overview of dvb-t

7/23/2019 Overview of DVB-T

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DVB-T is a technical standard, developed by the DVB Project, that specifies the framing structure, channel coding

and modulation for digital terrestrial television (DTT) broadcasting. DVB-T services are on air in more than 40

countries and nearly 200 million receivers have been sold, of which 150 million in Europe alone*

History of the standard:

1997 - First version was published

2009 DVB-T2 specification was published

Benefits of DVB-T deployment:

Better quality television service Enables better coverage of population in cost effective manner

Spectrum efficiency (up to 10-12 programme** on one channel, instead of one by analogue)

Enables HDTV

Reception on mobile and portative devices (DVB-H)

Organization of local programming

* DVB Fact Sheet - May 2010

* * Depends on the chosen modulation type and channels bit-rate.


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Channelsand

Content

DTTnetworkoperator

DTTplatformoperator

Distributionnetwork

Pay TVoperatorand retail


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The following issues to be addressed

Legal issues:

New broadcasting legislation needed - appropriate regulatory frameworks

Piracy and rights acquisition

Technical issues:

Broadcasting network planning

Delivering of content to transmitters distribution network (to carry HD)

Marketing issues:

Content and products Right revenue generation model

Appropriate pricing strategy

Distribution channels


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# Terrestrial Satellite Cable IPTV

Capacity 100 200 More than 300

Reach National wide National wide Dense urban Dense urban

Capex/Subscriber

Convenience of bundlingLow;

Video/ DataLow;

Video/Data/VoiceHigh;

Video/ Data/VoiceHigh;

Video/ Data/Voice

Analog Globally phasing out Globally phased out Globally phasing out Not available

Time to marketUnless Pay TV market has

high penetration and

adopted DP

Providing quite largesubscriber base

Lack of attractiveofferings and other

capable DP

Providing ubiquitous FTTHinfrastructure

STB availability


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7.0

27.0

0.011.0

0.0 0.0 0.0 0.0 0.0

2.0

14.0

1.1

0.216.2 10.0

1.814.0

14.510.7

13.3

53.2 42.9 43.9 58.6

75.036.5

19.3

10.818.4

6.0

14.6 2.0

11.0

2.0

2.7

4.1

37.0

3.0

10.27.8

55.0 36.0

26.7

68.962.2

83.9

55.9

68.2

100.0

91.0 84.1

93.5

85.858.2

100.0

100.0

65.2

60.8

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

UK Italy Spain France Germany Sweden Finland Denmark Netherlands

Breakdown of customer base between DP

DTV

Pay TV

IPTV

DTH

Cable

DTT

ATT


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Country Launch Business model Operator Content HH (m) MP % of HH

UK

Q4 2002 Free Freeview 50 FTA18,700

(Q2 2010)73,2

(Q2 2010)

Q1 2004 Free+Pay TV Top Up TV50 FTA + 3Packs/VoD

0,5(Q2 2010)

2,0(Q2 2010)

Italy

Q1 2004 Free Tivsat 40 FTA17,746

(Q2 2010)72,0

(Q2 2010)

Q1 2006 Free+Pay TV Mediaset 4 FTA + VoD, PpV3,3*

(Q2 2010)14,0

(Q2 2010)

Spain Q4 2005

Free TDT 30 FTA15, 3

(Q1 2010)89,3

(Q1 2010)

Free+Pay TV TDT PremiumGol TV, AXN, Canal

Plus 20,19

(Q2 2010)1,11

(Q2 2010)

France Q1 2005 Free TNT 20 FTA15,3

(Q1 2010)56,8

(Q1 2010)

Germany Q1 2003 Free 24 FTA4,2

(Q3 2009)11,3

(Q3 2009)


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Country Launch Business model Operator Content HH (mln) MP % of HH

Sweden 1997 Free+Pay TVBoxer

(Teracom)8 FTA + 30 Pay TV

0,66(Q4 2009)

16,2(Q4 2009)

Finland Q3 2006 Free+Pay TVPlusTV

(Teracom)18 Pay TV

0,25(Q4 2009)

10,0(Q4 2009)

