Our reporter Yan-Yan Chen Wen

September, the Songshan Shaolin Temple in Henan to a female European tourists, she seems to tour visitors are not interested in the play, she is willing to visit the Shaolin Temple and time for staff to discuss the strategic positioning of Shaolin Temple. Who is a senior consultant in the field of strategic positioning - Mirjana Prljevic President. In some European countries, small and medium enterprises circles, Mirjana Prljevic is a recognized corporate strategy and business positioning diagnosis of "division", she received a lot of the thinking of the strategic positioning of businesses have been so quick upgrade. To leave before the Shaolin Temple, Mirjana Prljevic integration will be his 15 years experience in strategic positioning of the monograph "strategic positioning is the key to success" given to the Shaolin Temple, "Shaolin Temple's strategic positioning to do good, but also enhance the individual aspects of the Space. I hope my ideas can be brought to the strategic positioning of the age-old historical and cultural heritage of some new thinking. "Mirjana Prljevic in a" new era in China, "said in an exclusive interview. Mirjana Prljevic is Menora Co. Consulting (consulting firm), the founder and general manager, has been committed to the strategic positioning and business research in the field of diagnosis, she called the industry's first "strategic positioning and business diagnosis," applies to small and medium-sized enterprises . In addition, Mirjana in the field of innovation management has been done, she is to innovate diagnostics applied to the European government experts, particularly good at innovation, and innovation of management decision-making. In 1996, Mirjana in Serbia set up their own companies, consulting industry as a rare woman in the strategic management and business insights in the field of diagnosis, she and her business quickly in the market. In the service of local enterprises at the same time, Mirjana also for those who want to enter the Serbian market, providing advisory services. And in cooperation with a French company, because the other side of Mirjana very satisfied with the professional services, so Mirjana will be introduced to other French companies. Soon, Mirjana on the company's business extended to France, she will be in France to set up their own branch. Menora with the company's business in France increasing influence, Copechim France would be absorbed by the Group of Menora Co. Consulting Company to become its next case, the help of Copechim France's prestigious group, Mirjana has been an increasing number of well-known French enterprises . Mirjana Prljevic to the Chinese, in addition to long for a long time to visit the Shaolin Temple, which is more important is the strategic positioning, a senior consultant in the field of capacity, in 2008 China Annual CEO, and CEO of various countries attending the meeting to share her insights and experience, in particular, For small and medium-sized enterprises is a strategic location, business management, diagnosis, as well as innovative ideas and experience. China's small and medium enterprises not only in terms of numbers must hold on the advantages of the country has been accounted for 99.8 percent of the total number of enterprises above, as enterprises of the Chinese economy is the main influence can be seen.

Mirjana Europe's experience of small and medium enterprises from China, "People are very much like to know the experience of Europe, then I as a messenger of the role of a mission, hoping to open people's horizons, so that Chinese people have a better understanding of the European experience." Mirjana说. All along, hire a professional consulting firm for corporate strategic positioning and business diagnosis, is rather popular in large enterprises, small and medium enterprises in this area is not necessary, but because of the hiring of a professional consulting firm providing services, the cost is not cheap . And Mirjana Prljevic has changed the way people think, she believes that small and medium-sized enterprises also have the right to enjoy a professional diagnosis of strategic positioning and business advisory services, more importantly, small and medium-sized enterprises than large enterprises need a more professional consulting firm guidance, They also have the chance to remain competitive in the dominant position. "No matter where large companies are willing and able to spend millions to do the strategic positioning and business diagnosis, through strategic consulting, large-scale enterprises to gain more profits. Small and medium-sized enterprises, are in no position to employment as Michael Ken tin as the consulting firm to provide services. "Mirjana met on a medium-sized enterprises, the business development manager encountered a bottleneck, has hired McKinsey to help its attempt to break through the bottleneck, because ultimately can not afford the huge The cost of giving up. "They do not know, we have these small and medium-sized enterprises can provide services consulting firm. To see examples of this, I feel that I should write a book, on the one hand through the books to help businesses find some enlightenment, but also through the books to allow more And more able to understand the small and medium enterprises to provide them with consulting services. " How to market a successful occupation of the location and status of long-term occupation that advantage? How can we allow ourselves to prepare to respond to future market competition? The managers how to design their own "4P Model", "USP"? These managers will face the strategic positioning and business problems can be diagnosed after three years of preparation, the build-up Mirjana15 years experience in strategic positioning "strategic positioning is the key to success" in the book to find the answer. The book's sold more accidents so that Mirjana, the United States of USAID and the Association of ACDI / VOCA plans to put the book out in the small and medium-sized business enterprises in the development of the project will also include Serbia and Croatia entrepreneurship training program; in Novi Sad Serbia and business schools, Sarajevo, Bosnia, and economic Sageweina University of Lyon, Jean Moulin University, the University of Rennes in France, Switzerland, as well as some of the excellent School of Business and Africa, some of the influential Association, All this book as an additional reference to the addition of professional marketing theme. Mirjana believe that the strategic positioning of the book thinking the same applies to Chinese enterprises, "because the modern process of globalization and modern commercialization process, many Chinese enterprises have an interest in trading with Europe and the United States, to understand the other side of the business strategic thinking is very important This is a China-based foreign enterprises in one of the key factors. I gathered my book more than 10 years of experience, but also listed a number of classic cases, allow Chinese enterprises have a more intuitive understanding. "

