overwhelmed america: why don't we use our paid time off?

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As prepared by: GfK Public Affairs & Corporate Communications July 2014 Overwhelmed America: Why Don’t We Use Our Earned Leave? August 2014

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Page 1: Overwhelmed America: Why Don't We Use Our Paid Time Off?

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As prepared by: GfK Public Affairs & Corporate Communications July 2014

Overwhelmed America: Why Don’t We Use Our Earned Leave? August 2014

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3 - Research Objectives and Research Methodology

4 - Research Objectives

5 - Research Methodology

6 - Executive Summary

7 - Standout Data

9 - Key Thematics

12 - Detailed Findings

13 - Context and Landscape

27 - The Logistics and Reality of Taking Paid Time Off

34 - Benefits of Taking Paid Time Off

38 - Messages that Motivate Taking and Approving Paid Time Off

41 - Senior Business Leader Findings

Table of Contents

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Research Objectives and Research Methodology

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GfK set out to answer the following questions:

Research Objectives

Are employees fully aware of their organization’s leave policy, the total days of leave they have available and their days used at any given time?  

How does the understanding and utilization of earned leave differ among the C-suite, middle managers and front-line workers?  

How many of barriers exist in employees’ own mindsets? How do these affect decisions to use their earned leave?  

Are there any remaining vestiges of the Great Recession impacting employee leave – job security, high unemployment, workloads?

When employees take their time, how do they use it? (e.g., sick days, vacation, family activities/travel, home improvement projects)  

What are the outcomes for workers? When and how often have they been promoted? What type of bonus, if any, have they received? Moreover, how do workers feel about their work-life balance, personal relationships, overall mood and outlook, health and wellness?  

Do top leadership and middle managers send consistent messages to their employees about using earned leave?

Do these messages encourage workers to take time off? Do they recognize or perceive the signals they are sending?

What actions could employers take to motivate employees to take time off?

Do managers change the way they feel about their managers and direct reports subordinates when they take their earned leave? Does it change their own personal mix of responsibilities while they are gone? 

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Research Methodology

Part One: Focus Groups GfK conducted a series of two focus groups in Baltimore, Maryland. One group consisted of full time workers who are compensated with earned leave, and one consisted of group among managers, directors, and vice presidents who have direct reports who must get their permission to use their earned leave.

Part Two: Survey GfK then conducted a survey of 1,303 American workers, age 18+, nationwide among those working 35 hours or more a week who receive paid time off (PTO) using GfK’s KnowledgePanel®, including 235 senior business leaders. The survey was conducted June 20-30, 2014. The data were weighted and scaled to reflect Current Population Survey figures. The margin of error for workers overall is +/-2.71%, and +/-6.39% for the senior business leader sample. These data were weighted and scaled to ensure that sample’s composition reflects that of the actual population of American adults working 35 hours a week or more.

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Executive Summary

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Standout Data – What You Need to Know

The importance of taking PTO is unquestioned among American workers, as there is near universal recognition of its significance.

96%

4%

1. Importance of Taking PTO and PTO Policy Context

Lose it 26%

Don't know 4%

A quarter of workers say their companies have a “Use It or Lose It” PTO policy.

Can roll over, bank or be

paid out 69%

2. However, there are a host of barriers preventing workers from using their PTO.

Four in ten workers are leaving their days of PTO unused.

It’s not easy for nearly four in ten workers to take the PTO they have. 17%

20%

62%

Difficult

Neither easy nor difficult

Easy

Over three in ten say that they are not the ones with ultimate control of their PTO.

69%

31% I control it

Two-thirds of workers are receiving negative, mixed, or no messages about taking PTO from their company. 32%

6%

13%

48%

Encourages taking PTO

Discourages taking PTO

Sends mixed messages

Neither encourages nor discourages taking PTO

67%

37%

Company controls it

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Standout Data – What You Need to Know 3. Additional Challenges Among Senior Business Leaders

4. Strategies to Help Overcome the Obstacles

3%

14%

26% 24%

14% 19%

Once a week Once or twice a month

Once every quarter

Two to three times a year

Once a year Never

One-third of senior business leaders never or only once a year communicate the merits of taking PTO to direct reports.

