Effective Fund Development

Nat iona l Coa l i t ion of 100 B lack Women, Inc .

P R E S E N T S

Effective Fund Development

D E V E L O P E D B Y T H E

N a t i o n a l C o a l i t i o n o f 1 0 0 B l a c k W o m e n , I n c .

N a t i o n a l C o a l i t i o n o f 1 0 0 B l a c k W o m e n , I n c .1 7 1 8 P e a c h t r e e S t r e e t , N W S u i t e 9 7 0

A t l a n t a , G A 3 0 3 0 9( 4 0 4 ) 3 9 0 - 3 9 8 2

P R E S E N T E D B Y

Yvonne L. Witter, 2nd Vice Presidentof Finance and Fund Development

Elizabeth Sherrell-Davis, Ph.D - Fund Committee (Sacramento)

Delois Grizzle, Fund Committee (Decatur -Dekalb)

Elizabeth Carter, Fund Committee (Bergen/Passaic)

Maxine Hickman, Ph.D - Fund Committee (San Francisco)

Jennifer Dickens, Fund Committee (Prince George's County)

Melanie Daniels, Fund Committee Chair (Delaware)

INTRODUCTION:

GETTING STARTED

04 03 02 01

G e t t i n g F a m i l i a r w i t h

Z o o m

U s i n g t h e C h a t F u n c t i o n

G i v i n g F e e d b a c k

& P o l l s

I n t e r a c t & PA R T I C I PAT E !

Before We Get Started…

Yvonne L. Witter

Yvonne L. Witter has been a member of the National Coalition of 100 Black Women since 2002.

Yvonne has over 25 years of Human Resources in the roles of Sr. Talent Acquisition Manager and Senior HR Business Partner for larger and medium sized organizations including Comcast Cable Communications, Kraft Foods, American International Group and Macy’s East.

Yvonne’s areas of expertise are in labor/employee relations, workforce planning, HR analytics, vendor management, P & L management, and staffing industry trends.)

She has been employed with the Teaneck Public School District since November 2009 in the role of Employment/Community Outreach Counselor.

Our Presenter

2nd V ice Pres ident of F inance and Fund Development

Definition & Importance Fundraising Plans

Resources Fundraising Trends

What We’ l l Cover Today

Grant Fundraising

Social Media & Crowdfunding

Corporate Sponsors

Data Management

PART I:WHAT IS FUNDRAIS ING?

SECTION 1:

DEFINITION & IMPORTANCE

● fundraising:

(noun) the raising of assets and resources from various sources for the support of an organization or a specific project

- The Association of Fundraising Professionals Fundraising Dictionary Online

● Fundraising is an important aspect of a non-profit organization’s ability to reach its goals.

● It not only helps the organization grow, but also promotes its message and cause nationally or globally among people and companies who may be willing to help.

● Fundraising assists with covering expenses that are critical to organization’s operations, such as payroll, utilities, marketing, legal expenses, and more.

Definition Importance

Fundra is ing Def in i t ion & Importance

SECTION 2:

WHY PEOPLE GIVE

Reasons…

● People and companies give money and resources for many reasons. Here are a few of the most popular:

● Trust. People are more likely to give to nonprofits that they trust will use their donated money to make a difference.

● Altruism. Donors find it important to help others in need.

● Social. Many donors say that they give because their donations matter to someone they know and care about.

● Taxes. The tax breaks many people get in exchange for their gifts to charity are another motivating factor for giving.

Why People Give

● Businesses engaging with nonprofit organizations is on the rise. Corporate Social Responsibility is evolving.

● Many businesses have begun talking about purpose-driven business practices.

● Seventy-seven percent of Americans are more emotionally connected to purpose-driven companies.

● ABILITY● BELIEF

● CONTACT

Corporations Individuals

2018 Char i table Giv ing by Source

Source: Giving USA 2019: The Annual Report on Philanthropy for the year 2018

● Giving by foundations had a record-breaking year, reaching its highest-ever dollar amount even when adjusted for inflation

● Giving by individuals achieving its third-highest total dollar amount on record, adjusted for inflation.

● Giving by corporations experienced solid growth in 2018.

● Giving by bequest did not keep pace with inflation.

