pa 545 week 16 assignment catherine bleish be the media final slide show

8/14/2019 PA 545 Week 16 Assignment Catherine Bleish Be the Media Final Slide Show

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Be the MediaBe the Media

A presentation for PA 545A presentation for PA 545

on April 29on April 29thth , 2008, 2008

By: Catherine BleishBy: Catherine Bleish



Legal FrameworkLegal Framework

To be addressed at initial board meetings:

Planning issues: Need, beneficiaries, similar service providers, mission,vision, values, services to be offered, resources

Organizational structure: Membership status, drafting articles of

incorporation, use of attorney, bylaws, EIN, 501(c) status, state incomeexemption, bulk mail permit, annual state registration

Board of Directors: Initial core group, roles and responsibilities, size andqualifications of members, board composition, orientation of boardmembers, forming initial committees

Personnel Volunteers, staff, staffing plan for the future, personnel policies

Resource development: Basic business plan, Initial capital or assets,investment needs, space, furnishing, equipment, budget, income mis,market data

Marketing: Who and how will we communicate with, what message and whatresponse is needed for success. Information and records



Legal FrameworkLegal Framework

• Must-Complete paperwork/documentation

– 501(c)3

– Articles of Incorporation

– EIN

– Bylaws

– Nonprofit bulk mail permit from post office



GovernanceGovernance

• The Governing Board will be responsible for thefollowing: – Determine the organization's mission and purpose. .

– Select the executive.

– Support the executive; review performance and priorities. – Ensure organization planning. .

– Ensure adequate resources.

– Manage resources effectively; manage the budget; protect thepublic interest.

– Determine and monitor programs and services. – Enhance the organization's public image.

– Assess the board's own performance, strengthen the board'sown effectiveness as a board.



LeadershipLeadership

• Leadership will be provided primarily bythe Board of Directors and the ExecutiveDirector

• Other Directors will have leadershipresponsibility but will be primarily chargedwith managing the organization



LeadershipLeadership

• The Leadership will provide direction andvision for the organization

• The leadership will periodically review our mission and vision statement

• The leadership will set goals andobjectives for our organization



Strategic PlanningStrategic Planning

• The strategic plan will be designed, withinput from the community, by the Board of Directors and the Executive Director

• The Strategic planning process will takeplace every three years

– During this process the organization will

determine long-term goals and create a “roadmap” for the organization to follow during thenext three years



Strategic PlanningStrategic Planning

• The Strategic Plan will be reviewed everysix months to ensure we are moving in theright direction.

• If the needs of the organization or community change, the strategic plan willbe changed by the Board of Directors to

reflect those needs



Political SupportPolitical Support

• Be the Media will not support or endorseany candidate for any position

• Be the Media may participate in lobbyingour government, within the constraints of a501(c)3, if our Board feels a piece of legislation will help or hinder our ability to

contribute to the community



Political SupportPolitical Support

• Since the basis of this organization is to educatecitizen on the behavior of their government, wemay be seen by some as a political organization.

Steps must be taken to ensure we are seen asan EDUCATIONAL organization only.

• There will be no direct support of any issue, onlyfacts provided from reliable resources which

show BOTH sides of any issue. This is to avoidthe appearance of being one sided or overtlypolitical.



MarketingMarketing

• Market Area

– Our market area will be national in scope as the shirts will be sold on theWorld Wide Web. Proceeds will go toward Be the Mediaadvertisements aired in the Kansas City area.

• Competition – There are many online stores that sell trendy clothing with a “message”

on it. These include Urban Outfitters (www.urbn.com), Delias (

www.delias.com), and many others. I know my issue-specific targetaudience very well and the messages printed by such corporations arenot the messages that these people care about or want to disseminateto their peers

• Promotion – Online advertising will include Google ads, social networking sites, issue

specific networks (such as meetup.com, infowars, etc..), and classifieds

such as craigslist. The issue specific networks will probably provide thegreatest return for the least amount of work. – Print advertising will include occasional newspaper ads and/or

magazine/catalogue appearances. – Members of Be the Media will receive a discount in the online store as

well as periodic updates on new merchandise.

http://www.urbn.com/

http://www.delias.com/

http://www.delias.com/

http://www.urbn.com/



Marketing CostsMarketing Costs

• Cost to print 1000 hooded sweat shirts (1000*$8) + cost to ship1000 shirts (1000*$6) + cost to manage web page (guestimate,$1000/yr) / total customers (1000)= $15000/1000 = $15.00/customer. If sold for $25 each, a profit of $10,000 per 1000 hoodedshirts sold is possible.

• Cost to print 1000 t-shirts (1000*$2) + cost to ship 1000 shirts(1000*6) + cost to manage web page (guestimate $1000/yr) / totalcustomers (1000) = $9,000/1000 = $9/customer. If the shirts aresold for $10 each, a profit of $9,000 is possible.