33%

Nearly three in ten senior business leaders refrain from characterizing approving PTO requests as easy. 8%

20%

72%

Difficult

Neither easy nor

Easy

28%

Eight in ten workers say that if their boss fully supported them and encouraged them to take their time they would be very or somewhat likely to take more of their PTO.

1. Start the conversation. 2. “Use it or Lose it” policies are motivating.

Roughly five out of six workers who work at a company with a “Use It or Lose It” policy use ALL of the leave available to them. Only 48% of workers who can roll over, bank or be paid out for their unused time use all of their leave.

84%

48%

15%

48%

Use all Don’t use all Use all Don’t use all

Can Roll Over, Bank or Be Paid

Out Policy

“Use it or Lose it” Policy

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Key Thematics

There is a striking disconnect between the importance that workers place on taking PTO, and the ease with which they feel that they can take it. The central challenge is closing this gap.

•  96% of workers say that taking PTO is important (51% “extremely important”).

•  37% refuse to characterize the process of taking PTO as “easy”.

•  Four in ten workers do not take all of their PTO each year.

Corporate culture is a killer. Far too many employers do not encourage taking PTO (in policy and/or communications), and senior business leaders send mixed signals about the importance and benefit of taking PTO.

•  Only 32% of workers say that their employer encourages taking PTO.

•  33% of senior business leaders either say nothing (19%) or only discuss the merits of taking PTO once a year (14%).

•  28% of senior business leaders either say it is difficult (8%) or neither easy/difficult to approve PTO requests (20%).

•  Over one-third of senior business leaders either agree or neither agree/disagree that taking all of your PTO signals that workers are less dedicated (39%), less successful (35%), and less productive (38%).

•  54% workers can roll over PTO, 19% can be paid out, and 10% can bank PTO. Only 26% have “Use It or Lose It” policies. Among this population, 84% use all of their PTO compared to 48% who use all among those who can roll it over, bank it, or be paid out.  

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Key Thematics (continued)

The benefits of taking PTO are top-of-mind. The larger challenge is breaking down barriers to taking PTO.

•  Top benefits identified by workers of taking PTO include relaxing/recharging (90% agree), engaging in fun activities (88%), and that PTO makes them a happier person (85%). The top motivators/messages for taking PTO are that it helps workers de-stress and avoid burning out (88% likely to take more PTO), gives workers a chance to reset and take a break from colleagues (84%), and that their boss fully supports their taking PTO (80%).

•  The top barriers to taking PTO are a “mountain of work” (40% difficult to take PTO), nobody else can do the work (35%), cannot afford it (33%), and taking time gets harder to do the higher up you go (33%). This is felt more acutely among senior business leaders.

Workers who are happy with their jobs report an environment where bosses and co-workers encourage taking PTO; workers plan and coordinate PTO and people talk about their PTO experience when returning to work.

•  People coordinate with coworkers to have coworkers cover their responsibilities when taking paid time off: 71% for workers who are happy with their jobs versus 64% for those who are unhappy with their jobs.

•  After coming back to work, people talk about their experience and its benefits: 73% for happy workers versus 66% for unhappy workers .

•  Boss and co-workers encourage taking PTO (61% and 65% for happy workers, respectively, versus 32% and 52% for unhappy workers, respectively).

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Key Thematics (continued)

Workers who characterize taking PTO as “easy” rate higher on mood and outlook, job satisfaction, personal finances, professional success and personal relationships.

•  Among workers who say that it is easy to take PTO: 87% are happy with their job (versus 74% for those who say it is difficult to take PTO); 90% are happy with their overall mood and outlook (versus 84%); 77% are happy with their personal financial situation (versus 67%); 85% are happy with their professional success (versus 80%) and 79% are happy with their marriage/relationship with a significant other (versus 75%)

Senior business leaders need support, not condemnation. As workers, they find it harder to take PTO and stay plugged in during it which often leads to mixed messages for workers.

•  Only 49% of senior business leaders say it is “easy” to take PTO (65% for employees).

•  Senior business leaders think taking time off is harder the higher up you go (56% to 28% for employees), that nobody else can do the work (54% to 31%), and that they would come back to a mountain of work (54% to 37%).

•  46% of senior business leaders responded to work emails while taking PTO (14% for employees); 22% spent time working (8% for employees). Comparing these two numbers, some senior business leaders do not consider responding to email as working.  

