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TRANSCRIPT
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Table of Content
Introduction
Chapter I: The History of Pinterest
Chapter II: Why Pinterest?
Chapter III: What exactly do you do on Pinterest?
Chapter IV: 6 Steps to Pinterest Marketing Success
Step 1: Pick your Topic… Identify your target market…
Step 2: Create your Pinterest Account… the right one…
Step 3: Optimize your Profile… for massive traffic…
Step 4: Create your Boards… setting up your PMMM…
Step 5: Pinning… getting the most out of it…
Step 6: Getting Followers… quickly and safely…
Conclusion
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Introduction:
Welcome to the latest and
most effective Pinterest
Training Guide designed to
guide you through the process
of positioning your offline or
online business over Pinterest
easily and effectively in as little
as a few hours from now. I am
excited to have you here and we know this will be very helpful for you.
This complete and high-quality training guide will surely help you to learn
everything there is to know to easily and effectively position your online or
offline business over the newest, hottest and extremely powerful source of
social traffic in the shortest time possible as well as how to leverage this
amazing new social site to generate great profits online.
You will be able to quickly and safely grow a huge army of potential clients or
customers 100% targeted to your business. Pinterest has the amazing ability to
share specifically how other businesses have gotten great results using their
site, up to the point of revealing exactly what they are doing to reach that
success.
You will be able to productively interact with your new and existing clients or
customers in order to scale your business to a whole new level of success.
Pinterest is a fantastic platform with which you can reach all of your business
plans. This high-quality training guide contains everything you need to know
about Pinterest to help you achieve your goals.
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Pinterest has a special place dedicated to businesses where you may be able to
learn about pinning principles, brand guidelines, high-quality viral tools, etc.
Pinterest will definitely scale your business into a whole new level of success in
the marketing world.
6 Simple Steps are more than enough
6 very easy to follow steps are more than enough for you to get the most out of
Pinterest.
You don´t have to worry about wasting your time.
You don’t have to worry about ineffective strategies.
You don’t have to worry about wasting your money on other training.
The only thing you have to be worry about is reading every single word of this
guide and applying it.
Millions of dollars have been invested in Pinterest during a short period of time in
order to give outstanding benefits to you and your business. Pinterest has many
powerful tools you can use to give your business a whole new level of interaction
with your potential customers or clients. This course will show you the best ones.
This excellent course will take you by the hand and show you step by step, topic by
topic and tool by tool what you really need to know in order to position your
business on Pinterest the easiest way possible, using the most effective tools and in
the shortest time possible.
After you read this course you can certainly say that you finally know the most
effective strategies you need to apply in order to establish your brand on Pinterest
and scale your business into a whole new level that will never be the same again.
I am so excited to be part of a new successful business story. ~Michael J. Carter
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Chapter I: The History of
Pinterest consist of a pin board-style photo-sharing site
that allows users to create and manage theme-based
image collections such as events, interests, and hobbies.
Users can browse other “pin boards” for images, "re-pin"
images to their own pin boards, or "like" photos.
The site was founded by Ben Silbermann, Paul Sciarra,
and Evan Sharp. It is managed by Cold Brew Labs and
funded by a small group of entrepreneurs and investors.
Important Pinterest Events:
Pinterest started in December 2009.
The site launched as a closed beta in March 2010.
Silbermann personally wrote to the site's first 5,000 users offering his
personal phone number and even meeting with some of its users.
Nine months after launch the website had 10,000 users.
On 16 August 2011, Time magazine listed Pinterest in its "50 Best Websites
of 2011" article.
Pinterest Mobile launched September 2011.
In December 2011, the site became one of the top 10 largest social
network services, with 11 million total visits per week.
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On January 2012, the company was named the best new startup of 2011 by
TechCrunch.
In January 2012, the site had 11.7 million unique users, making it the fastest
site in history to break through the 10 million unique visitor mark.
On 23 March 2012, Pinterest unveiled updated terms of service that
eliminated the policy that gave it the right to sell its users' content.
It became the third largest social network in the United States in March
2012, behind Facebook and Twitter.
On 17 May 2012, Japanese electronic commerce company Rakuten
announced it was leading a $100 million investment in Pinterest, alongside
investors including Andreessen Horowitz, Bessemer Venture Partners,
and FirstMark Capital, based on a valuation of $1.5 billion.
