overview intel appup developer program
DESCRIPTION
Overview of Intel's AppUp developer programTRANSCRIPT
Paul Farquhar
Intel Intel Intel Intel AppUpAppUpAppUpAppUpSMSMSMSM
Application LabApplication LabApplication LabApplication LabMobile Monday Developer Day July 1, 2011Mobile Monday Developer Day July 1, 2011Mobile Monday Developer Day July 1, 2011Mobile Monday Developer Day July 1, 2011
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Optimization NoticeOptimization NoticeOptimization NoticeOptimization Notice
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Optimization Notice
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While Intel believes our compilers and libraries are excellent choices to assist in obtaining the best performance on Intel® and non-Intel microprocessors, Intel recommends that you evaluate
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know if you find we do not.Notice revision #20101101
AgendaAgendaAgendaAgenda
• Introduction
• What is Intel AppUpSM?
• What does Intel do to sell my App?
• What is the development program
• App development for AppUpSM
• Application submission & validation
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Paul Farquhar Paul Farquhar Paul Farquhar Paul Farquhar –––– EMEA validation managerEMEA validation managerEMEA validation managerEMEA validation manager
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Paul Farquhar Paul Farquhar Paul Farquhar Paul Farquhar –––– EMEA validation EMEA validation EMEA validation EMEA validation managermanagermanagermanager
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@TheGlenPaul
What is AppUp?What is AppUp?What is AppUp?What is AppUp?
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AppUp first focused on 70,000,000 netbooksAppUp first focused on 70,000,000 netbooksAppUp first focused on 70,000,000 netbooksAppUp first focused on 70,000,000 netbooks
powered by the Intelpowered by the Intelpowered by the Intelpowered by the Intel®®®® AtomAtomAtomAtom™™™™ processor. processor. processor. processor.
“To date 70 million netbooks powered by the Intel Atom
processor have been sold.”
--GamesIndustry.biz, December 20, 2010
Majority of netbooks sold primarily to consumers, and
gaming is a top use of the devices. -Intel Market Research
* Other names and brands may be claimed as the property of others.
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AppUp now supports laptops too; AppUp now supports laptops too; AppUp now supports laptops too; AppUp now supports laptops too;
>165,000,000 sold each year>165,000,000 sold each year>165,000,000 sold each year>165,000,000 sold each year
Year 1995 2000 2005 2010 2014
Worldwide Mobile PC Sales (#Millions) 10.0 28.5 66.3 169.8 264.0
Source: etforecasts.com/pr/pr011110.htm
* Other names and brands may be claimed as the property of others.
And now the
Intel AppUpSM store comes to
MeeGo*
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What does Intel do to sell my App?What does Intel do to sell my App?What does Intel do to sell my App?What does Intel do to sell my App?
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www.appup.comwww.appup.comwww.appup.comwww.appup.com –––– the websitethe websitethe websitethe website
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Social MediaSocial MediaSocial MediaSocial Media
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The client – the AppUp Center – the one place the user needs to knowone place the user needs to knowone place the user needs to knowone place the user needs to know
- FindFindFindFind the games, choose from featured apps, staff picks, best rated …
- Once signed up continuous purchasepurchasepurchasepurchase is easy (password protected)
- All apps installinstallinstallinstall and uninstalluninstalluninstalluninstall silently
- no questions asked & no traces left behind
- StartStartStartStart apps from the MyApps section
- UninstallUninstallUninstallUninstall apps from the MyApps section
The customer has the completeThe customer has the completeThe customer has the completeThe customer has the complete
mmmmanagement cycle in one place anagement cycle in one place anagement cycle in one place anagement cycle in one place ---- easyeasyeasyeasy
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Intel Intel Intel Intel AppUpAppUpAppUpAppUpTMTMTMTM
–––– makes it easy for consumersmakes it easy for consumersmakes it easy for consumersmakes it easy for consumers
What is the developer program?What is the developer program?What is the developer program?What is the developer program?
