over the counter , product launch
DESCRIPTION
this was one of our Marketing, MBA project. We had to Launch an Over the Counter Product, So we came up with this Nicotine Patch which could be used to drain off the urge for smoking cigarettes than using a nicotne gum. This Product has not yet been Launched in Mumbai, or say India. If ever it is.. on a costlier basis.. So we came out with this product where the could fit ur wallet. Thank you :) if any queries, do contact me :) thank youTRANSCRIPT
![Page 1: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/1.jpg)
NITRONIC LTD. PRESENTS
NO2BACCO PATCH
![Page 2: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/2.jpg)
GROUP MEMBERS
STEFFY THOMAS SANKET DAUNDKAR WINNIE MANOJ ROHIT SHETTY
![Page 3: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/3.jpg)
CONTENTS
Brief introduction about FMHG
Why nicotine gums did not work
Executive Summary
About our company
Logo and Tagline
Vision and Mission statements
4 P’s
![Page 4: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/4.jpg)
Newly launched product
Benefits and product features
The USP of the product
Competitive review: major competitors
Advertising
Brand ambassador
![Page 5: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/5.jpg)
SWOT analysis
STPD
Market segmentation
PESTLE
Financial analysis
Future Plans
![Page 6: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/6.jpg)
FAST MOVING HEALTH CARE GOODS
![Page 7: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/7.jpg)
FMHG Components
OTC products
Functional Foods
Medicinal Foods
Phytochemicals
Nutraceuticals
Ayurvedic & Herbal
Medicines
![Page 8: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/8.jpg)
AVAILABLE PRODUCTS FOR SMOKING CESSATION
![Page 9: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/9.jpg)
Bad taste
Uneasiness
Costly
Still the craving for a cigarette persist
WHY NICOTIN GUMS WAS NOT SUCCESSFUL
![Page 10: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/10.jpg)
NITRONIC LTD.
![Page 11: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/11.jpg)
EXECUTIVE SUMMARY
A Indian based company named “NITRONIC LTD.” is
preparing to launch a NICOTIN PATCH in the name of
NO2BACCO for the working members, youths, middle and
upper middle class members, in the Indian market.
The primary marketing objective is to make consumers aware
about it’s new product and its unique working pattern, resulting
to achieve huge market share in pharma industry.
![Page 12: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/12.jpg)
ABOUT OUR COMPANY
NITRONIC LTD.
TYPE : PRIVATE HELD COMPANY
HEADQUARTERS : ANDHERI EAST , MUMBAI, INDIA
PRODUCT : NO2BACCO PATCH
WEBSITE : www.nitronicltd.org
![Page 13: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/13.jpg)
LOGO AND TAGLINE
OUR COMPANY LOGO
OUR COMPANY TAG LINE :
- “STOP SMOKING
START REPAIRING”
![Page 14: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/14.jpg)
VISION STATEMENT
To be the best Nicotine Replacement Therapy in the universe.
We shall attain this position by transforming the health care
experience through a culture of caring, quality, service,
innovation and excellence
Nitronic.Ltd is known as an excellent organization of people
working together to do the right thing every day to improve the
health and well being of those we serve
Nitronic core values are integrity, caring, innovation and
excellence.
![Page 15: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/15.jpg)
MISSION STATEMENT
Better health and a better life for you and the people around
you.
No2bacco will be their final solution to quit their smoking
habits.
No2bacco differentiates itself from other competitors in the way
the product looks, taste and its effectiveness.
No2bacco makes the challenge of quitting smoking be
effortless and takes a truly positive attitude.
![Page 16: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/16.jpg)
![Page 17: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/17.jpg)
NEW PRODUCT LAUNCH
THE NEW PRODUCT ‘ NO2BACCO’ IS A PREMIUM NICOTINE PATCH LAUNCHED BY NITRONIC LTD.
![Page 18: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/18.jpg)
![Page 19: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/19.jpg)
MEANING BEHIND OUR PRODUCT NAME
NO – TO- TOBACCO
NO – 2BACCO [ TOBACCO]
“ NO2BACCO”
![Page 20: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/20.jpg)
USP
The USP of Product is that it helps to
reduce craving and quit smoking within 2
weeks time and helps to live a smoke free
life.
![Page 21: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/21.jpg)
BENEFITS OF NO2BACCO
The patch greatly reduces the urge to smoke. The patches are convenient, easy to use and
apply. It’s an effective substitute for people who hate
chewable medication. This therapy has proven to be very effective
in managing withdrawal symptoms.
