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FREECOPY

INSI

DE The Inside-Outside

Approach to Aging and Wellness Regain Your Youthful Appearance

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Volume 1.1 U.S. • 14.04 • © 2014 LifeVantage Corporation

If you’re like most people, you want to feel younger, look younger and have

more youthful energy. You want to slow the aging process and return to a revitalized state of health. What if you could find a leading-edge product that helped safeguard against the ever-increasing aging process? And what if that product formed the foundation of a rock-solid opportunity to transform your financial security and overall lifestyle? Fortunately, you can—with a recent breakthrough product called Protandim.

Science Behind the Power of ProtandimProtandim is the flagship product of LifeVantage, a longtime leader in the wellness and supplement industries. But it’s the science at the core of Protandim that truly makes LifeVantage different. Dr. Joe McCord, the scientist behind Protandim, spent 40 years investigating the science of free radicals and aging. His work earned him the prestigious Elliott Cresson Award. Other winners of this award include Henry Ford, Alexander Graham Bell and Orville Wright.

Eventually, Dr. McCord’s research led to a true breakthrough in science. His work has helped alter how the problems associated

with aging are addressed by showing that traditional antioxidants simply aren’t effective in neutralizing free radicals. His work also included Nrf2, a key compound that communicates with cells, instructing them to do what they’re already designed to do. When activated, Nrf2 enters the nucleus of a cell and up-regulates “survival genes,” genes that enable cells to survive in the face of stress from free radicals and other oxidants.

Dr. McCord also discovered superoxide dismutase, better known as SOD, and identified it as an important antioxidant defense in nearly all cells exposed to oxygen. Nrf2 turns on the production of SOD, which detoxifies the free radical superoxide.

Dr. Shawn Talbott, the company’s new Global Chief Science Officer, points out that common antioxidants are very limited in their abilities. One molecule of the antioxidant can neutralize only one free radical molecule, explains Dr. Talbott. However, the body’s enzymes—which include superoxide dismutase (SOD), catalase and glutathione peroxidase—can each eliminate an astounding one million free radicals per second without being

used up. “These enzymes possess a vastly superior ability to eliminate free radicals, meaning they can also slow the genes associated with aging and bring you to a more youthful state of health,” Dr. Talbott said. “As a result, Protandim and our other products can help you look better, feel better and perform better.”

A Foundation of FreedomIt’s clear that Protandim offers an entirely unique array of potential health benefits. But it’s also the reason that LifeVantage stands alone as the leader in wellness and supplement industries. As such, the company’s distributors enjoy the exclusive right to share Protandim, which is protected by patents and validated by peer-reviewed science. “You’ll only find Protandim with LifeVantage—nowhere else. So that places the company’s independent distributors in a unique position,” says David Phelps, Chief Sales Officer at LifeVantage. “And it’s this exclusivity that creates huge potential for our distributors to earn significant income and completely transform their lives.”

Transform Your Health—and Life—with LifeVantageTrue Breakthrough Offers Unrivaled Opportunity

With LifeVantage, I Feel Alive Again! “I use both product lines daily and feel lost if I don’t have them.”

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Transform Your Health—and Life—with LifeVantage — Continued on page 4

The Science Behind Helping People Feel, Look, and Perform BetterLifeVantage pushes leading-edge science for enhanced wellness

by Shawn Talbott Ph.D.

From the science world’s perspective

of maintaining health and wellness, the proper management of oxidative stress is thought of by many experts to be one

of the most important—if not the most important—aspect of cellular metabolism.

In fact, we’ve known for more than 50 years that the cellular basis of “aging” is directly linked to highly reactive molecules called “free radicals” or “reactive oxygen species” (ROS). These ROS can react with and cause damage to the body’s cellular structures, especially cell membranes, DNA (genetic material), and mitochondria (where cells generate energy). As this cellular damage accumulates, our cells cannot

function properly and we recognize the common symptoms of “aging”—reduced energy levels, creaky joints, wrinkled skin and many others that make us feel and look older and worn out. Most people think theses age-related changes are “inevitable,” but through its forefront scientific work LifeVantage has clearly demonstrated that this does not have to be the case.