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Detailed Findings

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Context and Landscape

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There is almost universal recognition of the importance of taking PTO, and this sentiment is rooted in intensity, with a majority of workers characterizing PTO’s significance as “extremely important”.

Q13. How important is using your paid time off to you personally? (Darker colors used to indicate intensity).

16% 16% 16%

28% 27% 32%

51% 52% 46%

3% 3% 4% 1% 1% 1%

Importance of Taking PTO

96%

4%

96% 95%

4% 5%

EXTREMELY IMPORTANT

VERY IMPORTANT

NOT VERY IMPORTANT

NOT AT ALL IMPORTANT

SOMEWHAT IMPORTANT

TOTAL EMPLOYEES SENIOR BUSINESS LEADERS

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The perceived importance of taking time off does not translate into workers maximizing the PTO available to them. Roughly one-quarter of workers took 9 days or fewer last year.

Q10. In 2013, how many days of paid time off did you take, including vacation time and personal days?

16% 16%

15%

22% 23%

19%

38% 37%

44%

19% 19%

20%

4% 4%

2%

25 or more days

20-24 days

10-19 days

1-9 days

None

2013 PTO Use

TOTAL

EMPLOYEES

SENIOR BUSINESS LEADERS

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Furthermore, four in ten plan to leave some of their PTO unused this year. While few do not plan to use any of their PTO, one-tenth plans to use less than half of the PTO available to them.

Q12. Earlier you mentioned that you have [INSERT ANSWER FROM Q4] of paid time off. In 2014, how many days of paid time off do you plan to take, including vacation time and personal days? [ENTER NUMERIC.]

59% 60%

55%

14% 13%

17%

15% 16%

11%

6% 5%

9%

3% 3%

5%

2% 3%

1%

All (100%)

Most (75%-99%)

At least half (50%-74%)

Some (25%-49%)

A little (1%-24%)

None (0%)

How Much of Your PTO Do You Plan to Take in 2014? Those Who Take All Their PTO

•  Female senior business leaders, workers over age 55, older women and non-college educated women are all more likely to take all of their PTO.

•  “Use it or Lose it” policies also compel workers to take all of their PTO, as 84% who lose their unused PTO at the end of the year plan to take all of it.

•  Those who use all of their PTO report a higher degree of happiness in their personal relationships with family/and or friends.

TOTAL

EMPLOYEES

SENIOR BUSINESS LEADERS

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Focus groups suggested that convincing workers to take all of their PTO was an impractical ask and that messaging efforts were better received when the goal was aimed at convincing workers to take more of their PTO instead of all of it.

Why Asking for All Doesn’t Work •  Employees felt that the prudent approach is to have some earned leave reserved for emergency situations, and that

exhausting all of your earned leave is both irresponsible and unsettling. •  Managers question the pragmatism and optics of spending what is tantamount to a month or more for many of them

away from work each year.

I don't agree with any of these. Like, “Taking all your time off” — like exhausting all your leave — I don't agree with that.

–Employee

I don’t think the word “all” survived at all.

–Manager

You can save some. That’s too much. Like I said, if you take too much time off, all your work is going to pile up, so if you did take 44 days off, that’s the whole month that you’re gone. You’ll come back and they’re going to fire you. You’re going to be in the unemployment line.

–Manager

Some stuff you just want to hold onto.

– Employee

Because in case of an emergency — life is unpredictable.

– Employee

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Only 26% of workers are employed by companies with “Use it or Lose it” policies, while nearly three-quarters can roll over, be paid out, or bank unused leave. Further, few workers are unaware of the options available to them.

Q5. If you do not use all of your paid time off by the end of the year, which of the following does your company allow you to do? Please select all that apply. Q11. How many days of paid time off did you permanently lose last year? These are days that were not rolled over, banked, or paid out.

54%

19%

10%

26%

4%

You can roll over some or all of it into the next year

You can be paid out for it

You can bank it (for things like maternity/paternity leave, retirement)

You lose all of it at the end of the year

Don’t know

What Happens to Unused PTO – Among Total

11% report having lost PTO, 9% don’t know

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Half of those with PTO days that can be banked or rolled over is allowed to carry 11 or more days into the next calendar year.

