p7 brief - smpscentralflorida.starchapter.com · marketing mayhem will be held on thursday, may 27...
TRANSCRIPT
TheBRIEFMay / June 2010
www.smpscentralflorida.orgwww.bus.ucf.edu/smps
SMPS CoMMunity involveMent
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ChaPter uPdateS
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Calendar and other eventS
MAY-JUNE EVENTS
SMPS 2010 Annual Membership Drive Closing EventWhen: Wednesday, May 26th from 5:30pm to 7:30pmWhere: Embers Downtown
Marketing Mayhem: Going for GOLD in a Tarnished EconomyWhen: Thursday, May 27th from 1:00pm to 7:00pmWhere: Hilton Orlando/Altamonte Springs
350 North Lake Blvd., Altamonte Springs
SMPS Coordinator´s Club: 2nd Annual Golf ClinicWhen: Friday, June 18th from 2:00pm to 4:30pmWhere: MetroWest Golf Club 2100 South Hiawassee Road, Orlando
Education Update: Trends Through the BendsCurrent and future trends impacting the education sectorWhen: Tuesday, June 27th from 7:30am to 9:30amWhere: Hilton Orlando/Altamonte Springs
350 North Lake Blvd., Altamonte Springs
OFFICERS President KATY KLAPROTH, LEED AP, CPSM Robins & Morton President-Elect ROZ CRAPPS TLC Engineering for Architecture Secretary KAREN PETERSEN BBM Structural Engineers, Inc. Treasurer BARBARA STILES, CPSM Jacobs Treasurer-Elect MAGGIE CHAFFIN HKS Architects, Inc. Immediate Past President LINDA HOLLINGSWORTH, CPSM Barton Malow DIRECTORS Programs MELANNIE WRIGHT HNTB Corporation Membership JODI HARRELSON Harrelson Public Relations Coordinators' Club JESSICA JAMES CHAN, CPSM Rhodes + Brito Architects Communications / Public Relations RICHELLE SISKA, CPSM Woolpert Education LARRY SEEL, CPSM Wilbur Smith Associates, Inc. ADVISORS MIKE RECCHIO, CPSM AECOM KIMBERLY RIDENOUR, CPSM Limbach Facility Services BILL RANDOLPH, CPSM JCR Consulting CO-CHAIRS - Membership JODI MILLER DDP Architects LAURIE ORLANDO AECOM Programs RANIA GIRGIS Smith Seckman Reid ROSE BATIGNANI Baker Barrios Architects Communications / PR CORINE HALL, CPSM WELBRO Building Corporation ERICA FOX Matern Professional Engineering Webmaster CHRISTI POSEY, CPSM Lochrane Engineering, Inc. Co-Webmaster BRENDA BONILLA HNTB Corporation Education LAURA WILLIAMS Morris Architects MARIE ZARATE AECOM Coordinators Club MANDY GASHAW Cumming Corporation UCF STUDENT CHAPTER LIAISON IOANA GOOD Lowndes, Drosdick, Doster, Kantor & Reed, P.A SMPS CHAPTER ADMINISTRATOR DOREEN PEREZ, Vertigo Creative CORPORATE ANNUAL SPONSORS ▪ JCR Consulting ▪ TLC Engineering for Architecture ▪ Harper Limbach ▪ Robins & Morton ▪ Triangle Reprographics
Post Office Box 1459 ▪ Orlando, Florida 32802-1459 ▪ www.smpscentralflorida.org ▪ Orlando, Florida 32802-1459 ▪ www.smpscentralflorida.org
Subject: SMPS 2010 Marketing Mayhem Seminar (May 27, 2010) – Save the Date!
