1,710 1,700

1/4 Page 1,280 1,240 1,240 1,230 1,220

1/6 Page 1,070 1,050 1,030 1,020 1,010

Black & White RatesFrequency discounts are based on total number ofinsertions (regardless of size) within a 12-monthperiod for Dental Products Report, Dental PracticeReport, DPREurope, and Dental Lab Products.

Color RatesAdditional costs to black & white space rates:Standard color (per page):(per page or fraction thereof) ..........................$450

Matched PMS color* (per page or fraction thereof) ..........................$6304-color process (per page):Larger than 1/3 standard ................................$1,7101/3 standard or less ........................................$1,100Metallic ink* ................Contact Your Representative


Cover & Special Position RatesCover 2 and 3 ................B/W rate + 10% + 4/C rateCover 4 ..........................B/W rate + 15% + 4/C rateCenter spread ..B/W rate + 10% + 4/C rate per pageOther preferred or special position - Contact YourRepresentative

Mechanical Specifications Digital Ad Requirements:Digital data is required for all ad submissions.

Preferred format is PDF/X-1. Acceptable format isPDF. Files should be press optimized, converted toCMYK, and have all fonts embedded. Dental LabProducts will be relieved of all responsibility for anyform of compensation if an ad is supplied in non-preferred or non-acceptable formats, such as nativeapplication files.

Non-preferred or non-acceptable formats will becharged a $150 processing fee. We cannot guaranteethe accuracy of reproduction from any ads suppliedin non-preferred or non-acceptable formats. Fordetailed instructions of preferred formats, contactthe production manager or download digital adspecifications from www.advanstar.com/adspec.

Dental Lab Products will not supply a faxed or softproof on client supplied files. We assume duediligence has been taken—by the client or by theiragency—to preflight and proof all advertisementsprior to submission. If we detect an error beforegoing to press, we will make a reasonable effort tocontact you to correct and resubmit your file beforepublication.



Film: Dental Lab Products is computer to plate. Anyads submitted on film will incur a $50 charge.

Line Screen (B/W, 2/C, 4/C):Maximum 150; acceptable 120.

Density: B/W, 2/C maximum 160% to 170%;4/C maximum 260% to 280%.






*PMS & metallic inks are limited. Call yourrepresentative for availability.

Shipping InstructionsSend contracts, insertion orders, printing materials,and instructions to:

Dave EricksonAd Production DepartmentDental Lab Products131 W. 1st St.Duluth, MN 55802-2065Phone: (218) 723-9800E-mail: [email protected]

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. 2004

advanstar dental media’s

mission is to provide dentistry’s

most accessible and valuable

continuing education offerings

in print and other available

venues. under the direction

and contributions of our

esteemed clinical advisory

board, we will provide our

readers with authoritative,

researched and referenced

content designed to help

clinicians achieve the highest

standards in patient care.

24

Allison Walker, CE Director

satisfying your need to know

25

As dentistry’s leading provider of unbiased information on meth-

ods, materials, equipment and technology, Advanstar Dental

Media is proud to offer this service to meet the continuing educa-

tion needs of its readers and manufacturer partners.

Advanstar Dental Media CE content and project team boasts a

broad array of services to quickly, accurately and cost-effectively

create and market your CE project.

• Our custom CE capabilities let you educate dentists about your

products in proven, effective formats

• Multi-page CE reports presented monthly within the pages of

Dental Products Report and Dental Practice Report

• A useful CE Dossier feature where dentists can log and keep

track of their CE

• Custom inserts and outserts

• Web-based presentations through our award-winning Web site,

www.dentalproducts.net, and extensive e-mail network

• Uniquely branded, innovative seminars

• Extensive and continual promotion of the various CE features

And, these new CE projects are backed by the reputation, record,

and marketing strength of Dental Practice Report and Dental

Products Report, dentistry’s top lead-generating vehicles.

Why this matters to you?As an ADA-approved and certified continuing education provider,

you now have a proven way to leverage our brand power and mar-

keting strength to deliver your valuable CE content in print, online

and in person to our loyal audience of over 150,000 dentists*.

*Source: June 2005 BPA Statement

Influence. For nearly 40 years, Dental Products

Report has educated generations of

practitioners about the latest

products and how to perform

optimally with them by

demonstrating proven clinical

techniques.

Leadership.Dental Products Report and Dental

Practice Report are the two most-

requested publications in dentistry,

ensuring your content will be

received and valued by our

audience.