![Page 22: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/22.jpg)
The patches are discreet and can be hidden
under clothes.
The patch doesn’t require much attention as
you apply once in the morning and face your
activities for the rest of the day.
![Page 23: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/23.jpg)
MAJOR COMPETITORS
NICORETTE
NICODERM
![Page 24: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/24.jpg)
PRICE
COST OF PER PATCH IS Rs. 100/-
![Page 25: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/25.jpg)
PLACE
CHEMIST
DE-ADDICTION CENTERS
CORPORATE CANTEEN
![Page 26: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/26.jpg)
PROMOTIONS
![Page 27: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/27.jpg)
PROMOTIONS
PROMOTIONAL CAMPAIGNS LIKE SEMINARS IN CALL CENTERS
CAFÉ, CONCERT , ROCKBAND ETC.
FREE SAMPLES
CREATE AWARENESS
![Page 28: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/28.jpg)
![Page 29: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/29.jpg)
ADVERTISINGS
CREATING HYPE IN THE MARKET WITH OUR TAG LINE
“STOP SMOKING START
REPAIRING” To Grab the attention using Business professionals & youths as the medium & good Punch line
![Page 30: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/30.jpg)
![Page 31: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/31.jpg)
AD’S ON TELEVISION
![Page 32: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/32.jpg)
ADS ON HOARDINGS
![Page 33: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/33.jpg)
ADS ON NEWSPAPER AND MAGAZINES
![Page 34: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/34.jpg)
ADS ON RAILWAY STATIONS
![Page 35: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/35.jpg)
ADS ON BEST BUS
![Page 36: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/36.jpg)
ADS ON SOCIAL NETWORKING SITES
![Page 37: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/37.jpg)
POSTERS
![Page 38: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/38.jpg)
ADS AT THE MOVIE THEATER
![Page 39: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/39.jpg)
![Page 40: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/40.jpg)
SUPPORTING SOCIAL CAUSES
![Page 41: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/41.jpg)
BRAND AMBASSADOR
![Page 42: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/42.jpg)
![Page 43: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/43.jpg)
STRENGTH Very well accepted in the global markets
R&D and product innovation, the brand benefits
No2bacco is the first medicinal preparation to facilitate smoking cessation and created a new category referred to as Nicotine replacement therapy
![Page 44: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/44.jpg)
WEAKNESS
Late entry in emerging economies
The brand has to work a lot in spreading awareness especially in the rural markets where reach of TV media is limited.
![Page 45: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/45.jpg)
OPPORTUNITY
There are millions of tobacco users
People smoke and use tobacco in other forms like
chewing tobacco.
This large size of cigarette users also results in large
number of health issues
The de marketing of cigarettes by government and
NGOs also increase the number of wannabe quitters
![Page 46: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/46.jpg)
THREAT Pharma products are subject to stringent
legal regulations; any mistake in
adherence to quality etc can have
strong implications
![Page 47: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/47.jpg)
MARKETING STRATEGIES
![Page 48: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/48.jpg)
Focus is mainly towards the Business professionals & youths
Targeted towards metropolitan cities in India
Giving a tough competition to companies like Nicorrette
Creating a good hype in the market.
Supporting social causes and participating in healthcare marathons and NO TO BACCO RUNS
![Page 49: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/49.jpg)
TARGET
Targeting the corporate
executives, youths, middle class
and upper middle class
![Page 50: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/50.jpg)
BRAND POSITIONING
NO2BACCO will be positioned as a nicotine patch with unique feature of its usability and user friendly and stuck lower the shoulder.
Promotion campaigns & distribution strategy will help to achieve the above mentioned objectives.
Point of parity: Customers can easily associate themselves with the product as a product made only for smokers who willingly want to quit smoking.
![Page 51: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/51.jpg)
MARKET SEGMENTATION
The Various Bases for Market Segmentation are:
DEMOGRAPHIC SEGMENTATION
GEOGRAPHIC SEGMENTATION
PSYCHOGRAPHIC SEGMENTATION
![Page 52: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/52.jpg)
DEMOGRAPHIC SEGMENTATION
Age- 21 and above.
