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Chancellor’s Office California Community Colleges

Grant Number: 1 3 - 1 5 9

CONTACT PAGE

District/College: Cabrillo CCD / Cabrillo College

Address: 6500 Soquel Drive – Building 2100C

City: Aptos State: CA Zip+4: 95003-3119

District Superintendent/President (or authorized Designee)

Name: John E. Hendrickson Title: Interim President/Superintendent

Phone: (831) 479-6302 Date: 5/1/13

Fax: (831) 479-6153 Email Address: [email protected] Responsible Administrator (Should not be the same as Project Director)

Name: Teresa Thomae and Rock Pfotenhauer Title: SBDC Director and Dean, Career Education & Economic Development

Phone: (831) 479-5040 and 479-6482 Date: 5/1/13

Fax: (831) 479-6166 and (831) 477-5239 Email Address: [email protected] and [email protected] Project Director (Person responsible for conducting the daily operation of the grant)

Name: Alex Kramer Title: Director

Phone: (831) 479-6330 Date: 5/1/13

Fax: (831) 479-6166 Email Address: [email protected] Person Responsible for Data Entry

Name: Terri Cesari Title: Administrative Assistant

Phone: (831) 479-6135 Date: 5/1/13

Fax: (831) 479-6166 Email Address: [email protected] Business Officer (or authorized Designee)

Name: Shelley West Title: Manager, Fiscal Services

Phone: (831) 477-5645 Date: 5/1/13

Fax: (831) 479-6311 Email Address: [email protected] Person Responsible for Budget Certification

Name: Shelley West Title: Manager, Fiscal Services

Phone: (831) 477-5645 Date: 5/1/13

Fax: (831) 479-6311 Email Address: [email protected]

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-159

Application Abstract Cabrillo College proposes to continue the operation of our successful Business & Entrepreneurship Center, now referred to as the Deputy Sector Navigator (DSN) for Small Business for the South Bay Region, as part of the “Doing What Matters” Initiative. The Bay Area DSN for Small Business will focus on the alignment of regional community colleges entrepreneurship curricula with the needs of the small business employer community. Additionally, the BEC proposes to continue the provision of business expansion technical assistance to the Bay Area’s small business community. The Small Business sector is unique as it spans across all industries. All students enrolled in a CTE pathway have the potential to create jobs through business start-up. We intend to foster the instruction of entrepreneurship, establishing new businesses, and support existing small businesses. Similarly, the objectives in this application address these themes concurrently and are summarized as follows:

1. Create a competitive Request for Proposal (RFP) program to support Career Technical Education (CTE) entrepreneurship curriculum development activities, such as: supporting entrepreneurship certificates or degrees that are connected to CTE disciplines and creating entrepreneurship pathways & articulation agreements.

2. Support community college faculty and program development, through activities such as train-the-trainer opportunities and mapping out pathways to self-employment and assess the feasibility of integrating an entrepreneurship certificate.

3. Provide technical assistance to small businesses to foster sustained growth, expansion, and strengthen entrepreneurship/small business capacity.

To insure that these efforts are aligned with the needs of the market, the activities to support and promote these objectives will be guided by information, such as:

1. Feedback about skill and resource gaps, career guidance, and business opportunities collected from the entrepreneur and small business community, regional industries, other DSNs, colleges, and other organizations.

2. Growth trends in regional priority and emerging industries. 3. Labor market information, such as expected growth in self-employment

occupations and the CTE outcomes survey. The expected outcomes of the proposed objectives and activities include: more entrepreneurship certificate programs, developing entrepreneurship tools for faculty, andsmall business growth. Alex Kramer’s skills, experience, and interests make him an ideal candidate for the small business DSN. He has 10 years of experience as a small business owner, and as Director of the South Bay Business and Entrepreneurship Center (BEC), he has worked with 13 Bay area community colleges and industry organizations to expand entrepreneurship program capacity and foster small business support services. He also manages the Youth Entrepreneurship Program, which enables students to turn their passions into a career for themselves and others. Additionally, Mr. Kramer has extensive successful collaborations with the Small Business Development Centers of the region, each with the dual mission of fostering entrepreneurship and supporting small business.

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Deputy Secto1r Navigator Proposal – Small Business Cabrillo College RFA – 13-159

Table of Contents COVER LETTER (CEO Letter) ……………………………………………………………….1

CONTACT PAGE ............................................................................................................. 2

APPLICATION ABSTRACT .............................................................................................. 3

TABLE OF CONTENTS ……………………………………………………………………… . 4

NEED STATEMENT ......................................................................................................... 5

RESPONSE TO NEED ................................................................................................... 10

ANNUAL WORKPLAN ................................................................................................... 16

APPLICATION BUDGET SUMMARY ............................................................................ 25

APPLICATION BUDGET DETAIL SHEET ..................................................................... 26

APPLICATION BUDGET DETAIL SHEET MATCH ....................................................... 27

OUT OF STATE TRAVEL REQUEST ………………………………………………………28 PROJECT MANAGEMENT PLAN .................................................................................. 29

DISSEMINATION ...........................................................................................................40

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Need Statement The California Community College system does an excellent job of preparing students to enter the workforce. Our challenge now is to train students to become employers. This is where the small business sector fits in to the huge role EWD plays in restoring California’s economy. Education and training provided by California’s Community Colleges also play an important role in bridging the skills gap and job-mismatch in the labor market. With the unemployment rate at 9.4%, there is an increased need for California Community Colleges to provide market-aligned training and business development support.1 To that end, "The Doing What Matters" initiative is designed to help Community Colleges collaborate regionally and across sectors to provide market-aligned education and training, workforce improvements, and business development. Further it is designed to be outcome oriented, measuring the results for students, businesses, and their employees. A key component of the “Doing What Matters” initiative is the role of the Deputy Sector Navigator (DSN), whose main objectives are to foster the teaching of entrepreneurship within CTE programs region-wide, participate in and sponsor small business events for the colleges, and work with partners to provide one on one assistance and training to small businesses. The South Bay Business and Entrepreneurship Center (BEC) and its director are well positioned to serve as the DSN for the Bay Region's Small Business Sector. Since its founding in 2010, the BEC has:

• Created business training workshops for current and aspiring entrepreneurs and presented them across the region

• Convened community college business faculty from across the Bay region to begin exploring the integration of entrepreneurship education opportunities on their respective campuses. Administered the Youth Entrepreneurship Program to high schools and community colleges.

• Provided in-depth 1-on-1 business counseling to business owners seeking assistance to grow their businesses.

The DSN will build upon these efforts (described in the “Response to Need” Section) in a manner that is responsive to the small business sector needs. The small business sector is unique to workforce development because it considers business formation topics (start-up funds, business plans, etc.), industry specific trends, business development, and occupations (employees at a business). While considering all these perspectives, this application describes the Bay area's small business sector needs and a proposed community college response to the need. 1. The Bay Region's Small Business Sector The Bay Area Community College Consortium (BACCC) designated the Small Business sector as one of the seven priority sectors for the “Doing What Matters” initiative. Small businesses are a vital part of the local economy employing approximately half of the local workforce. As indicated in Exhibit 1, small businesses (those employing less than 99 workers) employ 54% of the workforce in California. It is similar for the five sub-regions in the Bay Area, with the exception of the North Bay, where small businesses employ nearly two-thirds of the workforce. 1Unemployment rate, reported in March 2013 by California Employment Development Department.

http://www.calmis.ca.gov/file/lfmonth/countyur-400c.pdf . Accessed, April 22, 2013

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The term small business encompasses many types of establishments. As a recent California Community College Center of Excellence (COE) report2 states, there are qualitative differences between entrepreneurs and small business owners: ”Controlled growth and continued profitability are the primary goals of small business owners while entrepreneurs are focused on rapid growth and productivity gains.” This is an important difference because the groups have different needs. For example, entrepreneurs will likely have a higher demand for venture capital than a small business interested in sustaining growth. Such differences will be kept in mind when designing support services for the small business sector.

Exhibit 1: Distribution of Employment by Number of Workers in Business, 2011 3rd quarter

California and the Bay Area Sub-regions

Source: State of California Employment Development Department. San Fran/San Mateo includes San Francisco and San Mateo Counties. East Bay includes Alameda and Contra Costa counties. Silicon Valley includes Santa Clara, North Bay includes: Marin, Napa, Solano, and Sonoma counties. Santa Cruz/Monterey includes Santa Cruz and Monterey counties.

Small Business Growth Small business growth in California has been modest in the wake of the financial crisis which began in 2008. Small businesses (excluding private households) fell by less than 1 percent (-0.05%) between 2011 (3rd quarter) and 2010, 3rd quarter (Exhibit 2). However, all of the decline was among businesses with 0 to 4 workers. The number of businesses with 5 to 9 workers grew by nearly 1%. Those with 50-99 workers grew by approximately 2.6%.

