Faculty Guid :-

Prof. Rajinder Kaur

Submitted By :-

Disha Patel 27

Kalpan Patel 28

Section : - C

SUB. :- Marketing Management

Includes….

BillboardsSigns

highway advertising Mobile Bill BoardsCinema

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Transit Advertising

• Three forms– Inside cards– Outside posters– Station, platform, or terminal posters.

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Aerial advertising

– Coppertone – skywriting over beaches– Pizza Hut rocket - $1 million to put 30 foot logo on

unmanned Russian rocket

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LED Digital screens

• The impact of digital out-of-home advertising has allowed advertisers to day part messages.

• Example, if they want to advertise a breakfast

special in the morning, they can do so and then change the message in the afternoon to advertise a lunch or dinner special. It has allowed a lot of flexibility in the market for advertisers to change their messages without incurring large production charges.

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ADVANTAGES OF OUTDOOR ADVERTISING

– Wide coverage of local markets– Frequency of exposure– Geographic flexibility

• Can be placed almost anywhere that laws permit.• Local, regional, national markets may be covered.

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– Creativity• Large print, colors, & other elements attract

attention– Ability to create awareness

• Because of its impact and simple message– Efficiency

• Cost per thousand–½ the cost of radio–Far less than TV, magazines, or

newspapers

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– Effectiveness• Survey by BBDO advertising indicated 35% of

consumers called a number they saw on an out-of-home ad.

- Location- cost

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DISADVANTAGES OF OUTDOOR ADVERTISING

– Waste coverage– Limited message capabilities– Wearout – people get tired of the same sign– Cost – decreasing available signage – higher cost

of inflatibles

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– Measurement problems• Difficult to measure reach, frequency, & other effects.

– Image problems– Availability of location

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•Thank You….

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