CONTENTS

December 2013

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Our Story Content Development - Websites Content Marketing - Blogs

Our STORYHOW OURJOURNEYSTARTED

As a young girl growing up in the rural village (in KwaZulu Natal), I didn’t have access to telephone, computer or books. But thanks to my father, I had access to newspa-

pers. He would often bring me (and my sisters) a copy of a newspaper and force us to not only read it but give him a report on stories, which piqued our interests.

This was of course an insurmountable chal-lenge because even though we could read and write in English but we couldn’t speak it. In retrospect, that newspaper task ignited my love affair with communication.

Years later, while visiting Horsham Library (South of England), I came across a book on “effective communication.” The author of this book stressed the importance of clear

and concise communication that put read-ers first and that struck a chord with me. Upon my return to South Africa, I made it my personal mission to help businesses use communication to not only connect mean-ingfully with their customers but also create a relationship with them. So far, the journey has been rewarding. See our clients section.

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OUR CV

Purpose of this CV

This gives a bit of background on the company founder as well as some insight into our clientelle and finishes off with a customer testi-monial.

what we didwe divided the info into bite size quandrants or sections and made sure each area gives the reader a detailed breakdown of that specific topic - whether it is our clients or expertise.

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CLIENT profiles

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“I’m a business speaker who empowers his audience with research findings, models and tools that they can immediately apply in their businesses or careers” - Vusi

WHO IS VUSI THEMBEKWAYO?

Described by the convenors of Australia Top 16 as “the world’s youngest and most impressive public speaker,” Vusi’s speaking achievements include delivering an internation-al hit talk “the Black Sheep” for the Top 40 CEOs in Southern Africa, giving an address to the Australian Houses of Parlia-ment and speaking at the British House of Commons.

And to top it all off, he speaks in 4 of the 7 continents to over 350 000 people each year. And in 2011 alone, he delivered over 200 keynotes.

HOW HE STARTEDHis public speaking began in high school - where he would compete with the best young public speakers from all over the world. From there, he went on to receive“The Audience Favourite Speaker” prize (from the world-renowned English Speak-ing Union). At age 17, the same (speaking) union ranked him 1st in Africa for public speaking and 3rd in the world. This is a record he still holds today.

BUSINESS SAVVYNot only is he an accomplished speaker but he is also very business savvy. At 22, he was already running his own success-ful consulting business. And at age 25, he became the youngest director of a multinational (operating in 9 countries with R17bn annual turnover). Today, at 28, he’s the Managing Director of MOTIV8 - a specialist consulting and service business that trades internationally. ENTREPRENEUR “EXTRAORDINAIRE”For his achievements, the global premium business magazine ‘The Deal’ called him “an entrepreneur extraordinaire” and the premium Sunday national newspaper, The City Press, dubbed him “…young business genius”. His profile is such that he is frequently asked to comment in the media. He’s been interviewed for business programmes on Summit TV, 702 Radio amongst many others. He’s also written articles about personal marketing and how to get ahead in your business or career.

WHY YOU SHOULD HEAR HIM SPEAKWhether you are an event manager, sales & marketing director or HR, Vusi has the magic to entertain, enthuse and inspire your team and guide them to new heights.

WORD ON THE STREETNelson Mandela, “A true reflection of the freedom for which we fought.”

WORD ON THE STREET

Nelson Mandela, “ a true reflection of the freedom for which we fought”

Clem Sunter , Global Strategist (former Chairman, Anglo - American Foundation) “ Riveting stuff and not one Ummm!!!”

FOR BOOKINGST: (011) 513 3512 E: bookings@vusi.co.za / www.vusi.co.za / speaker profile / page 2

The City Press dubbed him “... young business genius.”

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Who is he?Vusi is a successful business and motivational speaker who speaks in more than 5 continents.

His needs?He approached us because he was looking for a concise profile that not only outlined his achieve-ments succintly but that’s also easy to read.

How we helped himwe wanted to create a document that not only high-lighted key info but led the readers’ eye to that key info. How we achieved this?

We highlighted (in red) a cluster of sentences that contain crucial info - this helps his busy readers (who have no time to read the entire doc) easily navigate through the doc and still get the gist of who he is and what he has accomplished - without reading the entire doc.

From there, they can go ahead and make a decision - to hire him or not.

Vusi Thembekwayo

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WEBSITE CONTENT

WEBSITE CONTENT

Who are they?

Adluck Poultry Holdings are farmers of organic chickens.

Their needs?Content for their website and blogs to entice their site visitors

What we didWe helped them come up with a brand story that is not only easy to navigate through but also helped them connect meaningfully with their customers.

Check out their website:www.adluckholdings.com

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BLOG CONTENT

What we didFor their blogs, we took an educational approach and empowered their customers with basic but important info that focused on helping them become conscious con-sumers.

To read these blogs, visit:www.adluckholdings.com

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ADVERTORIAL

Background on this advertorialWe also worked with Adluck to create this advertorial, which they placed with a local newspaper.

What we didWe wrote content that highlighted their mission and also gave readers insight into what the company is passionate about.

Got a story, phone our News Editor Mark 011 248 6296 West Side Urban News, Friday 18 October, 2013 Page 7

This past Friday, resi-dents again gathered at the corner of Croe-sus and Krechmar streets in Westbury to protest the bail ap-plication of the man who allegedly mur-dered a 38-year-old man last week.

Families and

friends are alleging that the man is linked to numerous unsolved murders in the community.

The man appeared in court the previous Monday and was denied bail.

Protesters then took taxis to Johannesburg Central Court where

the accused appeared again this past Friday.

“We made sure that the court room was full, we are tired of the justice system failing us,” Charley Cook.

“Bail has been denied, we are doing something right,” said Hatta Billings

“This must stop, let us start working like a family and how people in authorises accountable,” said Manne Sandowns from South Africa National Civic O r g a n i s a t i o n (SANCO).

No bail for murderer say residents

By Marvin Adams

Protesters marching the streets of Westbury.

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INFOGRAPHIC CONTENT

Why an Infographic?

Infographics are “all the rage”- that is be-cause not only are they easy to read (they focus the reader on key info) buy they are also easy to share.

Businesses that intend on becoming thought leaders could use infographics to educate their customers on their impor-tant services.

What we didWe created an infographic that highlights the difference between the two key cus-tomers. The great thing about it is that it is visually impactful and readers will not falll asleep whilst reading it.

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