Overview of the Healthcare Industry in Ghana

Healthcare (HC)

Research Service Code: M327-54

Completion Date: March 2009

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Content

� Background to Study Slide 03

� Research Aims and Objectives Slide 04

� Scope of Research Slide 05

� Methodology & Respondent Scope Slide 06

� Research Deliverables Slide 07

� Benefits of Research Slide 09

� Who is this Research Designed to Support Slide 10

� Frost & Sullivan Company Information and Contacts Slide 11

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Background

• Ghana’s healthcare industry is typified by the

public sector under control of the Ministry of

Health (MOH) and its umbrella organisation, the

Ghana Health Service (GHS) and a private sector

that serves approximately 40.0 percent of all

healthcare needs.

• Following a typical pyramidal structure, Ghana’s

healthcare services are provided through

tertiary, secondary, and primary institutions.

• Teaching hospitals operate in an autonomous

manner however the GHS oversees the operation

of the secondary- and primary level hospitals.

The GHS was established to improve and align

the quality of healthcare services and increase

accessibility of healthcare services to the

population.

• In order to reach this goal, government has

various programmes in place to improve and

expand current infrastructure, and develop skill

that poses opportunities for pharmaceutical- and

medical devices manufacturers.

TERTIARY

LEVEL

(Teaching)

SECONDARY LEVEL

(District and Regional)

PRIMARY LEVEL

(Community and Sub-District)

Healthcare Industry: Healthcare Industry Structure (Ghana), 2008

• Frost & Sullivan investigated the opportunities in

both these industries by identifying and

analysing the key market participants, industry

trends, technology trends, and the major drivers

and restraints to growth in the Ghana healthcare

industry, to identify the major opportunities for

manufacturers.

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Aims and Objectives of Research

The aim of this

research service

is to present a

strategic analysis

of the healthcare

industry in

Ghana.

Research Aim Research Objectives

To develop a detailed overview of the healthcare

industry in Ghana, focusing on healthcare

structure, expenditure, funding, the medical

insurance environment, regulatory and legislative

frameworks, and the procurement and

distribution of pharmaceuticals and medical

devices.

To provide insight into revenue totals and

forecasts and key trends driving and restraining

growth of the pharmaceutical and medical devices

industries.

To analyse the competitive structure of Ghana’s

pharmaceutical and medical devices markets.

To determine opportunities for future growth in

the pharmaceutical and medical devices

industries.

To present strategic recommendations for

existing and potential market participants.

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Research Scope

Product Scope

• The healthcare industry covers a broad spectrum

of segments. However, for the purposes of this

research service, the focus will be on the

pharmaceutical and medical devices industries.

These have been segmented into over-the-counter

and prescription pharmaceuticals, and capital

equipment and medical consumables respectively.

Geographic Scope

• This research service focuses on the healthcare

industry in Ghana.

Pharmaceutical Industry

Over-the-CounterPharmaceuticals

Prescription Pharmaceuticals

Medical Devices Industry

Medical Consumables Capital Equipment

Healthcare Industry

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Methodology & Respondent Scope

For Market Engineering research, Frost & Sullivan utilises tried and tested

marketing techniques to provide structure to the research and an easy format

to compare results across different countries, markets and over time.

This project was carried out using primary research (telephone or face-to-face

interviews) and secondary (published and online material) as the principle

methods of data gathering. The focus of the interviews for this project were

primarily the respondent types outlined in the figure below.

Organisation Type Target Designations Type of Information

Public and Private Hospitals and Clinics Procurement Officer, Director of

Pharmacy, Hospital Administrator,

Relevant Specialists

Expenditure, Key Products in Demand, Key

Products in Use, Challenges, Procurement

Process, Key Suppliers

Regulatory bodies, Associations and

Societies

Registrar, Administration Officer, Head of

Department, Director

Regulatory Process, Industry Overview, Industry

Structure, Key Participants, Expenditure,

Government Projects

Pharmaceutical and Medical Devices

Manufacturers and Suppliers

CEO, MD, Marketing Manager, General

Manager, Sales Manager

Industry Trends, Technology Trends, Challenges,

Drivers, Restraints, Revenues, Growth

Opportunities, Competitive Dynamics

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Example of Research Deliverables

8

Example of Research Deliverables

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Benefits of this Research

Provides a Detailed

Analysis of the

Pharmaceutical and Medical

Devices Industries through

the Quantification of the

OTC and Prescription

Markets and the Medical

Equipment and

Consumables Markets

Provides an Overview of the

Healthcare Industry in Ghana

Research

Benefits

Provides the Key

Competitors in Each

Industry and their Market

Shares

Provides Key Trends in

Each Sector

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3

4

5

7

6

8

1

Provides the Market Sizes

and Growth Forecasts

from 2008 to 2015

Details the Key Market

Participants in the Healthcare

Industry

Provides Key

Observations and

Recommendations for

Market Participants

Discusses the Key Challenges,

Drivers and Restraints

Experienced by These Firms

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Who?Who? How?How?

Current Market ParticipantsCurrent Market Participants

Find out how you compare to the competition

Assess the customer’s product and service requirements in

this industry

Determine and exploit new market share opportunities

Find out how you compare to the competition

Assess the customer’s product and service requirements in

this industry

Determine and exploit new market share opportunities

New Entrants New Entrants

Understanding the market dynamics

Analyze challenges associated with the industry

Calculate time scales for strategy implementation

Position yourself to capitalize on the market’s unmet needs

Understanding the market dynamics

Analyze challenges associated with the industry

Calculate time scales for strategy implementation

Position yourself to capitalize on the market’s unmet needs

Investment CommunityInvestment CommunityAnalyze long-term strategies of participating companies

Determine which participants will outperform the competition

Assess attractiveness of investing in the healthcare industry

Analyze long-term strategies of participating companies

Determine which participants will outperform the competition

Assess attractiveness of investing in the healthcare industry

Who is this research designed to support?

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Frost & Sullivan Contacts

Phil HowarthOperations DirectorFrost & Sullivan Africa+27 21 680 3269phil.howarth@frost.com

Guillaume de BassompierreAccount ManagerFrost & Sullivan+27 21 680 3286+27 71 684 0011guillaume.bassompierre@frost.com