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Age Gender Income Marital Status Ethnic Education ï

0-12 Female $0-$19,000 Single Hispanic Some HS ï

13-17 Male $19,001-$25,000 Married African AmericaHS/GED ï

18-25 $25,001-$35,000 Widowed White Some College ï

26-30 $35,001-$45,000 Divorced Asian Associates ï

31-35 $45,001-$55,000 Baccalaureate ï

36-40 $55,001-$65,000 Graduate ï

41-45 $65,001-$75,000 Ph.D ï

46-50 $75,001-$85,000 ï

50+ $85,001+ ï

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Excitable Calm Playing Video games ï

Youthful Mature Creating individual games ï

Rugged Delicate ï

Rational Emotional ï

Orthodox Libeal ï

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Is the price competitive?

Will the price cover the expenses?

Are there PR opportunities?

Advertisment for Ouya

What marketing channels are being used?

Could a retail location be used?

Product: Ouya Video Game Console

Should the packaging change?

Is there a possible product line?

What value does it create?

How is Ouya different?

Segmenting

Cold

Mild

Mar

ket

Promotion

Place

Positioning

Sales promotions

Personal connention with consumers?

Product

Price

Area Climate

Demographics

Targeting

Hot

Psychographic Behavioral

Geographics

RuralRegional

Country

Global