In October 2012, Pinterest announced a new feature that would allow
users to report others for negative and offensive activity or block other
users if they do not want to view their content. Pinterest said they want
to keep their community "positive and respectful".
Also in October, Pinterest launched business accounts allowing
businesses to either convert their existing personal accounts into
business accounts, or start from scratch.
In March 2013, Pinterest acquired Livestar.
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Chapter II: Why Pinterest?
Pinterest simply is a brand-new super-social
bookmarking site where people may collect and
share photos of their favorite interests, hobbies
they like and organize them by board. There is a
huge power with the word “Like” in the marketing
world.
Pinterest has shown an impressive growth since its beginning. In January 2012,
the site had 11.7 million unique users, making it the fastest site in history to break
through the 10 million unique visitor mark.
One of the greatest things about Pinterest is that they share the great boom
that businesses have generated in the online world. Pinterest allows users to
create pages aimed at promoting their businesses online. Such pages can serve
as a "virtual storefront". Users spend less time on the company's website,
choosing instead to browse from the company's pin board.
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Pinterest introduced a new tool called 'Rich Pins', to enhance the customer
experience when browsing through pins made by companies. Business pages
can include product prices, movie ratings or ingredients for recipes.
Percentage of Visits that come from a search engine
Search engine traffic is extremely powerful. People find exactly what they need
on the search engines. Pinterest has built so much ranking power that new
pages created there start ranking quickly in the top of the search engines.
Powerful money-making sites linking to Pinterest means a lot of Commercial
Intention for marketing purposes.
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Here you see the estimated daily time (in minutes and seconds) that people
spend on Pinterest. This is extremely important for more exposure and better
conversion.
Pinterest has sent more referral traffic than Google+, LinkedIn, YouTube,
Twitter, StumbleUpon, Bing, and Google referral traffic.
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Eye Opening Pinterest facts:
Further brand studies have continued to
show Pinterest is more effective at
driving sales than other forms of social
media
In one case study of a fashion website,
users visiting from Pinterest spent $180.
Pinterest is one of the fastest growing
social networks online. It is the third-
largest social network behind only
Facebook and Twitter.
The startup closed a $120 million round
of funding and is looking to expand into
France, Germany and Japan.
On January 2012, Pinterest drove more
referral traffic to retailers than LinkedIn,
YouTube, and Google+.
The Company was named the best new
startup of 2011 by TechCrunch.
Pinterest is the fastest site in history to
break through the 10 million unique
visitor mark.
Pinterest is the third-ranked site in the
world for referral traffic delivery after
Google organic traffic and Facebook
referral traffic.
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Pinterest is worth $2 Billion because its
70 million users are rich, female, and like
to spend.
Sephora’s Pinterest followers spend 15
times more than its Facebook fans.
70 percent of brand engagement on
Pinterest is generated by users, not
brands.
Pinterest pins that include prices receive
36 percent more likes than those that
do not.
Moms are 61 percent more likely to visit
Pinterest than the average American.
81 percent of U.S. online consumers
trust information and advice from
Pinterest.
Average activity of popular pinners is
2,757 pins; 35 boards; following 355.
When you see data like this on a new website, you really have to believe that
there is a lot of money to be made in here. Many people might be talking about
it but very few can really teach how to productively position your business there
and make money with it at the same time.
By the end of the 6 steps outlined in our training guide, you will know everything
you need to know to scale your business online a lot more with Pinterest.
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Chapter III: What exactly do
you do on Pinterest?
Pin: What people do on Pinterest is to “Pin”. A pin starts with an image or video
you add to Pinterest. You can add a pin from a website or upload an image right
from your computer. Any pin on Pinterest can be repinned, and all pins link back
to their source.
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Board: The way people organize their Pins by topic is what is called a “Board”. It
consists of a Pinterest subpage attached to your Principal Pinterest Page where
you will be able to post all of your pins directly related to that board’s topic.
Each board tells a unique story about what a person cares about. Boards can be
secret or public and you can invite other people to pin with you on any of your
boards.
People have the ability to like pins, as well as follow those boards whose pins
they like, that way you are building a highly-targeted following that has shared
their intention to know more about your topic by liking it and following it.
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Network of Interests: Everything inside Pinterest is connected by interests. This
is extremely important because, as a business, you can provide inspiration for
this interest by pinning in a personal, sincere and authentic way.
Because of its direct influence in the likes of people, social media has become a
huge growth in the marketing world. Pinterest has been recognized as a website
that generates high quality traffic that converts into buyers.