Exhibit 2: Change in the Number of California Small Businesses 2011 3rd quarter to 2010 3rd quarter

2 Entrepreneurship and Small Business Ownership In California. coeccc.net/Environmental_Scans/Entrepreneurship%20Scan_Final.pdf Accessed April 8th

2011-3q 2010-3q % ChangeTotal 888,124 888,601 -0.05%

0 to 4 workers 520,797 526,471 -1.08%5 to 9 151,385 149,940 0.96%10-19 106,511 104,806 1.63%20-49 78,955 77,678 1.64%50-99 30,476 29,706 2.59%

# of Businesses (excludes private households)

6.3%

8.4%

5.7%

7.2%

7.4%

7.4%

7.0%

9.1%

6.0%

6.9%

6.8%

6.8%

9.7%

12.5%

8.5%

10.1%

9.6%

9.9%

16.3%

20.1%

14.6%

16.6%

15.2%

16.4%

13.9%

16.6%

13.3%

14.5%

12.4%

14.2%

15.0%

17.4%

14.1%

16.4%

15.1%

16.0%

9.6%

8.3%

8.5%

9.0%

8.2%

8.8%

9.3%

7.4%

6.4%

7.1%

6.8%

12.7%

22.0%

12.8%

18.2%

13.7%

3.2%4.4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Santa Cruz/Monterey

North Bay

Silicon Valley

East Bay

San Fran/San Mateo

California

0 to 4 workers 5 to 9 10 to 19 20 to 49 50 to 99 100 to 249 250 to 499 500 to 999 1000 +

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Source: State of California Employment Development Department. Notes: Private households are excluded because the category includes domestic workers and “inflates” the 0 to 4 size category by nearly 50%.

Another gauge of small business growth comes from The Kauffman Index of Entrepreneurial Activity, which estimates that California had a 0.44% business creation rate in 2011.3 This translates to approximately 440 out of 100,000 people creating a new business in California. California had the third highest rate in the country (behind Arizona and Texas). The rate for the U.S. was 0.27%. A third estimate of small business growth points to specific occupations experiencing self-employment growth. EMSI (Economic Modeling Specialists, Inc) estimates include self-employment by occupation. “Self-employed” is often used as proxy for entrepreneurship and small business ownership. The self-employed occupations (requiring a post-secondary degree) with the most projected new jobs between 2012 and 2016 are Management Analysts (with 1,095 projected openings) and Graphic Designers (161 openings). Exhibit 4 (The Response to Need section) lists the 15 self-employment occupations with the most new jobs in the Bay Area. Some new small businesses do not fill an existing occupation, but create new occupations and industries. Therefore, Exhibit 3 looks beyond occupation at new business formation between 2010 and 2011. The industry with the most growth across small business categories was Professional and Technical Services. Small health care businesses also grew in number.

Exhibit 3: Industries in California With Most Growth in Number of Businesses, 2011-2010

Source: State of California Employment Development Department. Notes: Industries in the table were in at least 3 of the 5 size-categories' top five list. For example the Accommodation and Food Service sector was among the top five sectors experiencing growth for businesses with 10-19 workers, 20-49 workers, and 50-99 workers. Notes: “-“ indicates that the industry was not in the top 5 for that business size.

2. Bay Area Community Colleges: Fostering Entrepreneurship and Supporting Small Businesses

The previous occupation and industry trends point toward opportunities for expanding entrepreneurship certificates and business development support in the general areas of business management and health care. The Bay Area has 10 community college districts, each of which offers support for small businesses and/or fosters entrepreneurship. Those receiving support generally fall into three groups:

1) Students enrolled in entrepreneurship classes/degree programs. 2) Entrepreneurs planning to open a new business 3) Existing small businesses.

According to a recent COE report, 15 of the 28 Community Colleges in the Bay Area have an entrepreneurship certificate/diploma, and 3 have an Entrepreneurship Center, which provides services to new and existing small businesses. Another 8

3 Kauffman Index of Entrepreneurial Activity by Robert Fairlie. .http://www.kauffman.org/uploadedfiles/kiea_2012_report.pdf Accessed, April 15, 2013

Change in # of Businesses: 2011 3qt to 2010 3qt

Industry 0 to 4 5 to 9 10 to 19 20 to 49 50 to 99Professional and Technical Services 109 570 283 221 83Health Care and Social Services - 624 392 187 95Ambulatory Health Care Services - 526 221 133 91Accommodation and Food Services - - 546 156 178

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offer entrepreneurship classes (but no certificate).4

Although nearly half of Bay Area community colleges offer an entrepreneurship certificate, we know from our work through the BEC that most of those certificates are not integrated with Career and Technical Education (CTE) disciplines or specific industries. As recommended in the COE report, there is an opportunity for growth and collaboration between entrepreneurship, regional industries, and CTE fields.

Together the 28 community colleges in the Bay Area offer approximately 2,000 CTE programs, ranging across 18 general subject areas.5 Some of these programs have already incorporated an entrepreneurship certificate or coursework. For example, Chabot College has 8 entrepreneurship certificates combined with a CTE program, including Automotive Technology Entrepreneurship and Real Estate Entrepreneurship. Opportunities & Challenges The COE also surveyed 25 California community colleges about entrepreneurship programs & curriculum and identified two challenges where the majority of respondents faced “significant” or “some” challenge6:

• Lack of employment opportunities for students

• Student awareness of entrepreneurship as an educational opportunity. The same report made the following recommendations to support the development of an entrepreneurship pipeline:

1. Work with regional Business and Entrepreneur Centers to facilitate creation of industry cluster-based entrepreneurial networks.

2. Develop entrepreneurship programs based on regional industries. 3. Adapt curriculum and course offerings to reflect both small business

ownership and entrepreneurs. 4. Offer specialized entrepreneurial coursework, following the distinction

between entrepreneurship and small business development provided in this research.

5. Course offerings should include local, state, and national policy regarding entrepreneurial efforts.

3. The Bay Region's Entrepreneurial and Small Business Community The Bay region has numerous other organizations focused on promoting small business and entrepreneurship. The South Bay BEC (and the proposed DSN) are well positioned to partner with such organizations, when needed, to address challenges, attract clients, and enhance capacity. Current and future community partners are listed below. Organizations the BEC has successfully partnered with are 4 Entrepreneurship and Small Business Ownership In California. Accessed April 8th, 2013 5Bay Area Career Guide.: www.bacareerguide.org/home/images/stories/BACG_college_matrix.pdf , Accessed April 18th, 2013 6Entrepreneurship and Small Business Ownership In California. , Accessed April 8th, 2013

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noted with an asterisk.

• Small Business and Development Centers* • Educational institutions (Secondary schools, County Office of Education*). • Workforce Investment Boards(WIBs)* • Business incubators (Ycombinator, Teens in Tech, WeWork Labs) • Co-working communities ( NextSpace*, WeWork*, The Hub, RocketSpace,

Connections SF) • Business & Industry organizations, such as (Chambers of Commerce*,

Downtown Associations, USDA*, California FarmLink*, Tech Futures Group*) • Angel Investor group, Keiretsu Forum*. • Youth and community development organizations (BUILD*, Urban

Achievement, Inner-City Advisors) • CAMEO, *SCORE, Center for International Aid and Development, *Small

Business Administration, *COE, and *ICT, *CITD. 4. Communication and Collaboration With Bay Area Stakeholders The BEC and our proposed DSN are well connected to the Bay Area Community Colleges and have a solid history of collaborating to promote entrepreneurship and small business development. Efforts include:

• Bay Area Community College Consortium (BACCC): Improve the coordination and collaboration of regional programs, and increase collaboration on regional priorities and industry collaborations; The proposed DSN is located at the same Community College (Cabrillo College) as the chair of the BACCC, allowing for better integration of system priorities and on-demand communication with regional colleges.

• Entrepreneurship Marketplaces: The proposed DSN currently convenes

business faculty, economic and workforce development deans, and representatives from EWD initiatives to: (a) review existing entrepreneurship certificate and degree programs from the region, (b) present best practices for launching/growing a program on campus and provide the necessary curriculum and resources to move forward, (c) explore opportunities to collaborate with EWD initiatives to support or add value to new and existing programs. This is done through a partnership between BACCC and the North Bay Business and Entrepreneurship Center at Napa Valley College.

• Collaborations with the Small Business Development Centers (SBDC)—The

proposed DSN is co-located with the Central Coast SBDC, which enhances the DSN's cpacity by allowing for collaboration, alignment of priorities, and leveraging of matching funds.