Q6. How many of your paid time off days are you permitted to roll over or bank into 2015?

21%

10%

19%

20%

30%

21 or more

16-20

11-15

6-10

1-5

Number of PTO Days that Can Be Rolled Over or Banked Among Those Who Can Roll Over or Bank PTO Days

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Nearly half of those with the ability to roll over days say that these days do not expire.

Q9. When do days off that you have rolled over expire?

19%

47%

2% 2%

21%

5% 5%

Don't know They do not expire

After more than two years

Within 2 years Within 1 year Within 6 months of the following year

Within 3 months of the following year

Expiration Date of Rolled-Over PTO Days Among Those Who Can Roll Over PTO Days

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Roughly one-fifth of workers are able to roll over and bank PTO days without facing any limits. Among those who are subject to caps, a majority do not face a cap unless they attempt to roll over or bank in excess of 11 days. One in five is unsure as to the limits of the

policy in place.

62%

19% 18%

Yes No Don't know

Is There a Cap on the Number of PTO Days that Can Be Rolled Over/Banked?

Among Those Who Can Roll Over/Bank PTO Days

16%

12%

13%

15%

17%

24%

51 or more

31-50

21-30

11-20

6-10

1-5

Cap on PTO Days that Can Be Rolled Over/Banked Among Those Who Say Yes

Q7. Is there a cap on the total number of days that you can roll over or bank? Q8. What is that cap on the number of days? [ENTER NUMERIC.]

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The widespread acknowledgment that the importance of taking PTO is paramount is not matched by workers’ perceptions of ease when it comes to taking PTO. Rather, only six in ten find it easy to use their PTO and only one-third believes this strongly.

Q15. Generally speaking, how easy or difficult is it for you to use your paid time off? (Darker colors used to indicate intensity.)

62%

17%

65%

14%

49%

32%

33%

20%

3%

34%

20%

2%

24% 19%

5% Easy Neither Difficult Easy Neither Difficult Easy Neither Difficult

Ease of Taking PTO

TOTAL EMPLOYEES SENIOR BUSINESS LEADERS

Utilizing PTO poses a greater challenge to senior business leaders: a majority of senior business leaders (51%) either characterize their experience using PTO as difficult or neither easy nor difficult.

30% 31%

14% 12%

27%

25%

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Over three in ten believe their employer retains ultimate control over their PTO. Workers who believe the company controls their PTO are more likely to be unhappy with the company for which they work.

Q18. Who ultimately has control over your ability to use your paid time off? Please indicate if you feel this way strongly or only somewhat. (Darker colors used to indicate intensity.)

69%

31%

67%

33%

78%

22%

34%

10%

33%

12%

39%

5% I do The company

I work for does

I do The company I work for

does

I do The company I work for

does

Who Controls Your PTO?

20% 21%

17%

TOTAL EMPLOYEES SENIOR BUSINESS LEADERS

The Approach of the Happy and Less Stressed

•  Seven-in-ten who say

they are happy with their job, happy with the company at which they work and who are not stressed by their work life say they have ultimate control over their PTO.

•  Furthermore, the differences between these individuals and their unhappy and stressed out counterparts are statistically significant.

35% 34%

39%

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Though the importance of taking PTO is nearly universally acknowledged, company culture’s communication failure is reflected in the two-thirds of workers who do not believe that their company encourages taking PTO.

Q17. Thinking about the corporate culture at the company you work, would you say it…?

41%

3%

41%

13%

31%

7% 49%

13%

32%

6% 48%

13%

TOTAL

EMPLOYEES

SENIOR BUSINESS LEADERS

Corporate Culture’s Attitude Towards PTO

ENCOURAGES TAKING PTO

DISCOURAGES TAKING PTO

NEITHER ENCOURAGES NOR DISCOURAGES TAKING PTO

SENDS MIXED MESSAGES ABOUT TAKING PTO

Senior business leaders are more likely to recognize company culture’s efforts to promote PTO. However, this number still ties with the perceived indifference or silence coming from the company about taking PTO.

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In fact, nearly one-fifth of senior business leaders admits to never talking about the benefits of taking time off with employees.