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There are two types of accounts you can create with Pinterest: personal or
business. I am totally impressed by the marketing results you can can get with
Pinterest in both scenarios - as a personal user and as a business user.
As personal user you may be able to promote any product and make money
with it. You can get access to a huge amount of people so see your pins, repin
them and get an amazing engagement with them. There are great testimonials
from people that are making money with Pinterest as personal users but you
really need to know how to do it in order to not get banned.
Amazon products linking to Pinterest can easily tell us physical products are
doing just great for making money as an Amazon affiliate on Pinterest.
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What shocks me a lot is the businesses success stories Pinterest itself sponsors
on its Business section: http://business.pinterest.com/success-stories/. Pinterest
really cares a lot about businesses. They have dedicated a special place for them.
You will be able to get great results from Pinterest, especially for your
businesses, if you know what you are doing.
Pinterest is absolutely amazing and this training course will guide you to get
your own personal testimonial about it.
The following chapters will be what you really need to do in order to do a step
by step process to establish your Business over Pinterest the easiest way
possible, and in the shortest time ever. Here you will find the most necessary
components of a highly successful Pinterest Marketing Campaign.
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Chapter IV: The 6 Steps to
Pinterest Marketing Success
Here are the 6 important steps I am going to explain in detail inside this guide:
Step 1: Pick Your Topic… Identify your target market…
Step 2: Create a Pinterest Account… the right one…
Step 3: Optimize your Profile… for mass traffic…
Step 4: Create your Boards… setting up your PMMM…
Step 5: Pinning… getting the most out of it…
Step 6: Getting Followers… quickly and safely…
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Step 1: Pick your Topic… Identify your target market…
The first thing you need to do is clarify what your business is all about, what your
brand is, and what your purpose is in the marketing world. The following questions
will help you to clarify and understand what the marketing vision of your business is
all about.
What kind of people are you trying to reach? I’m really sure you already know the
type of people that your services are directed to. You see them constantly, they
contact you as well if necessary, and that will tell you what kind of people they are
and how you can treat them.
What do they look like? Are they fat or skinny? Male or female? Old, young or
middle-aged?
What are they looking for? What is the final goal they are after based on the service
you provide? What feeling are they trying to reach with it? Do they need it to feel
happy? Do they need it to survive? A lot of needs must be taken care of for a person
to survive.
What do you actually do for them? Maybe you are already offering a service for
that audience. That will give you a great vision of what exactly you need to inform
any new people that fit into that same audience.
What kind of information would they be interested to know about and pay for?
You already know the needs of your customers. You know exactly what kind of
information will be highly helpful to them in order to help them to satisfy those
needs. Why don’t you just create a great info-product about it?
How much money are they actually paying you for it? Knowing how much you
usually charge them for your service is a very important indicator, because if you
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decide to create a product like a report, a training video, software or something
directly related to your audience, you may simply be able to figure out the price tag
you can easily stamp to it.
How would they like to reach that content? Is it Video, Audio, Written, or Blogging?
This is important to know. You may just think about it. Think on their limitations to
read, hear, watch or use the computer. If they can do everything you can, just ask
them what they would like to know about stuff. Do they like to read? Do they like
to watch videos? Do they like to hear audio? Do they like to use Pinterest?
Where are they from? Maybe you have an audience that comes from other cities or
even countries. That will happen a lot on Pinterest. You need to target every one
and adapt your information to all of them at the same time.
What are your competitors offering to your audience? In the marketing world, it is
very important to study the competition that targets your exact audience. What do
they generally offer? What things do they offer that you don’t? Do they have more
clients? Do they work additional hours? Do they cover a lot more needs than you?
Can you offer a better service/product than your competitors? Once your know
everything about your successful competitors, you can just offer the same thing but
with your personal touch plus a lot more great things that they are not offering.
You can have special offers, free samples, free phone consultation, special
discounts, etc.
These questions are very important in deciding how to establish your business over
Pinterest. You can position almost any kind of business over Pinterest because
Pinterest is more than just a website; it is a large audience of people with real
human needs who are waiting for you and your service to satisfy them.
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Step 2: Create a Pinterest Account… the right one…
Personal Account: this is the URL https://pinterest.com/ you can use to have
direct access to sign up with Pinterest. Here you can see the interface.
I recommend you sign up using the “your email address” link because that will
give you the ability to decide your username right away. You will be able to edit
that username at any time in your profile area.