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AppUp in numbersAppUp in numbersAppUp in numbersAppUp in numbers
1,100,000+ Number of Unique usersNumber of Unique users
58,000+ Registered Developers MembersRegistered Developers Members
4,000+ Applications availableApplications available
17 AppUp-powered storesAppUp-powered stores
2 OS’s – Windows*, MeeGo*OS’s – Windows*, MeeGo*
1 Great channel for DevelopersGreat channel for Developers
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Intel AppUpIntel AppUpIntel AppUpIntel AppUpSMSMSMSM center modelcenter modelcenter modelcenter model
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OEMService
ProviderRetailer
PartnerMarketplace
Desktops
Laptops
Embedded
HandheldsNetbooks
Personal
Devices
Smart TVs
IVITablets
Intel AppUpIntel AppUpIntel AppUpIntel AppUpSMSMSMSM center & developer programcenter & developer programcenter & developer programcenter & developer program
For Consumers
– Intel AppUpSM center + OEM/service provider co-branded app stores
– Rich catalog of applications
For OEMs/Retailers/Retailers/Retailers/Retailers/Service Providers
– Intel AppUpSM center for TTM
– Intel drives ISV recruitment & dev
– Co-branded store with revenue share
– App store scalable to future devices: smart phones, handheld, embedded
For Developers and ISVs
– Tools, SDKs for MeeGo*, Windows*, and various runtimes
– New sales channels
– Support for multiple devices
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Compatible
HW
Users
Developers &
Applications
Operating
Systems
App Store
Developer
Framework
The “AppUpSM Economy” Business Model
• Sell applications to end users
• Sell components to other developers
• Set your own price
• Receive up to 70% of every sale from every store
DEVELOPERS
App Developers
Component Developers
APP STORE CONSUMERS
OEMs
Intel manages: validation, licensing, billing, and distribution
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Intel Intel Intel Intel AppUpAppUpAppUpAppUpSMSMSMSM
center partners*center partners*center partners*center partners*
…and many more on the way
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Consumer
• Free apps can be downloaded from anywhere* in the world
• Consumers can purchase apps in:− US and Canada (USD)
− 27 EMEA Countries (GBP in UK, EUR rest): Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark,
Estonia, Finland, France, German, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta,
Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, UK
− 5 APAC Countries (USD): Australia, India, New
Zealand, Philippines, Singapore
Developer
• Free apps can be submitted from anywhere* in the world
• Developers can submit paid apps from:− 10 Americas Countries: US, Canada, Argentina, Brazil, Colombia, Mexico, Chile, Costa Rica, Ecuador, Venezuela
− 14 APAC Countries: Australia, India, Japan, New Zealand, PRC, Singapore, South Korea, Taiwan, Hong Kong, Indonesia, Malaysia, Philippines, Thailand, Vietnam
− 37 EMEA Countries: Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Egypt, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, South Africa, Spain, Sweden, Switzerland, Turkey, UAE, Ukraine, UK
AppUp has worldwide reach.
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* Except for US embargoed countries.
Supporting innovative MeeGo* application development Supporting innovative MeeGo* application development Supporting innovative MeeGo* application development Supporting innovative MeeGo* application development
Worldwide application labs
Rewards for superior MeeGo apps
Funding for developers and ISV’s
Best App for Multiple Devices
http://appdeveloper.intel.com/opportunities27
Enter by August 29!
App development for AppUpApp development for AppUpApp development for AppUpApp development for AppUp
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Getting Your App in AppUp
Join the Program
• Join Intel AppUpSM developer program
http://appdeveloper.intel.com/
Download SDK Suite
• Set-up your development environment
• Download Intel AppUp™ SDK Suite 1.2 for MeeGo*
Create App
• Create, Test and Tune your app using Intel AppUp™ SDK Suite 1.2 for MeeGo*
Submit App
• Submit your app to Intel AppUpSM developer
program for validation
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AppUp supports C/C++/Qt & a variety of runtimes, and offers AppUp supports C/C++/Qt & a variety of runtimes, and offers AppUp supports C/C++/Qt & a variety of runtimes, and offers AppUp supports C/C++/Qt & a variety of runtimes, and offers
porting resources.porting resources.porting resources.porting resources.
