page 1 of 25 kendal town council...kendal town council . notice of meeting . management committee ....

KENDAL TOWN COUNCIL

Notice of Meeting

MANAGEMENT COMMITTEE

Monday 21st March 2016 at 7.30 p.m. in The Mayor’s Parlour, Kendal Town Hall

Committee Membership (11 Members) Sylvia Emmott (Chair) Austen Robinson (Vice Chair) Tom Clare Stephen Coleman Clare Feeney-Johnson Chris Hogg (Mayor) Lynne Oldham Jon Robinson John Veevers Giles Archibald Geoff Cook

AGENDA

1. APOLOGIES

2. PUBLIC PARTICIPATION

Any member of the public who wishes to ask a question, make representations or present adeputation or petition at this meeting should apply to do so before the commencement of themeeting. Information on how to make the application is available on the Council’s Website -www/kendaltowncouncil.gov.uk/Statutory Information/General/ Guidance on PublicParticipation at Kendal Town Council Meetings or by contacting the Town Clerk on 01539793490.

3. DECLARATIONS OF INTEREST

To receive declarations by Members and/or co-optees of interests in respect of itemson this Agenda[In accordance with the revised Code of Conduct, Members are required to declare anyDisclosable Pecuniary Interests (DPIs) or Other Registrable interests (ORIs) which have notalready been declared in the Council’s Register of Interests. Members are reminded that itis a criminal offence not to declare a DPI, either in the Register or at the meeting. In theinterests of clarity and transparency, Members may wish to declare any DPI which they havealready declared in the Register, as well as any ORI.]

4. MINUTES OF PREVIOUS MEETING AND MATTERS ARISING (not otherwise on theagenda). Minutes of meeting held on 22nd February 2016 (attached)

5. ANY OTHER BUSINESS

(a) Urgent Items(b) Future Agenda Items

6. WEBSITE DESIGN BRIEF – PROJECT MANAGER, HELEN MORIARTY (attached)

7. ACTION PLAN FOR KENDAL PROGRESS UPDATE

8. REPORT ON PROJECT PROGRESS (attached)

9. NORTHERN DEVELOPMENT ROUTE (attached)

10. CIL GOVERNANCE

11. FLOODING DECEMBER 2015 - SPENDING IDEAS RELATING TO RESPONSE TOTHE FLOODING

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KENDAL TOWN COUNCIL

12. ITEMS FOR THE NEWSLETTER 13. EXCLUSION OF PRESS AND PUBLIC

To consider whether members of the press and public should be excluded from the next item, which contains exempt information as described in Schedule 12A of the Local Government Act 1972

Part II (Excluded Items)

In accordance with Section 100(B)(2) of the Local Government Act 1972, the following report is excluded from inspection by members of the press and public as it contains exempt information as described in Schedule 12A of the Act, as amended by the Local Government (Access to Information) (Variation) Order 2006, as follows:

- Information relating to any individual [Paragraph 1]

14. PART II STAFFING

15. READMISSION OF PRESS AND PUBLIC

Liz Richardson Town Clerk

By e-mail/post to: Members of the Committee All other Councillors (agenda only, for information)

Please note that only Committee Members will receive the minutes and attachments, but that other Councillors may request a copy of any agenda papers. Any Councillor who is not a Committee Member may still attend the meeting, as an observer. -------------------------------------------------------------------------------------------------------------------------------------

Members of the Press and Public are welcome to attend the meeting.

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KENDAL TOWN COUNCIL

1

Management Committee

Monday 22nd February 2016 at 7.30 pm in The Georgian Room, Town Hall, Kendal

PRESENT Councillors Sylvia Emmott (Chair), Tom Clare, Lynne Oldham, Jon

Robinson, John Veevers, Giles Archibald and Geoff Cook APOLOGIES Councillors Stephen Coleman, Clare Feeney-Johnson, Austen

Robinson and Chris Hogg OFFICERS Liz Richardson (Town Clerk), Nicky King (Council Secretary) 909/15/16 PUBLIC PARTICIPATION None. 910/15/16 DECLARATIONS OF INTEREST None. 911/15/16 MINUTES OF THE MEETING HELD ON 18TH JANUARY 2016 The Chairman presented the minutes of the meeting held on 18th

January 2016, which had been approved by full Council on 1st February 2016.

Councillor Cook proposed that the minutes be accepted as a correct

record. This was seconded by Councillor Oldham and carried unanimously.

RESOLVED That the minutes of the meeting of the Committee held on18th

January 2016 be accepted as a correct record. MATTERS ARISING (Not on Agenda) 912/15/16 Kendal Emergency Planning (Minute 792/15/16) Councillor J Robinson informed the Committee that a sub group had

now been formed and a Chair appointed. The group were proposing to work from Kendal College.

913/15/16 Items for the Newsletter (Minute 799/15/16) Councillor Clare referred to the resolution and pointed out that

“included in the next newsletter……” should read “included in the March newsletter….”.

ANY OTHER BUSINESS 914/15/16 (a) Urgent Items 1. Councillor Clare raised the matter of the closure of the Town Hall

over a Saturday lunchtime and pointed out that the building was

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22.02.2016 Management Committee

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designated for public toilet usage. Councillor Emmott suggested raising the issue with the portfolio holder in writing. Councillor Clare advised that he had done this and had also written to the portfolio holder for the Town Hall. Responses were awaited.