• The cost to print is based on the rate per our agreement with

Bandwagon Merch and does not include the cost of paying a staff or the cost of renting a facility. We will need to have a large sum of money in the bank before we will begin to consider these as anoption.



Public RelationsPublic Relations

• Our Public Relations Coordinator will beresponsible for ensuring all of our publiccommunications are in line with our mission and

vision• The Public Relations Coordinator will review all

documentation before publication

• The board of Directors will be involved withpublic relations if and when the need arises



Public RelationsPublic Relations

• The Public Relations Coordinator will draftpress releases at least once a week tokeep the media abreast on our activities –

a strong relationship with the press willneed to be cultivated

• The Public Relations Coordinator will fieldphone calls and emails from the press

• The Public Relations Coordinator will fieldinquiries from the public



Resource DevelopmentResource Development

• We will focus our resource development plan on the followingcategories of potential contributors, grantors or investors: – Individuals - Including board members, staff, volunteers, organization

members, persons interested in the Ron Paul movement, individualsinvolved in third party or grass roots politics, individuals of greatacademic acheivement who understand what is happening in our

country – Foundations - We will be seeking grant monies from foundations whofocus on education or honest government.

– Corporations – There are some corporations with a positive messageor corporations that give money in the interest of getting a tax break.No matter the intent behind their generocity, we will be seeking them outas potential funders. Federated campaigns and organizations

- Examples of these are the United Ways, environmental funds,women's or minority interest funds. There are many organizations whoare concerned with public education and we will be seeking them out aspotential grantors.



Resource DevelopmentResource Development

• Fundraiser – This person will be responsible for contacting

organization and giving presentations to solicitindividual donations.

• Grant writer – This person will be responsible for finding applicablegrants, applying, and maintaining all reportingrequirements

• Event Planner – This person will work closely with the fundraiser to

help plan events which will break in a great amount of dollars for the organization



Financial ReportingFinancial Reporting

• An annual self-audit will be conducted bythe Board of Directors and the Director of Finance and Administration

• Any issues discovered will be addressedimmediately, there will be no attempts tocover up any honest mistakes inaccounting

• Transparency will be the backbone of our financial reporting



Financial ReportingFinancial Reporting

• An annual financial audit will be conducted by a thirdparty – This is to ensure transparency and accuracy

• Any issue brought up by the auditor or any discrepancy

found between the self-audit and the third party will beaddressed immediately by the Board of Directors and theExecutive Director

• Any behavior found to be in bad faith by the financeteam will be handled according to the bylaws – We have a no tolerance policy with regards to our finances,

although honest mistakes will be seen as just that, an honestmistake and precautions will be taken to avoid any repetition of such mistakes



Human Resources. Volunteers.Human Resources. Volunteers.

• Human Resource documentation will bemaintained by the Director of Finance andAdministration until the organization grows

to the point where a part time HumanResource Coordinator needs to be hired

• Since all staff will be on a volunteer basisat first, the Executive Director will beresponsible for overseeing Volunteer management



Human Resources. Volunteers.Human Resources. Volunteers.

• Recognition will be a huge part of Be theMedia’s Human Resources plan – Employees and volunteers will be publicly honored for

their hard work on the website and at fundraising

events – There will be a monthly staff/volunteer meeting where

the staff and volunteers are encouraged to talk aboutany frustrations they have with their work environment

or any praises they have for their work environment.All comments will be taken seriously and any issuesaddressed immediately. Openness and honesty willbe backbone of our Human Resources policy



Information TechnologyInformation Technology

• Current equipmentComputers:2 Laptops (E-Machine, HP)Printer :1 Printer (Lexmark)Software:MS Office (Document editing)Gimp 2 (photo editing)UVC (project management)Camera:1 Digital (Polaroid)Phone:2 Cell phones (TMobile andCingular)

Accessories:2 Laptop chargers1 Re-usable battery charger

• Current Staff Skills

– Project management, advanced

– Database management,intermediate

– Web design,beginner/intermediate

– Publication design, intermediate – Internet Research, advanced

– Accounting software, beginner

– Data manipulation/analysis,advanced



Evaluation and OutcomesEvaluation and Outcomes

AssessmentAssessment

• The evaluation and outcomes assessment willinclude the following topics:

• Assessment of the organizations basic purpose

and clarity of direction• Assessment of the delivery of services thatmake a difference in the lives of people in their community

• Analysis of reliability and sustainability• Analysis of human resources, constituent,

capacity building and political dimension



The End!The End!

• Thank you!

• Questions?

pa 545 week 16 assignment catherine bleish be the media final slide show

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