Date: May 10, 2010
Contact: Richelle R. Siska, CPSM, Communication Director, 407.591.5038; [email protected]
FOR IMMEDIATE RELEASE
Going for GOLD in a Tarnished Economy Join the Central Florida Chapter of SMPS for a half-day seminar packed with tips and tricks guaranteed to give your company a competitive edge in today’s challenging marketplace. Date: Thursday, May 27, 2010 Time: 1:00 pm – 7:00 pm Location: Hilton Orlando/Altamonte Springs 350 North Lake Blvd., 407.830.1985
Management Track SESSION ONE Show Your Firm What Marketing Can Really do to Boost Business David Stone, Stone and Company SESSION TWO Social Networking for the Competitive Advantage Barbara Shuck, FSMPS, CPSM, Emc2 Group
Coordinator Track
SESSION ONE Sharpening Your Tools to Become a More Valued Employee Jeb Blout, Salesgravy.com / Author SESSION TWO Practices in Proposals and Presentations that Get Your Firm Noticed and Selected Panel of AEC Clients
KEYNOTE
“Out of the Box” is Old News – David Stone, Stone and Company
Register Online with Cash or Check at: http://www.acteva.com/booking.cfm?bevaid=203145
Register Online with Credit Card at: http://www.smpscentralflorida.org/calendar.asp?show=489&calid=278
Program Sponsors: Orlando Magic, Morris Architects, TLC Engineering, Robins & Morton, and Advanced Automotive
Please contact Larry Seel for additional information at [email protected]
Program Schedule:
1:00pm Registration/Networking 1:30pm Session One 3:00pm Session Two 4:30pm Keynote Address 5:30pm Networking Happy Hour
Program Cost:
$65 SMPS Member Registration (by 5-24-10) $85 Non-Member Registration (by 5-24-10) $100 Late Registration & Walk-ins (after 5-24-10) $40 SMPS Member Keynote & Happy Hour Only (by 5-24-10) $60 Non-Member Keynote & Happy Hour Only (by 5-24-10 $75 Late Keynote & Happy Hour Only (after 5-24-10) $25 Students
The Society for Marketing Professional Services (SMPS) is the premiere organization of marketing experts for the architecture, engineering, and construction industries, SMPS provides excellent educational resources and networking in an exciting and professional environment. www.smpscentralflorida.org
2010 MARKETING MAYHEMGoing for GOLD in a Tarnished Economy
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2SMPS Central FloridaSMPS - UCF Student Chapter
www.smpscentralflorida.orgwww.bus.ucf.edu/smps
Marketing Mayhem – Will You Be Going for the Gold? By Larry T. Seel, CPSM
“Going for the Gold in a Tarnished Economy” is the theme chosen for this year’s Marketing Mayhem half-day educational program, which features a lineup of renowned speakers addressing topics designed to help your firm maximize its marketing efforts in a time when most firms have been forced to do more with less.
The featured speaker for this year’s Mayhem is David Stone, founder of A/E/C marketing consulting firm Stone and Company. David has been working in the design and construction industry since 1974 and has advised and worked closely with hundreds of design and construction firms around the globe ranging in size from one person to $2 billion in annual revenue. He is the author of 12 books related to marketing, business development and project management, and he is a regular speaker at design and construction industry gatherings around the world. David will lead a session titled “Show Your Firm What Marketing Can Really Do to Boost Business” as well as delivering the keynote address to all attendees.
This year’s Mayhem will feature a Project Management track for more experienced marketers and firm principals and a Coordinator track for those seeking to build their marketing skills. Register early for the opportunity to choose the sessions you want to participate in, as space may be limited.
Other featured speakers include Barbara Shuck of EMC2 Group Architects and Planners, who will be sharing insights she gained while writing a recent SMPS Foundation White Paper entitled “Social Networking for Competitive Advantage.” Marketing consultant and “Power Principles” author Jeb Blount will speak on “Sharpening Your Tools to Become a More Valuable Employee.” Finally, we will convene a panel of local clients from the government and private sector (including representatives from the City of Orlando and Seminole County Public Schools) to discuss best practices in proposal and presentation writing as well as what it takes to win in today’s competitive market.
Following David Stone’s keynote address, the Mayhem will continue with a Networking/Happy Hour event. Registration will include one complimentary drink ticket.
Marketing Mayhem will be held on Thursday, May 27 at the Hilton-Orlando hotel in Altamonte Springs. Members can attend the full Mayhem program for just $65, or you may choose to attend just the Keynote Address and Happy Hour for $40. Registration is available online at www.acteva.com//booking.cfm?bevaid=203145.
For more information on Mayhem, please contact Larry Seel at [email protected]. Hope to see you there!
