1

2

OUR TIME TODAY?WHAT WILL WE DO WITH

It is my pleasure to be here sharing stories and time with members of UDIA Victoria. Collectively you hold in your hands the

potential to help Australia usher in a rich and dynamic urban future. Today, I’ll be exploring six consumer trends and six

industry trends, and sharing how their convergence is leading to exciting opportunities in the urban development ecosystem.

My path to today, what matters to

me, as we head into an incredibly

exciting future together.

BIT ABOUT ME

What are the trends that will shape

the future, and what does the

customer of tomorrow look like?

LOOKING AHEAD

How have these trends influenced

exciting opportunities for growth

that I am tapping into.

PLACE

3

BECAUSE OF…

A BABY, AN INVISIBLE FOOT, A SKETCHBOOK,

A STATISTIC, STANFORD, A BANK AND A RECURRING

DREAM.

WHY AM I TALKING TO YOU TODAY?

4

CONSUMERTRENDS

5

Rapid pace of technological change

is driving new customer

expectations faster than ever

EXPONENTIAL TECH

Consumers demand

personalisation without the

pricetag, businesses have to keep

up.

CUSTOMISATION IS KING

With 9 billion mouths to feel by

2050, where and how we grow our

food is radically changing.

NEW PRODUCERS

Technology is enabling democratic

virtual worlds - the second wave of

second life.

NEW WORLDS

E-commerce is dead, long live I-

commerce. Immersive commerce

offers next level experiences..

E-COMMERCE IS DEAD

An unprecedented focus on societal

benefit before profit is driving

consumer and business changes.

SOCIETY FIRST

6

EXPONENTIAL TECHNOLOGY

7

In the next 18 months the number

of ‘smart’ speakers’ in Australia is

set go from 100,000 to 3M.

EXPONENTIAL VOICE

On average, 80% of Australians spend

2+ hours a day playing games on

phones, consoles, PC’s and smart TV’s

GAME NATION

In the next 18 months 25% of

households will regularly use

augmented reality & virtual reality.

VIRTUALLY AUGMENTED

95% of Australians will own a

smartphone that they spend 4+

hours a day on

PHONE FEVER

Beyond temperature management,

security and voice systems. The

tech giants are now in the

residential construction game.

VERY SMART HOMES

8

OMATE

Your friendly Amazon Alexa with a smile!

For $400, OMATE will join your family and help you book your uber, pay

your bills, let you in your house, sync with your smartwatch to check

your heart rate, and even be your baby monitor. Plus, integrated with

Amazon Alexa it gets smarter as they are developed for Alexa.

9

LENNAR & AMAZONAmerica’s largest home builder, by revenue, and the largest online

retailer have partnered to usher in the future. Complete with keyless

entry, video doorbell, architected for zero WIFI blind spots, ducted Alexa

speakers, pantry shelves integrated with amazon dash buttons, alarm

clocks and smart mattress to track your sleep, and what home is

complete without ‘Party Mode’?

“Alexa,

start party time.”

10

CUSTOMISATION IS KING

11

COVERFrom a coke can with your name in it, to a pair a shoes you design

yourself - according to Deloitte 1 in 4 consumers are expecting

increased customisation and personalisation without the price tag of a

traditional bespoke service, and this will increase..

Based in information like address,

Cover assess suitability of their block

and with a custom editor to design

DESIGNED FOR YOU BY YOU

ASK THE EXPERTS - FOR FREE

If their automated system can’t help you,

for $250 you can get a property visit from

an architect, drone remote aerial

mapping, design consult, three custom

design packages - with 3D. And if you

don’t build, a refund of $250.

12

NEW PRODUCERS

13

NEW PRODUCERSBeyond Shelter, designers of the urban environment are now looking at supporting their communities with urban farming

solutions like the Farm Wall and Mirvac Partnership..

Urban locations provide

quality and convenience,

previously unavailable

CONVENIENT

The program is fun and

interactive and gives

ownership to the

participants

EXPERIENCE

MIrvac encourages

customers to activate their

inner gardener with hassle

free growing

GROW YOUR OWN

Recognising the health

benefits of decrease stress

and greater nutrition.

HEALTHY

14

NEW WORLDS

15

Spielberg's 500M box office hit,

set in 2045 with the world on

the brink of chaos, people have

found salvation in the OASIS, an

expansive virtual reality universe

READY PLAYER ONE

Is an open, social, virtual reality

world, with its own currency, It

has raised 400 Pounds in

funding in 2017-18

SOMNIUM SPACE

16

17

SOMNIUM SPACESomnium Space is an open, persistent (always on), virtual and 3D world, it allows visitors to buy and sell virtual parcels of land

and other goods and services using a blockchain mechanic. with a valuation of 1.6million pounds they have raised 100

thousand pounds to date. “Somnium Space is a compelling virtual world developed rapidly by a strong team, with unique features. We look forward to working with Somnium Space in the VRBA to enable

interoperability across worlds” -

Visitors can create their

own worlds, they can create

successful careers in this

world.