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Business Account: and this is the URL http://business.pinterest.com/ you can use
to have direct access to sign up with Pinterest as a business.
Click on “Join as a Business”
For this one you will have the chance to pick a username as well. You don’t need
to search for a hot keyword for this because what you really want is that people
may find you by the name of your company.
Don’t forget to go to your e-mail and confirm your Pinterest account. Now you
are done with Step 2.
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Step 3: Optimize your Profile… for mass traffic…
This is the first thing your visitors will see when they visit your Pinterest page.
You want people to get a good first impression, so here you will find some tips
on how to make a high quality Pinterest profile.
Pinterest makes it extremely easy and 100% flexible to rebrand your profile
however you want. Let’s log in and see what I mean by this. After you log in, go
to the top right corner and click on your “first name” and then “Your Boards”
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Now you see it is completely empty. What you will do now is to click on the little
pencil located at the bottom right corner of the white square:
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As you can see you are able to edit anything you want in order to establish your
brand really well on Pinterest and on the search engines as well which is just
amazing. My advice is:
Place your hot keyword instead of your first name and last name
(optional). That will give you a more attractive identification to your
Pinterest page. For a business account, just leave the name of your
company. People online need to know your company by its name.
You are able to edit your username as well if you want, but remember to
stay in the topic you are trying to build on Pinterest. This is not
recommended if you already have a long time using your current
username on Pinterest. It’s as bad as changing the name of a well
establish company. Stay general as well, because this is the Home page of
your Pinterest page account. You will be able to be more specific on every
board you will build. For a business account, just leave the name of your
company as well.
Wisely appeal to the specific audience you are trying to reach using the
proper words in the “About You” section. Use your hot keyword as well.
Be nice and gentile. Remember you are approaching mainly women. For a
business account, you should approach everyone.
The location will help you find local clients as well on anything you are
trying to promote on your Pinterest boards. This is very effective for local
businesses.
Finally, insert your website. I strongly advise you to get a domain name
that perfectly fits your general topic. Pinterest will ask you to verify your
website.
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Finally you can upload you Profile Picture as well by clicking on “Change
Picture”. For the personal account, use a symbol, like a ring for a wedding topic.
For your business account, you should obviously use your company logo.
These highly effective tips right here will give a tremendous search engine
power to your Pinterest Page. The search engine will treat your page as a real
Pinterest Page, which, in reality, it is.
Pinterest is so easy to use and it’s amazing how fast you can set up an account
applying every one of the steps. Let’s go and check out step 4 and start creating
our powerful Pinterest Money-Making Machines.
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Step 4: Create your Boards… setting up your PMMM…
Now it’s time to create your Pinterest Money-Making Machines. Creating Boards
is extremely easy like everything else in Pinterest.
Your Pinterest page is like a website where the pages are the Boards. Every
board will target a specific topic in your niche. Even the Boards have a unique
website address as well. You will see it once we create a board.
Here you see the URL of my Pinterest Page.
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Pinterest even cares about your Page Title. This is something extremely
powerful to the search engines, and Pinterest knows that. They do everything
for you to establish a highly successful page in their platform.
In order to create a board, just click on the button “Create a Board”:
What you will do know is to create a Pinterest board targeting a specific topic in
your niche. I will be using Wedding Rings just to start out.
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Search engines love these kinds of page. Now, pay close attention to the URL
and even the title of your brand new board. I don’t have words to say how hot
this type of page is to the search engines, so it may rank high for people to see it
on the first places of the search engines results.
My advice here is:
Search for really popular interests on Pinterest. Go to the top right section
and click on and there you will find all interests listed in Pinterest. You
will find an option called “Popular.” Check on Pins that have a lot of “repins”
and see if any of the topics have something to do with yours.
Search for other websites talking about Pinterest. You can search in Google
for sites talking about trends on Pinterest, top pins, popular Pinterest
boards, etc. Those websites have awesome statistics really well organized
way better than Pinterest in the matter of trends.
Something vital here as well is to check on popular shopping websites like
Amazon, eBay, Walmart, Best Buy, Sears, Apple, etc. you can find highly-
profitable marketing ideas for your boards topic. Do you know how much
money those huge businesses spend on Market Research to launch their
high-selling products?
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You can even use the Google AdWords Keyword Tool to find what words
people use to search for what they need using the Internet. Google will tell
you how many times during a month every one of the keywords have been
used by people to perform their search. A lot of searches mean a lot of
interest.