2. The Town Clerk advised that there was to be a meeting of

Burneside Parish Council on 1st March 2016 at 7.45pm-9pm where there would be a presentation on the Neighbourhood Plan. Members agreed that a Councillor should attend the meeting. It was decided that the Town Clerk would check whether Councillor Hurst Jones was intending to attend.

3. Councillor Emmott read out the wording from Mrs McCreesh’s

thank you card to Councillors and staff at KTC following the sudden death of her husband, Councillor John McCreesh.

4. Councillor Emmott raised the matter of the decision by HMCTS

to close Kendal Magistrates Court and asked Members whether they thought it would be worthwhile inviting Richard Rose, the Police & Crime Commissioner to attend a future meeting. A general discussion ensued and it was concluded that it would not be worthwhile, bearing in mind that Richard Rose did not have long left in office. Councillor Cook suggested that a letter be issued to all PCC candidates inviting their views on the closure. Councillor Clare suggested writing to SLDC to request that they engage with HMCTS over offering the District Council Chamber for use as a Court. Members also agreed to write to HMCTS requesting further clarification over the statement proposing exploration work with SLDC regarding options for alternative local access to justice. The Town Clerk to draft suitable letters.

RESOLVED 1. That the Town Clerk check with Councillor Hurst-Jones whether

he would be attending the meeting of Burneside Parish on 1st March 2016.

2. That the Town Clerk draft suitable letters to SLDC, all PCC candidates and HMCTS regarding the closure of Kendal Magistrates Court.

915/15/16 (b) Future Agenda Items Councillor Emmott reminded Members that it had been agreed,

following Lawrence Conway’s attendance at the November meeting, that he be invited back to give further consideration to the future of the Town Hall and future spending plans.

RESOLVED That Lawrence Conway, CEO SLDC be invited to attend a future

Management Committee meeting for further discussion on the future of the Town Hall and future spending plans.

916/15/16 ACTION PLAN FOR KENDAL PROGRESS UPDATE Councillor Archibald provided the following update:

1. The Bus Group had held a further meeting. They were looking

into the concept of being able to hail a form of transport through

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an App. Kendal BID were also researching the idea in more detail.

2. A competition was being run in connection with the Kendal Mint Clean project. Junior schools had been invited to design posters and senior schools to design a logo. The closing date was the end of February.

3. The ‘Clean for the Queen’ litter picking event would take place on

Saturday 5th March 2016 from 10am until noon. The project was to be publicised on Radio Cumbria and Lakeland Radio as well as the Westmorland Gazette. It was agreed that an appeal for help should be put out to all Councillors. Councillor Archibald to provide further information to the Town.

Councillor Clare suggested organising a ‘Clean for Kendal in Bloom’ event focusing on the area alongside the A6 going out of town. The Town Clerk asked whether a feasibility study for a public toilet in Market Place should be added to the Action Plan. Councillor Emmott advised that further clarification would have to be sought on this matter from the Market Place Group.

RESOLVED That the Town Clerk issue an appeal to all Councillors for help with

the 'Clean for the Queen' litter picking event on Saturday 5th March 2016.

917/15/16 REPORT ON PROJECT PROGRESS The Town Clerk presented her report on project progress for

February 2016 and this was noted by Members. The following items were discussed: With regard to work at Maudes Meadow, Councillor Archibald informed the Committee that SLDC Councillors were due to vote on budget matters on Wednesday evening. He advised that there could be significant monies available in the budget for drainage work to Nobles Rest. Councillor Clare asked whether works to improve the footpath through Maudes Meadow which were to be paid for by KTC could be actioned now. Councillor Emmott suggested writing to Deborah Wright at SLDC to request a schedule of works for Nobles Rest, to include a request that Maudes Meadow be in phase 1 of any works. It was agreed that the Town Clerk would make contact with Deborah Wright. Councillor Clare reported gaps in the railings along Riverside just before the Riverside Café following the flooding. Councillor Emmott agreed to walk along the area in question, identify the railings and clarify responsibility with SLDC. Councillor Cook queried whether there had been any response to the letter sent by the Town Clerk to SLDC in respect of additional work

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on the Little Aynam railings. Councillor Archibald advised that this matter had not been forgotten and was on the list to action. Councillor Veevers referred to trees which had been cut down on Wattsfield Road and reported that the cut branches from the trees had not been taken away. It was agreed that Councillor Veevers would contact the Councillor responsible for the Ward (Councillor Vincent) and ask for the branches to be removed. It was suggested by Councillor Clare that a priority list should be put together by the Kendal in Bloom Committee and the Environment and Highways Committee by the end of June for jobs that need attention prior to judging for the Kendal in Bloom competition. All Members agreed. Councillor Cook advised that the Project Manager, Helen Moriarty, had attended a meeting of CCC Local Committee’s Strategic Transportation Working Group with regard to the inventory of signage. Town Clerk to review with the Project Manager. The Town Clerk confirmed that the Action Plan is to be updated on a regular basis by the Project Manager.