Gender – Male and Female
Income – Middle ,Upper Middle and Hi-End Consumer
Occupation- Student and Working class
![Page 53: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/53.jpg)
GEOGRAPHIC
Initially, NITRONIC Ltd. will launch NO2BACCO. to major centre
of Delhi & Mumbai.
In the second year of operation, NO2BACCO will be launched
to Goa, Chennai and Kolkata, operated under its own outlets
and larger formats like the chemist.
The companies present distribution channel will help in reaching the target
customer easily.
There will be three authorized service centre available in India
at Delhi, Mumbai & Chennai and 12 other service centres.
![Page 54: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/54.jpg)
PSYCHOGRAPHIC SEGMENTATION
PSYCHOGRAPHIC SEGMENTATION pertains to
Attitude- Yes
Personality – Yes
Value system – Yes
![Page 55: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/55.jpg)
![Page 56: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/56.jpg)
POLITICAL
In health industry there were less political intervention.
Patches can be sold easily over the counter.
The political background of India is not stable.
![Page 57: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/57.jpg)
ECONOMICAL
The product is not economical.
It’s a economical product for a business class product
![Page 58: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/58.jpg)
SOCIAL Society benefits a lot from patches.
Smokers are reduced in the society.
Getting support from family and friends.
Stopping smoking can be easier if you talk about it to family and friends and
let them support you.
If other people who live with you smoke, it may be harder for you to give up.
You could try to get other household members who smoke, or friends who
smoke, to stop smoking at the same time.
![Page 59: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/59.jpg)
ENVIRONMENTAL
Patches add value to the environment.
Usage of patches helps them to quit smoking
Indeed, it helps in reducing Air Pollution in Environment.
It also protects to prevent from Cancer
![Page 60: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/60.jpg)
LEGAL As far as Patches are consider legal procedure were
limited.
Legal procedure are only upto Registration of the company.
No licensing required for conducting the business patches in India as it is OTC product.
![Page 61: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/61.jpg)
FINANCIAL ANALYSIS
![Page 62: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/62.jpg)
MEDIA INSERTION SIZE PLACE RATE(in Rs) PAGE AMOUNT
NEWSPAPER 2 Months 10x10 cm
National coverage
400 per sq cm 1 pg/ month 80,000
SMALL HORDINGS & BOARDS
20 Days Full Board
Mumbai, Delhi,Chennai.
2000 per hording per day
4 hoardings 1,60,000
Social Net.Sites
1000 views/ $ 2.99
2,99,000
TOTAL 5,39,000
![Page 63: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/63.jpg)
T.V ADVERTISING
BBC NEWS CHANNEL, CNBC LIVE , MTV.
Mon-Sun (8:30:00 AM-5:00:00 PM)
Duration – 15 seconds
Rate/15 sec – 65000
Total budget - 14,30,000
![Page 64: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/64.jpg)
TOTAL MEDIA BUDGET
TOTAL MEDIA BUDGET
5,39,000 + 14,30,000
= Rs .19,69,000 /-
![Page 65: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/65.jpg)
Break – Even Analysis
Particulars Year (Rs.)
Sales (per unit) 100.00
Less :- Variable Cost (per unit) 86.00
Contribution 14.00
Less :- Fixed Cost 32,89,000
P/V Ratio (Contribution / Sales) 0.14
Avg Sales per month (10 ,00,000 units/12 ) 83,333 units
![Page 66: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/66.jpg)
Breakeven point (Qty.) = FC/Contribution per unit.
=32,89,000/ 14
=2,34,929 units.
Break even point (Amt.) = FC/PV Ratio
= Rs. 2,34,92,857.
Breakeven period= BEP volume / Sales volume per period
= 2,34,929/83,333
= 2.81
= 2 months 24 days.
