wicksters

Typewritten Text

Using the original hexagon template sourced from the Pippin Series, in Illustrator I scaled the Lid up and scaled the sides down in order to produce a package suitablefor a single apple.

wicksters

Typewritten Text

This was the original design for the single apple holder The package was sized correctly for a med-lge apple Lorraine pointed out the nutritional label was US style so I re-design this later.

wicksters

Typewritten Text

The design for the four holder apple at his stage was still cluttered. the scale was correct However when made up in acetate and loaded with apples, the structure would require additional support.

wicksters

Typewritten Text

I opted for another Serif font, Modern 20 which had formed the basis for the 'Sweetie' logo. Again aesthetically elegant, traditional however think for readability need a sans serif font. The back of the leaflet did not work with one blossom shape until opened out. Each hexagon section did not 'make sense' individually Overall though like the new layout with left or right justified text.

wicksters

Typewritten Text

Experimenting with position and point size of text

wicksters

Typewritten Text

The San Serif font Century Gothic works best on both the hexagonal packaging and the leaflet

wicksters

Typewritten Text

In Illustrator nearly got caught out with the outline The red should be all red as when this is scaled down the red circles disappear. I decided to keep the Grey outline on the W/crown however I would probably revise this as again depending on scale can effect the saturation of 'green' visible.

wicksters

Typewritten Text

Refining the design and adding appropriate info. I experimented with adding the Tractor logo however could not find a suitable spot for it. This would have to be on in reality. Improved the nutrition label and much simpler use of the blossom logo. The logo is smaller so if only one panel at the front of shelves still visible to customer.

wicksters

Typewritten Text

For the final crit I had printed some whote background labels at home. However they disappeared on the red apple. I decided they needed a green background. When

wicksters

Typewritten Text

Before the final crit I had decided the long hexagon needed to be stronger so experimented with a 'flatter' wider box for four apples I did produce an acetate mockup which did not work as a structure. However on reflection a white card stock with an acetate window in this shape could have worked.

wicksters

Typewritten Text

The final design for submission in 220gsm card with an acetate window. Must be more thorough checking my art work - I missed the mis-aligned Copy right 'R'.

wicksters

Typewritten Text

This is the net printed in the digital dungeon using transparent ink for the net which needs to be specified RGB 253. this ink can also work as a 'dummy' spot varnish on the right stock.

wicksters

Typewritten Text

Experimenting with hexagons on a Banner for the London hald marathon. Too busy.