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-159 Response to Need The recent report by the Center of Excellence included a priority recommendation to expand entrepreneurship curriculum and entrepreneurship certificate/degree programs at California Community Colleges. We propose that the expansion in entrepreneurship curriculum and continued small business support be guided by information, such as:

1. Feedback about skill and resource gaps, career guidance, and self-employment/small business opportunities gathered from the entrepreneur and small business communities, regional industries, other DSNs, Workforce Investment Boards, Colleges, and other economic development organizations.

2. Growth trends in regional priority and emerging industries (identified in the Doing What Matters initiative)

3. Labor market information, such as expected growth in self-employment occupations.

4. Regional college collaborations, such as sharing best practices and curriculum via "Entrepreneurship marketplaces."

We organize our efforts to expand entrepreneurship curriculum and continue small business support around the below 5 objectives outlined in the RFA. Objective 1: The Deputy Sector Navigator will work collaboratively in a network comprised of the statewide sector navigator and other Deputy Sector Navigators within the sector. The Deputy Sector Navigator will work collaboratively with the Chair and/or Co-Chairs of the Regional Consortia to align the needs of sector employers with the program and curriculum offered by colleges within the regional consortium. Additionally, the Deputy Sector Navigator will work with the Regional Consortium, and individual colleges within the region offering courses and programs within the sector, to develop faculty collaboratives, connect programs and employers, and promote and strengthen curriculum and program alignment. The DSN will work to promote collaboration between regional colleges and work collaboratively with the other small business sector navigators. Specific activities include:

• Work with the region via Bay Area Community Consortium meetings/activities to align work with regional priorities and interests, align projects with regional priorities and interests. Work with the region to build our capacity and infrastructure for working more closely on regional workforce development needs.

• Build upon Monterey Bay Entrepreneurship Collaborative work.

• Continue to organize and execute faculty-driven "Entrepreneurship

Marketplaces" with the goal of sharing best practices and disseminating curriculum region-wide. Marketplaces will be held in collaboration with Interior Bay Area Small Business Deputy Sector Navigator (DSN) and BACCC.

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• Continue to inventory, support and promote business and entrepreneurship course offerings in the Bay Region. Make course information and curriculum available to entire Bay Area Community College Consortium (BACCC) through a secure BEC hosted web portal.

• Monthly conference calls with DSNs and Statewide Sector navigators.

• Participate in Deputy Sector Navigator on-board training organized by the

BACCC. Objective 2: The Deputy Sector Navigator will work with employers, industry and labor organizations, and Workforce Investment Boards (WIBs) within the region to determine gaps in the workforce; promote integration of workforce training and employment; strengthen programs within the sector at regional colleges and high schools; provide incumbent worker training; promote opportunities for contract education and faculty professional growth; and thereby, promote and support growth of the sector within the regional economy. The DSN will build upon existing partnerships with small business organizations, regional WIBS, economic development organizations and establish new ones to strengthen entrepreneurship/small business capacity. Activities will include:

• Provide train-the-trainer opportunities to community college faculty that support the development and delivery of entrepreneurship curriculum region-wide.

• Regular communication with other deputy sector navigators in the region to

identify opportunities for self-employment and entrepreneurship in their sector.

• Explore, share, and continue to build upon collected insight and data from the "New World of Work: Entrepreneurship Skills Panel" previously convened in 2013 and build upon the research and develop activities based upon data collected from the Center of Excellence “Entrepreneurship & Small Business Ownership in California” report.

• Work with the Tech Futures Group initiative of the Northern California SBDC

region to identify needs of aspiring entrepreneurs with a desire to start a technology company. Create and offer a training program with the goal of fulfilling identified needs.

• Continue to work with Workforce Investment Boards to provide layoff aversion

activities to employers considering employee layoffs by offering 1-on-1 technical assistance which includes operational analysis, and any possible methods of operational cost savings in order to preserve jobs.

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-159 Objective 3: Gaps within the workforce will be identified and prioritized and strategies developed and implemented using SB 1402 and/or SB 1070 funding. Examples of strategies to address workforce gaps include: creating community collaboratives, professional development opportunities, curriculum development, articulation of curriculum in a career pathway, career lattice, or in a system of stackable credentials, career guidance module development, seminars, workshops, and collaboration between faculty, with an outcome of integrating the needs of employers and addressing within the curriculum and programs the job skills and competencies required for employment and advancement. As described in the need section, one current challenge is to increase the awareness of entrepreneurship as an educational opportunity and find employment opportunities. To address these needs, the DSN will focus on three general activities: First, the DSN will convene faculty from specific CTE disciplines and faculty from community college business departments to map out pathways to self-employment, identify additional skills needed, identify existing courses to provide needed skills, and develop courses where there are gaps. All CTE disciplines will be invited. At the same time, the DSN will encourage attendance from selected “growth” disciplines e.g. healthcare, based on projected self-employment occupational growth and industry input:

• Exhibit 4 shows that the three self-employment occupations (requiring some post-secondary education) with the most growth in the region between 2012-2016 were Management Analysts, Graphic Designers, and Computer, Automatic Teller, and Office Machine Repairers. Therefore, faculty from disciplines such as, Business Management, Graphic Art, & Design, Multimedia, and Electronics will be invited and encouraged to attend. Other data, such as county level data, will be used to further refine which disciplines would be invited.

• The DSN will also identify other occupations/disciplines from the regional

priority and emerging industries through discussions with their DSNs. These industries include: Health Care, Agriculture, Water, and Environmental Technology, Information Communication Technology, Retail/Hospitality/Tourism, Energy (Efficiency) & Utilities, Global Trade & Logistics. Labor market and industry data will be used to verify identified occupations. (Note this activity will be combined with the DSN meetings described in Objective 2.)

• Additionally, the CTE outcomes survey will be used to examine the

employment levels of CTE graduates by discipline. Disciplines with low employment levels for recent graduates that are conducive to self-employment will also be encouraged to attend.

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Exhibit 4 Top 15 Self-Employment Occupations

with Most Projected Jobs 2012-2016 in the Bay Area*

Source: Economic Modeling Specialists, Inc. *Bay Area includes: Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Santa Cruz, Solano, Sonoma, Includes only portions of Monterey County served by MPC.

Second, the DSN will build upon the progress of the former Faculty Entrepreneurship Mini-Grant program (FEP). The FEP program awarded mini-grants ($5,000-$15,000) via a competitive Request for Proposal (RFP) process. The grants helped community college faculty launch an entrepreneurship program on campus. Although the program ended in 2012, many BECs have continued the FEP through individual centers, such as the California Community College Entrepreneurship website. The FEP program also produced a “faculty champion” database, which identifies faculty with strong interests in entrepreneurship. We propose a similar RFP strategy be used to fund the following CTE curriculum/program development activities:

• Building or growing entrepreneurship AA and certificate degrees connected to CTE disciplines.

• Creating entrepreneurship pathways and articulation agreements with feeder high schools

• Supporting college-based small business incubator programs • Adding value to existing programs through cumulative events such as a

business model, or elevator pitch competition. We will leverage the capacity and funding provided by our current Youth Entrepreneurship Program (YEP) to meet this objective. The RFP program will be announced to all CTE programs, and require applicants to provide evidence of demand and prospects for self-employment. Third, the DSN will continue to work with community college faculty to support new entrepreneurship programs and grow existing entrepreneurship certificate programs. For example, the DSN will create a competitive process to award stipends for faculty

Job Title (SOC) Change Education Level

Maids and Housekeeping Cleaners 15,227 16,546 1,319 Short-term on-the-job trainingManagement Analysts 9,845 10,940 1,095 Bachelor's or higher degree, plus work experiencePersonal Care Aides 3,921 4,257 336 Short-term on-the-job trainingSelf-Enrichment Education Teachers 5,635 5,943 308 Work experience in a related occupationConstruction Laborers 8,650 8,879 229 Short-term on-the-job training

4,390 4,556 166 Short-term on-the-job trainingGraphic Designers 4,853 5,014 161 Bachelor's degreeComputer, Auto. Teller, & Office Mach. Repairers 1,295 1,456 161Taxi Drivers and Chauffeurs 2,828 2,988 160 Short-term on-the-job trainingInsurance Sales Agents 2,545 2,705 160 Moderate-term on-the-job trainingRecreation Workers 1,391 1,538 147 Bachelor's degreeTeachers and Instructors, All Other 2,654 2,796 142 Bachelor's degreeMarket Research Analysts & Marketing Specialists 1,170 1,280 110 Bachelor's degree

2,001 2,080 79 Bachelor's degreeEditors 1,087 1,165 78 Bachelor's degree

2012 Jobs

2016 Jobs

Janitors & Cleaners, Not Maids & Housekeep. Clean.

