outandaboutnashville · incomes of any niche market. 9 billion dollar market ... (cmi) the san...

A 360˚ MEDIA NETWORK

OUTANDABOUTNASHVILLE.COM615.596.6210

/outandaboutnashville /outandaboutnash

A 360˚ MEDIA NETWORK

PRINT

12 monthly print issues yearly

30K+readers per month

125+ newsstands throughout Nashville and Middle TN

PRIDE ISSUE

15K+ distribution of O&AN special Pride-focused June issue at Nashville Pride, Knoxville PrideFest, and regular distribution areas

40K+Nashville Pride & Knoxville PrideFest visitors annually

digital ONLINE30K+ visitors per month

OUTBOX1,025 subscribers

52 outbox emails per year

GAY GUIDEYour community resource for local small businesses

FREE APPRelease date set for early Spring 2017

SOCIAL media

14,300+ Facebook likes

3,600+ Twitter followers

Television24 episodes per year

500K potential viewers across 37 Tennessee counties

15K+monthly onlinevideo views

map pocket pride

160+ distribution points

10K printed semi-annually

ARE COLLEGE EDUCATED 38% Bachelor’s degree 29% Master’s degree or higher

O&AN LGBT READERSHIP

BY THE NUMBERS

GEN X-ERS ANDMILLENIALS

3% 18 – 24 20% 45 – 54 27% 25 – 34 17% 55 – 64 23% 35 – 44 10% 65+

OVER 60% MALE 59% Gay male 26% Lesbian 4% Bi Male 7% Bi Female 6% Transgender

Gay men and lesbians travel moreown more homes and cars, spend more on electronics,

and have the largest disposable

incomes of ANY niche market.

9 BILLION DOLLAR MARKET...cha-ching!LGBT ADULT CONSUMERS MAKE UP 10% OF THE U.S. CONSUMER MARKET

31% $100,000+ 15% $75,000 – $99,999 18% $50,000 – $74,999

$HOUSEHOLDINCOME

31% Electronics for home28% Furniture (over $500) 27% Automobile 23% Clothing 22% New home or condo15% Cosmetic enhancement (surgical or non-surgical)

OTHER MAJOR PURCHASES

93% Performing arts event tickets

25% Nonprofit fundraising event tickets ($100 or more)

YEARLY BUYING TRENDS

55% Major vacation (5+ days)

50% Spa treatments / Salon services

83% White 5% Black 5% Hispanic 1% Asian 4% Mixed ethnicity

ANIMAL LOVERS 54% Dog owner 37% Cat owner

MEDIA HUNGRYWEEKLY MEDIA CONSUMPTION

87% LGBT publication(s) for Nashville or Middle TN 67% LGBT websites/blogs 57% LGBT national magazines 56% LGBT email newsletters 31% LGBT-dedicated TV channel

CONNECTED 94% Actively use Facebook at least once a week

AT-A-GLANCE

DEMOGRAPHICS

O&AN reader profile analysis includes answers specifically from O&AN respondents who took the Community Marketing, Inc. survey in 2016. Community Marketing, Inc., (CMI) the San Francisco-based gay and lesbian research, marketing and communications firm, developed and conducted the Gay Consumer Index™ and the Lesbian Consumer Index™ studies. The study was coproduced by Rivendell Media.

23

AD SIZES

FULL PAGE8.5” x 11”

FULL BLEED ADAll full page ads bleed

Type Safety Area:8” x 10.5”

Please include .25” bleed on all sides.

Ad size with bleed:9” x 11.5”

A CONVERSATION WITH LESLIE JORDAN

THE REVIVAL OF SUNDAY TEA DANCES?

FIRST ISSUE FREEADD’L COPIES 50¢ EACH

SEPTEMBER 2015VOLUME 14 | ISSUE 09

12 YEARSOF LGBT NEWS

OUTANDABOUTNASHVILLE.COM

MAGAZINE SIZE: 8.5” x 11”

SUBMITTING ADS: Print ads are to be provided as CMYK, high resolution (300 dpi preferred) pdf, tiff, or jpeg with all fonts and images embedded.Avoid the use of process black for color ads as plate shifting may produce undesirable results. All files must be e-mailed to [email protected].

DEADLINES: O&AN is a monthly publication. Space reservations, display and classified ad copy due by 5pm the 10th of the preceeding month. Camera-ready ads due by 5pm the 15th of the preceeding month.

EFFECTIVE DATES: Advertising rates are net and effective 10/1/2016. When new rates are announced, the advertiser is protected at their agreement rate throughout the term of their contract.