RESOLVED 1. That the Town Clerk write to Deborah Wright, SLDC, to request

a schedule of works for Nobles Rest/Maudes Meadow. 2. Councillor Emmott to identify the broken railings by the Riverside

Café and clarify responsibility with SLDC. 3. That Councillor Veevers contact Councillor Vincent and request

that the cut branches be removed from Wattsfield Road. 4. That a priority list of jobs needing attention prior to judging for the

Kendal in Bloom completion be compiled by the Kendal in Bloom Committee and the Environment and Highways Committee by the end of June.

5. That the Town Clerk review with the Project Manager her attendance at the meeting of CCC Local Committee’s Strategic Transportation Working Group.

918/15/16 REMEMBRANCE SUNDAY FORMAT The Town Clerk explained that following discussion by all parties

involved in Remembrance Sunday, a bugler and the Town Crier (to read the citation) now attended the War Memorial at 11am for those members of the public who did not wish to attend church to commemorate. She advised that a member of public had muted the idea of going further and changing the format of the event, starting with the church service and then proceeding to the War Memorial for a service at 11am. She had agreed to a meeting in March and was seeking the Committee’s views prior to that meeting. A general discussion ensued. Councillor Veevers felt the current format should continue and suggested that a different format be considered when Remembrance Day next falls on Remembrance Sunday. This was noted to be 2018. Councillor Cook agreed and could see no justification for changing the current format. Councillor

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Clare felt that changing the format would cause difficulties for the Royal British Legion who would also be required elsewhere. It was agreed that the Town Clerk would take Councillors’ views forward to the meeting.

RESOLVED That the Town Clerk take Councillors’ views on the format forward to

the meeting on Remembrance Sunday. 919/15/16 NORTHERN DEVELOPMENT ROUTE Councillor Clare advised that there had been various

correspondence concerning the proposed northern development route. He reported that at CCC Councillor Stan Collins had taken over from Councillor Nick Cotton and would now be taking the lead. There was concern amongst Councillors that progress was not being made. The motion agreed was to be clear that KTC wished to make progress and move the project forward. Councillor Emmott commented that the NDR must be part of the Masterplan. Councillor Archibald replied that he was not sure it was included in the Masterplan. Councillor Veevers expressed his concern regarding progress. He commented that Victoria Bridge had an 18 month closure notice in place which meant that it could be closed at any moment if it became necessary, which only made the need for the NDR even more crucial. Councillor Emmott suggested that Councillor Archibald discussed the matter with Councillor Stan Collins, CCC and Councillor Peter Thornton, SLDC and report back to the next Management Committee meeting. The matter to be added as an item on the next agenda.

RESOLVED That Councillor Archibald discuss the matter of the proposed

Northern Development Route with Councillor Stan Collins, CCC and Councillor Peter Thornton, SLDC and report back to the next Management Committee meeting. The matter to be added as an item on the next agenda.

920/15/16 20MPH SPEED LIMIT PROJECT Councillor Archibald reported that the working group had been asked

to look at the definition of 'residential roads' prior to undertaking a feasibility study of having a 20mph speed limit in such areas (and in comparison the whole town) as agreed at Council. He presented a map which had been prepared by the task force indicating two options for consideration by Members: Option 1 – town centre and residential areas of arterial roads to be 20mph (and to become 30mph further out) Option 2 – town centre and arterial roads to remain at 30mph Members discussed the options put forward and various views and opinions were expressed.

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Councillor J Robinson felt that arterial roads would be better kept at 30mph, but was in favour of a 20mph speed limit in wholly residential areas. He commented that it would be confusing for people as arterial roads do go through residential areas. Councillor Clare agreed that arterial roads should remain at 30mph. Councillor Oldham expressed her opinion that main roads should be 30mph, with a 20mph speed limit for estates/residential areas. After debating the matter at length, the consensus of opinion was that the 30mph speed limit should remain on arterial roads and the town centre. Councillor Emmott proposed a recommendation to Council that residential roads proposed to be 20mph be those in residential estates and do not include arterial routes and the town centre which would remain at 30mph throughout the Kendal (option 2. This was seconded by Councillor Clare and carried with 5 Members in favour and 2 abstentions. Councillor Emmott further proposed a second recommendation to Council to seek a volunteer to lead on the next stage to include the feasibility study. This was seconded by Councillor Archibald and carried with 5 Members in favour and 2 abstentions.

RECOMMENDATION 1. That the 20mph speed limit should apply to residential areas to

exclude arterial routes and those parts of the town centre not subject to a lower limit.

2. That a volunteer be sought to lead on the next stage of the 20mph project to include the feasibility study.

FLOODING DECEMBER 2015 921/15/16 (a) Spending Ideas Relating to Response to the Flooding (Ref

Council) The Town Clerk confirmed that this would be a standing item on

future Management Committee meeting agendas to raise further ideas for spending. Councillor Oldham put forward various suggestions for works to Shap Road which would enhance the area in general. This was discussed in detail, along with costings. Councillor Clare proposed that £4,000 be set aside from the flooding monies for these enhancement works. This was seconded by Councillor Cook and carried unanimously. Members discussed the timetable and resources available for carrying out the works. Councillor Clare said that the enhancement works should be completed in time for the Britain in Bloom competition which would require a deadline of July. This would be a tight deadline and he suggested that it may be necessary to buy in help to deliver the project.