3%

14%

26% 24%

14%

19%

Once a week Once or twice a month

Once every quarter

Two to three times a year

Once a year Never

Frequency of Communication Regarding Merits of Taking Earned Leave – Among Senior Business Leaders

Q31. How often do you talk about the merits of taking paid time off with the people who report to you?

I don’t necessarily talk to my employees about taking their time, but I don’t hinder them when they come to me and say that they need to take time.

– Manager

I don’t want to tell somebody to be happier…HR would be calling you.

– Manager

33% “

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Though over seven in ten have taken PTO for a planned event in the last six months, 14% have not used PTO for a planned event in over a year.

Q19. When was the last time you used your paid time off for a planned event, such as a vacation or family/personal event?

33% 34%

30%

39% 39%

40%

14% 13%

18%

9% 9% 9%

1% 1%

0%

4% 5%

2%

Less than 1 month ago

1 - 6 months ago

7 - 11 months ago

1 year - 5 years ago

6 or more years ago

I have never used my PTO for something planned

Most Recent Planned PTO Behavior Among Those With Differing Perspectives of PTO

•  Those who recognize the

personal importance of taking PTO are nearly three times more likely to have used PTO for a planned event in the past month compared to those who do not find it important (34% versus 12%).

•  Those who find it challenging to use their PTO are less likely to have taken time off in the last month. There is a double-digit gap in PTO use in the past month among those who find it easy and difficult to take PTO (35% versus 25%).

TOTAL

EMPLOYEES

SENIOR BUSINESS LEADERS

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Many of the top uses of PTO are for planned events. Vacation accounts for the majority of PTO use, with nearly two-thirds using PTO in order to take a vacation.

Q23. In the past year, for which of the following did you use your paid time off? Please check all that apply.

64% 46%

31% 29%

28% 21%

14% 14% 14%

12% 11% 11%

9% 9%

5% 3%

2% 2%

9%

Vacation To create a long weekend for yourself To use the days off that you are given

It was the day before or after a major holiday, such as the day before You were sick

You had family or friends in town visiting A child had a special activity, such as a play, an awards ceremony, or a big game

For your birthday To work on a home-improvement project, such as building a deck or fixing

Something at your home broke or wasn't working properly, and you had to wait To attend a funeral following a death in the family The weather made it difficult to get into the office

A child was sick To attend a wedding

Religious holiday You or your spouse/significant other had a baby

To get married To supplement maternity/paternity leave

Other

What Workers Have Used PTO for During the Past Year – Among Total

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The Logistics and Reality of Taking Paid Time Off

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Four in ten say their spouse or significant other is the most supportive of using PTO.

Q16. When you are thinking about using your paid time off, who is MOST supportive of you using it?

38% 40%

27%

8% 8%

9%

42% 39%

52%

4% 4% 4%

3% 3%

2%

3% 3%

4%

1% 1% 1%

0% 1%

0%

You, yourself

Your boss/the company for which you work

Your spouse/significant other

Your child/children

Your friends

Your coworkers

Your family/parents/relatives (vol.)

Other (specify)

Most Supportive of You Using PTO

Among Whom a Spouse/ Significant Other is Most Supportive

•  Senior business leaders identified spouses as the most supportive to them of using PTO.

•  A spouse or significant acting as the chief supporter of using PTO requests is most notable among many groups of men: married men, younger men, college-educated men, and men who are senior business leaders.

TOTAL

EMPLOYEES

SENIOR BUSINESS LEADERS

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30 30

61%

38%

71%

28%

Seven in ten employees consider their family first when planning PTO. This trend holds across all demographic subgroups – majorities all check with what works best for those in their personal lives when planning PTO.

Q24. Complete the following statement: “When planning time off, I generally check what works BEST for_________.”

69%

30%

TOTAL

EMPLOYEES

SENIOR BUSINESS LEADERS

Planning Paid Time Off

MY FAMILY/FRIENDS/OTHERS IN MY PERSONAL

LIFE

MY BOSS/COWORKERS/OTHERS IN MY PROFESSIONAL

LIFE

•  Taking PTO is not easy for everyone. Those who find taking PTO difficult are more likely to check with work first (46%), while those who find taking PTO easy defer more to family during the planning process (72%).

•  73% of those with a happy marriage or happy relationship with their significant other check with family first when planning time off.

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Even with a supportive work environment, workers confront challenges to taking PTO.