•Lightweight SDKS •Support for integrated development environments including wizards•Support for standards such as DirectX* & OpenGL*
* Other names and brands may be claimed as the property of others.
• A librarylibrarylibrarylibrary to interact with the store backend
• Offers C and C++ API
• Contains:
• API Libraries
• Documentation
• RPM packaging
• Intel AppUpTM Software Debugger (simulates store
backend)
AppUpSM SDK
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AuthorizationAuthorizationAuthorizationAuthorization
– verify that end-user device is authorized to run the application
InstrumentationInstrumentationInstrumentationInstrumentation
– record application’s usage statistics and post it on the developer’s dashboard
Crash ReportingCrash ReportingCrash ReportingCrash Reporting
– registering all crashes
– attempting to collect crash data (such as call stack)
– reporting statistics and crash data on developer’s dashboard
AppUpAppUpAppUpAppUpTTTTMMMM SDK SDK SDK SDK ServicesServicesServicesServices
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Software Debugger (ATDS)Software Debugger (ATDS)Software Debugger (ATDS)Software Debugger (ATDS)
Simulates the AppUp storeSimulates the AppUp storeSimulates the AppUp storeSimulates the AppUp store
– Initialization, authorization and communication with backend
Shows communication between Shows communication between Shows communication between Shows communication between your app and the storeyour app and the storeyour app and the storeyour app and the store
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App submission and validationApp submission and validationApp submission and validationApp submission and validation
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Application SubmissionApplication SubmissionApplication SubmissionApplication Submission
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Create metadata in
several languages!
Application Beta TestingApplication Beta TestingApplication Beta TestingApplication Beta Testing
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– Test your app live in the AppUpSM
center, but app won’t be seen by end user
–Catch errors
quickly without waiting for failing
validation
Application Beta TestingApplication Beta TestingApplication Beta TestingApplication Beta Testing
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–Download AppUpSM
Center
–Create a user account in AppUpcenter
- Add AppUpSM
Center login emails in the “Invite” box
- New users are also possible
- All receive an
invitation!
Application Beta Testing Application Beta Testing Application Beta Testing Application Beta Testing –––– AppUpAppUpAppUpAppUpSMSMSMSM CenterCenterCenterCenter
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–Beta app will appear in your
account under “My Apps”
– Install, launch and test your
app
– Try uninstall too!
How We Validate Your Application
• Check your submission information (rating, categories, submitter notes, intended targets and runtimes, etc.)
• Install the application, Run several types of validation tests to check for compliance to the submission guidelines.
• Pass or Fail the app and notify the developer of the results.
How to Ensure a Smooth Validation
• Review and ensure MeeGo* Compliance http://wiki.meego.com/Quality/Compliance
• Reviewed the Validation Guidelines http://appdeveloper.intel.com/en-us/article/validation-guidelines
• Test your application internally before submitting to Intel.
Application ValidationApplication ValidationApplication ValidationApplication Validation
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Join the Intel AppUpJoin the Intel AppUpJoin the Intel AppUpJoin the Intel AppUpSMSMSMSM developer programdeveloper programdeveloper programdeveloper program– Enroll at appdeveloper.intel.com
– Benefits: Worldwide distribution channel, development support, low barrier to entry infrastructure, easy validation
CreateCreateCreateCreate, , , , Tune Tune Tune Tune and Publish Apps To Intel and Publish Apps To Intel and Publish Apps To Intel and Publish Apps To Intel AppUpAppUpAppUpAppUpSMSMSMSM
– Intel AppUp™ SDK Suite 1.2 for MeeGo*
Collect rewards and be recognized for innovative MeeGo* apps Collect rewards and be recognized for innovative MeeGo* apps Collect rewards and be recognized for innovative MeeGo* apps Collect rewards and be recognized for innovative MeeGo* apps and early submissions. and early submissions. and early submissions. and early submissions.
Get support for app developmentGet support for app developmentGet support for app developmentGet support for app development– http://appdeveloper.intel.com/opportunities
Get StartedGet StartedGet StartedGet Started
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