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Councillor Cook commented that the £4,000 agreed was for infrastructure and may not be enough to buy in help. The possibility of additional monies being available from the Kendal in Bloom Committee and Environment & Highways Committee was discussed. It was agreed that Councillors Oldham and Clare would work on the project further and prepare documentation to present to Council. Councillor Clare referred to replanting works scheduled in Abbot Hall park. He wished to request that the Environment & Highways Committee provide additional funds to enable the purchase of established plants so that the beds look established when the Britain in Bloom judging took place.

RECOMMENDATION That £4,000 be set aside from the flooding monies for enhancement

works to Shap Road. Councillors Oldham and Clare to work on the project further and prepare documentation to present to Council.

922/15/16 (b) Input to Flooding Related Questions to be asked of

Responsible Bodies (Ref Council) Councillor Emmott referred to the report prepared by Councillor A

Robinson which had been circulated with the agenda. Members discussed the report in detail and the following points were raised: • In the first paragraph on page 1 reference should also be made

to Network Rail as a responsible body.

• Councillor Veevers referred to point 6 in the notes section on page 4. He commented that Rydal Road is nowhere near the Auction Mart, which should be raised as a separate item. It was agreed that the Town Clerk would include a separate question relating specifically to the Auction Mart.

• Councillor Clare suggested a further question to be asked – what

was the flood source for each of the flooded areas? Town Clerk to include if not already.

It was agreed that the Town Clerk would use the report to prepare a letter for consideration by Council. The same letter would be issued to all responsible bodies with a request they respond to the questions relevant to them. Councillor Archibald questioned whether sufficient staffing resource was available to follow up responses to the letter etc. Councillor Clare thought Councillor A Robinson might have someone in mind. The Town Clerk was requested to speak to Councillor A Robinson.

RESOLVED 1. That the Town Clerk would use the report on flooding related

questions to be asked of responsible bodies to prepare a letter for consideration by Council.

2. That the Town Clerk would speak to Councillor A Robinson regarding resource to follow up responses to the letter to responsible bodies.

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(c) Report on Community Recovery Group Meetings Councillor Emmott advised Members that Councillor Oldham, the

Town Clerk and herself had each attended a meeting of the Community Recovery Group. Councillor Emmott reported that there were 33 bridges down following the flooding, half of which were in South Lakeland, and 14 of those were at the top of the list as being highly important. CCC Highways was having to provide evidence of spend to the Government and it was likely to take between 3-6 years to repair all 33 bridges. She also advised that 5 families each week who had been South Lakes Housing tenants from the end of February would be returning home. Councillor Oldham confirmed that she had found the meeting she attended to be very valuable. It was agreed that it would be useful to continue to attend such meetings.

923/15/16 SLDC ANNUAL REVIEW OF THE INFRASTRUCTURE DELIVERY

PLAN Councillor J Robinson informed Members that SLDC were

undertaking the annual review of the Infrastructure Delivery Plan (IDP) to update the assessment of infrastructure needs for the District. KTC had been asked to comment on the IDP by 26 February 2016. Councillor J Robinson commented that there was a lot to consider in a short timescale. The document was 150 pages in total and extremely detailed. A general discussion ensued. Members discussed the spending of CIL monies and agreed that the Northern Development Route should be a priority. Councillor Clare proposed that, due to recent events, it would be reasonable to request more time to consider the document. This was seconded by Councillor Veevers and agreed unanimously. The Town Clerk was requested to contact Damian Law, SLDC, to enquire whether an extension to the deadline for commenting on the IDP would be possible. If not, Councillor J Robinson’s comments would be submitted.

RESOLVED That the Town Clerk contact Damian Law, SLDC, to enquire whether

an extension to the deadline for commenting on the IDP would be possible. If not, Councillor J Robinson’s comments to be submitted.

924/15/16 ITEMS FOR THE NEWSLETTER Councillor Clare clarified that the newsletter existed for the reporting

of KTC news. It was not publicising meetings or events that had no relation to KTC activities.

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925/15/16 EXCLUSION OF PRESS AND PUBLIC It was proposed by Councillor Veevers to move to Part II and this was

carried unanimously. RESOLVED That the press and public be excluded for the following items of

business. Part II

In accordance with Section 100(B)(2) of the Local Government Act 1972, the following reports were excluded from inspection by members of the public as they contain exempt information as described in Schedule 12A of the Act, as amended by the Local Government (Access to Information) (Variation) Order 2006, as follows:- Information relating to any individual [Paragraph 1]

STAFFING MATTERS [Paragraph 1] 926/15/16 The Town Clerk reported that the Project Manager, Helen Moriarty’s,

probation of six months was coming to an end. She reported that she was satisfied with her work and recommended that the contract be made permanent. This was carried unanimously.