Products Rooted in ScienceThe company’s flagship product, Protandim, has been the subject of more than a dozen peer-reviewed studies at internationally revered universities and published in some of the world’s most prestigious scientific journals. These studies show how Protandim’s unique and patented ingredient profile helps activate the body’s

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Why LifeVantage? Leading-Edge Products and Opportunity Create Platform for Success

The Science Behind Helping People — Continued on page 3

HEALTHY LIVINg REPO

RT

“Our System is the Best!”by Brandon Cunningham

“We are very grateful that LifeVantage came into our life. LifeVantage gives us choices and has removed the anxiety of providing for our family. We know now there is a way for others to have what we have. Our system is good—better yet, it’s the best! The LifeVantage system works for everyone. This is our first attempt at network marketing and, well, it has worked great for us, too. We love LifeVantage—and we’re certain that you will, too.”*

ONLINE PREVIEW ONLINE PREVIEW




Oxidative stress, generated through the process of living life (eating, sleeping, breathing, exercising), is inevitable for everyone. But LifeVantage has the solution: Protandim—the Nrf2 Synergizer® and the only supplement proven in a clinical study to reduce oxidative stress in humans by an average of 40 percent in 30 days.

Protandim activates the body’s natural ability to reduce age-related symptoms on the cellular level. It activates Nrf2 to communicate with your DNA to deliver a biochemical wake-up call to your genes and turning on the body’s ultra powerful network of antioxidant enzymes and protective genes.

Features & Benefits• Reduces oxidative stress by an average of 40% in 30 days.• Is the premier Nrf2 activating product.• Nrf2 helps to regulate survival genes.• Nrf2 also is a master regulator of the body’s aging process.• Helps up-regulate “survival genes” that enable cells to survive in

the face of stress from free radicals.• Promotes youthful energy and vitality.

What’s in Protandim?

The Start of Your Healthy LivingProtandim

Your dog is part of the family. That’s why we’ve introduced LifeVantage® Canine Health, a supplement formulated to help the dogs you love. The combined active ingredients in LifeVantage Canine Health may provide dogs with the opportunity to be more active and involved in everyday life and family activities.

Features & Benefits• Contains the same ingredients as Protandim—turmeric, green tea,

ashwagandha, bacopa and milk thistle.• Formulated to reduce oxidative stress, which is associated with

normal aging in canines—decreased social interaction, loss of prior house-training, sleep disturbance and decreased mobility.

• Formulated to support brain, skin and eye functions.• Formulated to promote normal joint function, mobility and flexibility.• Features tastes of bacon, chicken and liver, all in a chewable tablet.• All-in-one product eliminates need for separate supplements.• Formulated together with world-renowned pet product formulator

William Barnett, DVM.

FEEL, LOOk, AND PERFORm BETTER with LifeVantage Products

THE INSIDE-OUTSIDE APPROACH TO AGING AND WELLNESS

Milk Thistle Extract: (Silybum Marianum) Naturalized in South America, and California, milk thistle is known for its comprehensive detoxification abilities.

Bacopa Extract: (Bacopa Monnieri) Widely utilized in Ayurvedic medicine, studies have shown bacopa to be a powerful free radical fighter that can support brain and nervous system health.

Turmeric Extract Rhizome: (Curcuma longa) Possessing strong antioxidant properties, turmeric is a potent anti-aging nutrient.

Green Tea Leaf Extract: (Camellia Sinensis) A powerful antioxidant, green tea has been used in traditional Asian medicine for numerous health concerns, including energy enhancement and weight loss. Numerous studies support these uses.

Ashwagandha Root: (Withania Somnifera) Native to India, and surrounding regions, ashwagandha has been utilized for centuries in Ayurvedic medicine for a wide variety of conditions, including as an energy booster and anti-stress remedy.

The expanded line of TrueScience skin care products was created to work in concert with each other to help you look and feel better than ever before, giving you younger-looking skin that is smoother, visibly firmer, more luminous, more deeply hydrated and more evenly toned. Now, you can reap maximum benefit by using all four products together as a complete regimen morning and night—the benefits are cumulative.

