our story - themigrantkitchennyc.com · our story the migrant kitchen is founded and begins...

9
m g r a n t the kitchen I I I m g r a n t the kitchen I I I @themigrantkitchen 2020 PRESS KIT m g r a n t the kitchen I I I m g r a n t the kitchen I I I

Upload: others

Post on 05-Aug-2020

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

mgrant the

kitchen

I II mgrant the

kitchen

I II mgrant the

kitchen

I IImgrant the

kitchen

I II mgrant the

kitchen

I II mgrant the

kitchen

I IImgrant the

kitchen

I II mgrant the

kitchen

I II mgrant the

kitchen

I II

fa0075RGB:250, 0, 17CMYK: 0, 98, 23, 0

f7F5E9RGB:247, 245, 233CMYK: 2, 2, 8, 0

154551RGB:21,69,81CMYK:91, 60, 51, 38

584RGB:187, 213, 132CMYK: 30, 2, 63, 0

mgrant the

kitchen

I II

@themigrantkitchen

2 0 2 0 P R E S S K I T

mgrant the

kitchen

I II mgrant the

kitchen

I II mgrant the

kitchen

I IImgrant the

kitchen

I II mgrant the

kitchen

I II mgrant the

kitchen

I IImgrant the

kitchen

I II mgrant the

kitchen

I II mgrant the

kitchen

I II

fa0075RGB:250, 0, 17CMYK: 0, 98, 23, 0

f7F5E9RGB:247, 245, 233CMYK: 2, 2, 8, 0

154551RGB:21,69,81CMYK:91, 60, 51, 38

584RGB:187, 213, 132CMYK: 30, 2, 63, 0

mgrant the

kitchen

I II

Page 2: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

HOW TMK FOUND ITS PATH

The Migrant Ki tchen began in

October 2019 as a cater ing company

focused on providing meaningful

opportunit ies for undocumented

immigrants to make a fair wage

whi le receiv ing professional cul inary

training. I t expanded i ts miss ion on

March 13th by responding to another

urgent need: del iver ing meals to

healthcare workers on the front l ines

OUR STORY

The Migrant Ki tchen is founded and

begins cater ing off ice lunches and

private events around New York City,

averaging about 300 meals a week.

COVID-19 completely shuts down NYC and

TMK starts us ing food reserves from cancel led

events to feed front l ine workers , del iver ing

about 100 meals a day.

New partnerships al low TMK to ramp up

efforts and begin preparing, packaging

and del iver ing over 4,000 meals a day.

Increased support and bandwidth

enables TMK to del iver nearly

10,000 meals a day across NYC.

The Migrant Ki tchen pop-up is launched as

a way for us to share both our food and our

miss ion with the ent ire c i ty. For ever y meal

purchased at the pop-up, we donate a

meal to a New Yorker in need .

of the COVID-19 pandemic.

The operat ion started modest ly at

100 meals a day but quickly grew in

capacity and scope. As of mid-July,

the team was serving 60,000 meals

a week as part of the GetFoodNYC

program, cooking for vulnerable

seniors , mosques, var ious NYC/NJ

shelters and more. On July23rd, the

team served i ts one mi l l ionth meal .

Page 3: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

What started out on March

13th with 100 meals to hospitals

and shelters quickly grew to

6,000 meals a day to thirteen

hospitals, four food pantries,

three homeless shelters,

three senior centers, public

housing complexes in the

Bronx and Queens, a

Queens mosque and dozens

of covid-19-infected families.

””

Page 4: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

THE EARLY DAYS OF TMK

The year is 2012. Nas and Dan are

both working at a restaurant in NYC,

where they meet for the f i rst t ime—

and the long and winding 7-year

road to what wi l l one day become

The Migrant Ki tchen begins.

When Nas decides to leave to pursue

other ventures, he and Dan’s stor ies

diverge. In the meantime, restaurants

are opened and closed, opportunit ies

are taken and lessons are learned.

For a whi le, Nas and Dan are l ike

passing ships, always miss ing each

other by a moment.

Thankful ly, the universe saw to i t

that their paths would cross again,

when Nas cal led up Dan with an

opportunity and Dan decided to

take him up on i t. F inal ly, they were

able to partner up on a project

that had been a long t ime coming,

and now only needed a name.

When a mutual fr iend suggested

The Migrant Kitchen , i t fe l t

perfect for the pair (with Nas

being an immigrant himself and

Dan the chi ld of immigrants) and

for what they hoped to bui ld

together: a k i tchen where food

OUR FOUNDERS

cultures could combine and the f lavor

of dishes would change depending

on who was cooking i t. I t didn’t hurt

that the name was appropriate on

another level , too: as a pop-up,

their k i tchen would be constant ly

“migrat ing,” quite l i teral ly.

When sett ing out to make the Migrant

Ki tchen a real i ty, nei ther Dan or Dan

knew exact ly what would develop. Now

that their miss ion has been made clear,

i t ’s t ime to get cooking.