Postsecondary non-degree award

Info. Sec. Analysts, Web Dev, & Comp. Network Arch.

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-159 and/or staff to attend the National Association of Community College Entrepreneurship (NACCE) conference. Additionally, the DSN will strengthen high school and college Youth Entrepreneurship programs with trainings and competitions. It is expected that all of the activities in Objective 1 to 3 will contribute to aligning the CTE curriculum to meet labor market needs. Specifically, these activities are expected to produce leading indicators outlined in Appendix D of the RFA, such as:

• Alignment of skill-sets within a program (or set of courses) to a particular occupation and the needs of the labor market.

• Integration of small business creation and/or exporting modules into for-credit

curriculum in other disciplines. Objective 4: The Deputy Sector Navigator will work with representatives of business, labor, and professional trade associations to develop and implement courses and programs to train incumbent workers in the regional industry sector. A key objective is to enable incumbent workers to become more competitive in their region’s labor market, increase competency, and identify career pathways to economic self-sufficiency. Sector strategies may be implemented using articulated career pathways or career lattices and a system of stackable credentials. Curriculum will be offered through a variety of methods including credit, non-credit, or contract education depending on the needs of the employer. The DSN will continue to work with existing small businesses to foster sustained growth and expansion. This will be accomplished in three general ways: First, the DSN will provide ongoing entrepreneurial seminars, workshops, and conferences that contribute to the success of existing businesses and foster the growth of new business and jobs in emerging industry clusters. For example, the BEC's “Start a Technology Company” series will be tailored and targeted to emerging and priority sectors, such as health and energy and utilities. This will be done via collaboration with other DSNs in the Bay region. Additionally, the DSN will attend and present at CCCAOE conference. Second, the DSN will continue work to assist small businesses and offer industry-specific training courses. Specifically, the DSN will continue to work with Chambers of Commerce, Small Business Development Centers (SBDC), and other economic development entities to provide requested services and programs to assist the small business sector. Additionally, the DSN will continue ongoing partnerships with college-based community education programs and industry associations to offer industry-specific training courses to existing business owners. Topics may include:

• Financing business expansion • Internet marketing strategies • New product development • Developing business plans

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-159 Third, the DSN will support incumbent employee-training opportunities through area WIBs and contract education departments and the SBDCs so that small businesses stay in compliance with mandated regulations and industry certifications. Objective 5: The Deputy Sector Navigator will collect and report data on all required accountability measures working with common metrics and accountability measures, and working with the statewide LaunchBoard initiative. The DSN's activities and outreach shall be guided by evidence, and the quality of the activities will be measured by outcomes. The BEC currently assesses the quality of its seminars, conferences, and other activities with an seminar evalualtion. This process will continue, and concurrently the DSN will be evaluated by the 360-degree evaluation. Other activities will include:

• Continue to collect and record client service data, generated economic impact, and relevant BEC activities into a centralized reporting system as assigned by the Small Business Sector Navigator.

• Ongoing surveying of all conference and training participants.

Additionally, the DSN will work with the Sector-Navigator for Small Business whose responsibilities will include assessing the leading indicators of curriculum alignment, specified in Appendix D of the RFA. Other outcome data already collected from businesses the BEC supports, includes:

• Number of businesses assistance and hours of assistance provided • Jobs created • Jobs retained • Loans obtained • Equity investment obtained • Increase in sales • Number of businesses started

These outcomes will continue to be tracked, and enhancements of the data with the Launchboard Initiative will be explored and implemented as required.

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District: Cabrillo CCD College: Cabrillo College Grant Number: 1 3 - 1 5 9

ANNUAL WORKPLAN

Objective Number*: 1.0

The Deputy Sector Navigator will work collaboratively in a network comprised of the statewide sector navigator and other Deputy Sector Navigators within the sector. The Deputy Sector Navigator will work collaboratively with the Chair and/or Co-Chairs of the Regional Consortia to align the needs of sector employers with the program and curriculum offered by colleges within the regional consortium. Additionally, the Deputy Sector Navigator will work with the Regional Consortium, and individual colleges within the region offering courses and programs within the sector, to develop faculty collaboratives, connect programs and employers, and promote and strengthen curriculum and program alignment.

Activities Timelines Responsible

Person(s) Performance Outcomes

Deputy Sector

Navigator In-Region

Investment Metric(s)

No. 1.1 Work with the region via Bay Area

Community Consortium meetings/activities to align work with regional priorities and interests, align projects with regional priorities and interests via Bay Area Community Consortium meetings/activities (Work with the region to build our capacity and infrastructure for working more closely on regional workforce development needs.

Sep, Oct, Nov, Dec, Jan, Feb, March, Apr, May

Deputy Sector Navigator BACCC

Attend BACCC meetings and align work plan with other partners in the region. Present at regional market place meetings and utilize regional distribution methods such as bacc.net. Elimination of duplicative efforts, leveraging of regional scale for increased economic impacts.

100%

0%

QS 1,2 LI 1, 6, 7

1.2 Build upon Monterey Bay

Entrepreneurship Collaborative work.

Sep, Nov, Jan, March

Deputy Sector Navigator S4C Director College faculty

Convene cross-sector discussions among business and CTE faculty.

Collaboration with ICT DSN for integration of entrepreneurship curriculum into sector.

50% 50% QS 2 LI 7

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1.3 Continue to organize and execute faculty-driven "Entrepreneurship Marketplaces" with the goal of sharing best practices and disseminating curriculum region-wide. Marketplaces will be held in collaboration with Interior Bay Area Small Business Deputy Sector Navigator (DSN) and BACCC.

Sep, Nov, Feb, May

Deputy Sector Navigator

BACCC E-Team

North Bay BEC

4 Entrepreneurship Marketplaces held. 1 "E-Team" formed to unite resource efforts. 15 faculty attendees per marketplace

50%

50%

QS 1,2 LI 1, 6, 7

1.4 Continue to inventory, support and

promote business and entrepreneurship course offerings in the Bay Region. Make course information and curriculum available to entire Bay Area Community College Consortium (BACCC) through a secure BEC hosted web portal.

Sep, Nov, Feb, May


Current course/certificate/degree offerings compiled and hosted online.

50%

50%

LI 7

1.5 Monthly conference calls with

DSNs and Statewide Sector navigators



Attend statewide conference calls.

100% 0% QS 1, 2

1.6 Participate in Deputy Sector

Navigator on-board training organized by the BACCC.

Sep


Attend 3-day orientation training that explores common infrastructure, measurement metrics and LaunchBoard system.

100%

0%

QS 1, 2

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ANNUAL WORKPLAN


The Deputy Sector Navigator will work with employers, industry and labor organizations, and Workforce Investment Boards within the region to determine gaps in the workforce; promote integration of workforce training and employment; strengthen programs within the sector at regional colleges and high schools; provide incumbent worker training; promote opportunities for contract education and faculty professional growth; and thereby, promote and support growth of the sector within the regional economy.



Deputy Sector

Navigator In-Region


No. 2.1 Provide train-the-trainer

opportunities to community college faculty that support the development and delivery of entrepreneurship curriculum region-wide.

Oct, Dec, Mar Deputy Sector Navigator ROP Directors Econ-Dev Deans

Work with college and high school partners to identify professional development needs. Present 3 train-the-trainer opportunities for high school and community college faculty

75%

25%

LI 6 MP 34

2.2 Regular communication with other

deputy sector navigators in the region to identify opportunities for self-employment and entrepreneurship in their sector.



Sharing of resources between DSNs in every sector region-wide.

100%

0%

QS 1 MP 34

2.3 Explore, share, and continue to

build upon collected insight and data from the "New World of Work: Entrepreneurship Skills Panel" previously convened in 2013 and build upon the research and develop activities based upon data collected from the CoE “Entrepreneurship & Small Business Ownership in California” report.

Nov

Deputy Sector Navigator CoE Director BACCC

Relevant training opportunities for displaced and incumbent workers in partnership with local Workforce Investment Boards (WIB), Employment Development Departments (EDD) and other economic development organizations.

20%

80%

QS 2 LI 1, 6

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2.4 Work with the Tech Futures Group

initiative of the Northern California SBDC region to identify needs of aspiring entrepreneurs with a desire to start a technology company. Create and offer a training program with the goal of fulfilling identified needs.

Sep, Oct, Nov, Dec

Deputy Sector Navigator TechSF Director Tech Futures Group Director

Creation of 15 TechSF client business plans. 1 co-sponsored freelance camp.

0%

100%

LI 1 QS 2 MP 34

2.5 Continue to work with Workforce

Investment Boards to provide layoff aversion activities in layoff aversion program by offering 1-on-1 technical assistance to employers.