RECOMMENDATION That the Project Manager’s contract be made permanent. 927/15/16 The Town Clerk reported on the working hours of the Council

Secretary. A timesheet was being kept and this had shown the Council Secretary had worked additional hours over and above her contract. It was thought some of this may have been due to additional work at the start of her employment. The Town Clerk proposed that the Council Secretary be asked to continue keeping a timesheet until July 2016 at which point a further review would be undertaken. The Town Clerk asked that the additional hours worked by the Council Secretary over the past 9 months be paid at the standard rate. Members voted unanimously to approve both recommendations.

RESOLVED That the Council Secretary be asked to continue keeping a timesheet

until July 2016 at which point a further review would be undertaken. RECOMMENDATION To pay additional hours worked by the Council Secretary for the

period April to December 2015. 928/15/16 READMISSION OF PRESS AND PUBLIC It was proposed by Councillor Veevers to re-admit the press and

public and this was carried unanimously.

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RESOLVED that the press and public be re-admitted for the remainder of the

meeting (none were present). The meeting closed at 10.25pm.

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Summary of Information, Resolutions and Recommendations to Council

Min Subject Information/Resolution/Recommendation to Council

914 AOB – urgent items RES 1. That the Town Clerk check with Councillor Hurst-Jones whether he would be attending the meeting of Burneside Parish on 1st March 2016.

2. That the Town Clerk draft suitable letters to SLDC, all PCC candidates and HMCTS regarding the closure of Kendal Magistrates Court.

915 AOB – future agenda items RES That Lawrence Conway, CEO SLDC be invited to attend a future Management Committee meeting for further discussion on the future of the Town Hall and future spending plans.

916 Action Plan for Kendal progress update

RES That the Town Clerk issue an appeal to all Councillors for help with the 'Clean for the Queen' litter picking event on Saturday 5th March 2016.

917 Report on project progress RES 1. That the Town Clerk write to Deborah Wright, SLDC, to request a schedule of works for Nobles Rest/Maudes Meadow.

2. Councillor Emmott to identify the broken railings by the Riverside Café and clarify responsibility with SLDC.

3. That Councillor Veevers contact Councillor Vincent and request that the cut branches be removed from Wattsfield Road.

4. That a priority list of jobs needing attention prior to judging for the Kendal in Bloom completion be compiled by the Kendal in Bloom Committee and the Environment and Highways Committee by the end of June.

5. That the Town Clerk review with the Project manager following her attendance at the meeting of CCC Local Committee’s Strategic Transportation Working Group.

918 Remembrance Sunday format

RES That the Town Clerk take Councillors’ views on the format forward to the meeting on Remembrance Sunday.

919 Northern Development Route RES That Councillor Archibald discuss the matter of the proposed Northern Development Route with Councillor Stan Collins, CCC and Councillor Peter Thornton, SLDC and report back to the next Management Committee meeting.

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The matter to be added as an item on the next agenda.

920 20mph speed limit project REC 1. That the 20mph speed limit should apply to residential areas to exclude arterial routes and those parts of the town centre not subject to a lower limit.

2. That a volunteer be sought to lead on the next stage of the 20mph project to include the feasibility study.

921 Spending ideas relating to response to the flooding

REC That £4,000 be set aside from the flooding monies for enhancement works to Shap Road. Councillors Oldham and Clare to work on the project further and prepare documentation to present to Council.

922 Input to flooding related questions to be asked of responsible bodies

RES 1. That the Town Clerk would use the report on flooding related questions to be asked of responsible bodies to prepare a letter for consideration by Council.

2. That the Town Clerk would speak to Councillor A Robinson regarding resource to follow up responses to the letter to responsible bodies.

923 SLDC annual review of the Infrastructure Delivery Plan

RES That the Town Clerk contact Damian Law, SLDC, to enquire whether an extension to the deadline for commenting on the IDP would be possible. If not, Councillor J Robinson’s comments to be submitted.

926 Project Manager’s contract REC That the Project Manager’s contract be made permanent.

927 Council’s Secretary’s pay RES That the Council Secretary be asked to continue keeping a timesheet until July 2016 at which point a further review would be undertaken.

REC To pay additional hours worked by the Council Secretary for the period April to December 2015.

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KENDAL TOWN COUNCIL REPORT

To: Management Committee

21st March 2016

From: Project Manager

Agenda Item No. 6

Website Design Brief – Kendal 1. Overview Kendal Futures and Kendal BID want to create a new website for Kendal. The new Kendal website will mainly be aimed at visitors, but will also be useful to local residents and businesses. It will provide easy access to information about the town, its retail, arts, culture and leisure offer, events and festivals and history and heritage. It will also include practical information about car parking, loos, travel and transport and be a one-stop-shop to encourage people to visit Kendal and stay longer by exploring and spending more. 2. Existing Websites Current Google searches for Kendal reveal a plethora of websites which feature varied amounts of information, including Kendal Town Council, Go Lakes, Explore South Lakeland, Wikipedia and Visit Cumbria but there is no single source of information for the town. However, it is important that feeds are duplicated from, and links are made to, useful content on these other sites, where appropriate. 3. New website – design features The website must be a responsive design to work effectively across a range of media devices and all platforms. A template style website will be considered as well as bespoke designs. The new website design should offer:

• A clear and contemporary design • Lots of good quality images and clear, concise text • A ‘content source’ from, or signposting mechanism to, other existing websites

(to avoid duplication of content). (Feeds from Explore South Lakeland will be supplied.)