Google AdWords not only will show you about searches, it will show you
how many advertisers and how much money those Advertisers are paying to
Google per click advertising on the Google Sponsor Places using those same
keywords people use to search. If you find what is called a High Cost per
click, which means the keyword possesses a high marketing value.
Do not create just one Board. Create as many boards as you can. Starting
with 4 will be just great. Remember it’s free. You just need to target every
possible angle of your market. People will find your Pinterest Page very
helpful.
The creation process is exactly the same thing for businesses. You now may
check out some really cool success stories for businesses using Pinterest:
http://business.pinterest.com/success-stories/ before we continue…
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Step 5: Pinning… getting the most out of it…
I´m so excited to explain to you what pinning is all about, and I will give you
some really cool advice on this as well.
This place is where we will do all the magic here on your Pinterest Board. And let
me show you all the amazing things this really cool box is capable of doing. I will
explain the two most powerful and effective functions that this amazingly
powerful little box has to offer to you and your business:
1. Pinterest Feed:
This is a technology used by highly-important social media sites. This is
something that can dramatically increase the views of your followers on every
single pin you post.
Once you post something into your Pinterest Board, every single person that has
followed your Specific Board will receive that same pin into their own Pinterest
Feed.
The Pinterest Feed is:
1. The first thing that a Pinterest user looks at every time he/she enters into
their Pinterest account.
2. It is the place where a Pinterest user receives every single pin you have
posted into your own Pinterest boards, as well as all the pins from all the
Pinterest Boards they have followed.
3. It is one of the most-seen places of the entire Pinterest account by every
Pinterest user.
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One of the great advantages of the Pinterest Feed section is that it has the
ability to place every pin right on top in the order they are received. This means
that if you decide to send 5 pins at once, all of them will be placed in the top of
all of the pins, no matter what other pins are in there.
Another great thing about it is if that same user decides to follow another of
your boards, he/she will get all of your posted pins right away in the top of
his/her Pinterest Feed.
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2. Viral Power:
The great thing about a post is that once your friends see the post they can do 3
actions: Pin it, like and comment. But what makes the pin amazingly viral is the
“Pin it” Fuction.
If your friends click on a “Pin it” button, the friends of your friend will receive
that exact same pin into the top of their Pinterest feed, and if the friends of your
friends do the same, the viral effect is then taking place, with just a simple and
single click.
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The time has come to start posting our value to all of our future followers. Now
your goal will be to create at least 9 pins in each board.
The reason for you to add 9 things before we look after followers to get traffic is
because Pinterest designed the boards throughout the interface to show 9 of
the latest thumbnails for each board.
9 items on every single board will show fellow pinners that you are an active
pinner on Pinterest which people like.
In order to post a pin you just need to click on the “add a pin” button:
You will have 3 options here:
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From computer: will give you the ability to upload an image from your
computer.
From website: will give you the ability to pin images from a website URL.
From Pinterest: will give you the ability to pin other pinners’ pins which is called
“repin” to your own board.
Something amazing about pins is that after you have created your pin, if you go
and edit it you will find the option of placing a URL in the Source box. And you
will be able to even enter a clickable URL into the description box as well.
You will be able to pin even videos in your board. Pining video is so easy to do. In
order to do that you will need to go to a video sharing site, search for a relevant
video, find the Pinterest button, click on it, select your board and pin it.
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My advices for creating highly effective Pins are:
Use highly relevant items to your board’s topic. If people are visiting your
Wedding Rings board, what content should you be showing to them?
Wedding Rings of course.
Besides images, you are allowed to pin videos as well. What you need to
do here is to search for the Pin button located at the “share” area of the
video, click the button, if you are logged in to Pinterest you just select
your board and click “pin it”. Videos are really attractive to people. If
everybody at Pinterest shares images. a video will grab a lot of attention.
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Something great about pins is that you are able to place a clickable URL
on 4 different spots of the pin no matter what pinning method you use. If
people decide to click on it, they will be redirected to any place you want
them to be redirected: your website, affiliate product, squeeze page, etc.
Affiliate URLs are not welcome on Pinterest anymore so I suggest you
register and use a highly-related domain and redirect all of you traffic to it.
Let me tell you, Pinterest traffic is high-converting so you won’t have
problems making money from any product you might be promoting from
your website.
