page 9-retail/sales/art west wall elevations 4.8.15

HALTER RANCH WINERY WINE TASTNG INTERIOR DESIGN 8910 ADELAIDA ROAD PASO ROBLES, CA 93446 MAIN TASTING / RETAIL INTERIOR ELEVATIONS APRIL 8, 2015 WALL ART: CLEARLY THE COMPOSITION OF THE ELEMENTS OF THIS WALL ARE EXTREMELY CRITICAL AND THE ART A MAJOR DRIVER OF DESIGN DECISIONS. TO BE SUCCESSFULL THE DESIGN FOR THIS SPACE WILL REQUIRE LARGE FORMAT ART, IN A SERIES, OR STRONGLY RELATED COMBINATIONS OF ARTWORK CAREFULLY SELECTED TO BALANCE, COMPLIMENT AND CREATE A WHOLENESS IN CONCERT WITH THE RETAIL/SALES ELEMENTS. VARIOUS ART PIECES ARE SHOWN IN THESE ELEVATIONS TO ILLUSTRATE THE IMPORTANCE AND THE CONTEXT FOR TASTING BAR 6, THE CURRENT DESIGN NEEDS TO BE CONSIDERED IN RELATIONSHIP TO OTHER DESIGN ELEMENTS, BOTH IN THE IMMEDIATE RETAIL AREA, BUT ALSO IN THE CONTEXT OF THE TASTING ROOM AS A WHOLE. WALL COLOR: WALL COLOR WILL NEED TO SIMULTANEOUSLY COMPLIMENT THE ART, PROVIDE A CONTRASTING BACKDROP TO THE TASTING BAR, AS WELL AS THE RETAIL SHELVING, THE WINE AND THE RETAIL GOODS ON DISPLAY. THESE FOUR COLOR RENDITIONS EXPLORE THE CURRRENT DESIGN OF THE RETAIL/TASTING BAR 6 AND ITS ROLE IN HARMONIZING, BALANCING, AND CREATING A FOCUS FOR THE RETAIL/ SALES PORTION OF THE TASTING ROOM. CONCRETE FLOOR COLOR: THE FINAL CHOICE OF THE CONCRETE FLOOR STAIN WILL NEED TO ALSO HARMONIZE, BALANCE AND CONTRAST WITH BOTH THE LIGHT AND DARK WOOD BAR COLORS, THE RETAIL SHELVING AND FINAL WALL COLOR SELECTION. TASTING BAR DESIGN: QUESTION: DOES THIS BAR FRONT DESIGN BALANCE & COMPLIMENT THE ART, RETAIL SALES, CREATING THE DESIRED FOCUS? NOTE: WE WILL NEED TO WORK HARD AND CAREFULLY TO DETAIL THE VERTICAL SEAMS, THE CHOICE OF GRAIN AND COLOR OF THE SOLID OAK WOOD WITH THIS DESIGN. OPINION: WHILE THE DIFFERENCE IN THE BAR FRONT DESIGNS BRINGS VARIETY TO THE TASTING ROOM AS A WHOLE, THIS DESIGN FOR TASTING BAR 6 SACRIFICES A WHOLENESS TO THE RETAIL/SALES/ART AREA. IT IS MISSING BOTH A LOCAL FOCUS AS WELL AS A LARGER REFERENCE TO THE HALTER RANCH 'CONTEMPORARY RUSTIC' DESIGN PALETTE. SUB-ZERO GRBI-36RG 36" x 84" x 24" MAIN TASTING - WEST ELEVATION Scale: 1/4" = 1'-0" 4 SUB-ZERO GRBI-36RG 36" x 84" x 24" MAIN TASTING - SOUTH RETAIL SALES ELEVATION Scale: 1/4" = 1'-0" MAIN TASTING INTERIOR ELEVATIONS SUB-ZERO GRBI-36RG 36" x 84" x 24" MAIN TASTING - SOUTH RETAIL SALES ELEVATION Scale: 1/4" = 1'-0" SUB-ZERO GRBI-36RG 36" x 84" x 24" MAIN TASTING - SOUTH RETAIL SALES ELEVATION Scale: 1/4" = 1'-0" SUB-ZERO GRBI-36RG 36" x 84" x 24" MAIN TASTING - WEST ELEVATION Scale: 1/4" = 1'-0" 2 SUB-ZERO GRBI-36RG 36" x 84" x 24" MAIN TASTING - WEST ELEVATION Scale: 1/4" = 1'-0" 1 SUB-ZERO GRBI-36RG 36" x 84" x 24" MAIN TASTING - WEST ELEVATION Scale: 1/4" = 1'-0" 3 SUB-ZERO GRBI-36RG 36" x 84" x 24" MAIN TASTING - SOUTH RETAIL SALES ELEVATION Scale: 1/4" = 1'-0" TASTING BAR 6 - FRONT VIEW TASTING BAR 6 - FRONT VIEW TASTING BAR 6 - FRONT VIEW TASTING BAR 6 - FRONT VIEW X DESIGN COMMENTS:

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Page 1: Page 9-Retail/Sales/Art West Wall Elevations 4.8.15

LTER

H W

INER

INE

TAST

INTE

RIO

R D

ESIG

N89

10 A

DEL

AID

A R

DPA

SO R

OBL

ES, C

A 9

3446

MAIN TASTING / RETAIL INTERIOR ELEVATIONSAPRIL 8, 2015

WALL ART: CLEARLY THE COMPOSITION OF THE ELEMENTS OF THIS WALL ARE EXTREMELY CRITICAL AND THE ART A MAJOR DRIVER OF DESIGN DECISIONS.

TO BE SUCCESSFULL THE DESIGN FOR THIS SPACE WILL REQUIRE LARGE FORMAT ART, IN A SERIES, OR STRONGLY RELATED COMBINATIONS OF ARTWORK CAREFULLY SELECTED TO BALANCE, COMPLIMENT AND CREATE A WHOLENESS IN CONCERT WITH THE RETAIL/SALES ELEMENTS.

VARIOUS ART PIECES ARE SHOWN IN THESE ELEVATIONS TO ILLUSTRATE THE IMPORTANCE AND THE CONTEXT FOR TASTING BAR 6, THE CURRENT DESIGN NEEDS TO BE CONSIDERED IN RELATIONSHIP TO OTHER DESIGN ELEMENTS, BOTH IN THE IMMEDIATE RETAIL AREA, BUT ALSO IN THE CONTEXT OF THE TASTING ROOM AS A WHOLE.

WALL COLOR:WALL COLOR WILL NEED TO SIMULTANEOUSLY COMPLIMENT THE ART, PROVIDE A CONTRASTING BACKDROP TO THE TASTING BAR, AS WELL AS THE RETAIL SHELVING, THE WINE AND THE RETAIL GOODS ON DISPLAY.

THESE FOUR COLOR RENDITIONS EXPLORE THE CURRRENT DESIGN OF THE RETAIL/TASTING BAR 6 AND ITS ROLE IN HARMONIZING, BALANCING, AND CREATING A FOCUS FOR THE RETAIL/ SALES PORTION OF THE TASTING ROOM.

CONCRETE FLOOR COLOR:THE FINAL CHOICE OF THE CONCRETE FLOOR STAIN WILL NEED TO ALSO HARMONIZE, BALANCE AND CONTRAST WITH BOTH THE LIGHT AND DARK WOOD BAR COLORS, THE RETAIL SHELVING AND FINAL WALL COLOR SELECTION.

TASTING BAR DESIGN:QUESTION: DOES THIS BAR FRONT DESIGN BALANCE & COMPLIMENT THE ART, RETAIL SALES, CREATING THE DESIRED FOCUS?

NOTE: WE WILL NEED TO WORK HARD AND CAREFULLY TO DETAIL THE VERTICAL SEAMS, THE CHOICE OF GRAIN AND COLOR OF THE SOLID OAK WOOD WITH THIS DESIGN.

OPINION: WHILE THE DIFFERENCE IN THE BAR FRONT DESIGNS BRINGS VARIETY TO THE TASTING ROOM AS A WHOLE, THIS DESIGN FOR TASTING BAR 6 SACRIFICES A WHOLENESS TO THE RETAIL/SALES/ART AREA. IT IS MISSING BOTH A LOCAL FOCUS AS WELL AS A LARGER REFERENCE TO THE HALTER RANCH 'CONTEMPORARY RUSTIC' DESIGN PALETTE.