Interaction.Since its inception, Dental Products

Report has consistently

demonstrated its powerful bond

with readers, making it the No. 1

lead-generating publication in

dentistry.

Respect.Dental Products Report and Dental

Practice Report enjoy a unique

relationship with dentists, built on

providing unbiased, independent

reports of vital interest to their

practices. Leverage the

Brand Powerof Advanstar Dental Media

for Your CE Projects

Trust.

1Source: Dental Practice Report Subscriber Readership Study, June 2004

2Source: Dental Products Report Subscriber Readership Study, June 2004

86% consider DentalProducts Report trustworthy.2

92% of our readers,according to surveys, consider

Dental Practice Reporta trustworthy source to provide

CE credits.1

http://www.dentalproducts.net

. 1998

enabling busy professionals to

learn about new products,

techniques and clinical

technology, and empowering

them to make critical

management decisions unique to

each dental practice through

the use of dentistry’s only true

interactive web site.

.

27

web-based marketing opportunities

Time spent with Web sites continues to increase. As an

integrated marketer, use the tools of dentalproducts.net to

your advantage and increase exposure to your ad message.

It’s the place to do something creative, unique and high-

tech, and stand out from your competition. The sky’s the

limit and we’re here to help you navigate. New e-products

are developing all the time; your sales representative will

keep you updated on emerging opportunities.

Dentalproducts.net enjoys a robust audience with an

average of 55,000 monthly visitors and an average of

47,500 unique visitors. We also have 55,000 true opt-in

subscribers, and more than 62,000 total site registrants.

Dentistry’s Search EngineOwn Your Own Category with the ONLY vertical search

engine in dentistry…

Dentistry’s Search Engine, introduced in January 2005,

not only delivers a perfect opportunity to connect with

interested buyers for information in your product

category—it also delivers results specific to dentistry.

Your customers will not have to sort through hundreds of

unrelated links from general search engines like Google.

As the ONLY vertical search engine in dentistry, this unique

tool offers you an exclusive opportunity to own your

product category—to have your ad appear atop the results

page. Considering that decision makers are spending more

time online at B-to-B Web sites, now is the time to reach

targeted users, influence purchasing decisions, and turn

every search into a profit center opportunity.

And that’s just for starters. Dentistry’s Search Engine helps you:

• Increase relationship opportunities with your customers

• Reinforce your position as an innovative marketer

• Beat your competitors to new revenue opportunities

• Attract those who are looking for information aboutyour products

Partner with Advanstar Dental Media and join our affiliate

Search Partnership Program, where you can reach a third

of the dental market at dentalproducts.net each month.

Plus, this program gives you complete control and

flexibility because you can easily change your online sales

message. Ask your sales representative about the various

sponsorship opportunities that are currently available.

Early EditionReach our entire registered audience

as an exclusive sponsor of our Early

Edition e-newsletter, which previews

an upcoming issue. Sent as a Web

page embedded in an e-mail, Early

Edition offers your company an

exclusive opportunity to tie your

message to one of our brands. Your

message will include an animated

banner ad followed by a 150-word

promotion with appropriate links.

ProductBlastYou provide the links and the

message and we provide the

community. Blast your product

offerings, online catalog or announce

your newest products with

ProductBlast. Sent to select readers,

based on your demographic target,

ProductBlast is an effective way to

spread the word about your products

and directly link readers to them.

Flash CommercialAnother dynamic way to send your

marketing message to our audience.

Capture the attention of dentists with

this exciting presentation tool. Our

marketing and creative staffs can help

you develop a powerful presentation

that will make a lasting impression.

Banner/Badge AdsShowcase your product, business or

service with a banner or badge ad on

dentalproducts.net.

custom researchDental industry research is hard to

find, but it’s a necessity in order to

compete effectively. Market research

is a cost-effective way of testing new

products during their development

stages; assessing customer needs

and reactions to your company’s

products and your competitors;

monitoring customer satisfaction;

learning about dentist’s buying

intentions, and more. Advanstar

Dental Media can help you gather

and interpret this data through a

variety of cost-effective methods.

We also provide online research

services which allow us to deliver

the answers to your most pressing

questions with a customized online

survey of our readers. If you’d like

to get the latest attitudes and

opinions on customer service and

satisfaction, or a blind study on a

particular topic, we’ll handle

everything from survey creation to

preparing relevant, custom, easy to

understand analyses.