Aug

Deputy Sector Navigator SBDC Directors WIB Directors

50 jobs retained via increased operations efficiency and profitability in employer business.

20%

80%

MP 33

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ANNUAL WORKPLAN


Gaps within the workforce will be identified and prioritized and strategies developed and implemented using SB 1402 and/or SB 1070 funding. Examples of strategies to address workforce gaps include: creating community collaboratives, professional development opportunities, curriculum development, articulation of curriculum in a career pathway, career lattice, or in a system of stackable credentials, career guidance module development, seminars, workshops, and collaboration between faculty, with an outcome of integrating the needs of employers and addressing within the curriculum and programs the job skills and competencies required for employment and advancement.



Deputy Sector

Navigator In-Region


No. 3.1 Convene faculty from specific CTE

disciplines and faculty from community college business departments to map out pathways to self-employment, identify additional skills needed, identify existing courses to provide needed skills, and develop courses where there are gaps.

Feb, May Deputy Sector Navigator CTE Faculty Entrepreneurship Faculty

Two trainings combined with business acumen training.

50%

50%

QS 1 LI 6, 7 MP 34

3.2 Provide faculty stipends to attend

the National Association of Community College Entrepreneurship (NACCE) conference.

Oct

Deputy Sector Navigator Faculty Champions

3 Faculty Champions attend NACCE Conference in South Carolina. 1 report to BACCC E-Marketplace

0%

100%

LI 1, 2, 4, 6, 7

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3.3 Building upon the progress of the

former Faculty Entrepreneurship Mini-Grant Program, release a region-wide Request for Proposals (RFP) through the BACCC with the goal of (a) building or growing entrepreneurship AA and certificate degrees connected to CTE disciplines, (b) creating entrepreneurship pathways and articulation agreements with feeder high schools, (c) supporting college-based small business incubator programs, or (d) adding value to existing programs through cumulative events such as a business model, or elevator pitch competitions.

Sep

Deputy Sector Navigator Deputy Sector Navigator BACCC College Faculty

4 colleges funded 3 Certificate Programs Launched 1 Competition Held

0%

100%

LI 6, 7 MP 34

3.4 Strengthen high school and college

Youth Entrepreneurship programs with trainings and competitions.

Jun, Dec

Deputy Sector Navigator YEP Coordinator CITD Director

2 dual enrollment courses offered in entrepreneurship. 1 Social Entrepreneurship Institute presented 1 Business Model Challenge held

50%

50%

MP 4, 10 LI 1

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ANNUAL WORKPLAN


The Deputy Sector Navigator will work with representatives of business, labor, and professional trade associations to develop and implement courses and programs to train incumbent workers in the regional industry sector. A key objective is to enable incumbent workers to become more competitive in their region’s labor market, increase competency, and identify career pathways to economic self-sufficiency. Sector strategies may be implemented using articulated career pathways or career lattices and a system of stackable credentials. Curriculum will be offered through a variety of methods including credit, non-credit, or contract education depending on the needs of the employer.



Deputy Sector

Navigator In-Region


No. 4.1 Provide ongoing entrepreneurial

seminars, workshops, and conferences that contribute to the success of existing businesses and foster the growth of new business and jobs in emerging industry clusters.

Jul, Aug, Sep, Oct, Nov, Dec, Jan, Feb, March, Apr, May, Jun

Deputy Sector Navigator Contract Trainers SBDC Directors

Entrepreneurial training that will support existing entrepreneurs in the areas of finance, marketing, sales, bookkeeping, access to capital, and social media to create/retain jobs, and increase sales. Presented to 1000 attendees.

20%

80%

MP 34

4.2 Continue work with Chambers of

Commerce, Small Business Development Centers (SBDC), and other economic development entities to provide requested services and programs to assist the small business sector.


Deputy Sector Navigator SBDC Directors Chamber CEOs

Incorporate needs expressed into workplan for 2013-14 activities.

100%

0%

MP 34

4.3 Provide 1-on-1 technical assistance to startup and existing small businesses.


Deputy Sector Navigator SBDCs

Provide 500 hours of 1-on-1 business counseling services to 50 clients.

0%

100%

MP34

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4.4 Collaborate with Global Centers for

International Trade and Development and Deputy Sector Navigator for International Trade.

Jul, Oct

Deputy Sector Navigator CITD Director

Create 2 Import/Export Workshops with 30 attendees

80%

20%

MP 34

4.5 Continue ongoing partnership with

college-based community education programs and industry associations to offer industry-specific training courses to existing business owners.

Jan, Feb, Mar Deputy Sector Navigator Industry Partners Community Education Directors Healthcare DSN ICT DSN

Entrepreneur trainings that will support businesses in areas such as: art, access to capital for farmers, childcare, and hospitality management and healthcare. 200 total attendees.

80% 20% MP 34 QS 2

4.6 Support employee-training opportunities through contract education and SBDC that allow small businesses to stay current with mandated regulations and industry certifications.

Jan, Feb, Mar Deputy Sector Navigator Contract Education Directors

Provide contract education opportunities to employers with the goal of training incumbent employees in Food safety, HACCP, Agricultural GAP training, etc. 5 trainings held.

80% 20% MP 34 LI 1

4.7 Attend and present at CCCAOE conference.

Oct, Mar Deputy Sector Navigator

Present at Fall Conference in Palm Springs, CA Present at Spring Conference in Sacramento, CA

70% 30% QS 2, 3

4.8 Attend NACCE Conference

Oct


Attend Fall conference in Charlotte, North Carolina

70%

30%

QS 2, 3

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ANNUAL WORKPLAN


The Deputy Sector Navigator will collect and report data on all required accountability measures working with common metrics and accountability measures, and working with the statewide LaunchBoard initiative.



Deputy Sector

Navigator In-Region


No. 5.1 Continue to collect and record

client service data, generated economic impact, and relevant BEC activities into a centralized reporting system as assigned by the Small Business Sector Navigator.



Accurate and regular reporting of all activities. All staff trained on required economic impacts and tracking systems.

100%

0% MP 34 QS 0

5.2 Ongoing surveying of all conference and training participants.



Online or hard copy surveys collected from all participants.

100%

0% QS 0

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RFAAppChklst–DepSecNav-ABDS (Rev. 3/13)



APPLICATION BUDGET DETAIL SHEET

Object of Expenditure Classification

Funds Requested

Deputy Sector Navigator $200,000

Funds Requested

In-Region Investments

$100,000

2100 Classified Salaries, Non-instructional SBDC Director .20 FTE @$93,576 18,705

2100 Classified Salaries, Non-instructional Administrative Assistant .50 FTE @ $52,647 26,323

2100 Classified Salaries, Non-instructional Fiscal Analyst 5% of grant amount 10,000 5,000

2300 Classified Salaries, Non-instructional

Student Assistant $10.75/hour 500 hours 5,375

3000 Employee Benefits

SBDC Director @.20 FTE of benefit package 9,307


Administrative Assistant @ .50 of benefit package 7,712


Student Assistant 2% of hourly rate 108

4000 Supplies and Materials

Instructional Supplies – Curriculum Expenses 3,000

4000 Supplies and Materials

Office Supplies 1,000 1,000

5000 Other Operating Expenses and Services

Travel in state mileage 2,155 miles @56.5/mile 1218


Travel NACCE out of state, BEC Director and 3 faculty @$1,500 each 6,000


Conferences – Two CCCCAOE conferences, spring and fall 2,000


DSN Director A. Kramer 1.0 FTE 71,243 17,810


Printing – Brochures, Banners, Flyers and other promo materials 1,000 1,561


High School Instructors – ROP sub-contracts, COEs High Schools 6 at $5,000 30,000


Mini-grants - SBDCs (Professional Services, Instruction, one on one business counseling)–Guest Speakers

17,000 27,000


FACILITITES/ Office Rental Bay Area 15,000


NAACE Dues 800


Meeting Expenses / Hospitality 0 1,000


Phone 1,000 1,000

5000 Other Operating Expenses and Services Minor Equipment, laptop, projector 1,000 1000


Webpage Development and maintenance 5,300

Total Direct Costs $192,308 $96,154

Total Indirect Costs (Not to Exceed 4% of Direct Costs) $7,692 $3,846

Total Costs $200,000 $100,000

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RFAAppChklst–DepSecNav-ABDS-M (Rev. 3/13)