40%

35%

33%

33%

28%

22%

22%

21%

20%

20%

20%

19%

17%

17%

16%

15%

12%

9%

11%

7%

4%

4%

9%

8%

5%

5%

3%

4%

4%

3%

4%

3%

I would come back to a mountain of work

No one else at my company can do the work while I’m away

I cannot afford a vacation

Taking time off is harder to do the higher up you get in a company

I want to show complete dedication to the company and my job

I don’t want others to think that I am replaceable

I can bank or roll over my unused paid time off

I get paid for my unused paid time off

I would be expected to respond to work matters and e-mails anyways…

The company’s culture does not promote taking time off

I feel guilty using my paid time off

I don’t want to lose consideration for a promotion or pay raise

I would prefer to work rather than take time off

I am afraid of what my boss would think

I am afraid I would lose my job

Taking time off is something that comes with seniority

Challenges to Taking PTO – Among Total

Q27. Here is a list of reasons people have said make it difficult for them to use their paid time off. For each, please indicate if it makes it very difficult, somewhat difficult, not too difficult, or not at all difficult for you personally to use your paid time off.

Makes it very difficult to take your PTO Makes it very/somewhat difficult to take your PTO

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Nearly three-quarters of employees are able to disconnect from work while taking time off. However, senior business leaders struggle to disengage and are twice as likely to remain plugged in.

Q22. Still thinking about your most recent planned paid time off experience, which of the following, if any, happened during your time off? Please select all that apply.

12% 8%

29%

16% 12%

37%

11% 7%

29%

20% 14%

46%

11% 8%

22%

3% 1%

12%

5% 4%

13%

0% 0%

2%

68% 74%

37%

Work called

Work e-mailed

I responded to work calls

I responded to work e-mails

I spent time working

Someone with whom I was with during the time off, such as a spouse/significant other, nagged me because I was doing work

I brought work with me

I lied to someone I was with, such as a spouse/significant other, in order to do work without that person knowing

None of the above

Interaction with Work During PTO

TOTAL

EMPLOYEES

SENIOR BUSINESS LEADERS

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When planning PTO, coworkers check a master calendar, remind others of their absence and coordinate to ensure project coverage.

Q25. Please indicate if this is something that generally happens at the company you work when employees plan and use their paid time off.

71% 70%

75%

70% 68%

82%

63% 62%

64%

62% 60%

70%

60% 57%

72%

56% 54%

66%

51% 50%

56%

34% 31%

52%

25% 22%

35%

24% 22%

34%

After coming back to work, people talk about their experience and its benefits

People coordinate with coworkers to have coworkers cover their responsibilities when taking PTO

Coworkers encourage each other to take their PTO

Coworkers check a master calendar or shared calendar before planning PTO

People send a reminder that they will be gone in advance of leaving for their PTO

My boss encourages employees to take their PTO

People finish all of their projects and tasks before leaving for their PTO

Work calls/e-mails during people's PTO

People complete work during their PTO

People check in during their PTO

Yes, This Generally Happens During PTO

TOTAL

EMPLOYEES

SENIOR BUSINESS LEADERS

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The planning and encouragement regarding PTO at the offices of happy employees resembles the behaviors focus group participants identified with “model employees.”

Q25. Please indicate if this is something that generally happens at the company you work when employees plan and use their paid time off.

Cultivating a Happy Workforce  

•  There are dramatic differences in the corporate culture governing PTO separating those who are happy with their jobs and companies and those who are not. The 3 areas where these differences emerge are:

•  Encouraging others to take PTO, •  Planning PTO, and •  Talking about PTO after using PTO.

•  Happy workers are significantly more likely than unhappy workers to say that:

•  Their boss and coworkers encourage people to take their PTO, •  People finish all of their projects and tasks before leaving, •  People coordinate with coworkers to have coworkers cover their

responsibilities, •  People send a reminder that they will be gone in advance of

leaving, and •  People talk about their experience and its benefits upon their

return to work.

I think the model employee sets everybody else up to be successful while they’re gone. So they do that work before they leave so that all those loose ends are wrapped up so that they can get — and it’s up, it’s obviously selfish too, so that they can get fewer phone calls and fewer emails when they get back. So obviously being really thoughtful well in advance and starting to wrap things up and delegate different things to different people, make sure they’re comfortable with what they’ve been tasked with.

