aestheticphilosophy 1

"Want to risk winning?"

1 [incubator of smart business ideas + creative talents ecosystem mgt]

Patrick BLANCHETONcreative intelligence curator / innovation ecosystem managementTel: +33 (0)6 10 92 46 69contact@aestheticphilosophy.fr

1999 // EURO RSCG Venture - Founder + Managing Director2003 // Master II "Competitive intelligence and innovation"2004 // aestheticphilosophy - Founder + Managing Director2011 // 1.618 Community SAS - Partner (co-founder)2011 // Opportunities unlimited [project] - Founder + Managing Director

contact

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Nothing ever the same, everything changes

Boffi s.p.aHiscox FranceSalmsonVinci Immobilier Rhône Alpes AuvergneMarie Courdouan architecte d.p.l.gOpportunities unlimited (project incubate) in "MIND" program Saint Etienne Métropole (high potential innovative companies program)

lleader in teh luxury industry (even launch April 09)Cartier International: USA 100 years anniversary

BoffiOxbowAgnès bLouis VuittonPremière visionThe City of Lyon AuditoriumJalliance...

Opéra National de LyonGroupe IOSIS

Creativity is connecting things, ideas and (creative innovation ecosystem)personalities

Creative & comptetitive intelligenceCreative and sourcing intelligenceMarketing research [anticipatory environmental scannning]Brand & innovation strategy: develop Intellectual Properties (IP) assetsInnovative communication [engagement planning - digital influence - creative branded content - entreprise social network marketing]Business development management (new business)Open innovation ecosystem management / curatingCommunity management and curation

Core compentencies

venture model: minimum fees + success fees as a strategic partner (collective intelligence)Fees

Anticipate ---> influence ---> engageAction thinking process

Business deals and business model innovation oriented Identify new business opportunities in an ever changing word.• Initiate and develop sustainable value and growth.• Turn ideas into reality• Imagine creative business ideas (ideation)• Creative intelligence curating• Business model innovation•

Mission / commitment

Philosophy

Vision

Collaboration with Mathieu Lehanneur

Collaboration with graphic designers

Collaboration with E-magineurs

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clients

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# Purpose / value proposition

" As for the future your task is not to foresee it, but to enable it. "

Antoine de Saint-Exupery

Method: VAS-IC ® (CERAG CNRS UMR 5820 Laboratory)Tool: @opportunities__ : open innovation web 2.0 plateform (accelerator program)Process: Competitive Intelligence + open innovation ecosystems + entreprise social networks

Invest my time, my competences and my enthusiasm in this challenging fields: Smart cities• design services• Food / wellbeing industries• IP creation and valuation• Sharing Economy•

Method / Tools / Process

Ventures / Initiatives

smart* success

*[ethic x huge]

weak signals<

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1 #Anticipationanticipatory environmental scanning

" Where observation is concerned, chance favors only the prepared. "

Louis Pasteur

" What facts foretell is more important than what they explain. "

Gaston Bachelard

Understanding (business) environment --> open innovation Ecosystem• Risk management• Pinpointing / Initiating business opportunities• Enhancing your innovation capabilities / Ecosystem•

2 #Creative sourcing - investigation

Setting up and managing "situated creative communities" [interdisciplinary • stackeholders: ecosystem] in order to develop strategic partnerships and identify rare competencies and ressources. Main objectives: develop open Innovation Strategy [co-creation, co-conception]

3 #Venture consulting

[1999] "From Euro RSCG Venture to [2012] opportunities unlimited: " the opportunities’ engine "

a vision of Innovative business model:" being part creative intelligence advocate part design ventures / IP creator "

10 Years of Ventures

Brand management Consulting (branding)• Business development consulting• Smart Venture: appraisal / due Diligence «anticipatory envoironmental scanning • process», for venture capitalists and corporate finance actions:

1- Innovation (game change players) 2- Corporate trade initiatives

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4 #Retail marketingdesign valuable experiences

develop engagementnuture loyalty

5 #Business CasesSome examples

Inspiration

" OMA_AMO "

" PRADA: while OMA worked on the design of five epicentre stores (including New York, Sab Fransisco, and Los Angeles), AMO worked on PRADA’s in store information technology, the website and media content. This has also led to work on PRADA’s advertisement campaigns, websites and general business consulting. "

Events - happenings• Display scenography• Pop-up store• Public relations•

Industry: Vinci Immobilier for "Debrousse Parc real estate program" (brand management • consulting) Luxe : Cartier - USA 100 years anniversary (retail marketing)• Web (IT): Opportunities unlimited (web 2.0 plateform initiative / project)•

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