outdoors queensland strengthening connections...o stand up paddleboard o sit-on-tops o dragon boats....

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Outdoors Queensland Strengthening Connections Outdoors Queensland Strengthening Connections

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Page 1: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

Outdoors QueenslandStrengthening Connections

Outdoors QueenslandStrengthening Connections

Page 2: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

Outdoors QueenslandStrengthening ConnectionsOutdoors QueenslandStrengthening Connections

Canoeing Across the AgesGreg Denny

Canoeing Queensland

Page 3: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

PEOPLEPATHWAYS

PARTICIPATION PLACES

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CANOEING ACROSS THE AGES

Outdoors Queensland – Strengthening Connections

Page 4: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

CANOEING –Canoeing is a sport or recreational activity which

involves paddling a canoe with a single-bladed paddle. In some parts of Europe canoeing refers to both canoeing and kayaking, with a canoe being called an open canoe. Source: Wiki

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CANOE – paddler uses a single-blade paddle.

KAYAK – paddler uses a double-blade paddle.

Canoe & Kayak = PADDLING (sport/competitive AND recreational)

WHAT IS CANOEING ?

Page 5: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

STATE OF PLAY

Membership -o 1,250+o 65% - meno 35% - womeno 84% - Over 18+o 66% - 36 years Old & older

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28 Affiliated Clubs –across greater SE Qld and Regional (6 clubs)

Disciplines – Many and Variedo Canoe Poloo Canoe Sprint o Canoe Marathono Sea Kayaking o Ocean Racingo Recreation o Whitewater, Slalomo Raftingo Stand Up Paddleboardo Sit-on-Topso Dragon Boats

Page 6: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

OUR CHALLENGES

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Page 7: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

RELEVANCE / VALUE PROPOSITION

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People –o Enhance capability o Engage and educate o Recognise contribution of volunteerso Encourage aspiring leaders

Pathways –o Identify opportunities (skills, expertise, experience) for stewardshipo Provide quality experiences

Places –o Access to waterways & facilitieso Positive relationship between paddling and environs

Participation –o Entry-level focus o Target marketso Support & encourage clubso Promote/grow paddling o Promote safety

Page 8: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

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o Social - fun, fitness, friendship

o Gentle recreational creek paddles, and adventurous sea kayaking expeditions

o Competition training, coaching and racing.

o Target markets & programs –- Basic Skills Course (newbies to members/retirees)- Try Paddling (kids/parents)- King Billy (members/competition-racing)

o Linkages - Recreation programs (QC)

Sandgate Canoe Club – About Us

Page 9: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

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o Recreational sea kayaking club – social, adventure, skilled

o QSKC membership of 100+; 1/3 were new members annually

o Virtual club; it has no physical clubhouse, no storage facilities/equipment

o Participating in and challenging themselves on organized trips and events –promoting environ, skill development and safety

o QSKC provide training, education & awards/certif.

o Target markets & innovative programs –- Basic Skills Award (newbies/members)- Graded Paddles(skill development/members)- Trip Leaders (members)

o Linkages - Education programs (QC)

Qld Sea Kayak Club – About Us

Page 10: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

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o Family Environment – All ages, Come & Try, Coaching (Squads/ Programs), Racing, Competition, Social Paddling.

o Target markets & programs (scaffolding)–- Come & Try(newbies/kids)- Squads/Programs – beginners, intermediate/advanced (members - kids/parents)- Currumbin Capers & Tumbulgum Tweed Classic(members/competition-racing) - The Alley Dash - Monthly Ocean Race (Non members - Ocean Ski Paddlers)

o Linkages - Senior programs (GGCC/QC)

Currumbin Creek Paddlers – About Us

Page 11: Outdoors Queensland Strengthening Connections...o Stand Up Paddleboard o Sit-on-Tops o Dragon Boats. OUR CHALLENGES 6. RELEVANCE / VALUE PROPOSITION 7 People – o Enhance capability

FUTURE CHALLENGES

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Future? o Relevance & value proposition (of us and our clubs)

o Ability to Change and adapt, as our customers do (ie meet-up groups)

o Need for Collectivism (a coordinated approach)

o Selling our message (is anyone listening?)