APPLICATION BUDGET DETAIL SHEET MATCH

Object of

Expenditure Classification Match

1200 Classified Salaries, Non-instructional Division Dean .05 FTE 6,582

2100 Classified Salaries, Non-instructional Director 51,466

2100 Classified Salaries, Non-instructional Administrative Assistant 31,586

2300 Classified Salaries, Non-instructional Student Assistant 1,075

3000 Employee Benefits Division Dean .05 of Benefit Package 1,315

3000 Employee Benefits Director 25,016

3000 Employee Benefits Administrative Assistant 14,529

3000 Employee Benefits Student Assistant 143

4000 Supplies and Materials Noninstructional Supplies 2,000

5000 Other Operating Expenses and Services Business Consulting 54,079

5000 Other Operating Expenses and Services YEP Coordinator- $30/hr@ 480 hours 14,400

5000 Other Operating Expenses and Services Travel 3,750

5000 Other Operating Expenses and Services Telephone 1,000

5000 Meeting Room (facilities) Sesnon House, Cabrillo College, Sesnon House 10 hours @$100/hr, VAPA, 32 hours @$15.00/hr, Horticulture Center, 10 hours @ $120/hr

2,680

5000 Other Operating Expenses and Services Special Events 28,225

5000 Other Operating Expenses and Services Meeting Expenses- room rental, catering 4,000

5000 Other Operating Expenses and Services Outreach Coordination 650

5000 Other Operating Expenses and Services Webpage / Printing 1,500

5000 Other Operating Expenses and Services Fiscal Analyst – 5% 3,750

Total Direct Costs 247,746

Total Indirect Costs (Not to Exceed 4% of Direct Costs) 0

Total Costs 247,746

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CCCCO/CTE Out-‐of-‐State Travel Request Form [Revised Oct. 2011] This form is submitted as part of the RFA and costs are estimates. A more detailed

form will be submitted prior to travel if the grant is approved. NO OUT-‐OF STATE TRAVEL REQUEST FORM WILL BE ACCEPTED AFTER TRAVEL HAS OCCURRED

Agreement/Grant Number 13-‐159 District/College Name Cabrillo College – 3 additional colleges to be determined Traveler Name(s) Alex Kramer – 3 additional faculty members to be determined Traveler Position(s) Director, Business & Entrepreneurship Center – Various faculty Event Title National Association for Community College Entrepreneurship

Conference Event Website Address www.nacce.com Event Location Charlotte, North Carolina Travel Dates Octover 12-‐16, 2013 Perkins Title IC Funds Only: Travel pertains to and is included in the respective budget summary.

(Check One) [ ] List Top Code(s) that are addressed [ ] Across CTE Programs

Using Title IC funds: Describe the purpose for attending the event

Title IB Funds Only: Explain how attendance will have regional or statewide impact.

State “SB 70” Funds Only: Explain how attendance is related to project.

This the premier conference on entrepreneurship for community college faculty.

All: Explain how this attendance will contribute to the success of the program/project.

BEC Director and selected faculty will learn latest methodologies in the teaching of entrepreneurship within CTE disciplines, expand capacity to deliver new trainings and provide networking opportunities.

Maximum reimbursable costs1 Incidentals, parking, tolls, etc. TBD closer to travel time Registration $650 (early bird rate) Meals (not covered by the conference, at district rates) TBD closer to travel time Airfare 2 TBD closer to travel time Car Rental TBD closer to travel time Lodging 3 (not including non-‐discretionary taxes and fees) TBD closer to travel time

ESTIMATED TOTAL TBD closer to travel time

1 Costs must reflect the most cost effective and prudent use of state/federal funds. 2 For airfare costs, use California State Government rates as a “reasonableness” guide, most recent management memo (http://www.travel.dgs.ca.gov/default.htm) [See “Airlines” tab.] 3 For lodging costs, use U.S. Govt. “CONUS” rates as a “reasonableness” guide (http://www.gsa.gov) [See “Policy and Regulations” tab.]

To submit, e-‐mail completed form (as an attachment) from responsible Administrator to your Project Monitor.

1) In the e-‐mail subject line, type: Out-‐of-‐state travel request.

2) In e-‐mail body, state EITHER that the request (a) complies with the cost guidelines per the request form footnotes or (b) provide a justification for non-‐compliance. Monitor will review the request and email a response back to you. Keep a copy of the approval document and/or email in your audit files.

3) Gather and keep information such as the agenda, handouts from sessions of the conference/professional development session which adequately records the purpose of the event. Keep documentation with the project audit file.

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-‐159 Management Plan Alex Kramer, Director of the South Bay Business & Entrepreneurship Center (BEC), will be continue his work as Deputy Sector Navigator (DSN) for the Small Business Sector for the Bay Area. Mr. Kramer is a young, entrepreneurial-minded leader with over 10 years of experience owning and operating his own small businesses. Prior to his role with the BEC, Mr. Kramer worked as a certified small business consultant with the San Francisco Small Business Development Center, and coordinated the Youth Entrepreneurship Program where he helped his clients generate over $500,000 in sales and investment. Mr. Kramer has over 4 years experience in the economic and workforce development field and has extensive experience in working with and collaborating with regional partners and stakeholders. Over the past 4 years, Mr. Kramer has built an extensive network of connections in the community college and economic and workforce development fields. Under the role of DSN, Mr. Kramer will work closely with CTE and EWD Deans, and ROP Directors to facilitate the dissemination of services and resources by leveraging the scale of the community college system and the Bay Area Community College Consortium (BACCC). Additionally, Mr. Kramer will work closely with the Statewide Sector Navigator for Small Business and local SBDC Directors, Chamber CEOs, and other economic development agencies to deploy training and resources within the 6 counties served under Bay Area DSN for Small Business region. Mr. Kramer, as DSN, will report to Teresa Thomae, Director of the Central Coast Small Business Development Center, who has over 20 years of experience in small business development, and Rock Pfotenhauer, Dean of Career Education & Economic Development (CEED) at Cabrillo College, and chair of the BACCC. Working through Cabrillo College with the support of both Mrs. Thomae and Mr. Pfotenhauer, Mr. Kramer will leverage established networks to identify opportunities while disseminating resources and services regionally. Mr. Kramer holds a Bachelor of Arts degree in Marketing & Public Relations from Humboldt State University, and received his certification in International Business & Intercultural Communication from Haute Ecole d'Ingénierie et de Gestion du Canton de Vaud in Lausanne, Switzerland. While at Humboldt State University, Mr. Kramer co-founded and served as vice president of finance to the HSU Entrepreneurs Club and also acted as a representative and liaison to the College of Professional Studies through student government. Deputy’s Experience Mr. Kramer was selected as director of the South Bay Business & Entrepreneurship Center at the launch of the program in 2010. Under his role as

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-‐159 director of the BEC, Mr. Kramer is responsible for serving 17 community colleges within 7 Bay Area and South Bay counties. He is responsible for planning, organizing and executing a variety of business development activities including the creation of industry-specific training courses for local small business owners, data analysis of labor market information and industry trends that support the growth of Bay Area community college entrepreneurship programs, creating strategic partnerships that support small business expansion and education, and organizing business model and elevator pitch competitions that encourage young people to adopt entrepreneurship as a valid career path after college. Most recently, Mr. Kramer has taken his passion for technology and small business to create and teach workshops that focus on adopting and exploring new technologies available for small businesses including electronic and mobile commerce solutions, bookkeeping and invoicing tools, marketing tools and strategies, and social media. One shining example of Mr. Kramer’s ability to organize and collaborate with regional partners and stakeholders can be seen in the creation of the BACCC’s Entrepreneurship Marketplace, held in collaboration with the North Bay BEC, which regularly convenes entrepreneurship and small business faculty, regional EWD initiative directors, and representatives from the Small Business Development Centers to explore best practices around entrepreneurship programs in the region and to share resources and curriculum. This has resulted in the development of small business management curriculum for various CTE programs. Mr. Kramer has also acted as a certified small business consultant through the San Francisco Small Business Development Center where he advised young entrepreneurs on subjects such as business planning, marketing, and access to capital. As a result of his efforts, Mr. Kramer helped his clients generate over $500,000 in economic impact (increase in sales, investment obtained, jobs created/retained, businesses launched or loans obtained). In addition to his role as director of the BEC, Mr. Kramer oversees the Youth Entrepreneurship Program, which serves young people ages 14-27, and also sits on several entrepreneurship program advisory boards including College of Alameda, Skyline College, Foothill College, Chabot College, and the Economic Development Growth Enterprise (the EDGE) initiative advisory board of the San Mateo Area Chamber of Commerce. Past Success in Creating Educational Products Mr. Kramer, through his role as BEC director has created several successful educational products for existing small business owners, and youth entrepreneurs. Alex’s contribution to each product below included the