– Manager

They’re more conscientious about taking time off…Like, they would schedule their time or they would try…they’re more conscientious of their coworkers. Somebody has to be there.

– Employee

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Benefits of Taking Paid Time Off

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Workers’ positive associations with taking PTO produce high ratings of recent PTO experiences.

Q20. What ONE word would you use to describe your most recent planned paid time off experience? [OPEN END.] Q21. On a scale from 0-100, where 0 means it was an absolutely horrible experience, and 100 means it was absolutely wonderful, how would you rate your most

recent planned paid time off experience?

60% Would rate their most recent PTO

experience a 90 or higher on a scale out of 100.

30% Give their most recent planned PTO experience a perfect, 100 out of 100

rating.

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90%

85%

88%

79%

84%

82%

79%

56%

52%

50%

46%

45%

44%

38%

Helps me relax and recharge

Makes me a happier person

Gives me the opportunity to engage in activities that I enjoy

Strengthens bonds with my family and/or friends

Reduces my stress level

Allows me to disconnect from work

Improves my overall health

Top-Tier Benefits of Taking PTO – Among Total

Aligning with the attributes defining workers’ latest PTO experience, the benefits of PTO that earn the greatest breadth and depth of agreement are those that facilitate people’s happiness, health, personal relationships, and ability to relax and recharge.

Strongly agree Strongly/somewhat agree

Q26. Based on your experiences taking your paid time off, please indicate if you agree or disagree with each of the following. Taking my paid time off…

Differences Between Senior Business Leaders and Employees

•  There are few differences between

senior business leaders and employees on the advantages of PTO – both groups identify and agree with these advantages..

•  Senior business leaders are more likely to indicate strengthening bonds with their families and/or friends is a benefit they associate with taking PTO compared to employees (86% versus 77%).

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65%

61%

46%

39%

35%

24%

21%

13%

28%

25%

18%

14%

12%

7%

7%

4%

Improves my concentration and makes me more productive at work

Makes me more satisfied at work

Makes me more creative, which helps me generate new ideas and approaches

Makes me more educated, cultured, and interesting

Saves me money by not having to pay commuting or other work-related costs

Allows me to learn a new skill

Allows me to dedicate time to volunteering or doing charitable work

Helps me advance my career faster

Second-Tier Benefits of Taking PTO – Among Total

Benefits of PTO struggling to gain the traction exemplified by those in the top tier tend to focus on PTO as a catalyst for improved work performance.

Strongly agree

Strongly/somewhat agree

Q26. Based on your experiences taking your paid time off, please indicate if you agree or disagree with each of the following. Taking my paid time off…

Differences Between Senior Business Leaders and Employees

Senior business leaders are also more likely to see the positive impact on work that accompanies taking PTO. Specifically, the are more likely to agree that taking their PTO, •  Improves their concentration and

makes them more productive at work (73% versus 64%); •  Makes them more satisfied at work

(71% versus 59%); •  Makes them more creative, which

helps them generate new ideas and approaches (56% versus 43%); •  Makes them more educated,

cultured, and interesting (49% versus 37%); •  Allows them to dedicate time to

volunteering or doing charitable work (29% versus 20%).

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Messages that Motivate Taking and Approving Paid Time Off

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88%

84%

80%

77%

77%

69%

70%

50%

49%

56%

47%

43%

43%

40%

36%

34%

28%

27%

Taking time off gives me a much-needed opportunity to de-stress and avoid burning out.

Taking time off gives me a chance to reset and take a break from my colleagues, which improves my morale when I return.

My boss fully supports me when I need to take my time off and encourages me to do so.

By taking time off I recharge, renew and ultimately improve my performance at work – maybe even earn a raise or promotion.

My co-workers fully support me when I take time off and will step up to cover my workload, because they know I’ll do the same when they take time off.

My company has made it an organization-wide policy to encourage all workers to take their time off.

My boss supports me in taking time off by managing my workload while I’m away.

One of the categories I’m evaluated on in my performance review is paid time off. In order to do well, I have to use my paid time off.

The talent leaders and HR department say that employees who take more of their paid time off receive promotions and raises more quickly.