Regain Your Youthful Appearance TrueScience

TrueScience™ Ultra Gentle Facial Cleanser• Cleans without stripping skin’s natural oils.• Soothes and hydrates.• Leaves skin clean, soft and balanced.• Gentle enough for sensitive skin.

TrueScience™ Perfecting Lotion• Enhanced Nrf2 technologies.• Rebalances skin’s natural protective barrier.• Smoother, radiant and brighter looking skin.• Reduces visible signs of discoloration and uneven skin tone.• Patented ingredients.• Signature TrueScience fragrance.

TrueScience™ Eye Corrector Serum• Visibly tightens and firms upper eyelids to help with tired looking eyes.• Reduces visible signs of aging, fine lines and wrinkles.• Addresses visible lack of firmness and elasticity.• Diminishes puffiness.

TrueScience™ Anti-Aging Cream• Reduces visible signs of aging, fine lines and wrinkles.• Decreases the appearance of blotchiness.• Addresses visible loss of firmness and elasticity.• Deeply moisturizing.• Boosts overall radiance and glow.• Skin appears smoother.• Re-energizes skin.

Love Your Four-Legged FriendCanine Health





LifeVantage is a different kind of company. First, we’re the leader in Nrf2 products and our flagship product Protandim is validated by science and forms the foundation of a unique and promising business opportunity. But we offer more—a proven business-building and training system called the Master Track.

“One of the biggest obstacles to new business owners in this industry is they don’t know where to start, where they’re going, or how to get there,” said Ryan Thompson, Sr. VP of Sales at LifeVantage. “With the Master Track, we provide you with a road map and compass to find your way as you work toward achieving your dreams.”

The Master Track is unlike any other system in that it clearly outlines the correct and effective business-building activities and behaviors proven to help you build your business and to train and support your team members so they can do the same.

The program is comprised of events, training and activities that are utilized by LifeVantage’s most successful Distributors. The Master Track includes following The BluePrint, listening to the weekly Pro Audio Series, attending monthly Premier Schools, quarterly Elite Academies and our annual Convention, qualifying for promotions and Incentive Trips, personally enrolling LifeVantage Distributors with Vantage Packs and giving 15 opportunity presentations each month.

“From the minute you enroll as a Distributor, following the Master Track will definitely help you arrive at the endpoint of your dreams,” Thompson said.

Follow the Master Track for Ultimate Success

*To view the LifeVantage Earnings Claim Statement, please go to lifevantage.com

The Opportunity for More

Have you been thinking about making a change in your life? Maybe you’ve been thinking about changing careers, saving for retirement or traveling the world? Guess what? You can enjoy all of this and more because of the perfect combination of several factors that make up the LifeVantage opportunity:

Health Trends Point Upward It’s simple—more and more people recognize that our world is an unhealthy one, and as a result, want to take measures to become healthier. Due to the “coming of age” of the Baby Boomer population and other factors, the various health and wellness industries have exploded over the last several years and experts project this trend to continue. By sharing the LiveVantage products, you can participate in this explosive growth and enjoy the financial rewards of it.

Economic Trends Demand New Thinking The financial needs of thousands have never been acute as they are now. In this “brave new world” of turbulent economies and uncertain employment

markets, the LifeVantage business model makes perfect sense. Now people can create multiple streams of income, adapt the business to their situation, and ultimately enjoy the freedom that comes with financial peace of mind and the opportunity to do and be more.*

Super-generous Compensation LifeVantage offers one of the industry’s most robust and rewarding compensation plans, with which you can earn significant income quickly and for years to come. Whether you are looking to earn an extra few hundred dollars to get ahead of the monthly bills, build a “middle class” income to pay for your children’s college and take care of the mortgage, or to propel your income to career-defining heights, the LifeVantage plan provides the opportunity.*

The Time is Now Built upon a rock-solid foundation of our proprietary products and seasoned leadership, all of these elements come together at the perfect time to offer you hope and the possibility of freedom and security now and long into your future.

