p a c k a g e s

i n v e s t m e n t

MEET KATIE

DESIGNER + STRATEGIST.

COFFEE ADDICT.

COMPULSIVE LIST MAKER.

COCKTAIL AFICIANADO.

TODDLER NEGOTIATOR.

CHOCOLATE INDULGER.

BOO BOO KISSER.

CONTAGIOUS GIGGLER.

DRAMATIC HAND TALKER.

LAUNDRY AVOIDER.

AT POP AND GREY, I personally work directly with each of my

clients on creating a strategic visual identity and collateral materials

that cuts through the noise of their crowded market and represents the

singularity of their business. It is a true collaborative process that I feel

privileged to be a part of every single day.

Browse the packages to see the deliverables, pricing and timeline that

best fits your needs.

Fill out the contact form if you have additional questions or would like a

quote to build your custom package.

Once you are ready to move forward, a deposit and contract will hold

your spot while you complete your brand workbook homework and

await your strategy session.

RIGHT THIS WAY,FOR ALL THE JUICY DETAILS

OF WORKING WITH ME

HERE ARE SOME THINGS I THINK ARE IMPORTANT TO START

US OFF ON THE RIGHT FOOT. HOPEFULLY YOU AGREE,

AND THIS WILL BE A MATCH MADE IN HEAVEN.

LET’S DO THIS!

COLLABORATION IS KEY I get it. You hired someone to work with your brand because you need help. I work with you, not for you, and I need your input and insight. The branding workbook and strategy session is not difficult or incredibly time-consuming, but it’s an essential part of the process...and it works.

TEXTING IS NOT A VIABLE FORM OF COMMUNICATIONI love a good text and emoticon like everyone else. But please refrain from texting vital project information. I work really hard to stay organized (I am a cre-ative after all...it doesn’t come naturally), and it’s hard to keep up when informa-tion is in more than one place.

I’M HUMAN, EVEN THOUGH I’D PREFER NOT TO ADMIT ITI try my best not to make mistakes, but when I do, I own it...I take a moment to be embarrassed but then I do whatever I can to make it right. I expect you to do the same. If a mistake or mis-communication happens, don’t sweat it. Let’s fix it ASAP and move forward.

BRANDING IS AN INVESTMENTWhen you hire me, you are investing in over 13 years of professional design and branding experience. There’s purpose behind your pretty, and I’m here to bring your brand to the top of the heap in your industry. The cost of branding will come back to you over and over again in sales, confidence and success.

RESPECT THE PROCESSI am hardworking and fast, but working under pressure or skipping steps does not do wonders for creativity. I strive to deliver the goods ahead of schedule, but working closely with each client means I accept a limited number of new clients per month. It’s worth the short wait when it’s your turn and all focus is on you.

EVENINGS AND WEEKENDS ARE FOR MY FAMILYI sure do love what I do. But I also have 2 curly-haired girls that love playing dres-sup and a husband that likes my cooking. So, after hours I step away from the computer. If you contact me after hours, I will respond as soon as I am back to business.

I LOVE TO LAUGHI am all about creating results-driven design. But along the way, I love to laugh, and if you do too, we should get along just fine. I create happy, modern brands which usually stem from happy, eager clients who love their business. It doesn’t hurt if you appreciate dry humor and a stiff drink too.

I DON’T CHURN & BURNWhat fun is brand building if you build the foundation and never see the growth? Once you are part of the Pop & Grey family, I love to continue to serve your brand growth long-term with retainer or one-off projects. Brands grow and change, and I love to be a part of that progress.

B R A N Dc r e a t i o n

STRATEGIC BRAND DESIGNThe brand design you receive is so much more than a pretty logo. It’s a

visual identity that represents your business and the owner behind it in

an authentic way with your long-term vision and growth in mind.

You will work closely with me to peel back the layers of your business

to identify your unique story and positioning within your creative mar-

ket and the ideal audience that you most love to serve. We will create

a polished and strategic visual identity and a tagline full of richness and

depth that fosters a deep connection with your audience. But before we

dig into the visuals, we must build the strategy for it to stand on.

You will receive a comprehensive brand brief based on a branding

workbook that you fill out and our 1-hour strategy session. This brief and

your curated mood board will give me a jumping off point to build visu-

al elements that truly support your vision, and it will keep you focused

long-term on the mission of your business.

Creative businesses don’t fit into a cookie cutter package, and your

brand shouldn’t either. Add on any needed brand styling to create a

custom package tailored to your unique brand.