Page 5: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

WHO WE ARENASSER JABER

DANIEL DORADO

Original ly from Ramallah, Palest ine,

Nasser Jaber came to the United States

to study. Working at restaurants to

pay his way, Nas quickly discovered

that his true passion was food. His

talents would take him from wait ing

tables to training under some of the

best chefs in New York City.

Inspired by the diverse stor ies of

America’s immigrant communit ies ,

Nas developed his acclaimed project

Displaced Ki tchens. Passionate about

cul inary diplomacy, Nas has worked

with the U.S. government in Turkey

and Sweden to provide real solut ions

to the refugee cr is is through food

hospital i ty and farming.

Born in Los Angeles to parents from

Mexico, Daniel Dorado’s love of

cooking can be traced back to his

earl iest years, working as a l ine

cook alongside his older brother and

enjoying Sunday dinners cooked by

his abuel i ta. Dan, l ike Nas, worked in

restaurants throughout col lege, where

he real ized that his love of food

was much greater than his love of

communicat ions. After making the

decis ion to pursue cooking ful l-t ime,

he moved to NYC and eventual ly

landed the posi t ion of Head Chef

at I l i l i . There, Dan learned Middle

Eastern spices and techniques that

had previously been unknown to him,

completely transforming the way he

cooks and creates dishes today.

Page 6: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

COMPANY EVOLUTIONWhile we remain committed to our

miss ion of empowering immigrants ,

our rel ief work during the COVID-19

cr is is widened our perspect ive and

reinforced the importance of

upl i f t ing the vulnerable within our local

communit ies . The help we provided

to health care workers in the peak of

the cr is is was important, but we real ize

that the real work is ahead of us.

An estimated 1.4 million New York City residents now rely on emergency food programs, including soup kitchens and food pantries, each year.

We can’t go back to s imply

cater ing. We know that the goal of

ensuring that every indiv idual in

New York City has access to healthy

and affordable food—regardless

of socioeconomic status—is a

lofty one. But as the low-income

populat ion widens in the wake of

lost jobs and l imited resources, i t

has become clear that services l ike

ours are needed now more than

ever. At our new pop-up coming

soon, for ever y meal purchased,

another wil l be donated to a hungr y

New Yorker. In l ine with our or iginal

miss ion, we wi l l cont inue to employ

and empower migrant workers in

this pursui t. As they weave cultures

together in the k i tchen, preparing

meals which wi l l soon be shared with

those pr iv i leged and unpriv i leged

al ike, a sense of the vulnerable l i f t ing

the vulnerable is experienced and a

circular economy is developed.

Page 7: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

https://stories.zagat.com/posts/nasser-jaber-on-creat-ing-jobs-through-immigrant-cuisine

https://www.ny1noticias.com/nyc/noticias/noticias/2020/04/14/inmigrantes-preparan-alimentos-pa-ra-los-mas-necesitados?cid=facebook_NY1_Noticias&fbclid=IwAR1AX602QGzQ5swWimtd8OqzKmHsIAaP-

https://www.washingtonpost.com/news/voraciously/wp/2020/05/08/at-a-new-york-relief-kitchen-urgency-meets-empathy-as-immigrants-create-thousands-of-meals-a-day/

IN THE PRESSOUR MEDIA HIGHLIGHTS

https://www.facebook.com/watch/?ref=external&v=1073655756331170CLICK HERE FOR MORE

CLICK HERE FOR MORE CLICK HERE FOR MORE

CLICK HERE FOR MORE

Now this News: screenshots? I am not sure of the best way to design it. Maybe it’s just a link with a logo of the outlet. Naz, could you have a play?

AlJazeera: Video Screenshots PARTNERS: We are grateful for game-changing partnerships with both national and local non-profit organizations that help make our goals a reality:

Now this News: screenshots? I am not sure of the best way to design it. Maybe it’s just a link with a logo of the outlet. Naz, could you have a play?

AlJazeera: Video Screenshots PARTNERS: We are grateful for game-changing partnerships with both national and local non-profit organizations that help make our goals a reality:

https://www.youtube.com/watch?v=Aw0iYgzxqKkCLICK HERE FOR MORE https://www.facebook.com/watch/?v=212873023489272CLICK HERE FOR MORE

Page 8: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

OUR PARTNERS

WE ARE GRATEFUL FOR GAME-CHANGING PARTNERSHIPS WITH

BOTH NATIONAL AND LOCAL NON-PROFIT ORGANIZATIONS

THAT HELP MAKE OUR GOALS A REALITY

Page 9: OUR STORY - themigrantkitchennyc.com · OUR STORY The Migrant Kitchen is founded and begins catering office lunches and private events around New York City, averaging about 300 meals

FOR PRESS INQUIRES:

[email protected]

THANK YOU

@themigrantki tchen

@themigrantki tchen

395 S End Ave

14M New York,

NY 10280

POP-UP LOCATIONCOMING

SOON