Denmark Q4 2009 Free+Pay TVBoxer

(Teracom)8 FTA + 30 Pay TV

0,045(Q4 2009)

1,76(Q4 2009)

Norway Q4 2007 Free+Pay TV Riks TV 4 FTA + 18 Pay TV0,34

(Q4 2009)15,7

(Q4 2009)

Estonia 2006 Free+Pay TVZUUMtv

(Starman)5 FTA + 23 Pay TV

0,04(2008)

7,3(2008)

Latvia Q3 2009 Free+Pay TV Lattelcom 5 FTA + 38 Pay TV0,022

(Q4 2009)

2,6

(Q4 2009)

Netherlands 2010 Free+Pay TVDigitenne

(KPN)3 FTA + 20 Pay TV

0,89(Q3 2010)

14,0(Q3 2010)


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Name Origin countryExperience in DVB-T network deployment

DTT network operator

Rohde & Schwarz Germany

Levira (Estonia)

Media Broadcast (Germany)

RTNL (Ireland)

Elettronica Industriale (Italy)

Norkring (Norway)

KPN(Netherlands)

Teracom (Sweden)

- Ukraine UDTVN (Ukraine)

Harris Corporation USA Arqiva (UK)

Grass Valley USA LVRTC (Latvia)

NEC Corporation Japan

Broadcast Service Denmark (Denmark)

TDF Group (France )

Arqiva (UK)

Digea (Greece)


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Key points in transmitters selection:

Operating cost efficiency best-in-class power consumption The size of a transmitter

Compact footprint

Maintenance cost

Fully compliant with regulations

Key considerations when picking out technology partner:

Financial stability

Commission and system deployment aid

Support service availability

Training facilities


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Conax NDS Nagravision Irdeto

Country Operator Platform Country Operator Platform Country Operator Platform Country Operator Platform

Estonia ZUUMtv DTT Finland Canal Digital DTH Italy Mediaset DTT Spain TDT Premium DTT

HungaryAntennaHungria

DTT France CanalSat DTH Spain TDT premium DTT Czech Skylink DTH

Finland Plus TV DTT GermanySky

DeutschlandDTH UK TopUp TV DTT UK BSkyB DTH

Latvia Lattelecom DTT Italy Sky Italia DTH France CanalSat DTH Middle East Orbit Showtime DTH

Lithuania TEO DTT Sweden Viasat DTH GermanySky

Deutschland DTH

Netherlands KPN DTT Turkey D-Smart DTH Poland Cyfra+ DTH

Norway Norkring DTT Spain ONO Cable Spain Digital+ DTH

Finland Canal Digital DTH GermanyKabel

DeutschlandCable Turkey Digitrk DTH

Estonia Starman Cable Netherlands UPC Nederland Cable France Numricble Cable

Latvia Baltkom Cable Poland Aster Cable GermanyKabel

DeutschlandCable

Turkey Turksat Cable Russia Sistema IPTV Netherlands UPC Nederland Cable

Germany T-Entertain IPTV Germany Arcor IPTV UK Virgin Media Cable


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TV HH 1.000.000

Penetration of Pay TV (% of HH) 18.6 %

Market from delivery platform and business model perspective

314,000

500,000

0 0 0

814,000

0 3,000

150,000

28,000 5,000

186,000

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

Terrestrial Satelitte Cable MMDS/MITRIS IPTV Overall

Free

Pay TV


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TV HH 1.000.000

Penetration of DTV (% of HH) 54.11 %

Market from delivery platform and broadcasting format perspective

Market from business model and broadcasting format perspective

314,000

0

145,000

0 0

459,000

0

503,000

5,000 28,000 5,000

541,000

0

100,000

200,000

300,000

400,000

500,000

600,000

Terrestrial Satelitte Cable MMDS/MITRIS IPTV Overall

Analogue

Digital

314,000

145,000

459,000

500,000

41,000

541,000

0

100,000

200,000

300,000

400,000

500,000

600,000

Free Pay TV Overall

Analogue

Digital


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CAPEX 12,000 mln. AZN

OPEX 8,000 mln. AZN

Number of subscribers 170,000

Generation of profit As of 3 year

overview of dvb-t

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