INCLUDES: brand workbook

1-hour brand strategy session

brand brief that dissects your brand values,

ideal audience, sweet spot, brand voice and brand

experience

curated mood board to inspire your creative

direction

tagline development

primary logo design

secondary logo/submark design and logo

variations for flexibility and cohesion

corresponding pattern and/or texture designs

custom social media icons

custom Pantone, CMYK, RGB and Hexadecimal

color palette

typography selections

full brand board and style guide for future

guidance

TIMELINE: 4-6 weeks

INVESTMENT: $3200(split into 2 payments)

B R A N Ds t y l i n g

INCLUDES: 1-hour website planning strategy session completely

custom design of all site pages based on your strategic

brand design

homepage, blog and up to 4 additional page styles included

fully mobile responsive design

SEO-friendly creation

expertly developed, custom-built WordPress backend

for easy ongoing DIY management (while I recommend

WordPress, other platforms are available upon request)

live test site during development and seamless migration

to your server at launch

Google analytics integration

contact form(s)

blog post transfer from old website

initial SEO-friendly content import

seamless integration with your email marketing software

screenshare tutorial after launch so that you can

confidently manage and update your website

WEBSITE DESIGN & DEVELOPMENTYour creative business deserves a digital home that seamlessly

aligns with your brand voice and style. And more importantly,

your audience aches for a flawless user experience that takes

them on a curated journey that compels them to buy.

That doesn’t exist in cookie cutter templates that look and

perform like everyone else. At Pop & Grey, you get a custom-de-

signed, cleanly-coded, mobile-responsive website that nurtures

your visitors through a curated journey. That journey builds an

emotive connection, leaving them click through to each page

itching to learn more.

Creative businesses don’t fit into a cookie cutter package, and

your brand shouldn’t either. Add on any needed brand styling to

create a custom package tailored to your unique brand.

TIMELINE: 6-8 weeks

INVESTMENT: starts at $7000(split into 3 payments)

YOUR OPTIONS ARE ENDLESS(BUT HERE ARE A FEW COMMON REQUESTS) :

business cards

thank you note, stationery or letterhead with envelopes

mailing label or return address stamp

social media profile and cover design

social media branded graphics or campaign

sticker, hangtag or stamp

packaging design

interior or exterior signage

welcome packet, brochure, media kit, lookbook or e-book

(print or digital options)

digital opt-in pdf

advertising (print or digital)

business name development

pinterest-friendly branded blog images

PRINT & DIGITAL ASSETSYour brand doesn’t end when people click out of your website,

and your implemented brand is so much more than just the sum

of the parts of your style guide. It deserves to live out in the wild

where it can evolve, connect and inevitably bring you new cus-

tomers.

Your business has a unique story to tell, and you need just the

right print and digital assets that embody all the details of your

message to do it well. I can help you determine which assets will

best engage with and make an impression on your ideal audi-

ence to create your custom brand package. Whether your audi-

ence appreciates luxurious, tactile printed goods, show-stopping

product packaging or an engaging social media presence that

tugs on their heartstrings, I will make sure your brand has the

most effective marketing tools to captivate the right audience.

TIMELINE: custom depending on choices

INVESTMENT: custom depending on choices

E D U C A T I O N& c o n s u l t i n g

BRAND AUDITIf you’re wondering whether it’s time for a rebrand, then

the brand audit is the perfect way to dip your toe in the

water and decide whether to jump in. I will analyze your

online presence (website and social media) and provide a

detailed recorded screencast analysis of your overall brand

presence. This audit will analyze the integration of your

brand messaging with the look and feel of your visuals and

what they are saying to your audience. It will also provide

you with action steps to move your brand forward, and a

courtesy followup call to evaluate your progress.

branding workbook

detailed, recorded screencast analysis of your brand

presence

a downloadable/printable list of action steps to en-

hance your brand messaging, visuals and overall presence

followup zoom session 30 days post-audit to evaluate

your progress and make additional suggestions

INCLUDES:

BRAND BOOSTThe brand boost includes all of the rock solid strategy of

the strategic brand design package without the design.

We’ll dig into your branding workbook to create a com-

prehensive brand brief that identifies your unique story

and positioning within your creative market and the ideal

audience you most love to serve (and how to entice them

with visuals and messaging). The brief ends with a curated

mood board that will most entice your audience and posi-

tion your business for success.

If you decide to move forward with Pop & Grey within 30 days, your full Brand Boost investment is applied to your project!TIMELINE:

1 week

INVESTMENT: $397

branding workbook

1-hr strategy session

brand brief that dissects your brand values, ideal

audience, sweet spot, brand voice and brand experience

curated mood board to inspire your creative direction

30 days to apply full payment to upgrade to a strategic

brand design package

INCLUDES:

TIMELINE: 2 weeks

INVESTMENT: $697

R E A D Y ?l e t ’ s d o t h i s !

Thanks for taking the time to see all that Pop and Grey

has to offer. I can’t wait to meet you!

Katie