OVERVIEW OF TRAVEL, TOURISM, AND

RECREATION MARKETING

2.02 Interpret travel, tourism and recreation industry trends.

General Trends in the Travel and Tourism Industry

• Safety and security are of major concern.• Family travel continues to be important.

•There is increasing awareness of the influences of world culture and the resulting diversity.•The impact of global economic change on

national economies is increasing.•Baby Boomer generation continues to dominate.

General Trends in the Travel and Tourism Industry (cont.)

• Increased interest in sporting events results in travel.

• Package tours continue to be popular.• There is a shift from mass marketing to niche

marketing.• There is continued concern for environmental

and cultural aspects of tourism.

General Trends in the Travel and Tourism Industry (cont.)

• There is need for support of tourism development from all levels of government.

• Tourism development is one of NC’s top priorities.

Technology Trends in the Travel Industry

• Communications and information technology• Transportation• Recreation equipment• Outer space tourism• Space hotel• Inner space—deep ocean exploration