You have the ability to repin other people’s pins into your own board. Search
for pins that have a lot of repins so you will have a pin that you know people
are going to repin again. At the same time, I strongly recommend you create
or find images that are not in the Pinterest platform. This is because people
like new stuff. Once they see something they have not seen before they will
start adding it to their collection by repining it.
Thanks to putting highly-relevant pins on your boards, people will start
following you. After that they will start seeing your pings every time you post
new ones. Using big images is vital so you can grab more eyes from your
followers and get them to visit your pins. Once they visit your pin, they will
enjoy a big and high definition image a lot more than a small and opaque
one.
The process is so easy to do. You will be able to do the same thing with your
business account. Check the success histories so you may see again some
other great examples for businesses.
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Step 6: Getting Followers… quickly and safely…
You may have the greatest Pinterest Page in the world but without followers
you are lost. First of all, let me explain the power that is within a Pinterest
Follower.
Once a user is located in front of your Pinterest Board, and that user has not
followed it yet, the follow button will look like this:
After they click on the button it will look like this:
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The button “Follow Board” has exactly the same purpose that an opt-in form
does:
An opt-in form has the purpose of collecting the contact information of as many
people as possible, thus creating what is called a “List,” so the administrator of
the opt-in form may contact everyone in the “List” by email using an email auto-
responder service. This is what is called Email Marketing.
On the other hand, the “Follow” button will give the ability to your friends and
visitors to be part of a list as well - a list of people who follow your board. So the
administrator of the Pinterest Board may contact them directly in the “Feed”
that the user checks very often, and (in my opinion) more often than their email
accounts.
The purpose is the same. Contact or send a message to a list of people that have
decided to accept information from the administrator of the opt-in form or
Pinterest Board. But there are a lot of very important differences that I really
want to point out here.
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Opt-in Form vs. Pinterest Following
Reason #1: Easy to Click
On an opt-in form, you have to type your name and e-mail into it. Most people don’t
like to do that. Do you know how hard is to build a list of 1000 people into your e-mail
list?
With a Follow button, all you need is to click it and you’re done. You can build a great
audience of hundreds of people following your board in a single day 100% free.
Reason #2: Real Intention
Opt-in on a form does not say whether people are really interested in your content.
They could just be curious and may not care about your emails.
The word “Follow” and the action of clicking on it is a real indicator of the intention
that a person has; manifesting that he/she truly likes your board as well as your topic.
Reason #3: Real People
People entering their names and emails do not guarantee that the emails they are
using are real so they can always use a fake email to get the information. They might
not use their real email because they do not want to receive your emails.
People following your board are already signed into their “personal” Pinterest
account. Therefore, they are attached to a real and confirmed email. If they follow
your board, that will be a 100% double opt-in confirmation rate right there.
I know there are fake accounts on Pinterest, but the great thing about Pinterest is that
they are actively looking to disable those accounts each and every day. Is your
autoresponder company actively disabling fake email accounts from your list?
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Reason #4: Easy to Read
Another thing that has a huge impact on whether people will read email messages you
send using your autoresponder service is that they have to sign into their email
accounts just for the purpose of checking emails
People go to Pinterest for so many reasons - not just for checking messages. And guess
what is the first thing they see once they get into their Pinterest account? “Their
Personal Feed,” which is where your message is already displayed for them right on
top.
Reason #5: Open Rate Doesn’t Exist
Great, you have some real people on your email auto-responder list. Let me tell you
that in order for them to see your message, they have to click on your email title (which
happens to be a small line of text). You have to fight against many other email titles
that are also in their inbox (perhaps including spam or advertisements) which is why
those emails get so low open rate.
With a “follow” the open rate does not exist. The message you post is 100% displayed
directly into the Feed section that all of the people who followed your board will see
once they open their Pinterest accounts. They don´t have to click on any title in order to
see the content of the message. You will compete with other people who are pinning
but every pin is opened and separated one after the other. There are more ways to
attract views than just using words like in the email title. You can use big images as
well. Have you seen an email title with a huge image to attract the eyes of the viewers?
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Reason #6: Real Viral Power
Finally, after a long process and passing really tough obstacles, a very small amount of
people get to check your message. But a smaller amount of them will click on any link or
do anything you ask them to do within that message, and almost no one will share it
with someone else by email. They don´t really have contacts on their email contact list.