NON-PROFIT DISCOUNT:20% discount available

ADVERTISER RESPONSIBILITY:Out & About Nashville, Inc., reserves the right to reject any advertisement submitted, as well as the right to print the word “advertisement” on any ad that, in our opinion, resembles editorial copy. We assume no responsibility for ads which run with misspellings, errors or omissions. The advertiser and/or advertising agency agrees to indemnify and hold harmless from and against any loss or expenses resulting from any disputes or legal claims.

PRINT GLOSSY

MAGAZINE

1/2 VERTICAL3.65” x 9.5”

1/2 HORIZONTAL7.5” x 4.65”

1/4 BLOCK3.65” x 4.65”

1/4 HORIZONTAL7.5” x 2.35”

1/6 BLOCK3.65” x 3”

WEB & APP

GAY GUIDE

t PLATINUM LISTING LIMITED AVAILABILITY! Placement at top of section above other non-platinum listings PLUS monthly listing in O&AN magazine • Name • Address • Phone number • Pin on the map • Photo of business • Website • Email contact • Logo • 600-word description • 60-second video (provided by advertiser or produced by O&AN at additional cost) • Profile of business written by O&AN staff labeled “sponsored content” and posted in the Business Section on the O&AN website

GOLD LISTING • Name • Address • Phone number • Pin on the map • Photo of business • Website • Email contact • Logo • 600-word description

t SILVER LISTING • Name • Address • Phone number • Pin on the map (not shown in example) • Photo of business • Website • Email contact • Logo • 50-word description

t STANDARD LISTING FREE! • Name • Address • Phone number • Pin on the map (not shown in example)

APP UNDER DEVELOPMENTFull integration with Gay Guide will be a primary feature.App release early Spring 2017.

FREQUENCY: Available 24/7 online.Listings updated monthly and according to term chosen.

ADVERTISER RESPONSIBILITY:Out & About Nashville, Inc., reserves the right to reject any listing submitted.We assume no responsibility for listings which run with misspellings, errors or omissions. The advertiser and/or adver-tising agency agrees to indemnify and hold harmless from and against any loss or expenses resulting from any disputes or legal claims.

EFFECTIVE DATES: Listing rates are effective 10/1/2016. When new rates are announced, the advertiser is protected at their agreement rate throughout the term of their contract.

SUBMITTING LISTINGS: Contact Eric Ginsberg at 615.596.6210 or [email protected] more information or if you’re interested in participating.

HOW MANY ADS PLACEMENT AVAILABLE?

PREMIUM Full Back Cover 1 + Logo on Front Cover

Large Square Interior 4

Rectangle Vertical Interior 8

Rectangle Horizontal Interior 10

Small Square Interior 12

Weekly Event Listing Interior 7

AD RATES

AD SIZES

Example shown above for display purposes only. Actual layout may vary.

MAP SIZE: 16” x 18” / Folded to 4” x 9”

FREQUENCY: Updated and printed every6 months. Rates are listed per ad for one 6-month placement.

SUBMITTING ADS: Print ads are to be provided as CMYK, high resolution (300 dpi preferred) pdf, tiff, or jpeg with all fonts and images embedded.Avoid the use of process black for color ads as plate shifting may produce undesirable results. All files must be e-mailed to [email protected].

DISTRIBUTION: O&AN Pocket Map distributes 20,000 copies at more than 160 locations (hotels, tourist spots, etc.). Racks are serviced weekly and refilled as needed. Space reservations are limited. Please contact the O&AN sales manager for availability and deadlines.

PRINT & ONLINE

POCKET PRIDE

LARGE SQUARE 3.80” x 3.45”

RECTANGLE VERTICAL 1.85” x 3.25”

SMALL SQUARE 1.85” x 1.85”

EXCLUSIVE PREMIUM BACK COVER Size not shown

3.8” x 8.8”

RECTANGLE HORIZONTAL 3.80” x 1.85”

West Nashville

1. Rit, ullab invera eicte aut fugitis de consed moluptu 2. henis pa consequaest fugitias non conecabo. Intios 3. dolest omnis ad ent idus et ad quod mo volupta 4. tempedic tem. Im et quis ad magnihitatia dolorro quiatiu nderum hilibus rata eum delest, tempera quaest fugitias non conecabo. Intios dolest omnis ad ent idus et ad quod mo volupta tempedic tem. omnis ad ent idus et ad quod mo volupta tempedic tem. Im et quis ad magni-


East Nashville


Downtown

RECTANGLE VERTICAL

RECTANGLE VERTICAL

SQUARE SQUARE

RECTANGLE VERTICAL

RECTANGLE VERTICAL

LARGE SQUARE

SQUARE SQUARE

LARGE SQUARE

RECTANGLE HORIZONTAL






RECTANGLE VERTICAL

RECTANGLE VERTICAL

LARGE SQUARE

SQUARE SQUARE

RECTANGLE VERTICAL

RECTANGLE VERTICAL

LARGE SQUARE

SQUARE SQUARERECTANGLE HORIZONTAL


SQUARE SQUARESQUARE SQUARE

BACK COVER

FRONT COVER

IMAGE IMAGE

WHY IS IT LGBT FRIENDLY? WHAT MAKES IT GREAT? WHAT DO I DO THERE?

