pacific rim
DESCRIPTION
Campus Circle's efforts promoting the release of Pacific Rim in Los Angeles.TRANSCRIPT
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
PACIFIC RIM Online Marketing, Retail Partnership, Social Media and Print
Advertising Campaign DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising. • Retail Partnership – Campus Circle set up a retail partnership to help promote
the release of the film.
Pacific Rim Campaign Recap
Banner Ad – 420K imp., 282 clicks • Trailer - 139 page views Dedicated Email– 24,846 sent, Opens – 3,079, Clicks – 650
Newsletter Banner Ad #1 – 24,860 emails, 2,990 page views, 55 clicks Screening Pages (LA/OC) - 1,806 page views
Sweepstakes – 3,808 pg views, 1,465 entries Social Media - CC related channels: Facebook – 6,437 Twitter- 3,000
Online Content – 629 page views • Online Cal LA/OC - 178 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Pacific Rim Related Page Views 12,629 Total Clicks – 987
Giant Robot Retail Promotion 2 locations in Little Tokyo Annex (Sawtelle Ave.)
Giant Robot Retail Promotion 2 locations in Little Tokyo Annex (Sawtelle Ave.)
Social Media Posts #1 Facebook – 6,437 likes Twitter – 3,000 followers
Social Media Posts #2 Facebook – 6,437 likes Twitter – 3,000 followers
Social Media Posts #3 Facebook – 6,437 likes Twitter – 3,000 followers
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 420,000. Clicks – 282.
Dedicated Email
Delivered – 24,846 Opened – 3,079
Clicks – 650
Online Content
Article Posted on 7/09 Page Views – 629
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Campus Circle
Newsletter Emails – 24,860 Opens – 2,990
Total PR Clicks – 55
Online Calendar Post #1
Page Views – 98 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Calendar Post #2
Page Views – 80 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Pacific Rim Trailer
Page Views – 139 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Screening Page - LA
Page Views – 1,015 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Screening Page – OC
Page Views – 791 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Page Views – 3,808
Entries – 1,465 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status