Over

55,000subscribers

An average of

47,500unique visitors every month






28

integrated marketing solutions

Whether you’re launching a new product, reinforcing your brand,

stimulating trial, educating key buyers, exhibiting at various trade

shows, or supporting your distribution partners, Advanstar Dental

Media’s portfolio of products allows you to reach our highly desirable

audience of dentists through multiple marketing channels. As your

marketing partner, we work with you to deliver results and a greater

return on your investment.

You know by now that integrated marketing is the key to successfully

delivering your message to today’s buyer. No one provides more

opportunities for true integrated marketing than Advanstar Dental Media!

Reinforce your message to the most important audience in the dental

profession—we can help you design an integrated program utilizing all of

our innovative marketing channels to meet your marketing objectives.

print-based marketingopportunitiesDisplay AdvertisingThe foundation of any b-to-b marketing program, print advertising

allows you to reach more than 150,000* BPA-qualified subscribers

with your brand or product message. Build your marketing plan

around the message conveyed in your print ad and utilize other

channels to further reinforce your message.

SupplementsA print supplement is a powerful, effective way to position your

marketing message and make an impact. Put together by our industry

experts, the supplement will provide in-depth, insightful information

about your company, products, capabilities and philosophy in an

editorial environment dentists understand and trust. Your supplement

gets distributed alongside or within Dental Products Report/Dental

Practice Report/Dental Lab Products, so you achieve maximum

readership and exposure results. We’ll handle every aspect of producing

the supplement—whether it’s two pages or 50—including concept

development, writing, design, production, printing and distribution.

PolybagThe best envelope in the dental market. Send your printed piece as a ride-

along and readers will get your message as soon as the issue hits their office.

InsertsA unique way to deliver brochures or any other collateral material to

our readers. Maximum paper stock weight (25" x 38" basis) is 100 lb.,

coated text or 80 lb. uncoated text. Contact your representative for

rates, mechanical specifications, quantity and shipping instructions.

Business Reply CardAn efficient and effective direct response medium, BRCs can be used

to promote special savings/opportunities or simply to provide our

readers with a distinct opportunity to contact you for more

information. All BRCs must be supported by a standard page (Dental

Products Report/Dental Lab Products) or full page (Dental Practice

Report) or larger run-of-book advertisement. Contact your

representative for rates, mechanical specifications, quantity and

shipping instructions.

Direct MarketingWhen used in conjunction with display advertising, direct marketing can

significantly boost overall results and response. Our list ensures that your

marketing material reaches the profession’s most influential dentists.

Our highly experienced staff of direct marketing consultants will be

happy to assist you with your next campaign.

Call Advanstar Lists at (888) 736-8547.

ReprintsCustom reprints provide you with a powerful and cost-effective

marketing tool. Reprints can help you build instant credibility, create

enthusiasm and maximize your exposure to the people who matter the

most. We can help you market your company with printed reprints,

electronic reprints (a PDF for your Web site) or posters and plaques.

Contact Advanstar Reprints at (800) 736-3665.

Classified AdvertisingIf you want to market your products and services, our classified section

provides highly visible, cost-effective opportunities online and in print.

Contact Advanstar Classifieds at (800) 225-4569 ext. 2632.

face-to-face marketingopportunitiesReader RoundtableYou provide the topic and we will provide a roundtable of readers

selected from your target demographic and facilitate your meeting.

Think of it as your very own expert focus group to help you gain

valuable market intelligence.

ConferencesAdvanstar Dental Media provides top industry gatherings for up-to-

the minute information and unmatched opportunity to interact with

dentists. Ask your sales manager how you can leverage your

sponsorship budget in 2006.*Source: June 2005 BPA Statement

29

ad specs & sizes

Dental Products ReportDental Lab Products

Banner Bleed Spread21"x14"

Banner9.875"x13"

Banner Spread (Gutter Bleed Only)20.125"x13"

Standard 1⁄6Horizontal4.625"x2"

Standard Bleed7.75"x10.75"

Standard 2⁄3Vertical4.625"x10"

Standard 1⁄2Horizontal7"x5"


Standard Spread (Gutter Bleed Only)15.25"x10.75"

Standard 1⁄3Square4.625"x 4.875"

Standard 1⁄4Horizontal7"x 2.375"

Standard 1⁄3Horizontal7"x 3.375"




Digest4.625"x7.1875"

Digest 1⁄2Horizontal4.625"x3.5625"

Digest 1⁄4Horizontal4.625"x1.75"

Digest 1⁄4Vertical2.1875"x3.5625"

Publication Trim Size: 10.4375" x 13.75"

Banner 1⁄2Vertical4.875"x13"

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Banner Bleed10.625"x14"

Standard7"x10"

1⁄3 Vertical2.1875"x10"

1⁄3 Horizontal7"x3.375"

1⁄3 Square4.625"x4.875"

1⁄4 Vertical3.25"x5"


1⁄6 Horizontal4.625"x 2.375"


1⁄2 Horizontal7"x5"

1⁄2 Island4.625"x7.1875"

Standard Bleed 8"x10.75"

Note: All dimensions are width x depth. Bleed ads: Keep live matter 1⁄2" inside published bleed dimensions.

