out on your own - starting your own design business - ten tips to avoid total disaster
TRANSCRIPT
AGDA / 09.04.14 !
Out On Your Own.
wearethenest.com
!Stuart Buchanan CEO, The Nest
AGDA / 09.04.14 !
Out On Your Own.
wearethenest.com
!Stuart Buchanan CEO, The Nest!!formerly General Manager, FBi Radio
AGDA / 09.04.14 !
Out On Your Own.
wearethenest.com
!Stuart Buchanan CEO, The Nest!!formerly General Manager, FBi Radio Executive Producer, Creative Sydney
AGDA / 09.04.14 !
Out On Your Own.
wearethenest.com
!Stuart Buchanan CEO, The Nest!!formerly General Manager, FBi Radio Executive Producer, Creative Sydney Founder, New Weird Australia
1/13. !
Who cares?
wearethenest.com
!Be honest with yourself, and ask whether there are people out there who really need what you do.
2/13. !
Are you good at anything?
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!Consider whether you’re a Generalist or a Specialist.
3/13. !
Is there profit in your passion?
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!Can you marry passion and business, and be sure there’s profitable work out there for the taking?
4/13. !
Can you start tomorrow?
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!Are there clients waiting for you? Have projects in hand before you start, to ensure you have a minimum cashflow.
5/13. !
Is there a future for you?
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!Is your speciality sustainable? Think about whats ahead and make sure you can get there. Collaborate and partner up to reach your destination.
6/13. !
Do you need to stay local?
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!Where is your playing field? Look further afield - geography need not be a barrier. Who else can help you to grow your boundaries?
7/13. !
Who can you trust?
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!Who are you going to work with? Think about who you can rely on and confide in, and hire them.
8/13. !
Can you manage a business?
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!Are you a business manager? Consider a second in command.
9/13. !
Can you sell your services?
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!Are you any good at sales? Consider a sales person or new business manager.
10/13. !
Can you handle clients?
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!Are you good at client management? Consider a client services manager.
11/13. !
Who’s the boss?
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!Does everyone know what they are supposed to be doing? Establish clear hierarchy and job descriptions.
12/13. !
What the f**k is going on?
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!How do you know if its working? Projects take longer than you think - always keep track of time and analyse every job after completion.
13/13. !
How can you be successful?
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!Be honest, don’t be an asshole.
AGDA / 09.04.14 !
Out On Your Own.
wearethenest.com
!Stuart Buchanan CEO, The Nest !Home. wearethenest.com Blog. stuartbuchanan.com Twitter. @stuartbuchanan Instagram. stuartbuchanan