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-‐159 development, coordination, and execution of each program. Furthermore, Mr. Kramer was solely responsible for outreach and surveying of program participants. Each program below was developed as a package to be presented in collaboration with Community Education programs region-wide, and also included local sponsors that offset the cost of program delivery. The overarching goal of each program was to create an educational package that can easily be scaled through the community college system. Programs created include: The Business of Art – From Passion to Profitability This 4-course program was developed in partnership with Cabrillo College, the Central Coast SBDC, and the Cultural Council of Santa Cruz County. The program takes participants through a series of courses including:

• The Business of Art 101 • Get Your Art Out There! Solid Marketing Principals • Leveraging Social Media for Your Art • Cool Tech Tips to Sell Your Art

This program started as a pilot project at Cabrillo College in 2012, and has since become a well-known, highly attended seminar series. Plans have been made to expand this program to multiple colleges in the Monterey Bay region in Winter 2014. Starting a Tech Business This 4-course program was also developed in partnership with Cabrillo College, and the Central Coast SBDC. The series is intended to teach aspiring non-technical entrepreneurs to start a tech-based company. The program features 4 key courses including:

• The Road from Idea to Product • New Product Improv • Web Enabling Your Business • Future Freelancing

Social Entrepreneurship Institute The Social Entrepreneurship Institute was designed to introduce high school students to the entrepreneurial mindset, while getting them acquainted with the idea of entrepreneurship as a future career path. Students are taught that they can follow their passion, while creating a job for themselves and others. Mr. Kramer oversaw the development of this program through the BEC’s Youth Entrepreneurship Program. The institute is a 30-hour summer course, which uses a variety of teaching tools including videos, group activities, site visits of local businesses, and roundtable discussions with successful young entrepreneurs.

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-‐159 Leadership Role in Creating a Vision, Identifying Opportunities, and Acquiring Resources to Organize Cross-Organizational and Cross-Functional teams to Achieve Common Goals Mr. Kramer has been working with numerous community college faculty members and ROP faculty with the goal of creating dual-enrollment course opportunities and articulation agreements for students with a desire to gain early college credit while exploring entrepreneurship as a career pathway. After a series of meetings between multiple departments, outlined areas of course alignment between the college and feeder high school was created. Mr. Kramer successfully achieved the creation of entrepreneurship articulation agreements and dual-enrollment opportunities between Chabot College and their local ROP. The result of this achievement was increased awareness of entrepreneurship as a career pathway. Mr. Kramer’s ability to create a vision identifying opportunities and resources to organize cross-organizational and cross-functional teams to achieve a common goal includes the formation of the newly created “E-Team.” The E-Team was formed during the most recent Entrepreneurship Marketplace meeting. The goal being addressed was to build a regional entrepreneurship infrastructure such that any person/entity/college in the region can access entrepreneurship services absent having to be knowledgeable about or reach out independently to individual EWD initiatives and regional resources. The E-Team will consist of current Community College system stakeholders including representatives from the Centers for International Trade and Development (CITD), the Small Business Development Centers (SBDC), the Business & Entrepreneurship Centers (BEC), the Youth Entrepreneurship Program (YEP) and other regional community and partner organizations. The formation of such a team allows the group to have further reach in promotional efforts while strengthening its message.

The team will work to: • Drive faculty engagement region-wide • Integrate entrepreneurship into CTE programs region-wide • Create shared standard learning outcomes for entrepreneurship programs

Priority Program Focus: Given that the Economic & Workforce Development program dedicates resources to initiatives that directly correlate with small business and entrepreneurship, it is vital that those initiatives begin incorporating entrepreneurial outcomes as deliverables of their program. The E-Team will work to provide the input and resources necessary to make these changes.

Intended Outcomes: • Create a model program to be duplicated statewide

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-‐159

• Integration of entrepreneurship as a program outcome into other EWD programs

• Entrepreneurship in all CTE programs statewide

Describe the DSN’s experience in outcome-centric environments/projects with strong emphasis on data collection, performance base-lining, measurement, reporting and analyzing. Mr. Kramer has extensive experience working in outcome-centric environments. Through his experience and existing relationship with the SBDC network, Mr. Kramer has worked to integrate a set of industry-leading data metrics used by Small Business Development Centers nationwide into the accountability metrics used by the BEC. One key component of this work is to capture and track “economic impact” from clients served through 1-on-1 counseling services and workshops presented regionally. Economic impact is defined as any jobs created or retained, businesses launched, investment or loans obtained, and increase in sales. Additionally, Mr, Kramer provided assistance to the development of the metrics accountability standards when the BEC program was launched in 2010. Describe how the DSN will manage the project in order to leverage personnel, in-kind funding and network connections for project success. The continuation of services outlined in this proposal will be realized using the assets which were purchased in the initial 3 years of the BEC program. As such, all supplies, equipment and present staff will be utilized and fully leveraged to effectuate the outcomes of this proposal. The BEC has been supported by theequipment purchased by the SBDC such as printers, copiers, and fax machines.The main office of operations are provided in-kind by Cabrillo College and alsohouses the SBDC and the YEP programs. For those DSNs who currently are operating from fixed asset facilities previously developed with EWD funding describe how you will utilize those assets in fulfilling the regional objectives of this grant. No fixed assets have been purchased through prior EWD grants. Small office supplies, minor equipment and other basic operational needs have been funded by the BEC and will continue to be used. The facility is provided in-kind by Cabrillo College.

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Organizational Chart 2013

John E. Hendrickson Cabrillo College Interim President

Kathleen Welch Vice President of Instruction

Rock Pfotenhauer Dean of Career Education and Economic

Development

Teresa Thomae SBDC Director

Alex Kramer BE Director

Open P/T Student Assistant

Terri Cesari Administrative Assistant

Brenda Zeller YEP Program Coordinator

Ray Kaupp Career Technical Education Director

Cabrillo College Board of Trustees

Kit O’Doherty, Director Bay Area Community College Consortium

Rhiannon Surrenda BACCC Coordinator

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Education

Humboldt State University Arcata, CA Bachelor of Arts in Marketing, Minor in Public Relations 5/09 o Co-‐founder of HSU Entrepreneurs Club o College of Professional Studies Representative

Professional Experience

Business & Entrepreneurship Center at Cabrillo College Aptos, CA Director 11/10 – Present

o Management of regional business development program serving 17 community colleges in 7 Bay Area counties

o Created strategic partnerships that brought industry and colleges together with the goal of strengthening workforce partnerships

o Created a Faculty Entrepreneurship Champion database of Northern California community college faculty members o Organized and executed multiple business plan and elevator pitch competitions o Oversaw the Youth Entrepreneurship Program reaching over 1000 youth participants

San Francisco Small Business Development Center San Francisco, CA

Youth Entrepreneurs Program Coordinator 8/09 – Present o Provided assistance to entrepreneurs seeking to launch or grow a business o Managed marketing and logistics for an event that served over 200 youth participants o Built and maintained a social media presence to reach external audiences o Created and maintained strategic partnerships within the community o Case manager for over 30 active youth clients

California Small Business Development Center Arcata, CA Communications Assistant 6/09 – Present

o Created and distributed press releases and PSA’s for business training events o Organized logistical deadlines for 13 events throughout California o Produced tailored marketing collateral for individual events o Marketed events using social media platforms

Ecomm Access Montreal, QC Affiliate Marketing Consultant 5/04 -‐ 9/04

o Performed market and industry research o Produced content of client web pages to maximize SEO results o Created web pages, portals, and advertisements that led to substantial increases in web traffic, affiliate rollovers, and ROI

Technical Proficiency

Operating Systems: Mac OS X, Windows 7/Vista/XP Software Knowledge: Adobe Photoshop & InDesign CS4, Microsoft Office Suite (Word, Excel, PowerPoint, Access, Outlook), SPSS/PASW, and HTML

229 Serrano Dr. San Francisco, CA 94132 [email protected] • 415.685.3710 http://www.linkedin.com/in/akramer | Alexander Kramer

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Hosted by: Solano Community College District 360 Campus Lane, Suite 102, Fairfield, CA 94534

Tel: (707) 864-3382 ● Fax: (707) 864-8025 ● Website: solanosbdc.org

April 29, 2013 Van Ton-Quinlivan Vice Chancellor, Workforce and Economic Development California Community Colleges 1102 Q Street, 4th Floor Sacramento, CA 95811-6549 RE: Reference for Alex Kramer Dear Vice Chancellor Ton-Quinlivan: I am pleased to provide this reference letter for Alex Kramer for the position of Deputy Small Business Sector Navigator. In my role as Director of the Solano College Small Business Development Center (SBDC), I have worked with Mr. Kramer for about three years in his position as Director of the Cabrillo College Business Entrepreneurship Center (BEC). I have been impressed by Mr. Kramer’s ability to network and build relationships with the various economic development entities in the region. On more than one occasion have I have been in meetings across the Bay Area and have people say to me that they have a meeting set up to meet with Mr. Kramer to discuss ways they can work together. He has built his contact network in a very short period of time. Part of this is due to his warm personality and he is just the type of person that you like right off the bat. Mr. Kramer also has the ability to bring innovative ideas to the programs he manages. For example, he attended an event we held to provide information on a program called Virtual Enterprise that was developed out of a community college in New York and he quickly went to work on developing ways to offer a similar program in our region. Another skill that Mr. Kramer possesses is that he is very technologically savvy. He has a keen ability to figure out ways to use technology to improve communications and increase the efficiency of the delivery of programs. If you need any further information in relation to a reference for Mr. Kramer, feel free to contact me. Sincerely,

Charles Eason Director

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25555!Hesperian!Boulevard!Hayward,!CA!!94545!

