Business Plan Presented by

Aaron Hill

A community-owned cooperative brewpub where everyone knows your name

Our Public HouseOur Public House

• Who Are We?

• Mission

• Competition

• Opportunity

• Market Summary

• The Team

• The Concept

• Finances

• Key Issues

• The Offering

OutlineOutline

“I know the economy’s in a freefall, I do understand that. But how do you put a price tag on what Eddie Doyle has meant to the

city of Boston? You don’t. You can’t.”

WHO ARE WE?

“Third Place” a friendly, comfortable haven where guests can leave

behind the cares of the “First Place” (home) and “Second Place” (work) and enjoy the company of friends

and community.

- Ray Oldenburg

Mission Create a thriving and sustainable employee-owned cooperative brewpub

Our Public House is founded upon the concepts of community involvement and engagement

Where people can meet and engage with one another while enjoying locally grown organic food and freshly brewed organic beer.

COMPETITION70 Portland breweries and brewpubs6 brewpubs with a sustainability focus

OPPORTUNITYTo become one of the only worker owned cooperative brewpubs and public houses in the Pacific Northwest

Develop the southeast Portland brewpub market

Target Market

MARKET SUMMARYConsistent growth in the Craft SegmentOregon Beer Culture

Breweries Per Capita 20081 19 Vermont 32,698

2 27 Montana 35,831

3 93 Oregon 40,753

THE TEAMAaron Hill - Executive Director /

General Manager

Mathew Mooney - Head Brewer

Jed Laprade - Head Chef

BUSINESS CONCEPT

Employee owned organic brewpub and public house

Locally grown foodOrganic BeerLocally made wine and spiritsCommunity Space

16 worker members pay in $7,000 to become a member.

CUSTOMER MEMBERSHIPS

Customer memberships$50 / family$25 / individual

Annual Dividend for purchases at Our Public HouseAccess to Our Public House Social NetworkAbility to submit recipes

Mug club $100 /per year 20 oz mug for $3

REVENUE GROWTH

• Revenue growth to $1.3 million end of year 3• Cash Flow positive month 3

1 2 3$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000Revenue Growth

Revenue Net Income

Years

BREAKEVEN

Breakeven reached by 14th month with retained earnings of $430,000

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($100,000)

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Net IncomeTotal RevenueTotal Ex-penses

KEY ISSUES“Never doubt that a small group of thoughtful committed citizens can change the world. Indeed, it is the only thing that ever has.”

- Margaret Mead

EMPLOYEE OFFERINGCumulative annual dividend equally divided among all worker owners beginning year 4

Ability to work with a fully engaged team

Member Appreciation Day

Democratic participation in all business decisions

CUSTOMER OFFERINGCumulative annual dividend equally divided among all worker owners beginning year 4

Ability to work with a fully engaged team

Member Appreciation Day

Democratic participation in all business decisions

CHEERS