PACKAGING DESIGN

Presented by: Ishita Sachdeva

INTRODUCTION

• Packaging is a process of covering, wrapping of goods into a package. Packaging involves designing and producing wrapper for a product.

• Packaging is essential for offering goods in safe and secured position to consumers.

• Packaging’s role is threefold: To sell the product To protect the product To facilitate the use of the product

ROOTS OF PACKAGING

• Over the past two centuries, burgeoned in response to an exponential rise in global commercial activity.

• The origin of the modern packaging industry can be traced back to the late 18th century , when the industrial revolution heralded widespread changes in manufacturing. Before, then most manufacturing processes were dependent on manual labour and small-batch production.

• Mechanization not only accelerated the production of all types of commodities, but also influenced their packaging.

• The faster production ,the greater need for packaging supply could now anticipate and even outstrip demand , so packaging needed to attractive as well as functional if products were to survive market competition .

TYPES OF PACKAGING

CONSUMER PACKAGING

• Designed for consumers convenience and appeal, marketing consideration and display.

• The main emphasis is on marketing.

INDUSTRIAL PACKAGING • It is designed to focus on

the handling convenience and protection during transportation.

• The main focus is on logistic.

The classification of packaging can also be based on level of packaging done on the product.

• Primary : -Direct contact with product. & Maintain product quality.

• Secondary : -It contains product and primary pack presentation , protection

• Tertiary : -Transport shipping , warehouse storage, bulk handling.

REASONS FOR PACKAGING DESIGN

• Product quality must be maintained.

• Customers must be able to easily access and use the product without harming themselves or contaminating the product.

• All aspects of a pack development that may give rise to quality problems must be identified and minimized by good design.

• This packing design coordinator must be fully aware of the involvement required by marketing, quality assurance and production.

• Once it has fulfilled its role of attracting the consumer’s attention and setting up the expectations which have encouraged purchase of the product, packing then has a vital role to play in assisting the product to meet those expectations.

• In addition to containing , protecting and preserving, all of which will almost certainly be taken for granted.

• Packing works in practical terms by delivering the product into its intended market and to the end user , in such a way that it is convenient and safe to use.

PROBLEM FACED WHILE PACKAGING

Overweight Breakage

Pilferage Moisture

and temperature

FUNCTIONS OF PACKAGING

PRIMARY FUNCTIONS

PRESENTATION

PROTECTION

PRESERVATIONECONOMY

CONVENIENCE

• Presentation: Presentation of a product should be attractive and eye catching.

• Protection: Protection increases life cycle of a product.

• Preservation : It preserves original colours, quality, flavour, etc.

• Economy : Packaging of a product should be economically feasible.

• Convenience : Packaging should be light to handle.

SECONDARY FUNCTIONS

CONTAINMENT

IDENTIFICATION

SUITABILITY LABELING

HANDLING

• Containment : Premeasured, pre-weight and then placed in box.

• Identification: Packaging helps to identify the products easily.

• Labelling : Its helps to promote the sale of goods.

• Handling : When packaging is light in weight it facilitate easy to handling of cargo.

• Suitability : It should be match with the product.

ROLE OF DESIGN• Design itself , is a purposeful, conscious effort

to establish order from chaos, replicates almost exactly what evolution is constantly doing to all matter.

• In seeking evolutionary lasting principles for design it might be deemed essential to rethink the human purpose.

• This has brought us to a troubling paradox in design. If we leave things as they are we face certain failure, though recent history dictates that any change in the way we think.

FACTORS INFLUENCING PACKAGING DESIGN

PACKAGING DESIGN

Consumer behaviour

Economic factors

Social/ culture issues

Technology

Legal issue

Production manufacturing

Distribution channels

Competition

MATERIAL

• The choice of material used for a closure is determined by the demands of the product, the expected life of the pack, the need for reclose ability and the desired product image.

• Performance properties of materials, such as the barrier offered to the passage of moisture, oxygen, carbon dioxide and light are known and are the remit of the packaging technologist who will have access to the required data.

• This data can be used as first guide to material selection ,ruling out the unsuitable and guiding the designer.

• In addition to the efforts of those that seek to reuse packaging materials in other useful forms, there are those who seek to minimize waste before it is created.

• This must be considered the most important prerequisite to any packaging solution.

• This implies that it is vital in a systems perspective that the total waste produced by a package must be reduced to a minimum.

• Equally reusing a package might be more detrimental than utilizing a disposable package in other circumstances

CASE STUDY

• The scale and size of a cooperation like MC Donald's has unavoidable effects on the environment. In fact, throughout much of the past couple of decades, fast food chains has been pressured into changing their packaging to become more environmentally responsible.

• First it was the removal of CFCS from the blown polystyrene burger containers and then it was the containers themselves that had to be removed, replaced by an ultra-thin paper wrapper and a belt of cardboard.

MC DONALD’S

• However, it is not only the burger packaging that was required to clean up its act the drinks containers, the straws, the cutlery and the trays have all received modification to bring them into line with what many consumers saw as minimally acceptable environmental standings, especially for packaging such short-lived products as fast food.

• In all cases of fast food, the packaging remains long after the food has been consumed, leaving are considerable legacy of litter and wasted resources

REFERENCES

• Packaging design by Marianne Rosner Klimchuk and Sandra A.Krasovec

• Packaging prototypes 3 by Edward Denison and Guang Yu Ren• www.packagingoftheworld.com• www.mpdonline.com

THANK YOU