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April!29,!2013!

!Van!Ton>Quinlivan!Vice!Chancellor,!Workforce!and!Economic!Development!California!Community!Colleges!1102!Q!Street,!4th!Floor!Sacramento,!CA!95811>6549!!RE:!!Letter!of!Support!for!Alex!Kramer!!Dear!Ms.!Ton>Quinlivan,!!!This!letter!is!in!support!of!Alex!Kramer’s!candidacy!for!the!position!of!Bay!Area!Deputy!Sector!Navigator!for!Small!Business.!!In!my!position!as!the!coordinator!of!Chabot!College’s!Entrepreneurship!program,!I!have!had!the!pleasure!of!working!with!Alex!in!his!role!as!director!of!the!South!Bay!Business!&!Entrepreneurship!Center!over!the!past!three!years.!!He!has!been!a!creative,!committed,!energetic!partner!throughout!that!time,!providing!us!with!connections!throughout!the!entrepreneurship!ecosystem!in!our!area,!sharing!great!ideas!from!throughout!the!region,!assisting!us!with!focused!funding!at!critical!junctures!in!the!evolution!of!our!entrepreneurship!program,!and!strongly!encouraging!our!work!and!focusing!us!on!results.!!Alex!has!shown!a!true!ability!to!coordinate!with!strategic!partners,!such!as!the!Small!Business!Development!Centers!and!local!Chambers!of!Commerce!to!bring!additional!value!to!our!entrepreneurship!program!and!students!at!Chabot.!!We!have!developed!a!strong!relationship!with!the!Alameda!County!Small!Business!Development!Center!(ACSBDC)!solely!as!a!result!of!Alex’s!efforts.!His!ability!to!train!and!engage!students!in!entrepreneurship!through!the!BEC’s!Youth!Entrepreneurship!Program!has!materialized!into!a!brand!new!for>credit!course!offering!that!prepares!our!students!for!the!Chabot!College!Elevator!Pitch!Competition,!giving!them!an!opportunity!to!win!seed!funding!and!scholarships!for!their!ideas.!!In!this!course,!we’ve!been!able!to!utilize!the!ACSBDC!coaches!to!work!directly!with!our!students!in!the!classroom.!!He!has!connected!us!with!sponsoring!partners!for!events,!and!located!guest!speakers!for!other!events.!!Alex!has!also!clearly!demonstrated!his!ability!to!successfully!convene!faculty!through!the!Bay!Area!Community!College!Consortium!with!the!goal!of!uniting!programs!and!exploring!successful!models!of!existing!entrepreneurship!programs!in!our!region.!!I!have!participated!and!presented!

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at!these!events!at!Alex’s!invitation,!and!found!them!to!be!great!learning!and!collaboration!opportunities.!!Alex!has!shown!great!knowledge!of!the!community!college!system,!has!demonstrated!political!savvy,!excellent!communication!skills,!and!most!importantly,!serious!passion!and!enthusiasm!in!his!role!as!director!of!the!South!Bay!Business!&!Entrepreneurship!Center.!He!is!a!tireless!advocate.!!For!these!reasons,!I!highly!recommend!Alex!for!the!position!of!Deputy!Sector!Navigator!for!Small!Business.!If!you!have!any!questions!or!would!like!more!information,!please!feel!free!to!reach!me!at!510>723>[email protected].!!Sincerely,!!!!Jan!Novak!Business!Instructor!Coordinator,!Entrepreneurship!Program!!!

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FOOTHILL COLLEGE 1 12345 El Monte Road • Los Altos Hills, CA • 94022-4599

Business Department Office of Business and Social Sciences Phone: (650) 949-7577 [email protected] www.foothill.edu

Foothill – De Anza Community College District

April 28, 2013 Van Ton-Quinlivan Vice Chancellor, Workforce and Economic Development California Community Colleges 1102 Q Street, 4th Floor Sacramento, California 95811-6549 Re: Letter of Support for Alex Kramer Dear Ms. Ton-Quinlivan, My name is Glenn Violett, Lead Business Department Instructor and Director of the Foothill Entrepreneur Center at Foothill College. I am writing on behalf of the Foothill Entrepreneur Center and Business Department to recommend Alex Kramer for the role of Deputy Sector Navigator for Small Business. I have had the pleasure of working with Mr. Kramer through the Business & Entrepreneurship Center for just close to three years, and over that time he has provided support to our program in the form of assisting us from an growing our community based Business Plan Competition where we have awarded over $70,000 in scholarships and In-Kind gifts and mentoring to now collaboration with other the other regional Community Colleges. Alex is on our Advisory Board and brings value from the State perspective to what we have accomplished over the past six years. Mr. Kramer has demonstrated a true ability to bring high-impact strategic partners to our program such as the Small Business Development Centers, local Chambers of Commerce, banks, and even angel investment groups to support our Entrepreneur Center at Foothill College. Alex’s ability to bring in fresh and innovative mentors and new Advisory Board members to the Foothill Entrepreneur Center has positioned us to seek larger grants in the formation of a community college incubator in the near future in Silicon Valley, not only serving FHDA, but other Regional Colleges and organizations with professional development and contract education. Alex has demonstrated his ability to work regionally through the Bay Area Community College Consortium to bring faculty together to explore best practices of existing Bay Area entrepreneurship programs. He realizes the necessity to find true Champions of Entrepreneurship through our Economic and Workforce Development programs in these challenging budget times. He realizes that regardless if we are working on internships, workforce development they all come back to one focus and that is we all must have the Entrepreneur Mindset if any program is to succeed. Finally, Mr. Kramer’s ability to engage students in entrepreneurship through the BEC’s Youth Entrepreneurship Program has allowed us to offer world class entrepreneurial competitions to our students on campus and assisting us with our two Summer Entrepreneur Summer Slams at the Metro Education Center in San Jose (CCOC). Through his leadership and support, Alex has truly added value to our program at Foothill College. He is a professional in every sense, and I hope to continue our relationship for years to come. Because of these reasons, I recommend Mr. Kramer for the position of Deputy Sector Navigator for Small Business. If you have any questions or would like more information, please feel free to reach me at (650)949-7577. Sincerely,

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Deputy Sector Navigator Proposal – Small Business Cabrillo College RFA – 13-‐159 Dissemination The Bay Area DSN for Small Business will work closely with its Sector Navigator and fellow DSNs with the goal of distributing successful products and resources to be duplicated statewide e.g., entrepreneurial curriculum developed for a culinary arts program for restaurant operations, empowering the students to open their own catering/restaurant or other hospitality business The Bay Area DSN will attend all necessary meetings and conferences that contribute to the execution of best practices and sharing of resources within the correlating sectors. As in prior years, the Small Business DSN will, present at the CCCCAOE, CWA and WDI conferences, as deemed necessary by the Sector Navigator. Working with our regional consortia will be a crucial factor to our success In order to effectively serve the entire region, we will coordinate with the BACCC to disseminate messages, opportunities, services and resources via the BACCC listserv. Additionally, the newly formed “E-Team” described in our management plan will work to build a Regional entrepreneurship infrastructure such that any person/entity/college in the region can access entrepreneurship services absent having to be knowledgeable about or reach out independently to individual EWD initiative programs or BACCC partners and stakeholders. In addition, the Entrepreneurship Faculty Champion Database created through the Faculty Entrepreneurship Program will be a go-to resource for outreach and promotion on individual colleges campuses. Current BEC stakeholder and partners including but not limited to Chambers of Commerce, SBDCs, County Offices of Education and county economic development agencies have been successful in marketing and distribution of grant products via their extensive listservs. We will continue to leverage these relationships to share important updates and new products on a regular basis. Finally, we will create an online web portal that will host a database of curriculum and resources, which can be accessed by community college and high school faculty from throughout the state. Having such a database reduces duplicative efforts, maximizes efficiency of grant monies, and provides a central location to explore existing programs in the state.

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