Presentation by:Lisa Radtke, OwnerPlan Ahead Events of N.E Detroit

Plan Ahead Events is one of the newest brands of the United Franchise Group, parent to very successful franchises:

About Us Plan Ahead Events is the largest event management company in the

world, with 25 offices across the country. We’re now also expanding into Canada and Australia.

Our ServicesWe provide creative solutions for corporate meetings, special events, tradeshows, expos and incentive travel in businesses, associations and nonprofits.

Event Planning & Execution

Our team of professionals is dedicated to providing our clients with personalized service and a memorable event while maximizing their return on investment.

We are able to coordinate your event from concept to completion, or offer services on an ala carte basis, whatever your needs may be.

A Look at a Study on Meetings

• Annual, global and first-of-its-kind study of event marketing trends across industries and geographic regions

• Launched in 2002 by George P. Johnson Foundation, EventView is the longest–running study of the event marketing industry

• Global respondents surveyed earn upward of $100 million in annual revenue with over 41% representing companies that generate over one billion in revenue

This 2009 study found that:

“Meetings and events have the highest return on investment of any marketing platform!”

The Greatest ROI in MarketingQuestion: Of the following marketing elements, which would you say provides the greatest return on investment?

Key Take-away: Marketers have ranked events as the vehicle that provides the greatest ROI for the past 4 years with events providing a higher ROI than broadcast by over a factor of 3.

Why Event MarketingProvides Greatest ROI

Question: Why does Event Marketing provide the greatest ROI?

Key Take-away: 72% of respondents consider event marketing to provide the greatest ROI because it includes opportunities for in-person (face to face) contact.

Accelerating and Deepening Relationships

Question: Of these marketing elements, which would you say is best for accelerating and deepening relationships?

Key Take-away: Event marketing is the overwhelming choice as the discipline that best accelerates and deepens relationships.

Return On Investment Many companies have the misconception that outsourcing event management can be very costly but we work with each client individually to find additional revenue sources and virtually pay for ourselves.

This creates an incredible

Return on Investment!

Our Services:

• Transportation• Theme Development• Décor & Props• Food & Beverage

Planning• AV Management • Collateral Material Design• Exhibitor Sales • On-Site Management• Security & VIP Handling• Event Evaluation &

Surveys• Photography & Video

• Budget Creation & Management• Site Selection• Vendor Negotiation• Web Site Creation• Online/On-Site Registration• Printing & Mailing• Marketing Materials• Equipment & Supply Rentals• Sponsorship Acquisition• Entertainment Booking• Off-Site Program Management• Travel Arrangements• Press Releases

Our Philosophy:

At Plan Ahead Events, we believe in providing every client with an unrivaled level of service. Each event will receive the highly individualized attention of our Event Management Specialist. We use our experience, enthusiasm and passion for details to deliver cutting edge solutions that will capture the magic of your event and maximize your ROI. It’s what we do!

Last Word

Life's not about hunkering down during the storm, its about learning to dance in the rain.

Let's get the music turned

up!

Questions?

Contact:

Lisa Radtkelradtke@planaheadevents-nedetroit.com