CHAPTER UPDATES
3SMPS Central FloridaSMPS - UCF Student Chapter
www.smpscentralflorida.orgwww.bus.ucf.edu/smps
CHAPTER UPDATESCoordinator’s ClubMarch 30, 2010 – Professional Selling: Tips, Tricks and Techniques - The Coordinator’s Club was delighted as always to have Cyndi Gundy present us with tips, tricks and techniques for improving sales and adding green to the bottom line. We were very excited to host the event at the ABC Central Florida office location and look forward to future opportunities to work with them. We received the following comments about the program:
• Very practical and useful. Thanks!• Great topic. Wonderful speaker!• Truly enjoyed presentation and content.• Helped me greatly!• Great!• Very good!• Cyndi is always amazing! Loved it!• Cyndi always gives a great presentation and is very informative.
Congratulations to our Breakfast On Us winners this month: James Coffin and Samantha Glucksman!
Mix, Market & MingleMix Market and Mingle continues to thrive! We thank our April sponsor, Winter Park Blue! About 20 SMPS members and guests gathered on the dock at Houston’s Restaurant in Winter Park. It was a beautiful backdrop to a mid-week breather!
Don’t miss the upcoming Mix, Market & Mingle on Wednesday, May 26th! We are going back to Ember on the patio! This will celebrate the end of the Membership Drive! Come out and connect!
4SMPS Central FloridaSMPS - UCF Student Chapter
www.smpscentralflorida.orgwww.bus.ucf.edu/smps
OTHER NEWSSDA Orlando Offers FREE LISTINGSDA is providing a FREE one-time, 30 day posting of your resume or open position
In these uncertain economic times, The Society for Design Administration (SDA) Orlando is doing what they can to help. For a short time, they are waiving their fee and offering free job and resume postings on their website. Don’t delay! Take advantage of this great opportunity, or tell someone that can. See below for details.
It’s easy! Visit SDA’s the Career Opportunities section on its website. If you have any questions, please contact Jackie Bowman.
THANK YOU & WELCOME!To Our Renewing Members Stacey A. Ackerman, SGM Engineering IncSandee Bright, Jacobs Engineering Group IncJoanna Del Moral, VOA Associates IncorporatedHolly Duke, Clancy & Theys Construction CompanyDiana L. Gibson, Vanasse Hangen Brustlin IncLisa A. Greene, CPSM, Dyer Riddle Mills & Precourt IncLinda J. Hollingsworth, CPSM, Barton Malow CompanyRichard L. Hughes, Justine A. Jenkins, VHB MillerSellenAmy Koch, The Nassal CompanyMegan Pabian, Bentley Architects + Engineers, Inc.Erin J. Pagan, Patterson/Bach Communications, Inc.Susan A. Pendergrass, RLF, Inc
Sarah N. Ramlochan, BEM Systems, Inc.Tracey Renner Sibley, CPSM, Skanska USA Building IncBarbara A. Stiles, CPSM, Jacobs Engineering Group Inc.Cheryl Talamas, Technology Research & Consulting IncLarry J. Trobough, RCDD, Technology Research &
Consulting IncSherry Ann T. Tulloch, HNTBSandra R. Winkler-Ehmer, CPSM, HuntonBrady Architects
New / Transferring Members Patti Eaves, Plans & Specs Reprographics, Inc.Kristen M. Holmes, 3E Constultants
5SMPS Central FloridaSMPS - UCF Student Chapter
www.smpscentralflorida.orgwww.bus.ucf.edu/smps
CyCynthia
SMPS Central Florida is Partnering with Harbor House of Central Florida to Help Them Stand Up Against Domestic ViolenceDid you know Orange County had the second highest number of domestic violence incidents in the state, second only to Miami Dade despite being the 5th largest county? The statistics are staggering with over 100,000 victimizations a year.
Harbor House seeks to eliminate domestic violence in Central Florida by providing safety, shelter, empowerment, education and justice. Harbor House provides safe shelter, a 24-hour crisis hotline, counseling, and emotional support, and legal advocacy for thousands of domestic violence survivors and their children each year. Harbor House also prepares survivors for re-entry into the community - connecting them to resources that will enable them to live independently, safely and peacefully.