Standard Spread(Gutter Bleed Only)14.5"x10"

Standard Bleed Spread15.75"x10.75"


Banner 1⁄2Horizontal9.75"x7.1875"

Dental Practice Report

Standard7.25"x10.5"

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contact information

GROUP PUBLISHER

Richard FischerTwo Northfield Plaza, Suite 300Northfield, IL 60093-1219 U.S.A.Phone: (847) 441-3726Toll-Free: (800) 323-3337Fax: (847) 441-3795E-mail: [email protected]

EAST COAST/MIDWEST

Jim ShavelRegional Sales Manager1554 Surrey Brooke Ct.Yardley, PA 19067 U.S.A.Phone: (215) 369-8640Fax: (215) 369-4381E-mail: [email protected]

SOUTHEAST

Kimberly PriceSales Representative15004 Southfork DriveTampa, FL 33624 U.S.A.Phone: (813) 269-2164Fax: (813) 269-2174E-mail: [email protected]

NORTHWEST

Allen Logan SchwartzRegional Sales Manager10225 N.W. Brentano LaneMcMinnville, OR 97128 U.S.A.Phone: (503) 472-8614Fax: (503) 474-0503E-mail: [email protected]

SOUTHWEST

John SchwartzRegional Sales Manager2395 Silver Lake Blvd.Los Angeles, CA 90039 U.S.A.Phone: (323) 666-7455Fax: (323) 443-3581E-mail: [email protected]

ASSOCIATE PUBLISHER

Valerie BergerTwo Northfield Plaza, Suite 300Northfield, IL 60093-1219 U.S.A.Phone: (847) 441-3778Toll-Free: (800) 323-3337Fax: (847) 441-3702E-mail: [email protected]

SOUTHWEST

Dana ChiuminattaSales RepresentativeTwo Northfield Plaza, Suite 300Northfield, IL 60093-1219 U.S.A.Phone: (847) 441-3704Toll-Free: (800) 323-3337Fax: (847) 441-3702E-mail: [email protected]

European Sales Representatives

GERMANY, BELGIUM, LUXEMBOURG, THENETHERLANDS, LIECHTENSTEIN, AUSTRIA,SWITZERLAND

Wilfried BriemPublisher’s RepresentativeObernhainer Weg 45D-61273 Wehrheim, GermanyPhone: (49) 6081-9810 73Fax: (49) 6081-9810 74E-mail: [email protected]

ITALY, SWITZERLAND, FRANCE, SPAIN

Luigi Rancati and Claudio SanfilippoRancati AdvertisingMilano San Felice Torre 720090 Segrate, ItalyPhone: (39) 02 70300088Fax: (39) 02 70300074E-mail: [email protected]

[email protected]

UNITED KINGDOM, DENMARK, SWEDEN, FINLAND, NORWAY

Marika Cooper and David LandsdowneLansdowne Media Services Ltd.2 Claridge Court, Lower Kings Rd.Berkhamsted, HertfordshireEngland HP4 2AFPhone: (44) 1442 87 7777Fax: (44) 1442 87 0617E-mail: [email protected]

Dental Products ReportDental Practice Report Dental Lab Products Classifieds

Kate Schaefer7500 Old Oak Blvd.Cleveland, OH 44130-3369 U.S.A.Phone: (800) 225-4569 ext. 2632Fax: (440) 826-2865E-mail: [email protected]

List ServicesDanielle GundlingList Account Executive7500 Old Oak Blvd.Cleveland, OH 44130-3369 U.S.A.Phone: (440) 891-2655Toll-Free: (888) 736-8547 ext. 2655Fax: (440) 891-2740E-Mail: [email protected]

Reprint SalesLinda BarrierReprint Account Executive7500 Old Oak Blvd.Cleveland, OH 44130-3369 U.S.A.Phone: (440) 891-2701Toll-Free: (800) 225-4569 ext. 2701Fax: (440) 891-2650E-mail: [email protected]















31

terms and conditions

The following terms and conditions (the “Standard Terms”) shallbe incorporated by reference into all Insertion Orders submitted toAdvanstar Communications Inc. (“Publisher”) by Advertiser or itsadvertising agency:

A – Invoices are rendered at date of publication.