CUSTOMISABLE

for 16 pounds visitors could

purchase shares in

SOMNIUM space, for more

they got a bonus parcel of

virtual land.

THE DEAL

Somnium Space allows

visitors to virtually teleport

between different virtual

worlds

INEGRATED

Visitors can play games,

create connections and

have meaningful human

relationships.

SOCIAL

18

E-COMMERCE IS DEAD

19

LONG LIVE I-COMMERCEHBR noted with the trends in online offline commerce or omni-channel, that the writing was on the wall and that commerce

in the future would be enabled by virtual physical worlds. Technology is now enabling this reality.

Shoppers can play together

with different variations of

their purchases

MULTI-PLAYER

Support can be re-defined,

imagine tapping on your

oven and all the data is sent

to your plumber

SUPPORT

Virtual digital twin of your

home opens up exciting

commerce opportunities

DIGITAL TWINS

Digitised versions of homes

have been reported to

increase sales by up to 80%.

3D SELLS

20

SOCIETY FIRST

21

94% of consumers indicated they

would be more loyal to a brand that

offers transparency, and 73% said

they would pay more for services

TRANSPARENCY PAYS

Laurence Fink and Black Rock

(6 trillion) say: “Society is

demanding that companies, both

public and private, serve a social

purpose.”

SOCIETY FIRSTAdopting a philosophy of

organisational transparency - opens

up new growth highways and more

meaningful engagements with

customers and suppliers.

PLATFORM FOR GROWTH

22

INDUSTRYTRENDS

23

From food, to diamonds to

sustainable supply chains,

blockchain technology is proving

immutable

A CHAIN OF BLOCKS

Closer than we think, driverless cars

will enable cheaper more reliable

delivery of materials or pre-fab

DRIVERLESS EVERYTHING

Be they drones or satellites we are

getting better geo data, faster and

cheaper than ever before

EYES IN THE SKY

Beyond the residential smart

speaker assistant is artifical

intelligence applied to construction

VERY SMART CONSTRUCTION

Still a long way to go, but there is a

future in 3D printing without a

doubt

ADDITIVE MANUFACTURING

How machine to machine

communication is going to

streamline manufactured housing

INDUSTRY 4.0

24

A CHAIN OF BLOCKS

25

DIAMOND PROVENANCEA CHAIN OF BLOCKS FOR

Already demonstrated as a valuable tool to prove provenance of items like diamonds and food, blockchain technology is now

being investigated by property developers interested in making sure they are sourcing sustainable procurement solutions.

MINE ROUGH SORT PLANNING LASER CUTTING CERTIFICATION STORE

26

DRIVERLESS EVERYTHING

27

DRIVERLESS EVERYTHINGFrom Rolls Royce driverless shipping to Uber driverless cars, autonomous vehicles are ubiquitous. Producing 20% reduction in

shipping cost they enable producers to capture value.

Speed and reliability are

increased for projects

dependant on materials

delivered by these means

SPEED

Rio Tinto has been relying on a fleet of driverless trucks at its iron ore mines in the Pilbara for years, yielding performance improvements of 12%.

EXPERIENCE

Morgan Stanley estimate

freight operators will save

$168bn a year

SAVINGS

This raises the prospect of

crewless “ghost” ships

crisscrossing the ocean,

with the potential for

cheaper shipping with

fewer accidents..

GHOST SHIP

28

EYES IN THE SKY

29

DRONESThey used to be the stuff of science fiction, but flying drones are rapidly

emerging as a staple tool of the construction industry. UK Researcher

Juniper, said that Drone sales have been doubling year on year since

2015. The Urban Developer identified these three potential use cases.

Aerial Photography & Videography: Drones deliver a much richer view

of a property than possible from ground based photography alone. But

there is another thing they can do that is really cool for developers –

they can fly up and take photos that illustrate what views might look

like from upper floors and windows of a tower before it has even been

built!

Mapping & Surveying: They have reduced the cost and complexity of

performing mapping and surveying activities, this has resulted in more

uptake in capturing and using mapping and survey data. Property

owners and developers now have access to up to the minute terrain

maps, boundary lines, building point clouds and more.

Asset Inspection: They offer the perfect platform to inspect hard to

reach areas that would ordinarily be difficult, or risky to reach in person.

Applications include roof inspections, chimney inspections, and more.

Post storm damage assessment has never been easier or quicker.

30

VERY SMART CONSTRUCTION

31

VERY SMART CONSTRUCTIONDeep Blocks received investment from Singularity University Ventures

to develop their alpha software that uses artificial intelligence software

optimise development projects .

Deep Blocks boasts a simple,

comprehensive software platform

that dynamically integrates all the

assumptions required to analyze a

real estate development.

These include market data, financial

projections, building parameters, and

infographic map layers that give you

the flexibility and insight to fine tune

your development models. They are

in alpha.