Weekly Events HAVE A WEEKLY CALENDAR OF EVENTS. IF IT’S TUESDAY GO “HERE” AND DO “THIS”

MondayRit, ullab invera eicte aut fugitis de consed moluptu rehenis pa consequaest fugitias non con-ecabo. Intios dolest omnis ad ent idus et ad quod mo volupta tempedic tem. Im et quis ad magnihitatia dolorro quiatiu nderum hilibus rata eum delest, tempera

Tuesday nobita deligenis que eos sit om-nietur anis volora doluptatem facculpa el eatus, consedis sinumqui aut aut millandionse pro qui dolorum quodis ut offictem qui a cor autemo blaut inia nobis periti cus accae. Et liqui offic tempores erundia quatianit earcid que et explias

Wednesday dellati qui deruptat laborio earum et ut dendipis as ene dolut doluptam eos sundest venimus accum expere, quisquis evellac earum, autet ipienihicia acim acercipic totatatem sequist exces dente porepel id ea ipis evellore necepera verferuntem quia et rerovidunt eturero bla

Thursday qui coresecus, que nihiciis dolute poreniatem fuga. Gia dolectur atur as ma in enimaior-rum nistis as destiam, sed mi, quam aut omnis pedit volo beat occabo. Itatest istrum ressit mi, quossimus ra consequ iaectotat-ur aut hit reseque eos accabo.

Neighborhoods

Mid-TownRit, ullab invera eicte aut fugitis de consed moluptu rehenis pa consequaest fugitias non conecabo. Intios dolest omnis ad ent idus et ad quod mo volupta tempedic tem. Im et quis ad magnihitatia dolorro quiatiu nderum hilibus rata eum delest, tempera quaest fugitias non conecabo. In-tios dolest omnis ad ent idus et ad quod mo volupta tempedic tem.

Church StreetRit, ullab invera eicte aut fugitis de consed moluptu rehenis pa consequaest fugitias non conecabo. Intios dolest omnis ad ent idus et ad quod mo volupta tempedic tem. Im et quis ad magnihitatia dolorro quiatiu nderum hilibus rata eum delest, tempera quaest fugitias non conecabo. In-tios dolest omnis ad ent idus et ad quod mo volupta tempedic tem.

Friday offictum sum dia delendi tore none parum rest, officiene as arciis aut latias et en-imi, earum quam sam, volor si bea con postruptat odigende dolore, solupta simolor solendae dolutatia non nectore mporpos voluptatem qui idenisimi, quibus assusdae se voles rem velenim inctendam

Saturday esed qui tem vendis acerupis qui solenecte vendit odi re maximodis ex essero beribus tiissit invel is eium qui utempelit aut laborro eium quam, nonsedis de non eat parum reic te pelendit, que sit expelias dolore num fuga. Lorrunt laut quoditat.

Sunday ratiis dolupiciis eatiossequi ommodit fugitiis adis dolupit eveni to vollent otatis eribus.Ditate soluptam vellam remqui cum natem acil ilit aperspe ditaspe ratur?Intiame ra idebisqui aperio bero corent, ex et, ommo blaborese corio. Optateces magnis conse quunte conse et et que aut poria sap-eroria nonet rem fugitat iassint vollabo.



PLACEMENT

Leaderboard (Static)* website

Large Rectangle (Static)* website

Sponsored Content website u Promo Boost Facebook -OR- Twitter

Event Listing (Intro Rate) website

Up to 4 Social Media Posts w/Image Facebook -OR- Twitter u Promo Boost Facebook -OR- Twitter

Large Rectangle (Static)* e-newsletter

Rotating Banner Ad (Static / Intro Rate) app

Exclusive Banner Ad (Static / Intro Rate) app

Push Notifications (Intro Rate / Limit 1 per Day) app

Event Photography / Sponsored Gallery website

RATES

WEB, APP, E-NEWSINTERACTIVE MEDIA

SPONSORED CONTENTSponsored content editorials are labled as “SPONSORED CONTENT.”O&AN reserves the right to exercise editorial control. Sponsored content may be promoted through posts on Facebook or Twitter for an additional fee.

EVENT LISTING • title of event • address • phone/email contact • website address • event start time • ≤ 100 word summary description

SOCIAL MEDIA POSTS WITH IMAGESocial media posts on Facebook or Twitter include a unique visual (photo) with a mes-sage. O&AN reserves the right to exercise editorial control. As an add-on service for an additional fee, O&AN posts on the business’ behalf on Facebook or Twitter to promote ticket giveaways, etc.

