Pacific Northwest Fire Prevention & Education Team Efforts

2014

Season History Discussions began in January

June 16 Delegation from SORO Chose to involve PNWCG CPIC

Primary Objectives Develop PNW Communication Strategy Coordinate PSA’s Develop media campaign

What’s Everyone Doing? PNW Existing Agencies and Campaign

Efforts

Firewise, FireFree, Keep Oregon Green, Ready, Set, Go!, Smokey Bear’s 70th, Project Wildfire

PNWFAC Logo and Branding Development

PNW FIRE ADAPTED COMMUNITIES

Fire Cause Research

Data source: WO FPA Fire Occurrence Database

Twenty years extracted for Oregon/Washington analysis: 1992 – 2012

Federal, non-federal and interagency systems of record.

Over 1.6 million records in the master database

OR/WA

All Federal Agencies Lightning: 26,894 (59%) Human: 18,722 (41%)

HUMAN: 1. Campfires 2. Miscellaneous 3. Debris Burning

Leading Fire Causes

OR/WA Non-Federal lands: 6,378 Lightning (22%) 22,871 Human (78%)

HUMAN: 1. Debris Burning 2. Campfires 3. Equipment Use

Site Visits Sent Team members to the field to

interview fire management staff and cooperators

Discover success stories Discuss fire cause data and maps Learn about program delivery gaps Meet fire prevention personnel in person Hear recommendations, questions, needs

Social Media Twitter: Who needs it? Strong and effective tool for

immediate messaging specific to event, need or campaign Diagnostics, Your Week in Review

Email: Use as Cloud, temporary storage Gmail: Team identity, neutrality, consistency, tracking and

professionalism (PNWFAC branding) Documentation

Website: metrics Year-round reference site. Maintain currency and

viability. QR Code: use on Infographics, products (free code vs

purchase.) Paid site affords ability to edit and provides tracking data.

Data and Product StorageCentral Storage of Products and Materials for sharing across agency and geographic boundaries

Constant challenge for prevention & education staff

Exploring Alternatives DropboxAgency ftp siteGoogle Doc site

ProductsNew and Re-imagined Infographics:

1) Prevention/Defensible Space, 2) Human-caused fires

Hunt/Fishing License Holders

Large Fire Occurrence Maps

PNWFAC Magnet

Invasives Handout

Participation Participants and Regional Capacity

PETL, PETM, PREV and PIO’s

Need for Additional Training and Development Prevention Planning, Team Member and Team Leader

Training Unique technical skills in social media, web

development, graphics, etc

Mentoring & Training Field for FPT’s and FPET Membership

Check out the Website!

http://pnwfac.weebly.com/

What’s Next?

2015: Incorporate lessons learned!TOPIC ISSUE RESOLUTION TIMEFRAMETeam Logistics Motel Availability, Logistical Support,

Team/Member OrdersTeam Coordination, negotiated rates, timeframe, point of contact

Spring

Team Member Training Lack of knowledge of IQCS, Performance-Based Training, Process Integrity

Orientation for Team Leads and Hosts, Protocols and Oversight

Winter-Spring

PNW Orientation Agencies, geography, expectations Orientation for Team Leads and Hosts, Protocols and Oversight

Winter-Spring

Social Media Demands Maintenance, Growth of Web/Twitter/Email, etc

Secure year-round maintenance to establish anchor for PNWFAC Brand

Winter-Spring

Specialized Skills Address unique demands of Social Media and advanced technical demands/skills of audience(s)

Explore alternatives for specialized skill sets: WEBM, Visual Info, Graphics, SocMedEstablish Marketing Plan

Winter-Spring

Share site for Storage Large data storage needs for graphics, fire occurrence data, maps, etc

Explore alternatives that accommodate internal/external

Fall-Spring

Fire Restrictions Website inadequate, Lack of awareness, use and satisfaction

Re-design sub-set to accommodate the R6 IFPL/PUR system(s)

Fall-Spring

Resources Multi-cultural audience Develop non-English language materials

Spring-Summer

Prevention Network FPT’s lack good network and mentoring support

Establish general PREV orientation for field, network with Supervisors

Spring

2015…continued

Utilize and expand prevention network

Formalize distribution ‘hubs’

Continue to expand and grow PNW-FAC concept Key partners, PNWCG CPIC, Fire Adapted Learning

Network Role of Homeowners, Land Managers, Civic

Leaders, etc.

2015… Virtual Fire Prevention Team Member

Course in March: Three Time Zones!

Share site for Storage

Develop and implement “marketing” plan for PNW FAC

FIRE ADAPTED COMMUNITIES

PREPARE

PROTECT

PREVAIL!

QUESTIONS?