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OYO - World’s Fastest Growing Hotel Chain OYO Hotels and Homes is South Asia’s largest and the world’s fastest growing chain of branded hotels. OYO Hotels & Homes has grown its brands like OYO Townhouse, OYO Home, SilverKey, OYO Rooms, Capital O and OYO Hotels & Homes Living by franchising or leasing assets at scale. Today, a full-scale hotel chain like many others, we host millions of guests from around the world. As a start, we have invested ~Rs.300 crores of capital from our equity and more from debt. With over Rs. 1,000 crores of liabilities in leases and guarantees, OYO Hotels & Homes, unlike other large international chain of hotels, has delivered significant value for our asset owners across 230 cities in India. Online travel agents are one of the channels of demand for OYO Hotels & Homes contributing only ~7% of overall demand while OYO Hotels & Homes direct channels generate the rest. Being one of the youngest hotel chains in the world, we continue to learn, improve and strive to draw a balance between our promise of offering affordable quality living spaces to our customers and providing significant value for our asset partners leveraging our brand, best available technology, efficient operating mechanisms and seamless customer service experience. Below are exhibits showcasing the capabilities OYO Hotels & Homes has built over the last 5 years, which, have been well recognized and appreciated by the hospitality industry.

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Page 1: OYO - World’s Fastest Growing Hotel Chaind33j7z5hz6a2e2.cloudfront.net/2019/jan/080119/India's+Largest+and... · OYO - World’s Fastest Growing Hotel Chain OYO Hotels and Homes

OYO - World’s Fastest Growing Hotel Chain OYO Hotels and Homes is South Asia’s largest and the world’s fastest growing chain of branded hotels. OYO Hotels & Homes has grown its brands like OYO Townhouse, OYO Home, SilverKey, OYO Rooms, Capital O and OYO Hotels & Homes Living by franchising or leasing assets at scale. Today, a full-scale hotel chain like many others, we host millions of guests from around the world. As a start, we have invested ~Rs.300 crores of capital from our equity and more from debt. With over Rs. 1,000 crores of liabilities in leases and guarantees, OYO Hotels & Homes, unlike other large international chain of hotels, has delivered significant value for our asset owners across 230 cities in India. Online travel agents are one of the channels of demand for OYO Hotels & Homes contributing only ~7% of overall demand while OYO Hotels & Homes direct channels generate the rest. Being one of the youngest hotel chains in the world, we continue to learn, improve and strive to draw a balance between our promise of offering affordable quality living spaces to our customers and providing significant value for our asset partners leveraging our brand, best available technology, efficient operating mechanisms and seamless customer service experience. Below are exhibits showcasing the capabilities OYO Hotels & Homes has built over the last 5 years, which, have been well recognized and appreciated by the hospitality industry.

Page 2: OYO - World’s Fastest Growing Hotel Chaind33j7z5hz6a2e2.cloudfront.net/2019/jan/080119/India's+Largest+and... · OYO - World’s Fastest Growing Hotel Chain OYO Hotels and Homes

Started in 2013, OYO Hotels & Homes , today leases and franchises over 164,000 keys with over 40,000 leased or management contracts

● Spreading across 230+ cities OYO Hotels & Homes builds, leases and franchises hotels ● OYO Hotels & Homes self operates 15,000+ rooms across 500+ hotels ● OYO Hotels & Homes is the fastest growing hotel chain across the world

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OYO Hotels & Homes is reshaping the hospitality industry and this is being recognized by consumers and industry experts alike

● ~800k rooms by 2020, making it as large as the top 5 global operators, which currently have 0.7-1.3m rooms

● OYO Hotels & Homes will hence similar in scale as Marriott, Hyatt, IHG and Hilton hotels ● OYO Hotels & Homes tops the list among respondents as their preferred choice of stay (37%

respondents) driven by its value proposition ● OYO Hotels & Homes beats multiple traditional chains to feature ahead as a preferred brand

by guests

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OYO Hotels & Homes completely “stopped” any part inventory or “aggregator” model based business since latest in 2016 and evolved into

a full-scale leased and franchised hotel chain

● Every OYO hotel has a GM / AGM sent by OYO Hotels & Homes , every asset has capital invested either by OYO Hotels & Homes hotels or franchisee

● OYO hotels’ GM/AGM owns staff training, guest escalations and checks for service quality at room level

● OYO Hotels & Homes exclusively manages full hotel revenue across multiple channels of demand as a franchisor / lessee

● Sophisticated data driven pricing algorithms and control optimize for hotel revenue similar to other franchises and leases

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OYO Hotels & Homes has worked with multiple leading associations’ executive members and reputed asset lessors and franchisees

OYO Hotels & Homes Townhouse 011 - Kolkata

OYO Hotels & Homes Townhouse 011 - Kolkata

OYO Hotels & Homes Townhouse 060 - Kolkata

OYO Hotels & Homes Townhouse 71 Khar West -

Mumbai

OYO Hotels & Homes Flagship 685 Hotel

Page 6: OYO - World’s Fastest Growing Hotel Chaind33j7z5hz6a2e2.cloudfront.net/2019/jan/080119/India's+Largest+and... · OYO - World’s Fastest Growing Hotel Chain OYO Hotels and Homes

