ow2613 outdoor multimedia display...the media display’s durable build helps it withstand weather...

scorevision.com . 11742 Stonegate Circle, Omaha, NE 68164 v1.0

oW2613

Outdoor Multimedia Display

Digital Media Ad Specification Guide

© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.2

Table of ContentsOverview

Media Size Comparison 3

Benefits of ScoreVision LED Technology 4

The Power of Dynamic Advertising 6

Brandable Elements

In-game Brand Wrapper 7

In-game Brand Wrapper for Video Display 9

Countdown Brand Wrapper 11

Standby Brand Wrapper 13

Player Photos 15

Brandable Elements

Rotating Brand Ads 16

Rotating Signature Ad 18

Rotating Cinema Ad 20

Vista Ad 22

Fan App

Fan App Bonus Exposure 24


Media Size ComparisonModel oW2613 is over 25 feet wide and almost 13 feet tall. A display of this magnitude is certain to impress on any field, small or large. Below is a visual comparison of the oW2613 to one of the most common traditional scoreboards.

ScoreVision oW2613 {{ 25' 2-1/4" x 12' 7" }}

Traditional Scoreboard {{ 25' 0" x 8' 0" }}


Benefits of ScoreVision LED TechnologyScoreVision LED technology promotes the versatility, vibrancy and excitement that could only be found in

professional-grade venues —until now. The media display’s durable build helps it withstand weather of all kinds

and prevents any washout or fading; allowing indoor and outdoor usage.

ScoreVision LED offers a unique feature with its front-end serviceability to all customers. The full display is

comprised of modules that measure about 1 foot by 1 foot. If any sort of damage or malfunction should occur, the

magnetic mounts and quick-connect wiring makes changing out a module nearly as easy as changing a light bulb.

A ScoreVision media board is comprised of modules

that measure about 1 foot by 1 foot.

Swapping out a damaged module is nearly as easy

as changing a light bulb.


Benefits of ScoreVision LED TechnologyScoreVision’s resilient multimedia displays offer superior

quality imagery due to their 10mm pitch pixel density—

which is nearly double the resolution of LED solutions

typically offered by the competition. The advantage of this

finer resolution is that the displays present a clear and

refined image even when standing right next to them.

The clear and vibrant display fully supports digital video and

even live stream due to its enhanced refresh rate—which is

not standard in the industry with other providers. This

enables the system to display instant replays and support

live athletic, educational and community events.

The 10mm pitch pixel density enables the

ScoreVision media displays to present a

clear and refined image whether sitting on

the opposite end of the court or standing

next to the screen.


The Power of Dynamic AdvertisingIn the past, the standard routine for advertising on athletic fields was to mount static, printed banners around the

scoreboard. Not only did the approach clutter the field and quickly confuse the audience, it stagnated to a point

where the audience became numb to the messages and brands being showcased. Not any more. ScoreVision

provides dynamic, digital advertising that provides numerous benefits over the banner approach:

SHARE RELEVANT & TIMELY MESSAGING WITH YOUR AUDIENCE Sponsors can deliver a true sales pitch to their audience with succinct messaging relevant to their current

marketing campaign or sales efforts. In addition to tailoring the message on the ad, the sponsor can also

change out their banner on a regularly-scheduled basis. They no longer are stuck with a banner that remains

stagnant all season long—they can swap their messaging as the business or seasons change.

INCLUDE A PERTINENT CALL-TO-ACTION Sponsors can add a call-to-action (by sharing a website URL or phone number) that consumers can access on

their mobile device. This approach can help the sponsor measure the effectiveness of their ad through site

visits and calls/texts.

DELIVER ANIMATED OR TV-COMMERCIAL-STYLE ADS Sponsors can utilize the full potential of the system and deliver animated or commercial-style advertisements

directly in the gym and through the Fan App.


In-game Brand Wrapper SpecificationsStandard Scoreboard The Brand Wrapper is the backdrop (“wallpaper”) that is overlaid by the scoreboard and panorama advertisement

space. While the backdrop does show through in the gaps between scoreboard elements, there is space reserved

at the top of the display where branding imagery (team logos, mascots, etc.) can be displayed in order to

personalize the system to your school or specific title sponsor. See next page for an example.

STATIC ARTWORK SPECS: FEATURES:

type: static format: JPG, PNG

resolution: 1920x960 @ 72dpi template: Photoshop CC max size: 2MB

duration: 1 per period run time: entire game + countdowns display size: 25' 2-1/4" x 1' 6"


In-game Brand Wrapper Examples

The Brand Wrapper can be leveraged to display school imagery (a logo, mascot, event branding, etc.) in order

to personalize the display for the home team or specific occasion. It can also be utilized for revenue purposes

by adding a co-brand sponsor logo alongside the school name or by replacing the entire wrapper with

sponsor brand imagery.


Video Scoreboard Specifications



resolution: 1920x960 @ 72dpi template: Photoshop CC max size: 2MB

duration: 1 per period run time: entire game + countdownsdisplay size: 8' x 1' 2"


Video Scoreboard Examples

During video replays and video ads, the Brand Wrapper is the backdrop (“wallpaper”) that is overlaid

by the scoreboard and video screen. While the backdrop does show through in the gaps between

scoreboard elements, there is space reserved at the top of the display where branding imagery (team

logos, mascots, etc.) can be displayed in order to personalize the system to your school or specific title

sponsor.