Individuals, $292.09 Foundations, $75.86

Bequest, $39.71

Corporations, $20.05

68%

9%

5%

18%

Summary

SECTION 3:

BEFORE YOU GET STARTED

Organizational Budget

Donor Tracking Database System to Quickly Acknowledge

Donations & Donors

Individuals Trained in How to Ask for Money

Before You Get Started

Knowledge of Available Funding

Sources

Basic Materials About the

Organization

Firm Knowledge of Organization

Causes/Focuses

Clarity & Agreement for How Funds Will

Be Used

Things to Have in Place

Flash Poll:W h i c h o f t h e s e t o o l s i s y o u r c h a p t e r c u r r e n t l y u s i n g t o m a n a g e f u n d r a i s i n g e f f o r t s ?

PART II:HOW TO FUNDRAISE

SECTION 1:

CREATING A FUNDRAISING PLAN

1 32 4

● Donor Goals

● Grant Goals

● Corporate Giving Goals

● Event Goals

● Earned Income Goals

ASSESS YOUR STRENGTHS & WEAKNESSES

● Review the last 3 years budgets, donations, and grants.

● Review current year projections for Individual Donors, Corporate & Business Donors, Event Revenue

REVIEW YOUR CURRENT BUDGET & YOUR

RECENT FUNDRAISING NUMBERS

SET GOALS

● Include each month’s activities.

● Include all holidays, fixed dates, and events.

● Include fundraising dates & deadlines

● Include the person(s) responsible for each activity

CREATE A FUNDRAISING

CALENDAR

Steps to Create a Fundrais ing Plan

● Board and board giving

● Staff

● Members, donors, & prospects

● Grants

● Corporate business donations

● Fundraising events

● Earned income

Things to Think About…

● How are you doing in relation to these four steps?

● Make notes of all the fundraising steps and assess the ones you’re already using

● Try to upgrade your existing planning to include these components

SECTION 2:

IDENTIFYING & SECURING DONORS

& CORPORATE SPONSORS

R e c r u i t D o n o r s a t Yo u r E v e n t s

F i n d D o n o r s a t P a r t n e r i n g O r g a n i z a t i o n s

K e e p i n C o n t a c t w i t h E x i s t i n g D o n o r s

B u s i n e s s e s t h a t W a n t t o A d v e r t i s e t o Yo u r

A u d i e n c e

Yo u r V e n d o r s ( B a n k , R e a l t o r, O f f i c e S u p p l i e s

C o m p a n y, e t c . )

B u s i n e s s e s i n Yo u r N e i g h b o r h o o d

Ident i fy ing Funding Sources

A s k B o a r d M e m b e r s & V o l u n t e e r s t o R e f e r

F r i e n d s & F a m i l y

B u s i n e s s e s t h a t H a v e a S t a k e i n Yo u r W o r k

I d e n t i f y D o n o r s o n Yo u r M a i l i n g & E m a i l L i s t s

E m p l o y e r s o f Yo u r B o a r d M e m b e r s

Do

no

rs

Bu

sin

ess

es

Secur ing Moneyfrom Corporate Sponsors

D o Yo u r R e s e a r c h

B e n e f i t s

C r e a t e a n A d v i s o r y B o a r d

R e a c h f o r t h e S k y !

I n t r o d u c e Yo u r s e l fb y Te l e p h o n e

A l w a y s F o l l o w U p

S t a r t w i t h a S t o r y

D e s c r i b e Yo u r D e m o g r a p h i c s

P r o m i s e D e l i v e r a b l e s

F i n d t h e R i g h t P e r s o n t o A p p r o a c h

B e I m p e c c a b l e w i t h Yo u r

W o r d

B e B r i e f , B e B r i l l i a n t ,

a n d B e G o n e

Help donor prospects to form a more

complete picture of

NCBW and our mission.

SECTION 3:

GRANT FUNDRAISING

Documents Required

for GrantsIRS Determination Letter and 990 Form

Knowledge of Available Funding Resources

NCBW Mission Statement

Chapter Budget

List of Board Members and Their Bios

Audited Financial Statement

Basic materials about NCBW (i.e., media/ public relations packet)

● Become familiar with length, format, font, number of pages, & required attachments● Know what things you should include● Be certain of what should NOT be included

R e a d t h e D i r e c t i o n s

● Confirm when you will receive funds & what documents need signature● Administer in accordance with the proposal● Perseverance is the name of the game!● Start planning for after the grant period

I f P r o p o s a l i s A c c e p t e d …

● Make a list of all expenses for the project● Use real numbers to calculate costs● Consider overhead and administrative costs (staff, payroll, utilities, insurance, etc.)● Include a budget narrative/budget justification

C r e a t e a P r o j e c t B u d g e t

● Become familiar with fundor requires to determine if funding will be awarded● This ensures that the grant reflects the organization's focus ● The grant/application must be submitted ON TIME.