![Page 67: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/67.jpg)
Profit and Loss A/c
Particulars
In Lakhs
Year 1 Year 2 Year 3
Units Sold per year 10.00 18.00 27.00
Sales (100 per units) 1,000.00 1,800.00 2,700.00
(-) Costs of Goods (84 per units) 840.00 1,512.00 2,268.00Gross Profit 160.00 288.00 432.00Selling Expenses (2%) 20.00 36.00 54.00Office Rent :- 1.15Mumbai 2.40 2.40 2.40Delhi 1.80 1.80 1.80Kolkata _ 1.20 1.20Chennai _ 1.44 1.44Goa _ 1.69 1.6912 Authorized Service Centres (Overall Avg. cost) _ _ 14.40Salaries 7.00 12.00 20.11Depreciation MotorVans 7.50 22.88 78.17Office Equipments 0.30 0.60 1.35Miscelleneous Expenses 1.60 2.64 5.66Advertisement 19.69 17.10 15.00Insurance 2.00 5.00 12.00PBIT 97.71 183.26 221.63(-)Interest (15% on 2crores debt fund) 10.00 30.00 30.00PBT 87.71 153.26 191.63(-)Tax (30%) 26.31 45.98 57.49Profit after tax 61.40 107.28 134.14(-) Dividend (10%) 20.00 47.50 75.00Retained Earnings 41.40 59.78 59.14
![Page 68: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/68.jpg)
Balance Sheet
Particulars FY 1 FY 2 FY 3
LIABILITIES :- Rs. Rs. Rs.
Source of funds In Lakhs
Sharecapital (of Rs. 10 each) 200.00 475.00 750.00
Profit and loss Balance 41.40 59.78 59.14
Secured Loans (10%) 100.00 150.00 150.00
Unsecured Loans (15%) _ 100.00 100.00
Creditors 70.00 102.16 137.37
Total Liabilities 411.40 886.94 1196.51
ASSETS :- Rs. Rs. Rs.
Appilcation of funds In Lakhs
Fixed Assets (Cost-Depreciation)
Motor Vans 42.50 121.125 521.125
Office Equiments 2.70 5.10 12.00
Current assets
Cash in Bank 125.03 235.11 269.13
Sundry Debtors 53.78 89.89 13.12
Bills Receivables 85.01 252.25 102.02
Inventories 102.28 435.71 279.11
Miscelleneous Exp or losses 0.10 _ _
Total Assets 411.40 886.94 1196.51
![Page 69: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/69.jpg)
Cash Flow Statement
Particulars Year 1 Year 2 Year 3
A] Cashflow from Operating Activities (A) Rs. (in lac)
Increase in stock 102.28 435.71 279.11
Cash Receipts from Customers 85.01 252.25 102.02
Cash generated from operation 125.03 235.11 269.13
Less :- Salaries 7.00 12.00 20.11
Less :- Increase in Debtors 53.78 89.89 13.12
Less :- Cash Paid to Suppliers 70.00 102.16 137.37
Less :- Taxes paid 26.13 45.98 57.49
Net Cash generated from operation activities 155.41 673.04 422.17
B] Cashflow from Investing Activities (B)
Less :- Purchase of Fixed Assets 50.00 100.00 300.00
Purchase of Investment _ _ _
Net Cash outflow used in investing activities -50 -100 -300
C] Cashflow from Financing Activities ( c )
Less :-Interest Paid 10.00 30.00 30.00
Less :-Dividend Paid 20.00 47.50 75.00
Net Cash outflow used in financing activities -30 -77.5 -105
Total ( A )+( B )+( C ) 75.41 495.54 17.17
Net increase in Cash & Bank Balance _ 420.13 -478.37
![Page 70: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/70.jpg)
Ratio AnalysisTypes of Ratio Year 1 Year 2 Year 3I ] Liquidity Ratio's
a)Current Ratio 5.23 9.91 4.83b) Quick Ratio c) Cash Ratio 1.78 1.185 1.959 II ] Leverage Ratio's a) Debt Equity Ratio 0.50 0.53 0.33b) Interest Coverage Ratio 9.77 6.11 7.39c) Inventory Ratio _ 5.62 6.34d) Debtors Turnover Ratio _ 24.37 26.21e) Avg. collection period _ 14.977 13.92 III ] Profitability Ratio's a) Gross Profit Ratio 0.16 0.16 0.16b) Operating Profit Ratio 0.097 0.101 0.082c) Return on assets _ 0.1657 (16.57 %) 0.1288 (12.88%)d) Net Profit Margin Ratio 0.06 0.059 0.049
IV ] Valuation Ratio's a) Yield Ratio _ _ _b) Price Earning Ratio _ _ _c) Market Value to Book Value Ratio _ _ _
![Page 71: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/71.jpg)
FUTURE PLANS
From 17 centres to spread all cross India.
To come out with lozenges.
Nasal spray.
![Page 72: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/72.jpg)
![Page 73: over the counter , Product Launch](https://reader035.vdocuments.site/reader035/viewer/2022062617/54bc83554a7959d4128b456d/html5/thumbnails/73.jpg)
Thank
You