B – Publisher holds the Advertiser and its advertising agencyjointly responsible for paying all duly authorized advertisinginserted in or attached to Dental Products Report, Dental PracticeReport and Dental Lab Products. All past due payments may bereinvoiced directly to the Advertiser, who will be held fullyresponsible for payment.

C – Terms: Invoices are rendered on the publication date of eachissue and are due upon receipt. Agency commission will bedisallowed on all past due invoices. In the event Advertiser’saccount is placed for collection,Advertiser and agency agree topay Publisher for all reasonable collection costs and/or attorneys’fees incurred.Advertiser and agency also agree to pay financecharges on the unpaid account balance at the rate of 1-1/2% permonth or the maximum permitted by law.

D – Publisher will not be bound by any terms, conditions orprovisions appearing on insertion orders or copy instructionswhich conflict with provisions of these Standard Terms, including,without limitation, sequential liability statements from advertisingagencies. In the event of any inconsistency between an insertionorder and/or copy instructions and these Standard Terms, theStandard Terms shall control.

E – All advertisements are accepted and published by thePublisher on the representation that the agency and/or Advertiserare properly authorized to publish the entire contents and subjectmatter thereof.

F – Advertiser hereby grants Publisher the right and license touse, reproduce, transmit, and distribute all creative materialssupplied by or on behalf of Advertiser, including without limitation,all text, graphics, illustrations and photographs (the “Creative”).Advertiser represents and warrants that: (i) it has all thenecessary rights in the Creative; (ii) the Creative does not violateany applicable law or regulation; and (iii) the Creative does notviolate or infringe upon any third party right in any manner orcontain any material or information that is defamatory, libelous,slanderous, that violates any person’s right of publicity, privacy orpersonality, or may otherwise result in any tort, injury, damage orharm to any person.Advertiser acknowledges that Publisher isrelying on the foregoing representations and warranties.Advertiser agrees to indemnify, defend and hold Publisher and itsaffiliates, and their respective officers, directors and employees,harmless from and against any and all expenses and losses ofany kind (including reasonable attorneys’ fees and costs) incurredbased upon a breach of any of the foregoing representations andwarranties or in connection with any claim arising from or relatedto any advertisement supplied by Advertiser or its agents and runby Publisher.

G – Publisher reserves the right to reject any advertising whichPublisher feels is not in keeping with the publication’s standardsor for any other reason, even if the advertising has beenpublished previously by Publisher.

H – Publisher shall not be liable for any omitted, misplaced, ormispositioned advertisements.

I – All orders are accepted by Publisher subject to change in rateupon notice from Publisher.

J – Orders may be cancelled within ten (10) business days of theeffective date of a change of rates without incurring a shortrateadjustment, provided the Advertiser’s contract rate has beenearned as of the date of cancellation.

K – An order may be cancelled without liability up to thirty (30)days prior to the issue’s ad close date. Publisher reserves theright to demand payment for orders cancelled less than thirty (30)days prior to ad close, regardless of the date of ad placement.

L – A 1/6 page ad is the minimum rate holder. (WILL VARY PERMAGAZINE.)

M – Advertiser will be shortrated if, within a 12-month periodfrom the date of the first insertion,Advertiser does not use theamount of space upon which its billings has been based.Advertiser will be rebated if, within a 12-month period from thedate of the first insertion,Advertiser has used sufficient additionalspace to warrant a lower rate than that at which it has beenbilled.

N – Costs incurred by Publisher for production work onadvertisements will be charged to the Advertiser regardless ofwhether or not the ad runs.Advertiser will be charged for anyartwork, separations, halftone, shipping, or typography providedby Publisher.

O – In the event a change of copy is not received by Publisher bythe publication’s ad closing date, the copy run in the previousissue of the publication will be inserted.

P – Publisher will hold Advertiser’s materials for a maximum ofone year from last issue date. It is the responsibility of theAdvertiser to arrange for the disposition of artwork, proofs ordigital materials prior to that time, otherwise materials will bedestroyed.All requests must be submitted in writing.

Q – Publisher will not be held responsible for consequential costsor other damages due to loss or damage of digital ad materials,art, proofs or transparencies.