F o l l o w G r a n t G u i d e l i n e s

● Make sure everything matches● Have someone else review the directions to make sure you followed them● Have the person(s) responsible for doing the work review your draft● Review a full copy, with all attachments, arranged exactly the grantor will see it

E d i t i n g i s I m p o r t a n t !

Grant Writing Tips for Success

KEEP IT CLEAR & SIMPLE

5 Rules for Writ ing FundableGrant Proposals

USE CREDIBLE DATA

USE REAL-LIFE STORIES BE SPECIFIC

USE LANGUAGE THAT THE GRANT REVIEWER WILL UNDERSTAND

Flash Poll:W h i c h o n e o f t h e s e d o c u m e n t s I S N O T r e q u i r e d f o r g r a n t s ?

PART III:F U N D D E V E LO P M E N T TO O L B OX

SECTION 1:

SOCIAL MEDIA & CROWDFUNDING

● 25% of donors say social media most often inspires them to give

● 62% of donors say Facebook is most inspiring

● Building a successful social media presence involves posting frequently

● Stay engaged with them and encourage participation

Socia l Media

BENEFITS PRESENCE

Purpose & Methods

● Posting relevant organizational content makes you a trusted information source

● Post upcoming events, photos, fundraising campaigns, sponsors, updates, etc.

● Follow a recommended posting schedule, based on platform● Use hashtags● Reply to comments and post new content● Don’t shy away from negative feedback

RELEVANCE METHODS

Background

● According to the Pew Research Center report, “Social Media Use in 2018”, approximately 69% of Americans are on social media

● The purpose of purpose of social media for nonprofit fundraising is to increase and deepen our relationships.

● 25% of smartphone owners ages 18 – 44 say they can’t recall the last time their smartphone wasn’t with them.

Source: Belle Beth Cooper, “10 Surprising Social Media Statistics That Might Make You Rethink Your Social Strategy”, Buffer, July 2013

Crowdfunding

● Crowdfunding is the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.

What is Crowdfunding?

P O P U L A R C R OW F U N D I N G P L AT F O R M S

● Crowdrise ● FirstGiving ● Facebook Causes

● Subsplash ● GoFundMe

● ”Charitable solicitation laws in most states do not specifically address solicitations via the internet or mobile technology, or crowdfunding - yet. Until they do, charitable nonprofits have the obligation to treat crowdfunding like any other fundraising activity.”

Keep in Mind…

Source: National Council of Nonprofits via councilofnonprofits.org

SECTION 2:

SUPPORT & ACKNOWLEDGMENTS

Creat ing a Case for Support

● A case for support is the most important tool in the fundraising “toolbox”. According to the Association of Fundraising Professionals (AFP) fundraising dictionary, the case outlines why the organization both needs and merits philanthropic support, and includes an overview of current programs, opportunities and plans.

● The case for support shares with the prospective donors all the good reasons to consider supporting our mission. Use the case for support to show potential donors how they can make an impact and inspire them to do so.

● Be compelling and draw your reader in

● Who are we?

● A client story that explains our work

1. INTRODUCTION

● Our strengths & how you will use them

● Where are we going?

● Why is it important?

2. YOUR VISION

● Describe the actionable steps, costs, & components

● Our approach to solving the problem/issue

● How does this specific campaign solve this problem

3. THE CAMPAIGN

● Describe the impact of their participation

● A financial model & give numbers

● Specific examples of donor support making a difference

4. THE DONOR’S ROLE

● Reinforce areas that might need it with supporting statements

● Reinforce with engaging visuals like images, graphics, videos, or charts.

5. REINFORCE W/ FACTS + ENHANCE W/ VISUALS

NCBW Chapter Date of Donation A Description (but not value) of a Non-cash Gift

A Description and Good

Faith Estimate

Donor Acknowledgment

501c3 Tax-exempt

Statement

Amount of Cash Contribution

A Statement that No Goods or Services were

Provided by the Organization, if

Applicable

Statement that Contribution Consisted Entirely of Intangible Benefits if Applicable.

GOALS:

● Maintain and sustain a good relationship with the donor for potential funding of future programs.

● The IRS requires 501 ( c )(3) organizations public charities to send a formal acknowledgment letter for any donation of more than $250. .