• A news facility for the publication of relevant news and press releases A basic contact feature with contact details and feedback form.

• Interactive Google maps (for road, rail, cycling directions etc) • A downloadable town centre map (to be supplied) • Visitor maps and trails for cycling, walking and exploring (to be supplied) • Pdfs of leaflets and visitor guides (to be supplied) • A site search • An ability to house videos

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• Links to useful other useful websites and visitor information • An enewsletter sign up facility • A social media sharing wall, such as TINT • Call to action/banner areas built in to the pages (to highlight special events or

as a future revenue driver for advertising space). A separate cost is required for the following additional optional elements:

• A ‘plan my trip’ facility (see kentuckytourism.com) • Cookie driven re-marketing campaigns/pop-up messages, eg, ‘Here’s how to

spend 3 days in Kendal’. 3.3 Accessibility The website must be designed to comply with the standards set by the World Wide Web Consortium (W3C) Web Accessibility Initiative Level AA of the Web Content Accessibility Guidelines (WCAG) 2.0. Every page on the website should have the facility to be translated into other languages using Google translate. 3.4 Target Audience The main target audience is visitors to Kendal, but by meeting the needs of those visitors, it is expected that the website will also appeal to local residents, existing businesses and businesses who may be looking to relocate to Kendal in future. 3.5 Other Websites We would like to reduce duplicated content and effort with other existing websites. We intend to signpost and direct people to other complementary websites including: www.breweryarts.co.uk www.abbothall.org.uk www.kendalwall.co.uk www.quaker-tapestry.co.uk www.kendalmuseum.org.uk www.northcountryleisure.org.uk/south-lakeland/kendal-leisure-centre And the Kendal areas of: www.golakes.co.uk www.exploresouthlakeland.co.uk www.investinsouthlakeland.co.uk www.lakesculture.co.uk www.activecumbria.org 3.5 Look and feel of the new website We want to establish a strong, new look and feel for this website, in line with the new Kendal branding which has recently been developed (see attached brand guidelines.) We want the website to have a fun, vibrant feel, welcoming tone and establish a true sense of place which will inspire more people to visit, dwell and spend time and money in Kendal.

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Some corporate logos will be included to recognise funders (including Kendal Town Council, Kendal BID and Kendal Futures in a low key footer/’about this site’ area) but the site should otherwise avoid an organisational or corporate feel. Similar website designs from other towns/areas which we are inspired by include: www.kentuckytourism.com (great design and aspirational content) www.exploreasheville.com (strong sense of place/character) www.lakesworldheritage.co.uk (the TINT social media wall) 3.5.1 Photographs Photographs need to be in set places and set sizes as various people will be responsible for updating the website. Photographs will be made available from the image libraries held by Kendal Futures, South Lakeland District Council and other partners. 3.5.1 Copy, content and structure Copy and content will be provided. A draft website structure is attached in appendix 1 but other suggestions are welcome. 4. Web Hosting and domain name The domain name has been purchased and is held by South Lakeland District Council on behalf of Kendal Futures. Please quote for website hosting and indicate this cost separately. 5. Maintenance A simple to use content management system is required and training will be needed to enable Kendal Futures and partners to update the website themselves. Please quote for some ongoing technical maintenance and support work on a monthly basis for the first year of operation. 6. Copyright Copyright for the website will be held by Kendal Futures/Kendal Town Council. 7. Statistics Website statistics to be available via Google Analytics. 8. Promotion The website will be supported by an on and off-line marketing campaign in the first year of operation to get it established with visitors, local people and businesses. 8.1. Off-line promotion The off-line promotion will include:

• Press releases • Postcards/business cards/flyers/posters • Mentions in newsletters

8.2 On-line promotion Online promotion will include:

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http://www.kentuckytourism.com/

http://www.exploreasheville.com/

http://www.lakesworldheritage.co.uk/

• Search engine optimisation • Links to partner businesses and partner organisations • E-mail marketing • Social media promotion • Possible remarketing or Google Adword/Facebook advert campaigns (if

budget allows)

9. Timescales We would like to see initial design concepts within one month of awarding this contract and the finished site to be live within three months. 10. Testing and consultation Some testing and consultation with different audiences will be required to ensure the website design and navigation meets the needs of our range of users. 11. Project management This project is managed by a small task and finish group of key stakeholders and funders and the successful developer will be required to attend a small number of meetings with this group. 12. Next steps We request proposals from suppliers in response to this brief. Please include examples of similar destination type websites you have produced and a break down of the costs involved, including:

• Hosting • Design and build • SEO • Production of an e-newsletter template • Maintenance • Added value

Short listed web designer/development companies will be invited to come to give a short presentation of their proposals to a small panel. These will include proposals for site architecture and design layout. Please register your intention to submit a proposal with xxxxx so we can keep you up to date with any additional information that may need to be supplied. Xxx Proposal address information to be added xxx

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Website Maintenance Proposal

The development of a new dedicated Kendal website is a partnership project between Kendal Futures, Kendal Town Council and Kendal BID. It is being co-ordinated through a Website Task & Finish Group who are also considering the practical issues of ongoing maintenance, updating and marketing of the site to ensure the website is:

• Continually fresh and vibrant • A trusted source of information for visitors, local people and businesses • Sustainable going forwards

The following document outlines current maintenance ideas via:

• The Design/Development Approach • KTC Officer Time • Kendal Futures Co-ordinator role • Marketing and Promotion • Long term funding possibilities

The Design/Development Approach

Several design features have been included in the design/development brief to minimise future maintenance and updating commitments on officer time.