R – Reader response inquiries are provided as a service.Publisher disclaims all liability and responsibility for inaccuracies

S – Under no circumstances shall Publisher be liable for anyindirect, incidental, special or consequential damages (including,without limitation, loss of profit or impairment of goodwill) of anyAdvertiser. Under no circumstances shall Publisher’s direct orindirect liability to any advertising agency or Advertiser exceed theinvoiced cost of the advertisement. Notwithstanding theforegoing, Publisher shall have no liability for (i) any failure ordelay resulting from conditions beyond Publisher’s control; or (ii)errors in content or omissions in any creative or advertisingmaterials provided by Advertiser.

T - These Standard Terms, together with insertion orderssubmitted by Advertiser, (i) shall be governed by and construed inaccordance with the laws of the State of New York and the UnitedStates, without giving effect to principles of conflicts law; (ii) maybe amended only by written agreement executed by anauthorized representative of each party; and (iii) constitute thecomplete and entire expression of the agreement between theparties, and shall supersede any and all other agreementsregarding the subject matter hereof, whether written or oral,between the parties. Failure by either party to enforce anyprovision of these Standard Terms shall not be deemed a waiverof future enforcement of that or any other provision.Advertisermay not resell, assign, or transfer any of its rights hereunder.

COMMISSIONAccredited advertising agencies receive a 15% commissionprovided invoices are paid within 30 days

Production charges are not subject to agency commission.

DIGITAL AD REQUIREMENTS1. Digital data is required for all ad submissions. Preferred formatis PDF/X-1a.Acceptable format is PDF. Files should be pressoptimized, converted to CMYK, and have all fonts embedded.Publisher shall have no obligation or liability to Advertiser of anykind (including, without limitation, the obligation to offer Advertisermakegoods or any other form of compensation) if an ad issupplied to Publisher by Advertiser in any format other thanPDF/X-1a or PDF. Each ad supplied to Publisher by Advertiser inany format other than PDF/X-1a or PDF will be charged a $150processing fee. Publisher cannot provide Advertiser anyassurances regarding the accuracy of reproduction of any adssupplied in any format other than PDF/X-1a or PDF. For detailedinstructions of preferred formats, contact the production manageror download digital ad specifications from www.advanstar.com/adspec/.2. Publisher will not supply a faxed or soft proof for Advertiser-supplied files.Advertiser is solely responsible for preflighting andproofing all advertisements prior to submission to Publisher. IfPublisher detects an error before going to press, Publisher willmake a reasonable effort to contact Advertiser to give Advertiseran opportunity to correct and resubmit Advertiser’s file beforepublication.

3. Accepted Media: Files may be submitted on CD-ROM.

4. FTP: Files may be submitted to Publisher’s FTP site. Pleasecontact the production manager for instructions.

5. Ad Proofs: To insure that Advertiser’s ad is reproducedcorrectly, a SWOP-certified color proof that has been made fromthe same file that Advertiser supplies to Publisher must beprovided. Publisher cannot provide Advertiser any assurancesregarding the accuracy of reproduction of any ad submittedwithout a SWOP proof. Publisher shall have no obligation orliability to Advertiser of any kind (including, without limitation, theobligation to offer Advertiser makegoods or any other form ofcompensation) for any ad supplied to Publisher by Advertiserwithout a SWOP proof.

6. Film: Publisher is computer to plate. Each ad submitted toPublisher on film will incur a $50 charge.

FOR MAGAZINES WITH BPA AUDITSBPA Worldwide audits Dental Products Report and Dental PracticeReport circulation. Go to BPA’s searchable Web site atwww.bpaww.com to utilize the following resources - and muchmore:

• View and print Dental Products Report and Dental PracticeReport’s current and archived BPA Circulation Statements.

• View and print other BPA-audited publications’ CirculationStatements within this industry and many other industriesAdvertiser might be interested in.

• Sign up to receive automatic e-mail notifications when newlyupdated Circulation Statements or Audit Reports are availablein BPA’s on-line Reports Library.

• View the rigorous bylaws and rules that must be adhered to inorder to become a BPA member and to pass a BPA audit.

• Use the invaluable search engine to perform keyword searchesthrough dozens of media and publishing Web sites.

If you haven’t already done so, you will need to create your user name and password to access BPA’s library of circulation data. Goto www.bpaww.com, click on the appropriate boxes in the“Circulation Data Search” link, and follow the succeedinginstructions to create your user name and password.You onlyhave to create the user name and password once, and then youwill have unlimited free access to BPA’s Reports Library.

http://www.bpaww.com

http://www.bpaww.com



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