Messages That Encourage Taking PTO – Among Total

Many effective messages leverage top-of-mind associations and broadly-held benefits identified with taking time off.

Very likely

Very/somewhat likely

Q28. Below is a list of statements some people have made. Assuming that each was true, how likely would you be to take more of your paid time off because of this statement?

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Messages targeted to senior business leaders resonate as reasons to approve PTO requests, but even the most compelling statements are currently only being communicated by two-thirds of senior business leaders.

Q29. Here is a list of some of the advantages of having employees use their paid time off. After reading each, how convincing is it to you as a manager as a reason to approve a paid time off request? (Darker colors used to indicate intensity.)

Q30. Have you ever communicated any of the following statements to someone who reports to you?

91%

90%

90%

90%

81%

50%

50%

49%

41%

37%

When employees use their time off, they return recharged and renewed, ready to work more

efficiently and productively.

By using their time off, my employees can de-stress, and improve their health and well-being

— ultimately cutting down on sick days and burnout.

Encouraging my employees to use their time off can dramatically cut down on turnover and

improve morale.

When employees use their time off, they return to work with improved focus and creativity.

Encouraging employees to use their time off makes them more willing to put in long hours

and over time when I really need them.

Convincing Reasons to Approve PTO Requests – Among senior business leaders % of Senior Business Leaders Who Have Said This

to a Direct Report

66%

68%

48%

64%

43%

Very convincing Very/somewhat convincing

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Senior Business Leader Views on PTO

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Over nine in ten senior business leaders recognize the importance of their direct reports using their PTO.

Q14. Thinking about the people who report to you, how important is it to you that they use their paid time off? (Darker colors used to indicate intensity.)

14%

40%

41%

2% 3%

Importance of Direct Reports Taking PTO

95%

4%

EXTREMELY IMPORTANT

VERY IMPORTANT

NOT VERY IMPORTANT

NOT AT ALL IMPORTANT

SOMEWHAT IMPORTANT

“ I want my people there when they’re at their best. I think in order to be at their best, they need to take time to de-stress….

– Manager

And I put in that it promotes…the healthy lifestyle, promotes a stress-free person mentally, physically.

– Manager

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Yet, over one-quarter refrains from describing approving PTO requests as easy, with difficulties stemming from the additional burden placed on other employees, including themselves.

72%

8% 36%

20%

1% Easy Neither Easy Nor

Difficult Difficult

Ease of Approving PTO Requests

7%

6%

17%

1%

7%

8%

9%

14%

32%

Refused

None/nothing (vol.)

Other

It interferes with meeting deadlines (vol.)

It does not align with the company's culture

It jeopardizes the company's bottom line

It places an extra burden on me

The quality of work products suffer

It places an extra burden on other employees

Biggest Challenges to Approving PTO Among Those Who Do Not Find it Easy (N=60*)

Q33. How easy or difficult is it for you to approve paid time off requests? (Darker colors used to indicate intensity.) Q34. For you, which of the following is the biggest challenge to approving paid time off requests? (*Denotes small n-size.)

35%

7%

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Furthermore, employees who take all of their earned leave face disapproval or uncertainty regarding their dedication, productivity, and advancement prospects from over one-third of senior business leaders.

Q32. For your employees who take all of their paid time off, how would you describe them? (Darker colors used to indicate intensity.)

15%

61%

10%

64%

15%

61%

5%

24% 35%

1%

25%

42%

1%

24%

38%

Agree Neither Agree Nor Disagree

Disagree Agree Neither Agree Nor Disagree

Disagree Agree Neither Agree Nor Disagree

Disagree

Senior Business Leaders’ Impressions of Employees Who Take All Their Leave

10% 14%

They are less dedicated to their jobs They are less likely to be promoted They are generally less productive

10%

26% 22% 23%

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Travel Effect is the U.S. Travel Association’s research-driven initiative to prove the personal, business, social and economic benefits that taking earned time off can deliver. For more information about survey findings, visit TravelEffect.com.

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. For more information, please visit GfK.com or follow GfK on Twitter: @GfK_en.

The U.S. Travel Association is the national, non-profit organization representing all components of the travel industry that generates $2.1 trillion in economic output and supports 14.9 million jobs. U.S. Travel's mission is to increase travel to and within the United States. For more information, please visit USTravel.org.