SIMPLIFICATION

32

BLOCKABLEEx-Amazon employees team up to take a Tesla product to production style approach to Volumetric modular construction in the US. They have raised 4.8 million from Vulcan. Blokable

is dedicated to helping municipalities and non-profits meet the housing challenges facing cities today. With the Blokable system, we can deliver move-in ready

building blocks to create homes and communities.

Investment in this areas in

the last 18 months has

skyrocketed

EN VOGUE

They are taking the same

product focused approach

to construction that we saw

with Telsa in automotive

PRODUCT

Factory controlled

conditions in Vancouver,

Wash, have demonstrated

70% decrease in build times

SPEED

Born smart, system is

integrated with an onboard

computer controlling

everything

SMARTS

33

ADDITIVE MANUFACTURING

34

OFFICE OF THE FUTUREAt the foot of the Emirates twin towers sits the experimental Office of

the Future, constructed with 3D printed concrete that was printed by

WinSun China and shipped and installed on location in Dubai. The build

was an interesting learning and pioneering of the technology.

35

INDUSTRY 4.0

36

WHAT WE DOPLACE Technologies is founded on the belief that sustainable housing should be available for

everyone and affordable for all.

PLACE is in ‘alpha’ but is a

digital manufacturing

enterprise

DME

Contextually aware, smart

digital elements

DIRECT

BTR & BTS

Immersive ‘game-like’

environment where

players can design their

own home and have it

delivered to them

Range of services

including digital twins

property management, AI

tenant management, i-

commerce and VR.

SMART ELEMENTS

37

SMART DIGITAL OBJECTSBy reducing each object to a smart digital object, it allows us to price at the object level.

SUPPLIERS

LOGISTICS- Integrated Supply Chain -Interconnected Systems for perfect coordination

BLOCKCHAIN - Tagging through the supply chain to track and manage coordination of different inputs from different suppliers, including where possible sustainability provenance tracking. This supports compliance obligations

DataAnalytics

Advanced Manufacturing Systems

DATA- Gives sense to complexity-Ongoing operational Optimisation

CYBER PHYSICAL- Machine to machine communication-Integrated Systems

Sensors

-Zero default detection-Customer lifetime value-Traceability -Data capture

Robotics

-productivity uplift -default reduction-full transparency of data reporting

3D Printing

-waste elimination-customisationNOTE: for small internal components initially

IoT

-Object tagging-real time data capture-optimised stock management

Manufacturers that adopt smart manufacturing report*:

82% Increased Efficiency

49% Fewer Defects

45% Customer Satisfaction Gains

38

THE PLAYER

The PLACE game is the connection between the customer and a cyber physical system (CPS) that controls production and manufacture of the home they design.

The 3D model created by players in the game acts as the 'Digital Record' that informs the system of actions that need to be taken within the PLACE digital manufacturing

ecosystem.

*https://www2.deloitte.com/insights/us/en/focus/industry-4-0/customer-engagement-strategies-digital-manufacturing-enterprise.html?utm_content=buffer28fc3&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

PLACE DME

Think Big.High demand, low supply, digital native

customers and decreasing manufactured

construction costs make the global three trillion dollar

housing construction market ripe for disruption.

39

CHINA & INDIA43% of all new housing units will be

built here through to 2021.

9.3% projected compound annual

growth rate in China for manufactured housing

UNITED STATES

4% annual growth projected

for new homes to 2021.

57% increase in demand for

manufactured housing from 2012 - 2017.

AUSTRALIA

5% projected annual growth for the manufactured housing market through

to 2030.

12.6M households in Australia by 2036 and 2.3% growth overall.

Manufactured Housing Estates (MHEs) are poised to emerge as one of the biggest property growth markets of the next decade.

40% increase on the 2011 demand, the demand for MHE dwellings is

forecast to increase by almost 30,000 additional units by 2026

NEW ZEALANDNZ GOV $2bn to build

100,000 new homes over the next 10 years

JAPAN

12.9% of all new housing units built

in Japan in 2013 were manufactured.Their largest manufacturer, Sekisui House, produces 15,000 manufactured homes a year; the factory plant in

Shizuoka produces around 20 houses per day.

AFRICA & MIDDLE EAST REGION

150,000 manufactured

housing units required in 2019. Forecast to grow at the fastest rate of any region.

40

GLOBAL GROWTH IN MANUFACTURED HOUSING

41

THANKS & GET IN TOUCH

PLACE Technologies is a team of individuals galvanized

around the belief that sustainable housing should be

available for everyone and affordable for all.

400 Harris Street Sydney, Australia

sarah@placetechnologies.com sarahsideas www.placetechnologies.com

42

OVERLOAD

The pace of modern day life and change is linked to depression, stress

and anxiety and with the pace of chance only increasing, and in

response to an increasing sedentary lifestyle,, creative solutions are

emerging.

Based on your blood pressure, Echo’s in

White, a virtual reality immersive relaxation

experience, will select a program for you.