E-NEWSLETTER ADVERTISINGO&AN’s weekly e-newsletter includes rectangle ads for purchase.

BANNER ADSO&AN’s smartphone app includes three rotating banner ads at the bottom of the app on each page. For an additional fee, advertisers may purchase an exclusive staticad space.

PUSH NOTIFICATIONSThrough O&AN’s smartphone app, advertisers may send push notifications featuring a unique message promoting events or products available within a few hours of the notification. Push notifications are limited to one push per day.

p STATIC LEADERBOARD FOR WEBSITE 728 pixels x 90 pixels

p STATIC LARGE RECTANGLE FOR WEBSITE 336 pixels x 280 pixels

LGBT NEWS DIRECT TO ALL OF YOUR SCREENSOUT & ABOUT TODAY premiered in 2005

on NewsChannel 5+

Since June 2005, Out & About Nashville’s TV show, Out & About Today has brought LGBT related issues to Middle Tennessee with news, business, and entertainment segments. Out & About Today airs on CBS affiliate NewsChannel 5+ on Comcast and Charter cable systems in 37 Tennessee counties, with a potential audience of more than 500,000. In addition, it is regularly viewed online via YouTube, Facebook, and embedded players.

As Out & About Nashville publisher Jerry Jones explains, a very important aspect of the show is how the newspaper has been able to cross over into a vibrant medium that speaks both to readers and television viewers.

“Out & About Today has been a tremendous success and an asset to the community because it has allowed our print product to come alive. We can’t thank NewsChannel 5 enough for the opportunity to partner to produce the show, Jones said. “Businesses have been very supportive to advertise and support the program.”

Out & About Today can be viewed every weekend on NewsChannel 5+, Fridays at 10 p.m., Saturdays at 9:30 p.m., and Sundays at 10 p.m. on Comcast Channel 250, Charter Channel 182, Digital Broadcast Channel 5.2, and online at outandabouttoday.com.

WATCH EPISODES ONLINE AT:

outandabouttoday.comoutandaboutnashville.com/todaynewschannel5.com/out-and-about-today

Get to know our hosts:

BRENT MEREDITHBrent Meredith has been a host/producer of Out & About Today since the show’s premier in 2005. Prior to joining the show, Meredith was the editor and creative director of Out & About Nashville and a Nashville Pride board member. He has continued to be active in the community throughout the years volunteering with HRC, TEP, the LGBT Chamber, The Brooks Fund, and the Frist Center Marketing Council. “I could not be more proud to have been a part of this truly groundbreaking and unique show since its inception,” Meredith remarks. “It’s a privilege to cover our community in cooperation with NewsChannel 5.”

PAM WHEELERPam Wheeler has been a host/producer of Out & About Today since the show’s premier in 2005. Wheeler was the distribution manager and a contributor to Out & About Nashville before joining the show and remains a strong voice in the community. She remains active with the Victory Fund, Nashville Pride, HRC, TEP, and the LGBT Chamber, among others. “I take the coverage of our community very seriously,” says Wheeler. “Shining a spotlight on the news that matters most to us is vital to our advancement.”

CHUCK LONGChuck Long joined Out & About Today as a host/producer in 2008. Long, who has hosted and produced numerous television shows in the Nashville market for over two decades, says being part of Out & About Today is exceptionally rewarding. “This show is special, and it makes a difference. We take great pride in being part of Nashville’s thriving LGBT community,” notes Long.

/OutandAboutToday

AT RIGHT: Hosts Chuck Long and Brent Meredith with Megan Barry, Nashville Mayor.

AT LEFT: Out & About Today hosts(left to right) Brent Meredith, Pam Wheeler, and Chuck Long.

our advertisers know we have staying power.Now you have the opportunity to reach the same conclusion.

For more than 14 years, Middle Tennesseans have counted on O&AN as their primary source for LGBT newsin print, on TV and on the web. No publication covers LGBT Tennessee better.

MAILING ADDRESS

3951 Moss Rose DriveNashville, TN 37216

PHONE

615.596.6210

FAX

615.246.2787

WEB

outandaboutnashville.com

SOCIAL MEDIA

/outandaboutnashville

/outandaboutnash

SALES, MARKETING & EVENTS

Eric [email protected]

ART / EDITORIAL

[email protected]@outandaboutnashville.com

BILLING

[email protected]

NASHVILLE’S#1 LGBT NEWS SOURCEAVAILABLE IN PRINT,ON TV & ON THE WEBOUTANDABOUTNASHVILLE.COM

/outandaboutnashville

/outandaboutnash

12/5/16, 5:55 PM

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outandaboutnashville · incomes of any niche market. 9 billion dollar market ... (cmi) the san...

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