Combination of unique elements creates LifeVantage’s compelling opportunity for success, security and freedom

“With LifeVantage, I Feel Alive Again!”

by kazzie Teel

“My family loves LifeVantage, and we love the Protandim and TrueScience products! I use both product lines daily and feel lost if I don’t have them. The great thing about the LifeVantage products is that they are one-of-a-kind, category-

creating products. No one in the world has anything remotely close to what we have—and we have what everyone is looking for. NRF2 technology is going to change this world, yet the world is still just learning about it—that’s what made the decision so easy to be a part of this! Because of LifeVantage, we have time freedom, financial freedom, and the ability to help others achieve the same thing. With LifeVantage, I feel alive again!”*

“There’s So much to Love About LifeVantage!”

by Paul St John

“Protandim has allowed me to recapture much of my health—something I never anticipated but feel very blessed to have received. Besides the obvious health benefits, the LifeVantage products also provide a unique opportunity. There’s so

much to love about LifeVantage. The timing, the exclusive products, the lucrative compensation, the simple and consistent System, the blossoming international presence—all of this is pointing to LifeVantage quickly becoming a company recognized globally as one that can transform your life in every way.”*

“We Have the Choice of What We Want to Do Every Day!”

by Chris michael

“The LifeVantage products are the most amazing I have ever used. And the LifeVantage opportunity is just as amazing!

This opportunity provides us the freedom of choice. We wake up every morning and get the choice of what we want to do. We get to raise our children and we don’t have to miss those amazing moments as they grow, learn and progress. And the freedom we enjoy makes all of this priceless. We also get the amazing opportunity to pass the freedom on to those who are willing to work to achieve they goals they’ve established as they seek to better their lives.”*

The Science Behind Helping People Feel, Look, and Perform Better

own protective mechanisms—resulting in an average reduction in oxidative stress of 40% within thirty days. At the heart of this cellular protective pathway is a protein called Nrf2 that serves as a “master regulator” of the body’s antioxidant response. You might think of Nrf2 as a “thermostat” within our cells that senses the level of oxidative stress and other stressors and turns on internal protective mechanisms. Our cells possess all the genetic resources required to maintain proper oxidative balance, promote health and slow the aging process.

Inside-Outside Approach to Aging & WellnessLifeVantage has harnessed Nrf2 to protect us internally (with Protandim) as well as externally (with the TrueScience Skincare Regimen). Because the skin is our largest organ and our first line of defense against external environmental threats such as UV light and air pollution, it is important to maintain the look and health of our skin. This “inside-outside” approach is one that helps people both “feel better” in terms of general aging benefits, and “look better” with a more youthful appearance.

Nrf2 Activation: The Future of Cellular ProtectionMany scientists, including myself, believe that Nrf2 activation is the “future” of cellular protection and health promotion, and LifeVantage is clearly leading the way in this regard. This foundation of naturally activating Nrf2 to “solve” the problem of oxidative stress is a fundamentally different way of restoring balance in the body. And it’s one that enables LifeVantage to effectively move into related areas of healthy living.

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For more information about LifeVantage, please contact:

For additional copies of this newspaper visit www.LifeVantageTools.com or call 1.888.864.8347© 2014 LifeVantage Corporation. These statements have not been evaluated by the FDA. Protandim is not intended to diagnose, treat, cure, or prevent any disease.

A Powerful Partnership with Real Salt LakeLifeVantage’s dedication to helping people everywhere transform their health and lives has resulted in another compelling reason to partner with the company—a long-term, multi-million dollar jersey-front sponsorship with Real Salt Lake of Major League Soccer. The deal is the largest in RSL’s history. RSL is excited to partner with the vibrant, locally based and internationally growing company. And LifeVantage, of course, is thrilled to be a part of the RSL “family.”

“I could not be more excited about the partnership between our two organizations. This is a tremendous opportunity for LifeVantage to partner with such a respected organization in Real Salt Lake,” said Douglas C. Robinson, LifeVantage President and CEO. “As Major League Soccer popularity continues to grow, the LifeVantage brand will benefit from high-impact exposure in stadiums, on television, in advertising and through player appearances across the country and around the world. This is truly an exciting and proud moment for LifeVantage.”

