packaging and labeling. lesson objectives explain the functions of product packaging identify the...
TRANSCRIPT
Packaging and
Labeling
Lesson Objectives• Explain the functions of product
packaging
• Identify the functions of labels
• Identify and explain government regulations that affect packaging and labeling of products
PACKAGING
The physical container or wrapping for a
product
Packaging Functions
•To promote and sell the product– Package design, color, shape, size– Mixed bundling– Price bundling
Packaging Functions•To provide
information about product– Contents– Nutritional value– Potential hazards
Packaging Functions
•Express Customer Needs– Family Packs– Single-serving– Snack and lunch
kits
Packaging Functions•To ensure consumer safety
– Blister packs (medicines)– Child-proof/tamper proof
Packaging Functions•To protect the product
– Air-tight – Padded package
Contemporary Packaging Issues
Aseptic packaging
Environmental packaging
Cause packaging
Labeling
Information tag, wrapper, seal or imprinted message that is attached to a product or its
package
Purpose of labels
•Content information•Directions for use•Protection of business involving misuse
Types of LabelsBrand labels
Grade labelsDescriptive labels
Government Legislation
• Fair Packaging and Labeling Act (1966)– Mandatory labeling– Packaging regulations
• Nutritional Labeling and Education Act of 1990 – List all ingredients or contents– Give nutritional value
Food and Drug Administration
(FDA)•Federal Agency•Requires
manufacturers to place health warnings–Medicines–Cigarettes–Alcohol
Federal Trade Commission (FTC)
• Care labels - 1972
• Environmental claims - 1992–Recyclable
–Ozone-friendly
–Biodegradable
U.S. Department of Agriculture (USDA)
• Legal standards and certifications– Organic foods
• Country of Origin Label (COOL)– Fruits, vegetables, peanuts, meats and fish
Packaging and
Labeling