Guess where all of their friends are hanging out? Yes, you are right: on Pinterest
Once many people see your pin (which will depend on what time you send your pin
rather than what time they decide to open your emails, not to mention how many times
they check their Pinterest account during the day compared to their email account),
they will be able to repin your really cool pin with all of their friends instantly. Not
selecting anything, just clicking on a button does it.
Reason #7: 100% Free
How much do you pay for a 50,000 subscribers list? $100, $200 every single month? If you
check on their services, you even have to call them up if you have a list of more than
25,000 subscribers. If you have to call to a service in order to know the price, just guess
how much they will charge you?
On Pinterest, you can manage even millions of Followers, and do you know how much
you have to pay for it? Absolutely nothing.
Well, there are a lot more reasons to yell out that Pinterest Boards are actually
making a great impact on the marketing world, but it all depends on how well
you use this outstanding technology.
Now I will show you the 3 most effective techniques to get a great amount of
real followers quickly and safely.
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1. Follow people
What you need to do here is to start following other relevant boards that are
actually sharing some great content on their boards. Once they see your boards
are filled with really cool, new and relevant images to their boards, they will start
following you back.
To do that you just need to go to the top left side corner of the Pinterest
website, and type your topic into the search bar:
This technique is extremely simple. What you need to do here is to start liking,
repining and following other relevant boards and pinners. And you will see how
they will start following you back at any moment.
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2. Commenting.
Another great thing to do is to comment on other popular pins. A lot of people
are looking at those pins and, if you comment on them, they will see you and
they will be interested to stop by your Pinterest Page and see what you got.
Comment something really helpful; something that people may be moved to
comment back to you or thank you for your great participation. You can use the
popular feature of Pinterest to find some popular pins that you can comment on
in order to get some attention. Find highly pinned pins and start commenting
helpful information.
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3. Partnering
A Group Board, also known as a Community Board consists of a specific board
where many people became invited members from its creator with the ability to
pin to the same board all people at the same time. People may find it difficult to
get accepted to be a member of a Community Board, but is not that difficult.
A very important piece of advice is to not try to get invited to whatever
community board. You really need to have a purpose in mind, have a defined
topic, and have an excellent and high quality Pinterest Page centered on a
specific niche, with really nice boards full of pins that your friends in the same
niche may like a lot and see you are doing a great job with them.
If you show you know how to pin and also if you have a great place for them to
place their pins, they will accept you into their community. Do not go after
boards that don’t have any definite purpose in their existence. Pinterest has shut
down many group boards with thousands of followers, and that will happen to
you if you are a member of that board.
It is like asking a Pinterest expert to administer your board. If your boards are
really nice, they know you will keep doing a great job with the community board
and they will decide to support you as well with their pinning.
Besides this, if users choose to follow all the boards on one of your contributor’s
account (which happens often using the Follow All button) that contributor
board gets followed too which means you get to be followed by other people’s
efforts and expertise.
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This is how I find lots of group boards on Pinterest:
The way you identify a group board is by a small icon image of a group of people
located in the top right corner of the board as you see it on the Pinterest
Principal Page:
Then you need to follow the board and copy the name of its creator:
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The way you can find lots of relevant groups is by using the Pinterest Search bar
and sorting by boards:
Don’t pay attention to the name, not all are group boards even if they claim to
be. You just search through the boards looking for the small group of people
icon and go inside:
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Go to your Pinterest Boards section, select the board you want it to be a
Community board and click on edit Board and type the username of the creator
of the group board you just followed, select the unique down option, make sure
the invited is in the list and save changes:
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Now you just need to wait for the invited to accept. You can just go and repeat
this as many times as you want.
Once they have accepted your invitation to pin on your community board, you
will see something like this in your community board (the last one will be you):
You can search on Google to find a lot relevant Pinterest boards and invite them
as well. Just look what you can find doing this:
There are more than 170 posts like that in just one single forum I found in the top
10 pages of Google.
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Conclusion:
Pinterest is extremely easy to manage. It happens that same way with every
single thing in life: things are not difficult. You just need to know where
everything is and how you can properly use it - that does it.
It is the same with Pinterest. Now that you know everything that you really
need to position your business over Pinterest in the shortest time possible, you
just need to apply it and do it for yourself.
Thanks so much for the time you have dedicated to learning how to get the
most advantage out of Pinterest for you and your business. Pinterest has come
to stay in the market forever.
Millions and millions of dollars are often invested in Pinterest, and all of it is for
both of us. Let’s use it and reach our most precious business goals.
To Your Success,
Michael J. Carter
MoneyMike.com