1. Content Management System

The brief has outlined the need for a simple to use, full site access content management system to enable content updates and changes to be made independently of the website designers, at no additional cost.

2. Ongoing technical support and maintenance

The brief requests quotes to outline the cost of ongoing technical support and maintenance for the first full year of operation which it is hoped will be funded through the existing development budget. This will protect the website from viruses and potential security threats, and give support for technical changes or issues. A similar arrangement could be made for subsequent years when a better understanding of the level of technical support needed (which the group anticipates will be minimal) is gained.

3. Using existing website feeds and links

Feeds from and links to existing websites will be used whenever possible to reduce ongoing updates and prevent content duplication. For example instead of listing accommodation providers in Kendal and creating a platform and mechanism to do this, feeds from the Explore South Lakeland site, with a Kendal filter, can be utilised. This also means that accommodation providers don’t have to enter their details on two separate directories/websites. The listing opportunities will be promoted to local accommodation providers prior to the website launch. ‘What’s on’ feeds for events and festivals will work in a similar way.

Whenever possible, visitors will be directed to existing websites through links to Kendal attractions, events and activities.

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4. Create opportunities for Business led content

It is envisioned that the website will be a popular platform for local businesses promotion. Via BID links, the group plans to promote the opportunity for business to profile themselves as ‘Kendal’s Finest’ or similar. This approach enables businesses to provide content and photography, via standardised questions. An officer simply needs to set up the opportunity and upload, providing fresh relevant content without using excessive officer time.

5. Social media content curation system

A social media content curation system, TINT, has been identified to enable current Kendal focused social media activity to be centralised and displayed on the new Kendal website. This approach reduces the amount of additional separate social media platforms as it effectively hands the microphone over to existing established social media accounts (Brewery Arts Centre, Mountain Festival, Lakeland Arts etc) and provides an additional Kendal central platform. For example, when Kendal is hosting a festival, the new website will reflect all the images social media creates from multiple channels including Facebook, Instagram and Twitter. Equally, when there isn’t a festival a local person may tweet a Kendal sunset, a picnic at Gooseholme or their dog at Kendal Castle, all of which can then be featured on the website to collectively promote Kendal. This approach will provide an instant snap shot of what is happening in Kendal. For a working example please see the Lake District World Heritage Bid site.

Via TINT an officer will be required to create content filters and approve posts on a weekly basis. The exact time required is to be confirmed however we predict it will be significantly less than managing additional social media accounts or regularly updating a ‘News’ page.

KTC Officer Time

The additional revenue money (£1000) identified in the last council is allocated to allow 1.25 hours per week toward KTC’s role in Kendal website management (TINT management and approving new content). This could be arranged either as part of current tasks/contract or via an additional 1.5hr per week contract – Management committee to discuss.

Kendal Futures Co-ordinator Role

The Website Task and Finish Group is a partnership group led by Kendal Futures Board representative, Derek Jones, and supported by the KFB Co-ordinator to develop the project to launch stage. The KFB and partners may then decide to continue this or a similar group to manage the future development and changes to the site in the longer term. The KFB Co-ordinator will be involved in updating content, marketing and promoting the website to gain traffic and planning its future sustainability.

Marketing and Promotion

The site will need to be marketed and promoted to ensure that it receives good levels of visitor traffic, appears high in the Google search rankings and does its job of promoting Kendal, particularly in the first 6 – 12 months. The creative brief outlines

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the types of online and offline marketing activities that will be undertaken if budget allows.

Offline activities include press releases, newsletter articles, postcards, posters and window stickers.

Online activities include specialist areas such as search engine optimisation, remarketing campaigns, Google Adword or Facebook advertising campaigns, email marketing, social media promotion and links to other websites.

Ideally, and if budget allows, some of this activity will be outsourced to a professional PR/marketing company and/or a professional digital marketing specialist. The Kendal Futures Co-ordinator has requested £2k from Kendal Town Council to support this digital and social media marketing activity in 2016-17.

Long term funding possibilities

In the first 2 years of operation it is preferable for the current partners to retain full directional control of the website to maintain its quality and ensure it meets its objective of promoting Kendal. (The partners may decide this is preferred in the longer term.)

Several options are possible for the ongoing sustainability of the site, including selling advertising space on the site and using the revenue to outsource content management and updating to a private sector provider or social enterprise. It is suggested that the Task and Finish Group (or follow-on group) explore these options in more detail at a later stage.

Kendal Futures will also explore new funding sources/contributions to help maintain and market the website in the future. It is likely that partners will be asked to contribute a small annual sum in the longer term to help continue to support the site.

