overcoming everyday impossiblities

Overcoming Overcoming

EverydayEveryday

ImpossibilitiesImpossibilities

No “I” In

Market Diversity

Half of children under 5 are ethnic.

By 2019 half of children under 18 will be ethnic.

Source: NBC Nesws, US Census,

“More so than ever, we need to recognize the importance of young minorities for the growth and vitality of our labour force and economy.“

-William H Fey, Demographer - Bookings Institute

Notable Quotes::

The Only Tribe That Matters Is The One Built On Merit.

Meritocracy

Speed Speed OfOf TechnologyTechnology

Organizations diffusion of Innovation and acceptance of change:

• Lack of leadership/support for innovation• Comfort level – effect of disruption• Time to make changes and adjust• Understanding of and ability to implement• Social implications – changes in collaboration communication styles• Current processes or procedures• Budgetary priorities• Difficulty/availability/time for training• Resistance to learning new technology• Work stress/overload• Cost• Proof of value• Reliability – will it continue to provide value• User acceptance• Performance

51% 49%

Smartphone Audience

Social Landscape

72% 1919%%1919%%22%%22%%

3535%%3535%%4343%%4343%%

1313%%1313%%1313%%1313%% 2121%%2121%%5252%%5252%%

Social @ PlaySocial @ Play

99%%99%%44%%44%% 1111%%1111%%

7676%%7676%%

Social @ WorkSocial @ Work

22%%22%%

Intro

duct

ion

Gro

wth

Mat

urity

Dec

line

Dev

elop

men

t

Sale

s R

even

ue

0+

Product/Service Life Cycles

Political Political ManeuManeuveringvering

Accelerators (+’s)Things that are working well

Ranking(1 low – 10

hi)

Resistors (∆’s)Things that need to change

Ranking(1 low – 10

hi)

• Ipso lorum 8 • Ipso lorum 8

Force Field Analysis

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Constituents Map

(Group Exercise)What activities do we do that are essential to future success?

• Group activities into common categories these become “success factors”

Category A Category B Category C Category D

Critical Success Factors

Business Success Factors

Critica

l Suc

cess

Factor A

Critica

l Suc

cess

Factor B

Critica

l Suc

cess

Factor C

Critica

l Suc

cess

Factor D

Critica

l Suc

cess

Factor E

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- Sales

- Marketing

- Finance

- Customer Service

Change Acceleration Profile


Stakeholder

Strongly Against

Moderately Against

Neutral Moderately Agree

Strongly Agree

Stakeholder A X

Stakeholder B X

Stakeholder C X

Stakeholder D X

Stakeholder E X

Stakeholder F X

Stakeholder G X

Stakeholder Analysis

Data: Individuals in this category require data to motivate their decision-making on change.

Demonstration: Individuals in this category require you to prove to them that the proposed change will work.

Diagnosis: Individuals in this category require you to amplify the problem and provide a solution in order to accept change.

3D Analysis


Monitor Closely Manage with Maximum Effort

Monitor with Minimal Effort Keep Informed

Interest Level

Aut

hori

ty L

evel

Stakeholder A Stakeholder C

Stakeholder D Stakeholder B

Influence Strategy

ManagersManagers

vsvs

LeadersLeaders

New Leadership ParadigmNew Leadership Paradigm

Traditional Traditional New AgeNew Age

• Hierarchical• Goal-oriented• Manage resources • Knowledge• Extroversion• Experience• Egotism • Empowering• Intelligence • Success• Influence• Effectiveness (myopic) • Drives Consistency

Leadership is influence, nothing more, nothing less.

-John Maxwell

Leadership is the process of influencing others to work towards a mutually desired vision.

-David Burkus

• Holistic• People-oriented• Liberate resources• Situational impact • Self-motivated • Intellectual Capital Management• Self confident• Without Boundaries• Selfless• Trust• Effectiveness (peripheral) • Collaborator• Enabler

Source: Actionpointe, Journal of Applied Psychology

Meet business objectives Creating an environment where individuals will be allowed to foster positive change

“Management causes 85% of problems in an organization.”

-Dr. Demmings

The cost of losing an employee in the first year of hire is projected at 3 times their annual salary.

-Wynhurst Group

THINKINGTHINKING

Customer Catching

Companies spend too much time here

Customer Keeping

Companies do not spendenough time here

Target Prospect

Prospect

Customer

Client

Supporter

Advocate

Ladder of Customer Loyalty

Partner

Perpetual Perpetual

Project Project ManagementManagement

Long Term

Short Term

Leap Frog

InnovationTeam

ManagementTeam

ProductEngineering

ProductManagement

Diversify/Acquire

Maintain/Penetrate

Para

llel P

ath

CROSS POLLINATION

Innovation Engine

ProductDevelopment

ProductMarketing

Parallel Path

FunctionA

FunctionB

Maintain Penetrate

Market Development Market Diversification

Exis

ting

Mar

ket

New

Mar

ketM

arke

ts

Existing Product New ProductProducts

Ansoff Matrix

Prioritization Matrix

Home Run El Dorado

Milk Run Red Herring

Impa

ct o

n G

row

th

Level of EffortL H

L

H

Innovation Innovation

DisruptiveDisruptive

source: mackcollier.com, Think Like A Rockstar

Harnessing The Opinion Leaders

Market A Market B Market C Market D Market E Market F

Pareto Review

Vital Few


80/20 Rule

Trivial Many


20/80Rule

Customer Activity CycleCustomer Activity Cycle(Completing Glauben Machen) (Completing Glauben Machen)

Step 1

Step 4

Inspirat ion & Ch oice Se lectionCu

stom

er R

elat

ions

hip

Step 2

Step 3

Step 5

Step 6 Solution 1

Solution 2

Solution 3

Solution 4

Enabling Customers With Solutions

MANAGEMENTMANAGEMENT

ABC Inc.

Builder Program

Awareness

Engagement

Conversion

Advocacy

Feature Product

Media

Case Studies

PR Plan

Tradeshows

Honeycomb Effect

Creating Successful Environments

Overcoming Overcoming

EverydayEveryday

ImpossibilitiesImpossibilities

@mktngjnky

Linkedin.com/marketingjunky

marketingjunky.wordpress.com

Suresh Parmachand

Overcoming EverydayImpossibilities

#ConquerYourImpossible