In addition to Mirjana committed to helping small and medium-sized enterprises monographs, but also a variety of ways for small and medium-sized enterprises with the acceptable mode of advisory services, including: In House model, that is, into consulting advice and guidance for enterprises, enterprises Paid on an hourly model. In House Select business model, consultants will be convened by the managers of all enterprises, to discuss common business problems, and the consultant's role is more like a mirror, so that the enterprise managers through the consultant's analysis to discover their own问题. Many small and medium-sized enterprises are willing to accept such a way that is relatively inexpensive because it is also very practical. Mirjana work on the basis of the three, that is, information, motivation and education. After the business into, Mirjana First of all, the market will be valuable information as well as strategic positioning and business diagnostic knowledge transfer to business and to help them build self-confidence, enough to give them encouragement. Then guide the management of enterprises so as to the actual situation of the control of the content of the book to find their own problems, and to improve the program. "I hope that these small and medium enterprises in the market to fully understand and solve their own problems, grasp the initiative in the market. Small and medium-sized enterprises can not be hard to do their own thing, it should take the initiative." Mirjana said. Mirjana used in this way to help a lot of small and medium-sized enterprises to upgrade quickly, Serbia's production of a product at the top of the housing business is one of them. The company is small, but it is a fully-equipped. From product research and development production, application of the patented technology to protect, promote marketing, wholesale and retail product range. Mirjana into the business before the business collaboration between the various departments problems, Mirjana give professional advice to guide, the business cooperation between the departments more efficient, coordinated, fast-growing companies are started from 10th position in the field position up To sixth place. Another way for the incubator model. In Europe, a number of government departments or organizations will be funded the establishment of regional incubator in order to attract and encourage small and medium enterprises into enterprises do not have to bear any costs, the cost of the region by government departments, government departments hope that through this kind of incubator to help small and medium-sized Enterprise development growth. In addition, the government will hire investment experts to assist in the growth of small and medium enterprises to solve the problems encountered in the process. Balkans have an incubator, the establishment of the incubator organization Mirjana hired to help the incubator's business growth in the region. Mirjana organization bought the book, distributed free of charge, where the main small and medium enterprises, Mirjana will help these enterprises to solve the problem, and the costs borne by the organization. In addition to the establishment of an incubator for small and medium enterprises, some of the European Chamber of Commerce will form their own small and medium enterprises exchange, as well as incubators and hire experts for their help. "In almost all markets, small and medium-sized enterprises are the engine of the economy, China is the same, I think China should set up some of the incubator industry cluster, learn from the experience of Europe, or by the Chamber of Commerce co-organized experts to help China's small and medium enterprises Development. "Mirjana said," China's problem is that

small and medium enterprises in the past too concerned about the production, but do not have the brand. Now they have to be aware of Western companies to learn how to do these things, that is, not only to learn how to produce, but also Learn how in the production process of the realization of the brand. In addition, France and the European SMEs are talking about the difficulties they encounter obstacles, or when some of the more open, allowing you to enter their enterprise, to explore business issues, Chinese enterprises This may be blocking some more, they are reluctant to let more people involved, this is a big problem.'s Business in Europe are more willing to exchange and share their experiences, regardless of whether they are competitors. " It is clear that China's advice to small and medium enterprises, Ms. Mirjana is the next target.