During the 1970s - when talking about abuse was taboo - Barbara Moore, a domestic violence survivor realized the need for victims’ assistance programs in Orange County. Taking it upon herself to assist other victims in need, she assembled a small group of committed women and together they established Central Florida’s first domestic violence shelter - known today as Harbor House.
Over time, Harbor House has evolved and grown to meet the needs of Orange County. But, it has always remained true to its core values: empowerment, peace and advocacy.
Today, Harbor House is Orange County’s only state-certified domestic violence facility.
How You Can Help - Bring Your Old Cell Phone to Any SMPS Event!In 2007-08, 7,279 calls were received on Harbor House’s 24-hour hotline. Imagine the relief that survivors may feel, as a dedicated 911 phone rests in their pocket or purse. Your used cell phones could provide them with that security.
We will be collecting cell phones (working or broken) at all SMPS events throughout the year. Through the donation of these phones, Harbor House receives money per phone and each victim receives a dedicated 911 phone.
How You Can Help - Volunteer to Help Move Into The New Children’s Center!In Summer 2010, a new children’s center will be opening on the Harbor House campus. Forty-five percent of Harbor House residents are children. This new facility will enable allow school aged children a place to safely attend school. It will also serve as a day care for smaller children. The facility also has a new industrial kitchen and multipurpose room for the kids to have hot meals and play time.
We do not have an exact move date yet, but if you are interested in volunteering for this effort, please e-mail Erica Fox at [email protected].
Get Involved - Other Harbor House NeedsClerical Volunteers - Maintenance Projects - Clothing - Paper Goods - Food - Advocacy Volunteers - In kind Donations - Household Cleaning Supplies - Bedding (Twin Size / Crib) - Hygiene Supplies - Baby Items - Toys - Books - Movies - Gas Cards - Bath Towels - Speakers for Speaker’s Bureau - Mentors - Childcare - Shelter Advocate - Fund Raising
If you are interested in any of these items or would like more information on getting involved, please contact Erica Fox at 407-740-5020 or [email protected].
GIVE BACK THROUGH SMPS
6SMPS Central FloridaSMPS - UCF Student Chapter
www.smpscentralflorida.orgwww.bus.ucf.edu/smps
SMPS LIBRARYThe Education Committee is pleased to announce some new additions to our rapidly growing SMPS Central Florida Lending Library.
First, for those A/E/C industry professionals who are studying to take their CPSM exam, we have added the Marketing Handbook for the Design & Construction Professional, Third Edition to our shelves. Not only is this book key in passing your CPSM exam, it is chock full of powerful information to strengthen your full range of marketing skills.
The Marketing Handbook is an indispensable resource for those engaged in professional services marketing and dedicated to building business for their companies. Reflecting the remarkable changes in business practices and technology over the last decade, this third edition encompasses 64 chapters—including nearly 20 new chapters—authored by 72 industry leaders and practitioners with bottom-line accountability for the success of their A/E/C companies.
Our second new addition to the Lending Library is the 2009 Marketing Salary and Expense Survey. This report includes survey data collected from a sample of 1,153 respondents representing 774 offices. You can check relevant salary and benefits-related data for an array of marketing and business development jobs in the A/E/C industry.
Please contact Marie Zarate at [email protected] for more information.
Click here to access the SMPS Central Florida Lending Library and Online Checkout Form
7SMPS Central FloridaSMPS - UCF Student Chapter
www.smpscentralflorida.orgwww.bus.ucf.edu/smps
OTHER EVENTSCentral Florida Partnership/Tampa Bay Partnership Super Regional Leadership Conference 2010: May 26-27, Gaylord Palms Resort
SMPS North Florida: First Annual Awards Luncheon – June 11
Florida School Board Association Annual Conference: June 16-18, Grand Hyatt Tampa Bay
SMPS National Conference, Boston, MA Build Business: “Reinvent. Retool. Rebound” – July 14-16
CALENDAR2010 Annual Membership Drive Closing Event Wednesday, May 26th | 5:30 - 7:30pm
Marketing Mayhem Going for GOLD in a Tarnished EconomyThursday, May 27th | 1:00 - 7:00pm
Coordinator´s Club: 2nd Annual Golf Clinic Friday, June 18th | 2:00 - 4:30pm
Education Update Trends Through the Bends: Current and future trends impacting the education sectorTuesday, June 29th | 7:30 - 9:30am
Up Coming Chapter Events
For additional information, visit our full program calendar online at:www.smpscentralflorida.org/calendar.asp
8SMPS Central FloridaSMPS - UCF Student Chapter
www.smpscentralflorida.orgwww.bus.ucf.edu/smps
Thanks to our 2010 annual sponsors!