Bill Manning, President of RSL, agrees. “At the end of the day, LifeVantage was the best fit for us,” said Manning. “They are promoting health, and we believe soccer is a very good sport for a healthy lifestyle. We also wanted to align ourselves with a company that has good values, and we see that in LifeVantage.”

This potential is what pushes the company to help their distributors focus on finding their own freedom. “We want our people to enjoy true freedom,” sad Phelps. “People either have money and no time, time and no money, or neither. We believe the LifeVantage opportunity can help anyone create a life where they are truly free of money and time restraints.”*

In addition to the foundational importance of the products and science, the LifeVantage opportunity also offers so much more to help people achieve true freedom. “We have a very generous and robust compensation plan that rewards our distributors for their efforts—both quickly and over the long term,” Phelps said. Company leaders point out that the plan is unlike any other because of the associated bonuses and payouts percentage. “This plan provides an aggressive Fast Start bonus to help people immediately enjoy earnings. The plan is also firmly committed to our ‘middle class,’ if you will—we want to make sure that the majority of our distributor ranks are enjoying solid growth and earnings,” Phelps said. “And of course, anyone who is committed for the long-term can create a highly significant income stream.”*

Phelps also points out that distributors who take advantage of this compensation plan, along with the timing of company growth and the foundation of science, will undoubtedly be able to enhance their lifestyle and that of others of others for the better.*

*Please see LifeVantage’s Earned Income Statement at lifevantage.com.

Enjoy Everything You’ve Dreamed OfIn a way, says Phelps, Protandim acts much like LifeVantage: they both help people to become better. ”Ultimately, we are here to help you create the life you want—a life where you’re free to enjoy everything you’ve dreamed of.”

Transform Your Health— and Life—with LifeVantageContinued from page 1

1. SCiEnTiFiCALLy PrOvEn. Unlike most competing products, Protandim and the TrueScience beauty system are validated by clinical studies and other scientific research.

2. SUPEriOr nrF2 ACTivATOr. Protandim contains botanicals proven to increase the activity of Nrf2 molecules. These key signaling molecules help govern the “survival genes” that influence the body’s aging and metabolic processes.

3. UnMATCHEd HEALTH BEnEFiTS. Protandim can deliver many more times the antioxidant activity as conventional antioxidant vitamins. This results in an impressive range of potential health benefits.

4. OnE-OF-A-Kind. In simple terms, there are no other products like the entire LifeVantage product line. In fact, Protandim is a proprietary and patented formula owned by LifeVantage.

5. inSidE-OUTSidE APPrOACH TO AGinG. Protandim works to reduce oxidative stress by an average of 40 percent in 30 days on the inside, while the TrueScience beauty system protects against oxidative stress and other environmental assualts on the outside.

6. rEMArKABLE GrOWTH. LifeVantage revenue increased from $4.2 million in fiscal 2009 to $208.2 million in 2013.

7. THE MASTEr TrACK. Not only is LifeVantage’s flagship product Protandim backed by science, but its business opportunity is supported by a proven system for success: the Master Track. Other companies are cluttered with multiple systems created by several different leaders. With the Master Track, LifeVantage Distributors enjoy a streamlined, consistent and unified training system that provides all the tools you need to be successful.

8. GLOBAL OPPOrTUniTy. LifeVantage has built tremendous success in international markets, particularly Japan, Hong Kong, Canada and Australia. This success ensures that as the company moves forward in targeting dozens of other international markets, the potential for worldwide growth is simply tremendous.

9. COrPOrATE SUPPOrT. LifeVantage has your back. Rest assured that when you become a LifeVantage Distributor, you’ll have the support you need from a committed company that has your best interests in mind.

10. TrUE FrEEdOM. You know those things that can make your life the one you’ve always dreamed of. Through LifeVantage, you’ll enjoy the freedom to make it happen. So don’t wait—begin today!

Leading-Edge Products and Compelling Opportunity Create Platform for Success

WHy LiFEvAnTAGE? 10 Key Reasons to Join





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