p camp sv_intro_2015_final
TRANSCRIPT
GENERAL SESSION
Agenda
• Orientation
• Product Camp Silicon Valley
– Networking
– Fun
• A Word From Our Sponsors
• Learning New Habits & Skills
• Some Logistics
Welcome & Orientation
• Food
• Cell Phones
– Silence is Golden
– Pictures are Welcome
– Tweeting is Encouraged! #svpcamp
• Schedule
– Working on it!
– Posted after General Session
– www.productcampsiliconvalley.org/schedule/
About…
• Product Camp
– Global
– Volunteer Driven
– Sponsor Supported
– Un-Conference
– Active Participants
About…
– FUN
– NETWORKING
– LEARNING• Mutual
• Share Ideas
• Develop Skills
• Start New Habits
8th Annual: A Look Back…
The first ProductCamp (aka P-CAMP) was held on March 15, 2008 in Mountain View, California.
• Word-of-mouth
• 170 people on a Saturday
• Topics of interest product managers, product marketers and a host of related roles.
Fun: Happy Pi Day!
Birthday of Albert Einstein
3.14.15 9:26:53.589…
• Badge Codes:
• Green: Volunteer
• Yellow: Sponsor
• Blue: Hiring
• Red: Presenter
• Star: 1st Product Camp
Networking
Social Networking:
• Hashtag: #svpcamp
• Twitter: @ProductCampSV
Other:
– www.productcampsiliconvalley.org/social-media
Networking
Silicon Valley
Garages…
Garages…
Silicon Valley Innovations
• Electronics
• Software
• Communications
• Networking
• Photography
• Social Media
• Music
• Entertainment
• Video Games
• Architecture
• Transportation
• Bio-Tech / Health
• Investing
• More…
WHAT’S IN YOUR GARAGE?
What’s In YOUR Garage?
Site Sponsor
@SantaClaraUniv
Leavey
School of
Business
Gold Sponsor:
@PragmaticMkting
Gold Sponsors:
@Pendoio
HELPING PEOPLE
CREATE GREAT PRODUCTS
www.pendo.io
@pendoio
Who is Pendo?
Company
Pendo is a platform for product
engagement
Pendo was built by product
managers to help companies
build better products
Pendo is a venture backed
company with 70+ customers
Gold Sponsor:
@The280Group
We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™ framework.
Consulting – Contractors – Training - Templates – Books – Coaching - Certifications
Silicon Valley Product Camp
• How to Optimize PM at Your Company session
• Download our free resources and the new Optimal Product Process™ eBook
• Visit: go.280group.com/pcamp-opp
Silicon Valley Product Camp
Gold Sponsor:
@SVPMA
Founded in Spring 2000
Non-profit group - 501(c)(6)
Largest Product Management Association
5000+ PM professionals (mail list)
12 monthly events
4 workshops
2 networking events (for members only)
About SVPMA
SVPMA Board
Mayla Clark
Sam Lee
Shyla Klinder Helene Eichler
Nupur Thakur
Victor Chong
Sree Kamala
Mayla Clarke
Tom GilheanyDan Galatin
John Wang
Silver Sponsors:
@ProductPlan
@ProficientzPPM
Organizers:
Tom Gilheany
Steve Chen Victor Chong Happy Dog Debashish Niyogi John Wang
Jim Schibler Jeffrey Blake Patrick Cava
Shyla Klinder Dan Galatin Sam Lee Michelle Mullin
Hacking Your Brain: Skills
Skills are built in Layers.
Hacking Your Brain: Habits
• Patterning
• Short/Longer Term Repetition
• Skills are built in Layers.
– Once a layer is “autopilot”, it frees the brain to concentrate on higher levels.
• Practice: 3 x 10
Creating A New Habit
• Early 1900’s: Claude C. Hopkins
• Almost NO Americans brushed their teeth.
• Within 10 years, over 50% had adopted daily brushing.
• “Just run your tongue across your teeth, You’ll feel a film—that’s what makes your teeth look ‘off color’ and invites decay.”
• Pepsodent: 1st Minty Toothpaste, derived from sassafrass. (Originally added to keep it from getting ‘gluey’ on the shelves).
Creating A New Habit
Routine
Reward
Cue
Sharing SPACE…
Lucas Hall: Classes are going on…
It is “dead week”…
Lunch Boxes – Room 126
• Lunch 12:45p (After 2nd Breakout Session)
• Places to Eat:
– Room 126
– 3rd Floor Balcony
– Breakout Rooms
LOGISTICS (20)
• Lucas Hall
LOGISTICS: Room #126
• Information Desk
• Late Registration
• Sponsors
• Job Postings
• Informal Networking!
• Coffee/Tea
• Please take everything with you!