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KENDAL TOWN COUNCIL PROJECT PROGRESS – MARCH 2016

COMMITTEE PROJECT TITLE PROGRESS PARTNERS EST DATE OF COMPLETION

COMPLETED

MANAGEMENT Staffing Issues Consideration of additional staffing resources.

Consultations Closure of Kendal Court decision - letters to HMCTS & SLDC.

20mph Cllr D Evans elected to lead with second stage feasibility study.

Annual Report 2015/16 report being printed. March 2016

Review of Standing Orders & Terms of Reference

Standing Orders reviewed and part way through re-write – no further progress.

March 2016

Dec 2015 Floods Submission of draft letter to Council and then sent to responsible bodies.

March 2016

Miscellaneous Award of Wainwright Award, Annual Town Assembly arrangements and Strickland by-election.

E&H Nobles Rest Park/Maudes Meadow/ Abbot Hall

Work on refurbishment of Hawesmead park benches. Discussion on parks work.

SLDC

Enhance Market Place Telephone boxes removed. SLDC, KFB & CCC

March 2016

Infrastructure Projects Repainting of further railings contract placed – likely to be undertaken early Spring. Additional work on Little Aynam railings options - letter sent to SLDC but no response.

Lower Beast Banks footpath - submitted proposal to SLDC but no response.

Sandylands bus shelter on Rydal Road – submitting insurance claim.

Review of infrastructure showed several KTC owned lights not working - reported to CCC

April 2016 February 2016

February 2016

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Highways with request for repair at KTC expense. No response so further email sent also not responded to.

MAYORALTY & ARTS

Collection & Loans Policy Still under discussion. March 2016

Council Meeting Venue (from repair of chairs)

Still awaiting lease from SLDC. Council photo taken. Need to start contacting auctioneers re sale of chairs and desks.

SLDC May 2016

Beatrix Potter Exhibition No further work this month. Kendal Museum

June 2016

Correspondence A number of items from the Cmttee meeting including donated heritage items, resignation of co-opted member, Town Hall scaffolding and use of the Town crest. Dealt with FoI request.

CHRISTMAS LIGHTS & FESTIVALS

Christmas Lights Programme for purchasing replacement motifs. New motifs chosen and will be ordered by end March up to spend available.

March 2016

Dressing the Town Banner at entrance to Kirkland - management plan produced and sent to SLDC. First banner for Food Festival displayed.

SLDC March 2016 March 2016

Tender Three tenders received – to be assessed. April 2016

ALLOTMENTS Invoicing Chasing any rents not received and issuing termination letters.

Feb 2016 March 2016

KiB KiB Working Group formed to meet regularly to work on portfolio and route. Shap Road development projects – problem arisen due to new CCC Highways cycle route planned for later 2016. New works will likely have to be delayed.

Summer 2016

CiB/BiB BiB entry confirmed and judging will be provisionally be 9/10th August 2016. A lot of work required to get ready for BiB especially the Portfolio.

Summer 2016

Bee Projects Bee project at Sedburgh Road allotment site approved. Also possible canal bee corridor project with SLDC/a national charity - ongoing.

Summer 2016

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Tender Contractor for KiB planting contract selected and approved by Council.

March 2016 March 2016

ACTION PLAN FOR KENDAL

Inventory of signage Contractor secured for removal project, work to start end of March.

All relevant permissions and permits in place

Presentation at CCC Local Committee’s.

Strategic Planning Working Group.

SLDC, BID, KFB, CCC

TBC

Integrated advertising of events and attractions

Draft brief and costing outline created to create combined Kendal Leaflet series - Kendal Trails (KTC) - Keys to Cultural Kendal (KTC) - Sense of Place Guide (name likely to

change in line with website title ie Visit Kendal or similar) (KF)

- Group Travel Guides (KF)

Contributed to Website Task & Finish group 24th Feb.

Created brief for cultural promotion ‘map’ created for design agency and shared with Kendal BID, KFB & SLDC for input.

Secured initial copy and photography for cultural leaflet from major attractions.

SLDC, BID, KFB

TBC

Walks around Kendal Met with Jacki Robinson SLDC to integrate new Kendal Trails with existing Explore Kendal signage.

Met with Kendal BID & KFB to discuss how to integrate Trails in Bubal App and new website.

SLDC, CS TBC

Public realm Walked around the bus station with SLDC officers to discuss potential improvement partnership projects.

Mural quotes sought to begin the developed of detailed project proposals.

Contact made with Stagecoach bus manager, happy to support improvements.

SLDC, CS TBC

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KENDAL TOWN COUNCIL REPORT

To: Management Committee

21st March 2016

From: Councillor T Clare

Agenda Item No. 9

NORTHERN DEVELOPMENT ROUTE

We had a productive meeting at which Dan Hudson and Jakkie from SLDC were

present. The basic outcomes, as I understand it, are:

• We will meet again before the next scheduled Highways and Transportation

Group on 7th April. KFB to be invited.

• By then County Highways and Dan will have put together a brief for a first

consultant's report on Highway Infrastructure

The result of both will form the basis of a report to County's Local Comm in early

May.

At that time/in that report there will be a statement of what monies other bodies might

be bringing to the table

So, can Management Committee consider asking KTC to make available some

monies?

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