Instadeal

Last minutes from local business

Instadeal

Table of contents• Problem• Solution• Benefits• Competition• Business Model• Status• Future• Budget• Team

Instadeal

Problem1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)

Time perishable capacity => yield management

• No clients

• No reservations

• Time gaps

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Problem2) Consumer

• Save money

• What to eat, see or do?

• Planning and reservation

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Solution1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)

Create their own last minute deals

• Easy to use website• Customized deals: time & number• Distribution: email, website, social media & hotels

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Solution2) Consumer

Reserve these last minute deals

• Easy to use website• Immediate reservation• No online payments

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Benefits1) Businesses (Hospitality businesses, Entertainment, Health & Beauty)

• Attract new customers

• Improve capacity planning

• Reduce waste

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Benefits2) Consumers

• Discounts

• Availability overview

• Easy reservation without online payment

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Competition• Niche players: Tafel3 (Hospitality business), lastminutewellness

(Health&beauty), arsene50 (Entertainment)

• Group purchases: Groupon, Outspot, Shedeals

• Alternatives: Citypath, Loyalty programs, nukorting.be

• Foreign players: Lastminutedining.nl (NL), Lastminute.com (UK)

Instadeal: last minute, broad reach, reservations, low fee

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Business modelBusinesses

• Registration and creation of deals: free

• Commission on reservations: no cure no pay, monthly invoice

• Control: report no-shows => account deactivation

Consumers

• Reservation: free

• Control: rate the seller

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Status• Instadeal BVBA: founded June 24th

• Domain registrations & Informative landing page

• Website analysis finished

• Two big players: Lunch Garden, Bellewaerde

• Legal contracts: free advice from university professors

• 100 interested businesses in Ghent (40%

conversion)

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FutureShort Term: Growth

• Regional roll out: Start in Ghent

• Metrics analysis & Testing

• Application: iOS & Android

Goal: Automated yield management system for local businesses

• Integrated reservation system

• Automated price setting based on demand data

• Revenue maximisation

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Budget 1. Marketing € 7500

• Google adwords € 5000

• LED advertisement € 2250

• Stickers € 250

2. Design & Branding € 3000• Analysis € 700

• Front-end development € 2300

3. Communication € 3000• Introduction video € 3000

4. Legal € 1500• European trademark € 900

• Legal advice € 600

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External

TeamInternal