Countdown Brand Wrapper SpecificationsThe screen layout displayed during “countdown” periods (pregame, timeouts and halftime)

allows for its own custom brand wrapper. The Countdown Brand Wrapper is similar to the In-game

Brand Wrapper, but the available area is smaller and there is only one overall design for all

countdown screens and all periods. See next page for an example.



resolution: 1920x960px @ 72dpi template: Photoshop CC max size: 2MB

duration: countdown length run time: countdowns

display size: 4' 6" x 9’ (each side)


Countdown Brand Wrapper Example

The screen layout displayed during “countdown” periods (pregame, timeouts and halftime) allows

for its own custom brand wrapper. The Countdown Brand Wrapper is similar to the In-game Brand

Wrapper, but the available area is smaller and there is only one overall design for all countdown

screens and all periods.


Standby Brand Wrapper SpecificationsDuring Rotating Standby Ads, a thin strip along the sides of the screen is reserved for the Brand Wrapper.

Branding colors can be displayed in these spaces. See next page for an example.




display size: 4' 6" x 5’ (each side)


Standby Brand Wrapper Example

During Rotating Standby Ads, a thin strip along the top and bottom of the screen is reserved for the

Brand Wrapper. Branding colors can be displayed in these spaces.


Player Photo Specifications



STATIC ARTWORK SPECS:

Player photos are displayed either during player accolades or on the leader boards. The player photo, which

will have been previously saved in ScoreVision Central (The Cloud), will appear in the center of the display

during a player accolade. On the leader board, the player photos will appear on either side of the display

under their team name. These photos will have previously been saved in ScoreVision Central (The Cloud).


Rotating Brand Ad SpecificationsThe Rotating Brand Ads are the left and right sections that appear at the bottom of the scoreboard screen. The

ads in this space rotate in a sequence that can be defined and customized through ScoreVision Central (“The

Cloud”). These ads are continuously rotated throughout the game except during “countdowns” when the

Cinema ads are displayed.See next page for an example.



resolution: 500x250px template: Photoshop CC max size: 2MB

duration: 15 sec. / cycle run time: entire gamedisplay size: 6' 4" x 3' 6"

VIDEO ARTWORK SPECS:

type: video (no audio) format: MP4, M4V

resolution: 500x250px duration: 15 seconds max size: 20MB


Rotating Brand Ad Example

The Rotating Brand Ads are the left and right sections that appear at the bottom of the scoreboard screen.

These ads are continuously rotated throughout the game except during “countdowns” when the Cinema ads are

displayed.


Rotating Signature Ad SpecificationsThe Rotating Signature Ad is the ad space that appears at the bottom center of the scoreboard screen. The ads

in this space rotate in a sequence that can be defined and customized through ScoreVision Central (“The

Cloud”). These ads are continuously rotated throughout the game except during “countdowns” when the

Cinema ads are displayed.See next page for an example.



resolution: 1000x250px template: Photoshop CC max size: 2MB

duration: 15 sec. / cycle run time: entire gamedisplay size: 12' 8" x 3' 6"



resolution: 1000x250px duration: 15 seconds max size: 20MB


Rotating Signature Ad Example

The Rotating Signature Ad is the ad space that appears at the bottom center of the scoreboard screen. These

ads are continuously rotated throughout the game except during “countdowns” when the Cinema ads are

displayed.


Rotating Cinema Ad SpecificationsCinema ads are premium-sized digital banners displayed in a predefined rotating sequence during

“countdown” periods: pregame, timeouts and halftime. Cinema ads share the same aspect ratio as a

standard wide-screen TV commercial and are offered in an impressive, large format in the center of the

multimedia display.See next page for an example.




duration: 15 sec. / cycle run time: countdownsdisplay size: 16' 3" x 9'



resolution: 720p (1280x720px) duration: 15 seconds max size: 20MB

ROTATING CINEMA AD


Rotating Cinema Ad Example

Cinema ads are displayed during “countdown” periods: pregame, timeouts and halftime. In this layout, the

scoreboard is minimized to a “ticker” format across the bottom of the screen in order to reserve the maximum

amount of space for the Cinema ad rotation.


Vista Ad SpecificationsThe Vista Ad covers the entire display and can be played during “countdown” periods: pregame, timeouts

and halftime. The content for the vista ad will have been previously saved in ScoreVision Central (The Cloud).

See next page for an example.

FEATURES:

visible area: 25' 2-1/4" x 12' 4" type: video (no audio) format: MP4, M4V

resolution: 1920x960 @ 72dpi duration: 15 seconds max size: 20MB

VISTA AD



Vista Ad Example

The Vista Ad covers the entire display and can be played during “countdown” periods: pregame,

timeouts and halftime.


Fan App Bonus ExposureThe Fan App was designed to allow fans to keep up with the games when they’re absent by seeing live score

updates, game information, and sponsor advertising. The app provides the opportunity for fans to interact and

engage with the game, even when they’re not in attendance.

ow2613 outdoor multimedia display...the media display’s durable build helps it withstand weather...

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