Overview

Samsung’s Ch@t222 introduces a convenient QWERTY phone that keeps you socially in touch and entertained on the go! The large & ergonomic QWERTY keypad makes typing a breeze . DUOS enables the mobile to access dual SIM cards, doubling your coverage, and giving you more options for tariff rates and network coverage. The mobile comes packed with socializing tools including Facebook, Twitter, Push IM, Push mail and more! And when you want to just relax, you can kick back by listening to your favorite tunes or playing games from Samsung Apps!

Thumb It!

Demographic Occupation Key Needs

Product Usage

Segment & Target

18-35 Years

SEC A, B

Urban Dweller

College Students

Young Professionals & salaried employees

Small Businessmen

Multiple SIM support

Premium design & Credible Brand

Internet & Social Media

Positioning

18-35 Years

SEC A, B

Urban Dweller

College Students

Young Professionals & salaried employees

Small Businessmen

+ Dual SIM+ Push IM+ Up to 12.5hrs talktime+ Smart Homescreen+ Compact Design

+ Push IM

+ 2.4” display+ Nokia Msg 3.0 +

Optical Trackpad

•Aggressive price point offering•Feature set intact from successful Chat 322•Strong brand offering in the thick of Chinese Brand territory•Counter with 2 options around Nokia’s X2-01 offering

Positioning Objective: Volume Objective:•Incremental Chat series Sales.

E2222 – specs sheet Product Concept

Sales Points

Product Concept

Dual SIM Standby for wider coverage & the freedom to choose the best operator rate plan Most compact dimensions to fit your pocket: 109.5 x 61.78 x 11.95 mm LCD : 2.2” QCIF 262K TFT Touch Screen Organise your best apps, buddies & daily schedule all in one place with the Smart HomescreenLarge QWERTY keypad for fast & easy text input Be always available to chat with Push IM(Yahoo & MSN thru)Get instant emails with PUSH Mail from Exchange Active Sync. Enjoy enhanced music with SoundAlive 3D earphone effects on your favourite headset Hassle free social networking with screen optimised Facebook & Twitter Native Clients.

Mass QWERTY Phone with strong features

Dual SIM Standby, Push Mail, Push IM, Long Talktime, Smart Homescreen, Slimmer & handier Form Factor

Comparison ChartModels →

Specifications↓

Model Name E2222 Nokia X2-01 Customer BenefitBand GPRS Quad Band GPRS Quad Band  

Dual SIM Type Standby NA 1. Wider coverage with 2 networks 2. Choose the best operator plans

Dimensions 109.5 x 61.78 x 11.95 mm 119.4 x 59.8 x 14.3 mm Slim & Compact form fits easily in the pocket

Display Size 2.2” QCIF TFT 2.4" LQVGA TFT Display Colours 262K Colours 262K Colours

FM Type Stereo FM Radio Stereo FM Radio 3.5 MM Jack Support Yes Yes

Camera VGA VGA Bluetooth BT v2.1 BT v2.1

Expandable Memory MIcroSD (upto 8GB) MIcroSD (upto 8GB) User Memory 43MB 55MB

Battery Capacity Li-ion 1000mAh Li-ion 1020 mAh

Talk Time 12 hours 30 mins 4 hours 30 mins Talk without worries for longer periods of time

Standby Time 520 hrs 504 hrs Phone Book 1000 Dyamic

SMS 1000 Dynamic

SNS Native Facebook & Twitter Clients, Links to 6 other popular SNS portals

Native Facebook & Twitter Clients, Links to 7 other popular SNS portals

Messaging Push IM: Yahoo & MSN, Others: Gtalk & Facebook Chat SMS / MMS; IM - Ovi Chat, Yahoo, MSN & GTalk Stay online & avaialble for a chat with Push

Messenger

Email Gmail Push (Activesync), Easy Email Set up (Pull) for other popular email IDs

Nokia Messaging 3.0 (Push mail on up to 10 personal accounts)

Special Differentiators Smart Homescreen, 3D earphone effects Ovi Store & Music

1. Organise your contacts, favourite apps & daily schedule on one single screen

2. Enjoy enhanced & enriched sound

Sales Point – Dual SIM Standby

Power of 2 in 1 : Dual SIM •Have two phone numbers in one mobile so you can separate business and private calls

•Take advantage of economical operator’s tariffs at various times of the day or in different service areas

“Rich Communication Tools”

• Access Twitter and Facebook seamlessly on the mobile with optimised Native Clients

• Push IM on MSN & Yahoo Messengers keep you available to chat 24/7

• Gtalk, Facebook Chat & Bluetooth Messengers enhance your options to start a Chat anytime & anywhere

• Push Mail (Yahoo & Hotmail) through Activesync gives instant mail on your phone

• Easy Email Set Up enables easy configuration & pull access to popular mail IDs

Sales Point – Advanced Communication

Sales Point – Entertainment on the go“Rich Multimedia Tools”

• 3.5mm Audio Jack accommodates regular earphones and portable speakers

• A variety of apps are available for downloading at Samsung Apps

• Take a picture with VGA Camera and share on SNS right away

• BT 2.1 handles wireless file sharing and 3 times the transfer speed over BT 2.0

SocializerTalk about the seamless access to Facebook and Twitter

from the mobile. Point out all the IM programs available, and mention that it is Push IM. Demonstrate how easy it is to set up email accounts for easy access to the user’s inbox.

Mention that the mobile is also equipped with Bluetooth Messaging.

DUOSExplain the convenience of having 2 separate phones in 1 handset

without needing to switch SIM cards. Stress the benefits of being able to reduce phone bill costs by using each SIM card only when the rates are at their most advantageous. Mention that the user can also enjoy more expansive coverage while traveling.

EntertainmentPoint out the 3.5mm audio jack which fits all

conventional earphones, portable speakers, etc.Introduce Samsung Apps and stress how easy it is to

choose from a variety of fun and useful apps.

3 minute Talk

AccessoriesIn-box Contents

Standard Battery Travel Adaptor User Manual Headset

PC Data Kit Car Charger BT Headset

(Stereo/Mono)