● OYO Hotels & Homes has invested thousands of crores of capital in developing these hotels ● Long term leases 9+2+2 years model, management contract or franchisee model only ● Upgrading infrastructure, upskilling staff and rationalizing operating costs have been the key

focus area here

Page 7: OYO - World’s Fastest Growing Hotel Chaind33j7z5hz6a2e2.cloudfront.net/2019/jan/080119/India's+Largest+and... · OYO - World’s Fastest Growing Hotel Chain OYO Hotels and Homes

OYO Hotels & Homes continues to invest in strong leadership to be ready to drive the next wave of growth and innovation in the hospitality industry

TOI PTI | Nov 2018

Business today | Nov 2018

Ghosh told ET that he sees OYO Hotels & Homes as an “awesome opportunity to once again create something that the world has not seen before,” 20th November 2018

Rohit will help scale OYO Hotels & Homes to new heights while exploring new domains, categories & creating strong strategic partnerships & investment opportunities! 28th November 2018

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OYO Hotels & Homes has built capabilities to upskill resources and manpower for the entire hospitality sector with 2nd highest employer in IHM’s and 100,000 young Indians

got jobs

● OYO Hotels & Homes rooms has 26 skill institutes to train and deliver great quality service and one of the highest recruiters from IHM

● One of the lowest staff/key ratio along with being a key proponent of serviced by India for the world

● Helped hire and train over 1,00,000 young housekeeping, front office and hotel manager talent in the last 2 years

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OYO Hotels & Homes, like other chains, offers multiple operating partnerships for the asset owner generating highest yield across brands

Capex by brand

Capex by owners

GM sent by brand paid by owner

GM sent by brand paid by brand

Franchise

Management contract

Lease

Multi brand

Standard yield vs

brand yield

3X 0.5X 0.5X 1X 0.5X 0.5X 0.5X 0.5X

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OYO Hotels & Homes delivers 3X earnings for asset owners with centralized operations, high RevPars and significantly lower capital investments

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OYO Hotels & Homes has been investing in building and transforming hotels at scale

● Unlike many global chains, OYO Hotels & Homes has invested ~ 300 cr capital from own

equity ● Annualized liabilities of ~1,000 crores of leases / license agreements ● OYO Hotels & Homes has project management capabilities to turn around assets

○ Brownfield - 75-120 days ○ Warm Shell - 120-200 days ○ Greenfield 10-15 months

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OYO Hotels & Homes is leading hotel chain known for a strong brand reputation and high standards of governance

HolidayIQ :India's Most Promising Hotel Network - 2017

Hotelier award 2017 - 18

National Entrepreneurship Awards - Hospitality

Category (2017) - Government of India

Corporate Governance, Sustainability and CSR

Real Innovation Awards 2017 - Supported by London

Business School

India Digital Award for Travel Tech (IAMAI)

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Support to FHRAI: Annual Convention in Lucknow

Ankit Tandon (COO - Self operated business) speaking at FHRAI convention

OYO Hotels & Homes Townhouse stall at FHRAI convention

● OYO Hotels & Homes checks-in at FHRAI event in Lucknow ● Sri Lanka and Lucknow sponsorships

FHRAI’s Golden Jubilee Last Day had Ritesh Agarwal of OYO Hotels & Homes: local boy now CEO

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OYO Hotels & Homes generates >90% demand via own brand

● Brand pull generates >70% repeated and word of mouth ● Tie ups with >15K corporate and >20K travel agents creates robust sustainable demand

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Conclusion: We started small back in 2013 with one small franchised property in Gurgaon, and this year we have hosted guests in over 400,000 leased & franchise rooms across the world. We made this possible by investing in four key competencies - ability to scientifically identify and onboard strategic properties within shorter time period (vs. others); renovate and upgrade living spaces in record time by leveraging our design and engineering talent; sustained demand generation, across offline and online channels; and lastly, immersive technology that redefines the hospitality experience at every customer and hotel owner touchpoint - that help us bring in operational efficiencies through revenue management, dynamic pricing, staff training, and management, etc. Through this, we can drastically improve customer experience, while ensuring a much higher occupancy leading to better financial returns on all of their hard-earned investments. With this, we saw the benefits of transitioning into a full stack technology backed accommodations company. We also remained true to our promise of delivering best in class OYO Hotels & Homes hospitality experience for our guests, leading to almost 60% of our customers choosing to stay with us again. What excites me the most is that we did all this while remaining committed to our mission of upgrading all forms of real estate and creating beautiful living spaces, and true to our core value proposition - best locations, high-quality, and affordable prices. Last but not the least, this year we created over 160,000 job opportunities for thousands of young hospitality enthusiasts in India and China, alone, and we will continue to maintain this momentum while redefining hospitality experience for people around the world. Our goal now is to not just emerge as the world's largest but also the world's most preferred hospitality company by 2023.