GOLD LEVELTLC Engineering for Architecture JCR Consulting Triangle Reprographics
SILVER LEVELHarper Limbach
BRONZE LEVELRobins & Morton
BOARD OF DIRECTORS
ANNUAL SPONSORS
Co-Director - ProgramsRANIA GIRGISMarketing ManagerSmith Seckman Reid 407-475-0167 [email protected]
Co-Directors - Membership LAURIE ORLANDOMarketing Representative AECOM 407-513-8210 [email protected]
JODI MILLERMarketing ManagerDDP Architects 407-834-2110 [email protected]
Co-Director - Coordinator’s Club MANDY GASHAW Marketing Manager HOK 813-229-0300
Co-Directors - Communications/PRERICA FOXBusiness DevelopmentMatern Professional Engineering 407-740-5020 [email protected]
CORINE HALL, CPSMMarketing ManagerWELBRO Building [email protected]
Co-Director - Education MARIE ZARATEMarketing Coordinator AECOM407-513-8265 [email protected]
President KATY KLAPROTH, CPSM, LEED AP Marketing ManagerRobins & Morton 407-916-7235 [email protected]
President-Elect ROZ CRAPPS Associate, Marketing Specialist TLC Engineering for Architecture 407-487-1014 [email protected]
Secretary KAREN PETERSEN Dir. of Marketing & Business Development B • B • M STRUCTURAL ENGINEERS 407-645-3423 [email protected]
Treasurer BARBARA STILES, CPSM Inside Sales Manager Jacobs Engineering Group 407-514-1438 [email protected]
Treasurer-Elect MAGGIE CHAFFIN Marketing Manager HKS Architects, Inc 407-648-9956 [email protected]
Immediate Past President LINDA HOLLINGSWORTH, CPSM Director of Business Development Barton Malow407-352-8880 Director - Programs MELANNIE WRIGHTSenior Marketing CoordinatorHNTB Corporation [email protected]
Director - Membership JODI HARRELSON Principal Harrelson Public Relations 321-662-6779 [email protected]
Director - Coordinator’s Club JESSICA JAMES CHAN, CPSM Marketing Manager Rhodes + Brito 407.648-7288 [email protected]
Director - Communications/PR RICHELLE SISKA, CPSM [email protected] Director - Education LARRY T. SEEL, CPSM Senior Marketing Coordinator Wilbur Smith Associates, Inc.407-896-5851 [email protected]
Director - UCF Student Chapter IOANA GOODCorporate Communications ManagerLowndes, Drosdick, Doster, Kantor & Reed, P.A. 215 North Eola Drive Orlando, FL 32801 Direct Dial: 407-418-6286 [email protected]
Webmaster CHRISTI POSEY, CPSM Marketing Manager Lochrane Engineering, Inc. 407-896-3317 [email protected]
Co-Director - Programs ROSE BATIGNANI Marketing Coordinator Baker Barrios Architects, Inc. 407-926-3000 [email protected]
Co-Director - EducationLAURA C. WILLIAMS Associate Marketing & Business Development Manager Morris Architects 407-839-0414 [email protected]
Co-WebmasterBRENDA BONILLA Senior Marketing Coordinator HNTB Corporation [email protected]
Advisor MIKE RECCHIO, CPSM Corporate Marketing Manager AECOM 407-513-8235 [email protected]
Advisor KIMBERLY RIDENOUR-SIMS, CPSM
Advisor BILL RANDOLPH, CPSM Business Development Director JCR Consulting, Inc. 407-644-5297 [email protected]
UCF Student Chapter - Faculty Advisor CYNTHIA GUNDY University of Central Florida 407-823-2677 [email protected]