Donor Acknowledgment ( c o n t ’d )

R e c o g n i t i o n i n C h a p t e r A n n u a l R e p o r t

I n c l u s i o n o n “ D o n o r W a l l ” o n C h a p t e r W e b s i t e

M e n t i o n D o n o r s W h e n M a k i n g a S p e e c h

A S K T H E M H o w T h e y ’d L i k e t o b e R e c o g n i z e d

G i v e D o n o r s a Q u o t e i n Yo u r P r e s s R e l e a s e

H o s t a D o n o r R e c e p t i o n

H a n g a P l a q u e w i t h t h e i r N a m e a n d L o g o

L i s t D o n o r s i n Yo u r E v e n t P r o g r a m

DONOR RECOGNITION IDEAS:GOALS:

● Maintain and sustain a good relationship with the donor for potential funding of future programs.

● The IRS requires 501 ( c )(3) organizations public charities to send a formal acknowledgment letter for any donation of more than $250. .

SECTION 3:

EVENTS

Attract New Donors Engage Current or Past Donors

AUCTIONS & RAFFLES AD BOOKS

Events

Generate Publicity

TICKET SALES

Reinforce the Mission

EVENT SPONSORS

SECTION 4:

TIPSFOR SUCCESS

● Create themes that will stand out

● Craft an appeal that will speak to donors and inspire

● Track Donors

● Know where you are

● Create a strong team

● Create a strong plan

● Work the plan

● Don’t forget the data

● Cause-related marketing

● Earned Income

● Social media fundraising

● Online fundraising sources

TIPS TRENDS

T ips & Trends

Use some of these ideas to get the ball rolling on a longer-

term campaign, get through a mid-campaign hump, or

quickly execute a fundraiser for an emergency situation.

The key is to keep ideas engaging enough to get people

involved, while keeping the overall components simple

enough to execute

Other Popular Ways to Fund Programs

BIG DAY OF GIVING (BDOG). 24 hour online giving challenge that brings the Sacramento regions non-profit community to help raise funds for non-profit organizations

UNITED WAY - Employee Giving Campaign. United Way workplace campaign unites employees in all offices or branches of a company, and gives them an opportunity to donate, volunteer and speak for causes that matter to them

RADIO/TV PERSONALITIES. Assist NCBW chapters with fund development campaigns by sharing your chapter success programs and stories with their audience

AMAZON SMILE. When NCBW supporters shop on AmazonSmile, the AmazonSmile Foundation will donate 0.5% of the purchase price of eligible products to NCBW

Examples of Fundraising Success

CRAB FEEDS. In the last decade social crab feeds have become popular to benefit non-profit organizations. Typically held between January through March when sweet dungeness crab is affordable and plentiful

Resources

Wish You Well Foundation

Adult Literacy & Education

https://www.wishyouwellfoundation.org/ Up to $10,000

Women of Color https://groundswellfund.org/rapid-response-fund/ $1,000 to $12,000

Walmart Community Grant https://walmart.org/how-we-give/local-community-grants $250 to $5,000

4Imprint https://onebyone.4imprint.com/ $500 In-kind donation

Southwest Airlines https://www.southwest.com/donations/

Road Runners

Youth Running Program

https://www.rrca.org/our-programs-services/programs/kids-run-the-nation/grant-fund $500 to $1,000

National Endowment for the Arts (NEA) https://www.arts.gov/ $25,000

WK Kellogg Foundation https://www.wkkf.org/who-we-are/overview Up to$ 2.2m

Charles Stewart Mott Foundation https://www.mott.org/work/education/ TBD

Amazon Imagine Grant Program https://aws.amazon.com/government-education/nonprofits/aws-imagine-grant-program/ Up to $100.000

Carters Women's Initiative https://application-form.cartierwomensinitiative.com/?utm_term=login Up to $100.000

GRANT RESOURCES:

● Directory of Foundation & Workforce Opportunities (US Dept of Labor Center for Faith-based and Community Initiatives)

● Late Kim Klein’s Fundraising for Social Change

● Giving USA (www.givingusareports.org)

● The Foundation Center

MORE RESOURCES:

Flash Poll:H a s y o u r c h a p t e r u s e d ( o r i s c u r r e n t l y u s i n g ) a n y o f t h e s e f u n d r a i s i n g m e t h o d s ?

CONCLUSION:

BRINGING IT ALL TOGETHER

Summary Overview

• Key Components of Fundraising• Why People Give• Before You Get Started

What is Fundraising?

• Fundraising Plan• Identify & Secure Potential Donors & Sponsors• Understand Grant Components & Requirements

How to Fundraise

• Explore a Variety of Methods• Utilize Support & Acknowledgment Tools & Examples• Be Aware of Trends and Tried-and-True Means• Identify & Take Advantage of Resources

Fund Development Toolbox

Q & A

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