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TRANSCRIPT
Over the Top Services
Market Impact and Regulatory Framework
Dr Tatjana Cvetkovic, Sanja Vukcevic Vajs
Contents
• Development of the electronic communication services
• OTT services and electronic communication market
• Definitions and examples of OTT services
• OTT services regulation
• Questions
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EC services - changes
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SERVICE
VOICEfixed, mobile phone
applications:Skype, WhatsAPP, Viber
TEXT MESSAGE
telegram, SMS
applications: FB messenger, WhatsAPP, Viber
VIDEO CONTENT
broadcasting,cabledistribution
Netflix, Youtube
OTT services and EC marketWhatsApp, Facebook Messenger, WeChat, Viber, Line andKakaoTalk:
2014 – 2.5 billion users
2018 – more than 5 billion users
Estimation:
OTT providers income in the 2020 - 10 billion US$ per year
Source: European Parliamentary Research Service, www.statista.com, www.recode.net
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Number of users by apps
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Source: www.statista.com, www.recode.net
77%85%
91%94%
23%15%
9%
6%
0
500
1000
1500
2000
2013 2014 2015 2016
1228
18601393
1591
600
500
500
495
1500
1300
1040
1000
0 200 400 600 800 1000 1200 1400 1600
FB Messenger
Viber
2018
2014
Top OTT messengers by country
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Source: Hootsuite, December 2017
OTT services in Serbia (1)
OTT voice services – VoIP operators and applications
• 26 VoIP operators
Voice applications
• GO4YU Calling (Talk&Text) - Telekom Srbija
• OrionRing+ Orion Telekom
• Unifon – SBB
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OTT services in Serbia (2)
OTT media services• OTT media providers based outside Serbia: Netflix, Pickbox, Net TV Plus, Google
TV, Amazon prime
• OTT media providers based in Serbia offering content of other content providers,using their own platform: KlikPink (Pink Media Group), D3 GO, (SBB), MTS TV GO (Telekom Srbija), Orion TV (Orion Telekom), Globaltel
• OTT media providers based in Serbia, offering their own content via their own platform: RTS Planeta
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Trends in EC market in Serbia
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Source:RATEL
37.7 37.6 37.4
34.7
30
35
40
2013 2014 2015 2016
Revenues from fixed telecom network services (billion RSD)
57.847.56 47.5
38.09
0
20
40
60
80
2013 2014 2015 2016
Roaming revenues (million €)
10.76 10.298.69 7.58
0
5
10
15
2013 2014 2015 2016
Number of sent SMS (billion)
24.7620.25
14.91 12.33
0
10
20
30
2013 2014 2015 2016
Number of sent MMS (million)
EC operators - OTT providers
Area of regulation EC operatorsOTT
providers
Licensing, registration + -
Services limited by network availability + -
Data protection and privacy + -
Data retention and lawful interception + -
Regulatory fees and taxes + -
Number portability + -
QoS + -
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OTT services - definitions
• ITU On-line application/service, which can potentially replace
traditional tеlcommunication and audio-video services such as voice telephony, SMS, VoD and TV.
• BEREC OTT service is a content, a service or an application
that is provided to the end user over the public Internet.
• Detecon Consulting OTT communication and
OTT media
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OTT regulation- examples
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• Singapore - licenses for VoIP connecting to PSTN
• USA – no license, obligation for emergency calls and LI
• EU - no license, (FR, ES block OTT - PSTN)
• UAE - OTT only with licensed operators
• Egypt - VoIP over mobile forbidden
• Saudi Arabia - OTT blocked - LI problems
• Bahrain - licenses for VoIP connecting to PSTN
Source: Detecon Consulting 2014
Evolution of sector regulation1. 2009 Framework Directive (amending Directive 2002/21/EC) - OTT not
defined
2. BEREC Report on OTT services (BoR 2016)
• OTT-0: OTT = ECS (ViberOut, SkypeOut,…);
• OTT-1: OTT potentially competes with an ECS, (Skype, Viber, WhatsApp, Google Talk,…);
• OTT-2: other OTT services (facebook, youtube, e-bay)
3. Proposal for a Directive of the European Parliament and of the Council establishing the European Electronic Communications Code (Recast, June 18)
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EECC
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Electronic communications service - definition:
1. internet access service
2. interpersonal communications service - ICS
• number-based ICS – consumer rights, interoperability, number portability, emergency services, QoS
• number-independent ICS – emergency services if tech. possible, details left to NRA’s discretion...
3. other services – conveyance of signals: M2M, broadcast…
EECC - comments
• ETNO, GSMA : infrastructure investment
• CCIA and Digital Europe against OTT regulation
• Emergency services - 112 obligation - where technically possible
• LI not defined for OTT providers
• How to impose obligation on non-European OTT providers?
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• global / regional
• consumer rights
• charging OTT providers
?
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Dr Tatjana Cvetković
Sanja Vukčević Vajs
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