overview of agent-cy online marketing
Post on 19-Oct-2014
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A brief overview of the services by Agent-cy Online Marketing. We are an agency in NYC that serves small and mid-sized clientele with cost-effective online marketing strategy and execution of related tactics to drive significant online audience development. Our expertise is in Online PR.TRANSCRIPT
www.agent-cy.com2
A niche Online PR and Marketing strategies agency with capabilities in:
Blog & Social Network Development E-Mail Marketing Media Buying Online Marketing Strategy Online PR Online Promotions Search Engine Marketing
Sample Client Results: Significant online audience development and growth:
ESRB example Audience engagement and conversion: ShopDI example
Who We Are
www.agent-cy.com3
Ensure Online Marketing Success
Target Marketing Online Behavior Analysis and Recommendations
Online Marketing Channel Analysis and Recommendations
Consumer/Client Rewards Planning (Affinity Programs)
Revenue Model Analysis & Recommendations
Competitive Opportunity Recommendations & Positioning
User Experience Analysis and Recommendations
Online Marketing Strategy
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Online Public Relations
Brand Awareness | Thought-leadership
Press Materials Development (all Optimized for Organic Search) Editorial Writing Video production Press Releases Technical writing Site (Web) Copy Newsletter Copy Authoring Forums Blog Writing
Identification, Outreach and Management Industry Blogs and Media Consumer Social Networks & online publications Articles distribution Video Content distribution Widget Outreach and distribution
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Client Example: ESRB
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Search Visibility for Business Driving Keywords
Paid Search Engine Marketing
Ad Copy and Title Development
Development and Management of a Keyword Plan
Media budget management
Landing Page Strategy and Development
Optimization of program
Ongoing Reporting
Organic Search Marketing (Search Engine Optimization)
On-Site Analysis, Recommendations and Implementation
Off-Site Visibility/Link Building
Keyword Management
Search Engine Marketing
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Online Promotions
Increased Online Sales
Affiliate Marketing
Analysis of available affiliate networks Analysis of current affiliate program (as applicable) Strategies for success with active and high volume affiliates Development of all offers Management of all revenue relationships
Contests & Sweepstakes
Ideation Distribution Management Reporting
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Blog & Social Network Development
Viral Online Audience Growth | Thought Leadership
Development and strategy of owned Blog
Development and strategy of owned Vertical network
Functional planning
Strategies and tools to proxy vertical Social Networks
Identification, Outreach and Management of Social Network
partners
Sponsored content opportunities
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Lifestyle E-Mail Marketing TM
Customer Acquisition - Growth
Strategies
Layout and design for usability
Content length and substance
Promotional Partners
3rd party content providers
CRM/membership program ideation
Execution and Management
Creation and ongoing content management of e-mail marketing program
Focus on serving lifestyle interests of the audience
Relationship development and management of all partners and
audiences
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Media Buying
Targeted Reach with Impact
• Mobile: local, national, international• E-Mail Marketing: local, national, international• Contextual Placement: Network of Sites and Blogs, international• Targeted Placement• Copy Writing• Creative
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Clients
IvanExpert Consulting
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Client Example : City Lights Cruises: Party Boat Service
Challenges• Strong Sales from off-line program, but weak online brand • Poor user experience• Positioning of a new brand not “dinner cruise”, but as “Nightlife on Water”• Need to enhance brand online and gain visibility
Solution• Strategic online and action marketing plan• New logo, new web site• Messaging by target• SEO• Google local management : 3 local cities• Online PR: In progress
• Local sites and magazines• Nightlife Magazines• Nightlife Blogs• Industry Associations
• Online Promotions/Affinity Programs• Contests: Local Hotels and Clubs• Sweepstakes: Viral
• Lifestyle Newsletter TM Content Management• Social Networking Impact
www.citylightscruises.com
“Agent-cy knows Online Marketing. They enhanced our brand online, found our key
online partners and continue to help us grow online by managing our Google
campaign in NYC, Chicago and Los Angeles . More tourists and party-goers
are booking online now at citylightscruises.com .”
Bruce Goveia, President, CityLightsCruises
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Client Example : Diamonds International: Retail
Challenges• Strong Duty-free brand, but weak online brand • Misunderstood targets• Saturated online marketplace• Lack of internal marketing resources
Solution• Strategic plan and marketing action• Messaging by target• SEO• Online PR:
• Events• Magazines• Fashion Blogs• Design Schools• Industry Associations
• Online Promotions/Affinity Programs• Contests• Sweepstakes
• Lifestyle Newsletter TM Content Management
www.ShopDI.com
Key Partnerships:
Buss Buss ; My Diva; Remarkable Woman;Fashion Week (Couture) ; THE NEST; Woman’s World ; JDATE; Mererani post; Fashion Advice.com; Instinct; NEWSUSA – latest update: Total circulation – 609, 544, total readership – 2,438,176, Online: 10 placements; The Robb Report; Tanzanite Foundation; F.I.T.; California Institute of Jewelry Training;17 Magazine; Good Housekeeping
“Agent-cy has been instrumental in increasing our overall online audience through press releases, sweepstakes and various online marketing opportunities. I would highly recommend anyone looking to increase traffic and sales to contact Jasmine [Sandler, CMO of Agent-cy]. Revenue at our website www.ShopDI.com has increased 20% since we started working with Agent-cy.”
Isaac Klugmann, VP Online Sales ShopDI.com
www.agent-cy.com15
138 West 25th Street10th Floor
NY, NY 10001
Phone: 646-722-8189Fax: 407-210-4613
www.agent-cy.com
Jasmine Sandler|[email protected]
Contact Information