PACKAGING TARGETSIn 2009, The Coca-Cola Company committed to three important packaging targets:

•  Improve packaging material efficiency per liter of product sold by 7 percent by 2015, compared with a 2008 baseline

• Recover 50 percent of the equivalent bottles andcans used by 2015

• Source 25 percent of our PET plastic fromrecycled material by 2015

“Give It Back™” is our marketing campaign to remind consumers that Coca‑Cola bottles and cans are valuable resources to recycle. Our television advertisement promoting recycling debuted on the 2009 season premiere of American Idol in the United States, reaching an estimated 30 million viewers. The campaign will produce nearly 1 billion impressions in 2009 and is rolling out in international markets. To watch the advertisement, visit www.giveitback.thecoca-colacompany.com.

2008/2009 Sustainability Review 27

Our Sustainable Packaging Vision

SUSTAINABLE PACKAGING

The value of packaging is often seen as a paradox. Packaging plays an essential role in meeting consumer needs and preventing waste by effectively protecting products during delivery. However, once emptied, many consider packaging to be a wasteful and burdensome problem. We are actively working throughout the Coca‑Cola system to create solutions by advancing a global sustainable packaging strategy aimed at preventing waste over the life of our packaging.

To us, waste prevention extends beyond simply reducing packaging material. Our focus is on eliminating all raw material, energy and water losses across the entire packaging process chain—from the initial resources used to make a package through to the consumer and beyond.

At the foundation of our strategy is a commitment to measuring performance and using sound science to drive continuous improvement. For the past five years, we have worked to create a systemwide tracking tool to enable us to better monitor, measure and share our global packaging use and innovations. We also have continued to build on our 40‑year legacy of using lifecycle assessment research for guiding decisions and setting performance targets.

Today our packaging goals focus on four priority areas for effectively preventing waste: optimizing packaging efficiency; increasing renewable resource use; recovering packages for reuse; and increasing recycled material use.

To learn more, visitwww.packaging.thecoca-colacompany.com.

In 2008, Coca‑Cola Mexico launched a new Ciel® 600‑mL PET bottle—the lightest‑weight bottle of its kind in Mexico—reducing PET materialuse by 43 percent.

2008 GLOBAL PACKAGING BREAKDOWN(based on 23.7 billion unit cases)

• PET‑Nonrefillable 52%• Aluminum 13%• Glass‑Refillable 12%• Fountain 12%• PET‑Refillable 7%• Other 4%

52%

13%

12%

12%

7%4%

Packaging Innovation

SUSTAINABLE PACKAGING

We strive to be the most environmentally efficient user of high‑quality, consumer‑preferred packaging in the beverage industry. Our packaging innovation teams continually explore new ways to reduce the amount of material and energy used in our packaging without sacrificing quality or transferring waste. All of our major packages have seen significant material reductions since their initial introductions. In 2008, the Coca‑Cola system made progress in packaging tracking and incremental and breakthrough advances in packaging efficiency.

We focus the majority of our material reduction innovations on the packaging we use most—PET, glass, aluminum and fountain. In China, the rollout of our new short‑height bottle cap for most of our sparkling and still beverages is expected to eliminate the equivalent plastic use of 439 million caps and 208 million 500‑mL bottles. In Latin America and Europe, we reduced the weight of our 2‑liter contour bottle by 7.5 percent, which will save 16,000 metric tons of plastic annually.

Fountain beverages—one of our oldest and most efficient package delivery systems—account for 12 percent of our global unit case volume. In 2008, we worked to further optimize the packaging efficiency of our fountain beverages by developing even higher syrup concentrations,

commercializing a new cold, compostable beverage cup, and supporting commercial composting initiatives.

PLANTBOTTLE™ We recently announced our development of plantbottle, a new, redesigned PET plastic bottle made from a blend of petrochemical‑based materials and up to 30 percent plant‑based, renewable materials. The bottle is 100 percent recyclable in the existing PET plastic stream and has a lower reliance on nonrenewable resources compared with fully petrochemical‑based PET plastic bottles. The bottle will be piloted with Dasani® and certain sparkling brands in 2009. We also are exploring the use of other sustainable plant by‑products for future generations of our packaging. To learn more about plantbottle, read the press release at www.plantbottle.thecoca-colacompany.com.

28 The Coca‑Cola Company

We recently launched I LOHAS™,a Japanese water brand, in a new“ecoru shiboru” (translated as“environmental squeeze”) bottle—the lightest‑weight bottle of its size in Japan.

MATERIAL REDUCTION: Bottle 40 percent Label 65 percent Cap up to 14 percent

2008/2009 Sustainability Review 29

Recovery and Reuse Efforts

Approximately 85 percent of our global beverage volume is delivered in recyclable bottles and cans. To realize our long‑term sustainability aspirations, the recovery of these containers and their materials for reuse is critical. We are committed to increasing the collection of bottles and cans for recycling in the communities we serve.

Last year, our system contributed hundreds of millions of dollars toward initiatives that collected or recovered more than 35 percent of the equivalent bottles and cans we sold worldwide. Our goal is to increase this recovery to 50 percent by 2015. In order to do so, our focus is primarily on advancing four core packaging recovery models: comprehensive product stewardship programs in developed markets; recycling cooperative programs in developing and emerging markets; voluntary deposits on refillable packages in least‑developed markets; and Coca‑Cola‑operated recycling enterprises globally. We also continue to sponsor litter prevention and community beautification initiatives to protect waterways, ocean shores and other areas.

A key to driving recovery is ensuring that market demand for collected materials is strong. The Coca‑Cola system helps foster this demand by advancing sustainable technologies that enable greater use of recycled content material in our packaging;

purchasing products made from recycled beverage packaging; and enhancing the efficiency of our refillable bottles.

Since the late 1970s, we have dedicated significant resources toward enhancing the environmental performance and cost‑competitiveness of recycling plastic bottles into new bottles. We have funded plastic recycling technology development for decades and have direct investment in six bottle‑to‑bottle recycling plants, including the world’s largest in Spartanburg, South Carolina. Our system currently uses recycled PET in approximately 20 countries.

Thanks to technology advances, using recycled PET content can reduce energy use by more than 70 percent and greenhouse gas emissions by more than 40 percent compared with using virgin PET. Today, the Coca‑Cola system uses up to 50 percent recycled content in individual bottles, but extending beyond this has shown diminishing environmental returns given inefficiencies with current recycling technology. We are working to overcome these limitations and increase our overall use of recycled PET content, as we have done since launching the first‑ever bottle with recycled content in 1991.

SUSTAINABLE PACKAGING

“By carefully examining the environmental impacts of their products and packaging throughout their lifecycle, and assessing the end-of-life options, Coca-Cola has laid out a strategy that takes packaging decisions to a more comprehensive and dynamic level.”

Kate Krebs Director, Sustainable Resources, The Climate Group

To learn more, visitwww.communityrecycling.thecoca-colacompany.com

www.packagingreuse.thecoca-colacompany.com.