THE OVERVIEWDEFINING AN EXTRAORDINARY BRAND

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Sotheby’s Auction House ..................................................................... 4Global Reach ........................................................................................... 5Global Media ........................................................................................... 6Property Advertising ............................................................................. 74VSTIVX]�1EVOIXMRK��7MKRM½GERX�7EPIW ............................................. 8Sothebysrealty.com ................................................................................ 9Lifestyle Websites ................................................................................ 11Listing Distribution .............................................................................. 12Search Engine Marketing .................................................................... 14SIR Mobile .............................................................................................. 15Social Media ........................................................................................... 16

C O N T E N T S

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The collaboration between realty and auction utilizes a combination of unique and exclusive QEVOIXMRK�IJJSVXW�XLEX�TVSZMHI�XEVKIXIH�I\TSWYVI�XS�E�GSZIXIH�ERH�MR¾YIRXMEP�EYHMIRGI��

SOTHEBY’S AUCTION HOUSEEMBRACING OUR BRAND’S POWERFUL INFLUENCE

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DISTINGUISHED CONNECTIONS Our “white-glove” referral service is a key differentiator, allowing our network QIQFIVW�XS�GSRRIGX�FY]IVW�ERH�WIPPIVW�KPSFEPP]�

GLOBAL REACHWith over 14,000 sales associates in approximately�����SJ½GIW�and 49 countries and territories, SYV�RIX[SVO�QIQFIVW�YXMPM^I�EPP�XLEX�MW�GYVVIRX�XS�TVIWIRX�E�LSQI�MR�E�YRMUYI�[E]�

INNOVATION, EXPERIENCE, INTERNATIONAL EXPOSURE

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GLOBAL MEDIAINTELLIGENTLY SHOWCASING PROPERTY

Our 2014 global media plan will generate 800 million impressions through hand-selected media powerhouses whose innovation, experience and international impact help drive E[EVIRIWW�JSV�XLI�I\XVESVHMREV]�TVSTIVXMIW�SYV�RIX[SVO�VITVIWIRXW���

LEVER AGING INNOVATION, EXPERIENCE & INTERNATIONAL IMPACT

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SKILLFULLY MARKETING THE HOMES WE REPRESENT GLOBALLYPROPERTY ADVERTISING

GLOBAL EXPOSURE FOR DISTINCT PROPERTY ADVERTISING

Our property advertising opportunities leverage many of the world’s most well-known media TYFPMGEXMSRW�XS�IRLERGI�PSGEP�QEVOIXMRK�MRMXMEXMZIW�ERH�HVMZI�E[EVIRIWW�MR�XLI�KPSFEP�QEVOIXW�[I�WIVZI�

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PROPERTY MARKETING & SIGNIFICANT SALESPOWERFUL, GLOBAL AND ACCOMPLISHED

The plan to successfully market your home includes a combination of powerful interactive and direct mail efforts to generate additional consumer interest both locally ERH�KPSFEPP]�

We have access to some of the most UYEPM½IH�FY]IVW�MR�XLI�[SVPH��[LIVIF]�SYV�

skillful marketing has led to these special TVSTIVXMIW�FIMRK�WYGGIWWJYPP]�VITVIWIRXIH��

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SOTHEBYSREALTY.COM

SOTHEBYSREALTY.COM attracts more consumers to search, view and inquire than any other PY\YV]�VIEP�IWXEXI�[IFWMXI��1MPPMSRW�SJ�ZMI[IVW�MQQIVWI�XLIQWIPZIW�MR�SYV�GSPPIGXMSR�SJ�QMPPMSRW�SJ�ZMFVERX��UYEPMX]�GSRXVSPPIH�TVSTIVX]�TLSXSKVETLW���

IN A YEAR SOTHEBYSREALTY.COM INVITES:Ç� 10,000,000 visitsÇ 70,000,000 page viewsÇ 21,000,000 property detail pages viewedÇ 12 focused minutes per visitÇ 45% visits from outside US

EXPERIENCE THE UNIQUE

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CASCADING WEBSITES Properties may also be found on our network of interconnected, locally focused and globally aware�QIQFIVW´�WMXIW�

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7. LIFESTYLE WEBSITES EXPERTISE IN THE NICHE MARKETS WE SERVE

LIFESTYLE WEBSITES Unique to Sotheby’s International Realty is the ability to search for a LSQI�FEWIH�MR�E�GIVXEMR�PMJIWX]PI��8LVSYKL�SYV�WIVMIW�SJ�[IFWMXIW�[MXL�XLIWI�MRMQMXEFPI�PMJIWX]PIW�in mind, we are able to highlight properties for sale and demonstrate our unsurpassed expertise [MXLMR�IEGL�GEXIKSV]�

waterfront

farm & ranch

golf

historic

ski

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LISTING DISTRIBUTION

We partner with and distribute TVSTIVXMIW�XS�XLI�QSWX�WMKRM½GERX�media companies and real estate focused websites in the world, resulting in 90,000,000 property ZMI[W�ERRYEPP]�

WORLDWIDE PROPERTY MARKETING EXPOSURE

This real estate portal includes United States and United States territories only.

Powered by PropGoLuxury: Hong Kong Tatler, lp-luxuryproperties.com, lpdibiao.com

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eGALLERY Featured in our RIX[SVO�SJ½GIW�ERH�7SXLIF]´W�auction house locations, our eGallery provides the listings we represent with instantaneous, global exposure via our exclusive, real time property WPMHI�WLS[���GLOBAL BROCHURE DISTRIBUTION We have the ability to distribute your property brochure around the world XS�EPP�VIEP�IWXEXI�SJ½GIW�ERH�EYGXMSR�house locations within our network – immediately extending your QEVOIXMRK´W�VIEGL�ERH�I\TSWYVI�

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SEARCH ENGINE MARKETINGTo maximize the potential for your home to be found online, it is essential to have a strong WIEVGL�IRKMRI�QEVOIXMRK�WXVEXIK]�

PROVEN RESULTS THROUGH 2013…

�Ç ������1MPPMSR�ZMWMXW� from Search Engines

�Ç Over 333 Million “paid search impressions”

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SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally.

Currently there are more internet searches worldwide on a mobile

device than on a GSQTYXIV�

SIR MOBILE

Features of SIR Mobile1 +47�WIEVGL��½RH�XLI�GPSWIWX�LSQI2 Search globally in 49 countries3 Driving directions to the home of interest

4 Social sharing on Facebook and Twitter5 Tap to connect; call or email6 Points-of-interest toolbar

To get SIR Mobile

Ç Text “SIR“ to 87778 Ç Search for “SIR“ in the app stores Ç �+S�XS�WSXLIF]WVIEPX]�GSQ�JVSQ�]SYV�

mobile device

LINKING YOUR HOME TO MOBILE USERS WITH A CLICK, TAP OR SWIPE

FEATURING ALL OF THE BR AND’S 30 ,000+ GLOBAL PROPERTIES 15

We use social media to connect your home to our vast community of real estate MRXIRHIVW�ERH�MR¾YIRGIVW�JVSQ�EGVSWW�XLI�KPSFI�

SOCIAL MEDIACONNECTING A GLOBAL REAL ESTATE COMMUNITY

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55,000 SOCIAL CONNECTIONS IN 160+ COUNTRIES

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